A Brief History of Comics: Part II
by Evan PokroyAs they moved into the 70s the world of comic books began to change again.
Superheroes were no longer the perfect ubermen of the DC universe, they now struggled with real human foibles as they tried to do the right thing and use their powers for good. The other main change that Marvel introduced was heroes growing and aging. Peter Parker, the Amazing Spider-Man, went from high school to college and then moved into the real world, eventually marrying.
Under the covers though, there was an alternative comic industry. One aimed not at the kids of Middle America, but rebelling against the Comics Code and unable to be sold in most stores. This underground comic scene grew out of the counterculture movement of the 60s. Many revolved around drugs and sex, but others addressed hot button social issues and music. Robert Crumb became the poster boy for this movement, along with his Zap comics, joined by Gilbert Shelton’s Fabulous Furry Freak Brothers.

The major advent of the 70s was the start of specialty comic stores. Until then, the majority of comic books were sold in convenience stores and off magazine racks in super markets. Many alternative type characters joined the cannon of superheroes including anti-heroes like The Swamp Thing and the new Ghost Rider. Social issues were addressed openly in mainstream comics, including drug use and inner city tensions. The other major arrival was the graphic novel. While there were certainly book length comics as far back as the turn of the century, it wasn’t until the mid-seventies that they started referring to themselves as such and the term entered the lexicon. Will Eisner’s “A Contract With God and other Tenement Stories” is credited with popularizing the term.






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