Obama: The Woody Boyd Candidate

by Matt Patterson

Earlier this year, I rented and re-watched the entire series run of Cheers. Towards the end of the series, the hayseed junior bartender Woody Boyd (Woody Harrelson) decides to run for city council. He is encouraged in this endeavor by psychiatrist Fraser Crane (Kelsey Grammer), the bar’s resident elite, who acts as Woody’s campaign manager.

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Fraser masterminds Woody’s campaign as a social experiment: He is convinced that anyone, even a bumpkin, can get elected, simply by spouting vague cliches. His advice to Woody? Don’t be specific on the campaign trail – just repeat empty slogans like “change.”

When I saw this, I burst out laughing – perhaps this is where Axelrod & Co. received their inspiration for Barack Obama’s 2008 campaign theme, I surmised. (more…)