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Steve Mason

Biggest US opening ever for Luc Besson – TAKEN grabs up 24% Saturday and finishes with $24.6M for Super Bowl weekend; PAUL BLART: MALL COP strong at #2 while THE UNINVITED appears headed for 3rd with a possible $10.5M; Zellweger’s NEW IN TOWN may reach $6.75M opening; Not much of an “Oscar bounce” for THE READER and MILK!

by Steve Mason

Liam Neeson is officially a full-fledged action star. The Irish-born actor has often played heroes, whether it was Oskar Schindler in Steven Spielberg’s masterpiece Schindler’s List, the wise Qui-Gon Jinn in Star Wars: Episode I – The Phantom Menace or determined sex researcher Alfred Kinsey in 2005’s biopic Kinsey, Neeson has always had a knack for playing the earnest-but-flawed good guy. In his new movie Taken (Fox), writer/producer Luc Besson and director Pierre Morel have turned him into a Dad with the “mad skills” of a super-spy – think Mike Brady crossed with Jason Bourne.

The result is a well-reviewed (56% Fresh on Rotten Tomatoes) action film that will help to satisfy blockbuster-hungry audiences waiting for Warner Bros’ Watchmen (due March 6). Taken has scored big on its opening weekend. After grabbing an estimated $9.4M, the movie surged on Saturday to $11.62M (up almost 24% from opening day) and, despite today’s Super Bowl, the film could reach $24.62M according to studio estimates. That will be more than enough to win the Super Bowl 3-day, and positive word-of-mouth could get this one into the $70M-$75M range domestic.

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Posted Jan 31st 2009 at 2:15 pm in Steve Mason's Box Office | 34 Comments

Steve Mason

PAUL BLART: MALL COP comes-from-behind for a weekend win with $21.5M; Sony finishes 1-2 with UNDERWORLD at $20.7M; GRAN TORINO adds $16M and will become Eastwood’s #1 grossing movie on Wednesday; No love for INKHEART!

by Steve Mason

The chubby guy on the Segway rallied for a come-from-behind win over the Beckinsale-less Underworld sequel, but regardless, it was a 1-2 finish for Sony. When I originally predicted that Paul Blart: Mall Cop as the likely weekend winner over the MLK 4-day, some online sites questioned my pick. Even I didn’t expect an opening close to $40M, and now the Kevin James vehicle has surprised again.

The Adam Sandler-produced comedy has broadened its audience, showing real family appeal. That led to stronger Saturday and Sunday matinees for a stellar $21.5M by Monday morning. That gives the movie a 10-day cume of just shy of $65M, which is impressive considering that it was budgeted at just $26M. After success as a supporting star in movies like Hitch ($179.5M cume) and I Now Pronounce You Chuck and Larry ($120M cume), it appears that James can open a movie without the help of Will Smith and Adam Sandler. Mall Cop dipped only 32% from last Friday-thru-Sunday (and that was part of a 4-day weekend, which can often lead to a sharper drop). (more…)

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Posted Jan 25th 2009 at 5:55 pm in Steve Mason's Box Office | 30 Comments

Steve Mason

LOWEST RATED OSCAR TELECAST IN HISTORY?: Snubs of THE DARK KNIGHT, Clint Eastwood and Bruce Springsteen point toward a new ratings nadir for the Oscar show; The five Best Picture nominees have combined to gross only $186M, about what TDK delivered in first 4 days!

by Steve Mason

Nobody is ever completely satisfied with the Academy Award nominations, but with several key snubs, Oscar voters may have ensured that the 2009 telecast hits an all-time ratings low.

Investor Warren Buffet coined the phrase “skin in the game” to describe a situation where executives use their own money to buy shares in their company. The so-called Oracle of Omaha likes companies where insiders have their own money invested because they work harder, care more and generally are more emotionally invested.

The problem with the Oscars is that voters are nominating films that relatively few people have seen. The five movies nominated for Best Picture this week – The Curious Case of Benjamin Button, Slumdog Millionaire, Milk, The Reader and Frost/Nixon – have combined to gross just $186.7M. The Dark Knight passed that box office total early in its fifth day of release. (more…)

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Posted Jan 22nd 2009 at 11:09 pm in Steve Mason's Box Office | 75 Comments

Steve Mason

FINAL TRACKING: UNDERWORLD: RISE OF THE LYCANS could reach $24M with MALL COP at #2; Eastwood’s TORINO and INKHEART battle for third; SLUMDOG, THE WRESTLER and REV ROAD set for solid expansions!

by Steve Mason

Michael Sheen has two movies in release this weekend. The classically-trained Welsh actor plays Lucien in the wildly commercial Underworld: Rise of the Lycans (Sony), opening on about 3,000 screens, and he plays David Frost in Frost/Nixon (Universal), expanding to about 800 playdates.

He is a classically-trained stage actor, who has starred in heavyweight UK productions of Romeo and Juliet, Henry V, Amadeus and The Dresser, was somehow overlooked by both Hollywood Foreign Press and Oscar voters when he starred as Tony Blair in 2006’s The Queen. (He was outshined by Helen Mirren, who won every acting prize imaginable). This year, he is in the shadow of Frank Langella’s towering portrayal of President Richard Nixon in Frost/Nixon.

As an aside, The Queen was the second in screenwriter Peter Morgan’s Tony Blair trilogy. The first film was called The Deal for British television and tells the story of the rivalry between Blair and current British Prime Minister Gordon Brown. (This is a great title to put in your Netflix or Blockbuster cue.) The final film will be called The Special Relationship, which will focus on the intimate friendship between the British PM and President Bill Clinton between 1997-2000. Sheen has signed on, but there is no word on who will play Clinton. Morgan says the idea for the third film began to germinate when he heard that Blair and Clinton were alone together when Vice President Al Gore conceded the 2000 election.

In the meantime, Sheen will almost certainly have the #1 movie in America this weekend with Underworld: Rise of the Lycans. This is the third Underworld movie, but it is a prequel set in the dark ages with Sheen as Lucien, a young werewolf, who leads a war against Bill Nighy as Viktor, the leader of the vampire race. (more…)

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Posted Jan 21st 2009 at 11:40 pm in Steve Mason's Box Office | 19 Comments

Steve Mason

Warner Bros reaches $1.74 billion domestic surpassing Sony’s record set in 2006!; MARLEY & ME headed for $51.8M 4-Day with BEN BUTTON at $39.1M & BEDTIME STORIES at $38.6M!; REV ROAD with Best PTA of 2008!

by Steve Mason

Steve Mason is on Facebook and now also on Twitter.

SUNDAY MORNING: Dog lovers everywhere united to make Fox’s Marley & Me the #1 Christmas weekend movie with an expected $51.18M in the Thursday-thru-Sunday period for a Per Theatre Average of $14,888. Pre-opening industry tracking pointed to a clear win for Bedtime Stories (Disney), but it was the lovable lab who finished on top.

As an aside, all of us who read John Grogan’s extraordinarily well-written novel should have seen this coming. The book is a joy, and anyone who has a dog, or has ever had a dog, could easily identify with the struggles and pleasures of having a 4-legged member of the family.

The success of Marley slightly mitigates a disastrous year for Fox. Its year started out well enough riding the huge success of 2007 release Alvin & the Chipmunks into January ($70M of Alvin’s gross landed in this calendar year). The January 18 release of chick-flick 27 Dresses scored for Katherine Heigl ($76.8M in the US), then Jumper was a good solid February hit, topping $80M, followed by the wildly successful Horton Hears a Who ($154.5M domestic). Little did Fox know that when the Ashton Kutcher-Cameron Diaz comedy What Happens in Vegas played solidly to the tune of $80.2M domestic starting in May, it would be its last legit hit until Christmas’ Marley & Me. This is a huge, redemptive win for Fox, and its sentimental tear-jerker of a dog movie could near $100M domestic by Sunday.

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Posted Dec 25th 2008 at 10:27 pm in Steve Mason's Box Office | 2 Comments

Steve Mason

FINAL STUDIO ESTIMATES: ‘Yes Man’ and may lift Warner Bros to all-time one year studio domestic sales record!; ‘Seven Pounds’ stumbles to $16M, ending Will’s streak of consecutive $100M grossing movies!; ‘The Wrestler’ with a huge $52K PTA!

by Steve Mason

The final studio estimates are in, and, as I first wrote Friday night, Jim Carrey’s Yes Man (Warner Bros) is the weekend winner, although the performance of the film was softer-than-expected. When the movie started with a soft $6.7M on Friday, it was hard to tell if it was because snowstorms in several regions of the country or just a failure to connect with audiences. Saturday’s small 3% increase to $6.7M appears to suggest the latter.

Still, Yes Man is performing well enough to help Warner Bros make history in the next couple of weeks. I am projecting that the film could bank a possible $48M (conservatively) before the end of the year. Add to that a projected cume of $120M for Four Christmases by the close of business on December 31, and an anticipated $5.4M or so from the limited engagements of Clint Eastwood’s Gran Torino (70 playdates starting Christmas Day), and Warner Bros would reach an annual domestic sales figure of $1.75 billion, surpassing Sony’s $1.71 billion take in 2006.

Meanwhile, Will Smith’s re-teaming with Pursuit of Happyness director Gabriele Muccino received a 9% Saturday bump from Friday’s $5.22M, but the movie still placed second with an estimated $16M. That represents the softest opening for Will since 2000’s Ali ($14.7M). Seven Pounds is almost-certain to break his historic streak of consecutive $100M+ grossing movies, which will end at 8.

For complete analysis of how Yes Man may cinch Warner Bros’ record-breaking year and what the tough opening Seven Pounds means to Will Smith, visit my Friday Night Early Estimates column and my Final Weekend Tracking column from Thursday. For details on the monstrous opening weekend success of The Wrestler (Fox Searchlight) and details on the successful expansions of Gran Torino and Doubt (Miramax), check out my Saturday update.

EXCLUSIVE STEVE MASON REVISED EARLY 3-DAY ESTIMATES
1. NEW – Yes Man (Warner Bros) – $18.16M, $5,288 PTA, $18.16M cume
2. NEW – Seven Pounds (Sony) – $16M, $5,801 PTA, $16M cume
3. NEW – Tale of Despereaux (Universal) – $10.5M, $3,385 PTA, $10.5M cume
4. The Day the Earth Stood Still (Fox) – $10.15M, $2,851 PTA, $48.62M cume
5. Four Christmases (Warner Bros) – $7.74M, $2,203 PTA, $100.15M cume
6. Twilight (Summit) – $5.22M, $1,748 PTA, $158.46M cume
7. Bolt (Disney) -$4.25M, $1,434 PTA, $95M cume
8. Slumdog Millionaire (Fox Searchlight) – $3.15M, $5,348 PTA, $12.13M cume
9. Australia (Fox) – $2.32M, $1,051PTA, $41.94M cume
10. Quantum of Solace (Sony) – $2.15M, $1,147 PTA, $161.3M cume
11. Milk (Focus) – $1.64M, $4,610 PTA, $10.32M cume
12. Madagascar: Escape 2 Africa (Dreamworks/Paramount) – $1.51M, $752 PTA, $172.33M cume
13. Nothing Like the Holidays (Overture) – $1.31M, $789 PTA, $5.94M cume
14. Doubt (Miramax) – $729,000, $18,692 PTA, $1.44M cume
*Gran Torino (Warner Bros) – $468,000, $24,632 PTA, $859,000 cume
*Frost/Nixon – $365,000, $8,902 PTA, $1.47M
*NEW – The Wrestler (Fox Searchlight) – $209,000, $52,250 PTA, $295,000 cume

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Posted Dec 21st 2008 at 12:36 pm in Steve Mason's Box Office | No Comments

Steve Mason

SATURDAY UPDATE: ‘The Wrestler’ headed for the year’s second-best PTA with an estimated $53,438!; ‘Gran Torino’ expands to $23,400 per location while ‘Doubt’ heads for an $18,000 PTA!

by Steve Mason

Steve Mason is on Facebook and now also on Twitter.

Bad weather with several major storms, including one in the Northeast, are making this a challenging weekend to project. I have revised my the 3-day estimates I released last night to allow for films to enjoy slightly stronger Saturdays, but the general story is the same. Jim Carrey and Yes Man (Warner Bros) at #1, Will Smith and Seven Pounds (Sony) at #2 and Tale of Despereaux (Universal) at #3.

My major analysis piece I published Friday night still stands with the headlines being that Warner Bros now seems destined to cinch the all-time best one year domestic sales figure in studio history and Will Smith’s streak of consecutive $100M grossing movies will almost certainly end at 8 with his Gabriele Muccino-directed drama.

One major change is that Slumdog Millionaire (Fox Searchlight) hasn’t expanded nearly as well as I originally projected. The almost certain Best Picture nominee increased to 589 locations this weekend and the result will be a likely 8th-place finish with about $2.94M and a PTA of $4,999 or so.

EXCLUSIVE STEVE MASON REVISED EARLY 3-DAY ESTIMATES
1. NEW – Yes Man (Warner Bros) – $19.5M, $5,684 PTA, $19.5M cume
2. NEW – Seven Pounds (Sony) – $16M, $5,806 PTA, $16M cume
3. NEW – Tale of Despereaux (Universal) – $14.09M, $4,540 PTA, $14.09M cume
4. The Day the Earth Stood Still (Fox) – $8.97M, $2,522 PTA, $47.54M cume
5. Four Christmases (Warner Bros) – $7.3M, $2,080 PTA, $99.72M cume
6. Twilight (Summit) – $5.1M, $1,706 PTA, $158.3M cume
7. Bolt (Disney) -$4.45M, $1,501 PTA, $95.2M cume
8. Slumdog Millionaire (Fox Searchlight) – $2.94M, $4,999 PTA, $11.92M cume
9. Australia (Fox) – $2.15M, $975 PTA, $41.77M cume
10. Quantum of Solace (Sony) – $1.6M, $798 PTA, $172.4M cume
11. Madagascar: Escape 2 Africa (Dreamworks/Paramount) – $1.6M, $798 PTA, $172.42M cume
12. Milk (Focus) – $1.57M, $4,417 PTA, $10.25M cume
13. Nothing Like the Holidays (Overture) – $1.15M, $689 PTA, $5.77M cume

On the specialty front, Mickey Rourke is a box office attraction again. The one-time movie star was at his peak in the 1980’s with movie like Diner ($14M cume), The Pope of Greenwich Village ($6.8M cume), 9 1/2 Weeks ($6.7M cume) and Angel Heart ($17.1M cume) is riding the crest of an enormous comeback wave. His role in Darren Aronofsky’s The Wrestler (Fox Searchlight) has already earned him a Golden Globe nomination for Best Actor – Drama and Independent Spirit Award nomination for Best Male Lead and a SAG Award nomination for Best Male Actor, and now the film has scored a huge opening weekend Per Theatre Average.

The Wrestler opened on Wednesday at 4 locations managing an outstanding $11,732 PTA. The extraordinarily well-reviewed movie is headed for a 3-day of $210,900, which will translate to an estimated $53,438 per location. That marks the second-best PTA of the year, trailing only the $60,236 debut of Frost/Nixon (Universal) two weeks ago.

At #2 on the weekend PTA scoreboard is Clint Eastwood’s Gran Torino (Warner Bros), which is a bit of a disappointment registering an average of approximately $23,400 at each of its 19 playdates. As Eastwood has admitted, this may be his final on-screen performance, but when the Hollywood Foreign Press ignored him in its annual Golden Globe nominations and then the SAG Awards bypassed the screen legend as well in the Best Male Actor category, it likely damaged the movie’s ability to compete on a limited basis with other pictures with stronger awards resumes.

In my Friday Night Estimates story, I wrote that Gran Torino may be able to bank $5.4M by the end of the year. Even with an expansion to 70 locations on Christmas Day, the softer-than-expected Friday probably means that Clint’s “swan song” is more likely to be at $3.1M or so at the end of business of December 31. Regardless, I am still projecting that Warner Bros will likely break the all-time one-year record for domestic sales for a studio.

John Patrick Shanley’s Doubt, a film adaptation of his Tony and Pulitzer Prize winning play, will bank about $703,000 or so this weekend at 39 locations for a PTA of just over $18,000. That compares favorably to recent movies like Rachel Getting Married (Sony Classics), which managed $16,500 per screen in its first expansion (27 playdates) and Frost/Nixon, which generated just over $16,000 per screen in week #2 (39 playdates). With Golden Globe and SAG Awards nominations for Meryl Streep, Phillip Seymour Hoffman, Amy Adams and Viola Davis, Doubt should continue to play well through the awards season.

Weinstein has elected to hold expansion for The Reader until Christmas Day, so the picture remains on 4 screens and appears headed for about $114,000 by Monday, down about 35% from its opening weekend at the same locations. That would give Stephen Daldry’s Oscar contender the fourth-best weekend PTA at a possible $14,240.

Ron Howard’s amazing Frost/Nixon picked up just 2 new locations this weekend as Universal prepares for a major Christmas Day expansion. Powered by SAG Awards nominations this week for Best Ensemble and Best Male Actor: Frank Langella, the film will add about $361,000 this weekend, down about 42%. That equates to an $8,805 PTA, #5 for the frame.

STEVE MASON’S EXCLUSIVE EARLY 3-DAY PTA ESTIMATES
1. NEW – The Wrestler (Fox Searchlight) – 4 locations – $53,438 PTA
2. Gran Torino (Warner Bros) – 19 locations – $23,400 PTA
3. Doubt (Miramax) – 39 locations – $18,026 PTA
4. The Reader (Weinstein) – 8 locations – $14,240 PTA
5. Frost/Nixon (Universal) – 41 locations – $8,805 PTA
6. NEW – Seven Pounds – 2,785 locations – $5,806 PTA
7. NEW – Yes Man (Warner Bros) – 3,434 locations – $5,498 PTA
8. Slumdog Millionaire (Fox Searchlight) – 589 locations – $4,999 PTA
9. NEW – Tale of Despereaux (Universal) – 3,104 locations – $4,540 PTA
10. Milk (Focus) – 356 locations – $4,417 PTA

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Posted Dec 20th 2008 at 4:24 pm in Steve Mason's Box Office | One Comment

Steve Mason

EARLY FRIDAY & 3-DAY ESTIMATES: ‘Yes Man’ with $6.7M Friday and a likely $18.76M; Carrey’s decent opening possibly enough to lift Warner Bros to all-time single year sales record!; Will Smith’s streak of consecutive $100M+ grossing pics likely over as ‘Seven Pounds’ seems headed for $15.63M!

by Steve Mason

Steve Mason is on Facebook and now also on Twitter.

Jim Carrey and his high-concept comedy Yes Man (Warner Bros) will win the pre-Christmas weekend out-performing Will Smith’s more challenging Seven Pounds (Sony), although both films seem to be under-performing industry expectations.. Audiences are saying “Yes” to a breezy, cheerful, undemanding movie experience, although it is not a particularly emphatic “Yes.” In my Final Weekend Tracking column, I predicted $26.35M for Yes Man, and industry tracking certainly supported an opening in the mid-$20M’s. Instead, moviegoers have agreed to the tune of only $6.7M on opening day, and that could translate to a less-than-expected $18.76 or so by Monday morning.

Meanwhile, Will Smith has landed in unfamiliar territory. This strange new land for the World’s Biggest Movie Star is called “Second Place.” Seven Pounds managed to churn up only $5.3M to start the 3-day, and I am projecting a $15.63M opening. This movie, a re-teaming of Smith with his Pursuit of Happyness director Gabriele Muccino, has endured scathing early reviews and some definite “Will Smith is a little full of himself” backlash. The movie has been described as pretentious and downright dumb by some critics, and heart wrenchingly-optimistic and emotionally cathartic by others. The end result is Smith’s weakest opening since 2000’s Ali ($14.7M).

Yes Man is the latest in a year-long winning streak for Warner Bros Not only have they locked up the studio market share race for 2008, this decent-not-great opening may lift Warner Bros to finish the year with more domestic ticket sales than any studio in history. If my opening weekend number for Yes Man holds, I am projecting that the film could bank a possible $48M (conservatively) before the end of the year. Add to that a projected cume of $120M for Four Christmases by the close of business on December 31, and an anticipated $5.4M or so from the limited engagements of Clint Eastwood’s Gran Torino (70 playdates starting Christmas Day), and Warner Bros would reach an annual domestic sales figure of $1.75 billion, surpassing Sony’s $1.71 billion take in 2006.

The Dark Knight ($530.7M domestic so far) is the lynchpin of Warner Bros’ soon-to-be record-breaking year, but there are 4 other $100M+ grossing films that have helped to push the studio over-the-top. Along with Four Christmases, which will blow by $100M on Sunday, WB has also scored with Sex and the City ($152.6M cume), Get Smart ($130.3M cume) and Journey to the Center of the Earth ($101.7M cume). Sony set the previous record with one $200M+ performer (Da Vinci Code), 3 $100M+ hits (Casino Royale, Talladega Nights and Click) and about $96M of the ultimate $163.5M gross for Pursuit of Happyness, which landed in December 2006.

As for Will Smith, Seven Pounds is likely to break his historic streak of consecutive $100M+ grossing movies, which stands at 8.

2002 – Men in Black II – $52.1M opening – $190.4M cume
2003 – Bad Boys II – $46.5M opening – $138.6M cume
2004 – I, Robot – $52.1M opening – $144.8M cume
2004 – Shark Tale – $47.6M opening – $160.8M cume
2005 – Hitch – $43.1M opening – $179.4M cume
2006 – The Pursuit of Happyness – $26.5M opening – $163.5M cume
2007 – I Am Legend – $77.2M opening – $256.4M cume
2008 – Hancock – $62.6M opening – $227.9M cume

Critical pans be damned, people love Will Smith, but I am betting that the word-of-mouth on Seven Pounds will not be enough to net the 6.4 multiple that would be required to push it past $100M.

Universal’s Tale of Despereaux coaxed an estimated $3.8M in ticket sales to start the weekend and, with huge matinee business on Saturday and Sunday, the all-time umpteenth animated mouse movie should reach an estimated $15.27M good for third place, setting up for some solid holiday week business.

As expected, The Day the Earth Stood Still (Fox) has fallen apart, down about 67% for the weekend. Keanu Reeves’ spin on Klaatu could only muster $3.1M on its second Friday, and it will finish the frame with about $10.07M for a 10-day cume of $48.55M.

Rounding out the Top 5 is the aforementioned and surprisingly durable Four Christmases. Vince Vaughn and Reese Witherspoon enjoyed another $3.06M in Friday sales, and it will deliver $9.49M or so more of “holiday cheer” for Warner Bros by Monday morning.

Details of the weekend’s specialty releases and lots of analysis is on tap for Saturday morning.

EXCLUSIVE STEVE MASON EARLY FRIDAY ESTIMATES
1. NEW – Yes Man (Warner Bros) – $6.7M, $1,951 PTA, $6.7M cume
2. NEW – Seven Pounds (Sony) – $5.3M, $1,922 PTA, $5.3M cume
3. NEW – Tale of Despereaux (Universal) – $3.8M, $1,224 PTA, $3.8M cume
4. The Day the Earth Stood Still (Fox) – $3.1M, $871 PTA, $41.57M cume
5. Four Christmases (Warner Bros) – $3.06M, $871 PTA, $95.47M cume
6. Twilight (Summit) – $1.55M, $521 PTA, $154.79M cume
7. Bolt (Disney) – $1.31M, $443 PTA, $92.06M cume
8. Slumdog Millionaire (Fox Searchlight) – $1.24M, $2,120 PTA, $10.23M cume
9. Milk (Focus) – $804,000, $2,257 PTA, $9.48M cume
10. Australia (Fox) – $763,000, $345 PTA, $40.38M cume

EXCLUSIVE STEVE MASON EARLY 3-DAY ESTIMATES
1. NEW – Yes Man (Warner Bros) – $18.76M, $5,463 PTA, $18.76M cume
2. NEW – Seven Pounds (Sony) – $15.63M, $5,669 PTA, $15.63M cume
3. NEW – Tale of Despereaux (Universal) – $15.27M, $4,921 PTA, $15.27M cume
4. The Day the Earth Stood Still (Fox) – $10.07M, $2,830 PTA, $48.55M cume
5. Four Christmases (Warner Bros) – $9.49M, $2,701 PTA, $101.9M cume
6. Bolt (Disney) -$5.66M, $1,908 PTA, $96.41M cume
7. Slumdog Millionaire (Fox Searchlight) – $4.86M, $8,268 PTA, $13.85M cume
8. Twilight (Summit) – $4.83M, $1,616 PTA, $158.06M cume
9. Milk (Focus) – $2.93M, $8,237 PTA, $11.61M cume
10. Australia (Fox) – $2.59M, $1,172 PTA, $42.21M cume

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Posted Dec 20th 2008 at 1:17 am in Steve Mason's Box Office | No Comments

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