TV Backlash: Sponsors Rebel Against Salacious Content, Create ‘Family Friendly’ Programming
by Kurt SchlichterIt is more than just interesting how advertisers are rebelling against free television’s current crop of lurid, creepy content. For the Hollywood elite, this is a canary in the coal mine, and they should heed that figurative dead bird’s warning. Their time as the sole arbiters of what will and will not be seen is ending. And the conservative movement stands to gain.
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As the Wall Street Journal recently reported (subscription required):
The world’s biggest retailer, Wal-Mart Stores, and Procter & Gamble, the world’s biggest consumer-products maker, are jointly creating a made-for-TV movie, in an effort to promote “family-friendly” alternatives to what they say is increasingly risqué TV fare.
The two advertising heavyweights have teamed up on the two-hour “Secrets of the Mountain,” to be broadcast in April on NBC. The movie, which focuses on a single mother who brings her family to a mountainside cabin, highlights values—such as generosity, honesty and togetherness—that Wal-Mart and P&G executives say are in short supply on television.
Now, the root cause of the problem is clear. Television and other Hollywood executives are interested in two kinds of currency. One currency is dollars. The other is coolness. And you don’t get a coolness payoff by producing entertainment involving decent people and solid values. Sure, a show about a normal family, free of the perversions and bizarre Blue Velvet-esque weirdness Hollywoodoids always seem to attribute to normal Americans, might make money. But what are your peers going to think? Are you going to win an Emmy? Are you going to be labeled a visionary? Are girls with piercings and daddy issues going to even want to talk to you anymore? (more…)






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