Out here in the wilds of North Carolina, I haven’t yet had a chance to see ”The Iron Lady,” but as someone who generally finds Meryl Streep’s acting self-conscious, over-affected, and showy — in other words, not acting at all — I’m rooting for “The Help’s” Viola Davis to win.

THAT was a performance, as opposed to what we’ve seen from Streep for the last two decades.

I have a very simple rule when it comes to acting: If I notice the acting, if I see the strings — you’re doing it wrong. If you break the spell and take me out of the film with all your “technique” — you’re doing it wrong. If I notice your accent — you’re doing it wrong.  Patrick Swayze’s performance in “Road House” was ten-times better than almost anything Streep’s done since 1998. That’s not a joke, either. Swayze was more convincing, and that’s what true acting is really about. The rest is nothing more than bait for foo-foo critics and shallow Academy voters.

Anyway, here’s a wrinkle in Streep’s march to another trophy:

A Weinstein Company email that appears to skirt AMPAS campaign rules by using a third party to reach Oscar voters has stirred up anger among Academy members and rival campaigners.

But the email does not violate Academy regulations, AMPAS COO Ric Robertson told TheWrap on Tuesday. One of the organization’s campaign rules, he said, “allows for media entities to send such things to valid subscribers who’ve opted into being a subscriber.”

The email in question, which went out on Tuesday morning, is not part of Weinstein’s aggressive Best Picture campaign on behalf of “The Artist,” but instead promotes Meryl Streep’s Best Actress candidacy for “The Iron Lady.”

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This week on the HomeVideodrome podcast, Jim weighs in on the 3D in “Hugo,” Hunter reviews “Immortals” and we go on a few other tangents. The show is running late and will be up Wednesday, Dec. 7th over at The Film Thugs site.

“The Help” is a film that pulls off the impressive balancing act of depicting the explosive subject of race and class in the most crowd-pleasing manner possible. Naturally, this means that “The Help” is not a movie that will necessarily challenge you on its subject matter, but most movies that try to come off as crowd-pleasers while using race and class as themes often come off as condescending or sanctimonious. “The Help” manages to dodge these bullets, ultimately winning over the audience with its memorable characters.

Taking place in Jackson, Miss. in the early sixties, the film is about a gal named Skeeter (Emma Stone, going all frizzy blonde) straight out of Ole Miss, who returns to her home in Jackson seeking a job as a writer. Relegated to a simple household cleaning column at the local paper, Skeeter seeks cleaning tips from a maid named Aibileen (Viola Davis), who works for one of her childhood friends. Her experiences with Aibileen causes her to consider the manner in which “the help” are treated in white Mississippi homes, and she looks to pen a book that will show the world from their perspective, in order to kick-start her career as a serious writer.

However, the intricate tentacles of Jackson’s supposedly polite society make this effort difficult, if not flat-out dangerous. The malevolent head of the wicked gossip-kraken is Hilly Holbrook (Bryce Dallas Howard), a potent villainess who reaches Nurse Ratchet-levels of audience scorn. (more…)

“You is kind. You is smart. You is important.” That simple refrain is heard several times during “The Help,” a new film based on the bestselling book by Kathryn Stockett. Abileen (Viola Davis), a maid working in the 1960’s South, often repeats it to Mae Mobley, the little girl she takes care of at work. Although Mae’s mother doesn’t work, Abileen is charged with raising the little girl in this film about a group of maids who tell their life stories to a young author who is trying to write a book about them.

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Abileen, the kind-hearted soft-spoken maid, is the story’s narrator. By day, she works tirelessly for a female employer who neglects her own children and by night, she silently grieves the death of her own son. When a bathroom is added to the home she works in so that the African-American help don’t have to use the regular restroom, she is asked to accept this happily knowing that some of the women in town believe that black people spread diseases and shouldn’t be allowed to use the main bathroom.

As “The Help” begins, recent college graduate Skeeter (Emma Stone) is hired to write a cleaning column for the local newspaper. Skeeter, who is friends with Abileen’s boss, relies on Abileen for advice for the column. However, Skeeter eventually decides to start writing a novel about the maids in town who raise white children but are often treated poorly by their employers.

When Skeeter starts recruiting other maids for the book, she meets a lot of resistance from maids who fear for their jobs and their lives. If they are caught talking about their employers to a white woman, they could face a lot of trouble. However, Abileen eventually recruits her friend Minnie (Octavia Spencer) and others to participate in the process.

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“Taking care a white babies, that’s what I do, along with all the cooking and the cleaning. I done raised seventeen kids in my lifetime. I know how to get them babies to sleep, stop crying, and go in the toilet bowl before they mamas even get out of bed in the morning.” –“The Help”

The quote above comes from the first page of Kathryn Stockett’s bestselling novel “The Help,” which tells the story of a group of black maids who worked in Jackson, Mississippi in the early 1960’s. These maids, who are often mistreated by their female employers,  eventually decide to talk about their work experiences to a young author who is compiling a book about them. Stockett’s novel has now been adapted into a movie and I recently had the opportunity to participate in a group interview with director Tate Taylor and actress Octavia Spencer about their new film, “The Help.”

Taylor, who is great friends with Stockett, talked about one of the main reasons that he enjoyed her manuscript and wanted to make it into a film. After noting that his single mother brought in someone to help raise him, Taylor added that he loved the idea of exploring the personal lives of maids and caretakers who help take care of other people’s children. Oftentimes, he said,  “a lot of African-American characters are just one-dimensional. They just help to serve information.” However,  in this film, the lives of these African-American maids are explored in depth and the characters are fully-realized individuals.

The story of the book itself is quite impressive. After being rejected dozens of times, it was finally published and became a national bestseller. Taylor was an early believer in the story and told me that he had “the rights to [Stockett's] book before she even had an agent or a publisher so we thought we were going off to make an independent film based on my friend’s unpublishable manuscript.”

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I am forecasting a coronation for Slumdog Millionaire (Fox Searchlight) at Sunday’s Academy Awards. My final predictions call for Slumdog wins in 8 of the 9 categories it is competing in including Best Picture and Best Director: Danny Boyle. The only place I think it will fail is in the Sound Mixing category where The Dark Knight (Warner Bros) may trump it.

Slumdog Millionaire is about to win the Hollywood's Grand Prize

The “Battle Royale” of the night is Mickey Rouke from The Wrestler (Fox Searchlight) vs. Sean Penn in Milk (Focus) in the Best Actor category. There have been two ties in major categories in Academy Award history. The first was in 1932 when Frederic March in Dr. Jekyll & Mr. Hyde shared Best Actor with Wallace Beery for The Champ. (March had one more vote, but in that era, any finish within 3 votes was rules a tie.) Then in 1968, Katherine Hepburn for The Lion In Winter and Barbara Streisand for Funny Girl tied for Best Actress. If there was any justice, Rourke and Penn would share the award. In any other year, either of them would be a lock. Forced to make a pick, I’m going with Rourke.

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On Sunday, the Academy Awards will be handed out at the Kodak Theatre in Hollywood, and there are some clear favorites. Slumdog Millionaire, the feel-good Danny Boyle Mumbai opus made for just $14M, is a heavy favorite to win Best Picture. It’s hard to imagine Slumdog missing out on Hollywood’s biggest prize, having won the Golden Globe, the BAFTA Award and just about everything in between.

But, in the world of gambling, you always want to look for value. What are the films and performances with longer odds that would be worth a wager on Sunday? My purpose here is to establish a betting line for each of the six major categories, and then find the value bet in each category.

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There was not a great deal of drama surrounding this year’s British Academy of Film & Television Arts Awards, commonly known as the BAFTA Awards. Slumdog Millionaire (Fox Searchlight) is a movie with deep roots in the UK. Director Danny Boyle was born in Manchester, England, lead actor Dev Patel is the star of the popular British television series Skins, and the movie is a gigantic hit in the British Isles with an impressive $20.6M (US dollars) in box office for Pathe, since its release there on January 6.

BAFTA Winner Mickey Rourke

The two major uncertainties entering Sunday’s ceremony were whether Kate Winslet, twice-nominated for Best Actress, would split her own vote and miss out on her second BAFTA Award and who would prevail in the Sean Penn-Mickey Rourke battle for Best Actor. Aside from that, it seemed like a Slumdog sweep, and that’s exactly how it played out.

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A year ago, Fox scored a January hit with the female-geared 27 Dresses. The Katherine Heigl vehicle chick-flick opened with $23M on the weekend of January 18 en route to a nifty $76.8M domestic gross. Now Kate Hudson has produced and stars in the wedding-themed comedy Bride Wars, debuting on just over 3,000 screens in Friday.

Early reviews are downright awful for Bride Wars (00% Fresh on Rotten Tomatoes as of Wednesday night), but Kate Hudson is a likable personality whose sub-par rom-com Fool’s Gold opened to $21.5M last February. Add to the mix Anne Hathaway with $100M-grossing movies Get Smart ($130.3M cume) and The Devil Wears Prada ($124.7) on her recent resume, and you’ve got a picture that could win the weekend. Tracking is strong with Under 25’s, and the Mean Girls-style marketing improves the chances that Under 25 Males will allow themselves to be dragged along to see it.

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Steve Mason is on Facebook and now also on Twitter.

SUNDAY MORNING: Dog lovers everywhere united to make Fox’s Marley & Me the #1 Christmas weekend movie with an expected $51.18M in the Thursday-thru-Sunday period for a Per Theatre Average of $14,888. Pre-opening industry tracking pointed to a clear win for Bedtime Stories (Disney), but it was the lovable lab who finished on top.

As an aside, all of us who read John Grogan’s extraordinarily well-written novel should have seen this coming. The book is a joy, and anyone who has a dog, or has ever had a dog, could easily identify with the struggles and pleasures of having a 4-legged member of the family.

The success of Marley slightly mitigates a disastrous year for Fox. Its year started out well enough riding the huge success of 2007 release Alvin & the Chipmunks into January ($70M of Alvin’s gross landed in this calendar year). The January 18 release of chick-flick 27 Dresses scored for Katherine Heigl ($76.8M in the US), then Jumper was a good solid February hit, topping $80M, followed by the wildly successful Horton Hears a Who ($154.5M domestic). Little did Fox know that when the Ashton Kutcher-Cameron Diaz comedy What Happens in Vegas played solidly to the tune of $80.2M domestic starting in May, it would be its last legit hit until Christmas’ Marley & Me. This is a huge, redemptive win for Fox, and its sentimental tear-jerker of a dog movie could near $100M domestic by Sunday.

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Steve Mason is on Facebook and now also on Twitter.

Bad weather with several major storms, including one in the Northeast, are making this a challenging weekend to project. I have revised my the 3-day estimates I released last night to allow for films to enjoy slightly stronger Saturdays, but the general story is the same. Jim Carrey and Yes Man (Warner Bros) at #1, Will Smith and Seven Pounds (Sony) at #2 and Tale of Despereaux (Universal) at #3.

My major analysis piece I published Friday night still stands with the headlines being that Warner Bros now seems destined to cinch the all-time best one year domestic sales figure in studio history and Will Smith’s streak of consecutive $100M grossing movies will almost certainly end at 8 with his Gabriele Muccino-directed drama.

One major change is that Slumdog Millionaire (Fox Searchlight) hasn’t expanded nearly as well as I originally projected. The almost certain Best Picture nominee increased to 589 locations this weekend and the result will be a likely 8th-place finish with about $2.94M and a PTA of $4,999 or so.

EXCLUSIVE STEVE MASON REVISED EARLY 3-DAY ESTIMATES
1. NEW – Yes Man (Warner Bros) – $19.5M, $5,684 PTA, $19.5M cume
2. NEW – Seven Pounds (Sony) – $16M, $5,806 PTA, $16M cume
3. NEW – Tale of Despereaux (Universal) – $14.09M, $4,540 PTA, $14.09M cume
4. The Day the Earth Stood Still (Fox) – $8.97M, $2,522 PTA, $47.54M cume
5. Four Christmases (Warner Bros) – $7.3M, $2,080 PTA, $99.72M cume
6. Twilight (Summit) – $5.1M, $1,706 PTA, $158.3M cume
7. Bolt (Disney) -$4.45M, $1,501 PTA, $95.2M cume
8. Slumdog Millionaire (Fox Searchlight) – $2.94M, $4,999 PTA, $11.92M cume
9. Australia (Fox) – $2.15M, $975 PTA, $41.77M cume
10. Quantum of Solace (Sony) – $1.6M, $798 PTA, $172.4M cume
11. Madagascar: Escape 2 Africa (Dreamworks/Paramount) – $1.6M, $798 PTA, $172.42M cume
12. Milk (Focus) – $1.57M, $4,417 PTA, $10.25M cume
13. Nothing Like the Holidays (Overture) – $1.15M, $689 PTA, $5.77M cume

On the specialty front, Mickey Rourke is a box office attraction again. The one-time movie star was at his peak in the 1980’s with movie like Diner ($14M cume), The Pope of Greenwich Village ($6.8M cume), 9 1/2 Weeks ($6.7M cume) and Angel Heart ($17.1M cume) is riding the crest of an enormous comeback wave. His role in Darren Aronofsky’s The Wrestler (Fox Searchlight) has already earned him a Golden Globe nomination for Best Actor – Drama and Independent Spirit Award nomination for Best Male Lead and a SAG Award nomination for Best Male Actor, and now the film has scored a huge opening weekend Per Theatre Average.

The Wrestler opened on Wednesday at 4 locations managing an outstanding $11,732 PTA. The extraordinarily well-reviewed movie is headed for a 3-day of $210,900, which will translate to an estimated $53,438 per location. That marks the second-best PTA of the year, trailing only the $60,236 debut of Frost/Nixon (Universal) two weeks ago.

At #2 on the weekend PTA scoreboard is Clint Eastwood’s Gran Torino (Warner Bros), which is a bit of a disappointment registering an average of approximately $23,400 at each of its 19 playdates. As Eastwood has admitted, this may be his final on-screen performance, but when the Hollywood Foreign Press ignored him in its annual Golden Globe nominations and then the SAG Awards bypassed the screen legend as well in the Best Male Actor category, it likely damaged the movie’s ability to compete on a limited basis with other pictures with stronger awards resumes.

In my Friday Night Estimates story, I wrote that Gran Torino may be able to bank $5.4M by the end of the year. Even with an expansion to 70 locations on Christmas Day, the softer-than-expected Friday probably means that Clint’s “swan song” is more likely to be at $3.1M or so at the end of business of December 31. Regardless, I am still projecting that Warner Bros will likely break the all-time one-year record for domestic sales for a studio.

John Patrick Shanley’s Doubt, a film adaptation of his Tony and Pulitzer Prize winning play, will bank about $703,000 or so this weekend at 39 locations for a PTA of just over $18,000. That compares favorably to recent movies like Rachel Getting Married (Sony Classics), which managed $16,500 per screen in its first expansion (27 playdates) and Frost/Nixon, which generated just over $16,000 per screen in week #2 (39 playdates). With Golden Globe and SAG Awards nominations for Meryl Streep, Phillip Seymour Hoffman, Amy Adams and Viola Davis, Doubt should continue to play well through the awards season.

Weinstein has elected to hold expansion for The Reader until Christmas Day, so the picture remains on 4 screens and appears headed for about $114,000 by Monday, down about 35% from its opening weekend at the same locations. That would give Stephen Daldry’s Oscar contender the fourth-best weekend PTA at a possible $14,240.

Ron Howard’s amazing Frost/Nixon picked up just 2 new locations this weekend as Universal prepares for a major Christmas Day expansion. Powered by SAG Awards nominations this week for Best Ensemble and Best Male Actor: Frank Langella, the film will add about $361,000 this weekend, down about 42%. That equates to an $8,805 PTA, #5 for the frame.

STEVE MASON’S EXCLUSIVE EARLY 3-DAY PTA ESTIMATES
1. NEW – The Wrestler (Fox Searchlight) – 4 locations – $53,438 PTA
2. Gran Torino (Warner Bros) – 19 locations – $23,400 PTA
3. Doubt (Miramax) – 39 locations – $18,026 PTA
4. The Reader (Weinstein) – 8 locations – $14,240 PTA
5. Frost/Nixon (Universal) – 41 locations – $8,805 PTA
6. NEW – Seven Pounds – 2,785 locations – $5,806 PTA
7. NEW – Yes Man (Warner Bros) – 3,434 locations – $5,498 PTA
8. Slumdog Millionaire (Fox Searchlight) – 589 locations – $4,999 PTA
9. NEW – Tale of Despereaux (Universal) – 3,104 locations – $4,540 PTA
10. Milk (Focus) – 356 locations – $4,417 PTA

Steve Mason is on Facebook and now also on Twitter.

The weekend box office battle boils down to Jim Carrey vs. Will Smith. This is a match-up between the former “World’s Biggest Box Office Star” and the reigning champ, and I am giving a slight advantage to the challenger. Either Yes Man (Warner Bros) or Seven Pounds (Sony) could score the weekend-before-Christmas win, but I am predicting a victory for Carrey.

These are two of the most successful movie stars in history. Only Tom Hanks, Tom Cruise and Eddie Murphy have more $100M hits on their resume than Will Smith with 12, and Carrey is only one behind at 11 blockbusters to clear the magical threshold.

MOST $100M+ HITS IN A CAREER
-including animated films & excluding cameos -
1. Tom Hanks – 15
2. Tom Cruise – 14
3. Eddie Murphy – 13
4. Will Smith – 12
4. Harrison Ford – 12
6. Jim Carrey – 11
6. Robin Williams – 11
8. Mel Gibson – 10
9. Matt Damon – 9
10. Bruce Willis – 8
10. Jack Nicholson – 8

Will Smith, however, has done something unprecedented – a feat never done by the Toms – Hanks and Cruise. Hancock was his 8th consecutive $100M+ grossing blockbuster. Hanks and Cruise both had career-best streaks of 7 films topping $100M.

2002 – Men in Black II – $52.1M opening – $190.4M cume
2003 – Bad Boys II – $46.5M opening – $138.6M cume
2004 – I, Robot – $52.1M opening – $144.8M cume
2004 – Shark Tale – $47.6M opening – $160.8M cume
2005 – Hitch – $43.1M opening – $179.4M cume
2006 – The Pursuit of Happyness – $26.5M opening – $163.5M cume
2007 – I Am Legend – $77.2M opening – $256.4M cume
2008 – Hancock – $62.6M opening – $227.9M cume

For comparison, 5 of Carrey’s past 8 films have scored at least $100M domestic, including this year’s animated Dr. Suess’ Horton Hears a Who! ($154.5M cume), but he has veered away from the purely commercial with 2001’s poorly-reviewed drama The Majestic ($27.8M cume), the Academy Award winning Eternal Sunshine of the Spotless Mind ($24.4M cume) in 2004 and 2007’s misguided horror release The Number 23 ($35.1M cume).

Neither picture is getting help from critics with Yes Man at 35% Fresh on Rotten Tomatoes and Seven Pounds registering a meager 30% Fresh as of Thursday night. Given the generally poor notices, I say Yes Man wins for 3 reasons:

1. More playdates 3,434 to 2,758
2. Tone – People are more interested in a couple of laughs than they are in a “heavy” spiritual message, even if it is generally optimistic
3. Warner Bros can do no wrong in 2008
4. Will Smith backlash

Lou Lumenick from the New York Post points out on his blog that on November 4, Will was informed by his 16-year old son that the Presidential race was over. The first-ever election of an African American to be the Leader of the Free World hadn’t reached the rarified air of the World’s Biggest Movie Star. Lumenick says he can’t imagine Paul Newman, a great movie star and philanthropist, ever being that out-of-touch with what’s important in the life of everyday people.

And there’s the brutally scathing Todd McCarthy review in Variety who rips Seven Pounds for its pretentiousness and self-importance. He reports that Smith doesn’t shy away from, “the saintlike status conferred upon his character. Indeed, he embraces it in a way so convincing that it proves disturbing as an indication of how highly this or any momentarily anointed superstar may regard himself.”

Just because media types think Will is a little “full of himself,” does not mean that the rank-and-file moviegoer will agree. In Australia, there is something called “Tall Poppy Syndrome.” As my always-credible friends at Wikipedia say, “Someone is said to be a target of ‘Tall Poppy Syndrome’ when his or her assumption of a higher economic, social or political position is criticized as being presumptuous, attention seeking, or without merit.”

Then again, it may all be a case of sour grapes. When a star of Smith’s caliber takes a risk – and make no mistake, this is a risky, challenging film – he should be accorded some respect for his effort. Let’s face it. If Will Smith wanted to crank out generic action movies for the rest of his life, Hollywood would give him big bags of money.

I believe that, even though Seven Pounds may not win its opening weekend, its heart wrenching-yet-hopeful story will connect with enough moviegoers to make it Will’s 9th consecutive $100M-grossing movie, which would be the 13th of his career. My final prediction is for a $24.78M opening. Meanwhile, the cheerful, if-not-hilarious high-concept comedy of Yes Man could win the weekend with a possible $26.35M.

Meanwhile, the other new wide release is Universal’s animated Tale of Despereaux, receiving fair-to-middling reviews as of Thursday night (43% Fresh on Rotten Tomatoes). With Madagascar: Escape 2 Africa nearing the end of its run and Bolt tailing off, industry tracking points to an opening in the mid-teens for Despereaux. My final call is for about $15.19M, which could set it up for a decent little Christmas week run.

Fox’s holdover The Day the Earth Stood Still will crash-and-burn this weekend, possibly dropping by as much as 67% for a disastrous $10.11M and a 10-day cume of only $48.6M. Close-behind at #5 will be Four Christmases (Warner Bros), which may drop as little as 25% to a possible $9.75M. By Monday morning, the Vince Vaughn-Reese Witherspoon holiday comedy will pass the $100M mark.

Among the specialty releases, Slumdog Millionaire (Fox Searchlight) adds 420 locations and may deliver as much as $4.64M. Danny Boyle’s modern masterpiece is riding a huge wave of acclaim including Golden Globe nominations for Best Picture – Drama and Best Director and SAG Awards nominations for Best Ensemble and Best Supporting Actor: Dev Patel. No company is better at the “science” of a platform release than Searchlight, and I am forecasting a PTA of $7,891 for this gutty little Best Picture contender.

Other award favorites expand to varying degrees. Milk (Focus) adds 28 locations and could reach $2.8M for a $7,876 PTA. Miramax’s excellent Doubt, with Golden Globe and SAG Award nominations for Meryl Streep, Phillip Seymour Hoffman, Amy Adams and Viola Davis, expands to 39 playdates, and I am anticipating just over $1M for a Per Theatre Average of $27,341. Clint Eastwood’s Gran Torino (Warner Bros), which won him the National Board of Review’s Best Actor notice, but has been completely shut out of major categories at the Golden Globes and SAG Awards, adds 13 carefully chosen screens. I am calling for about $687,000 by Monday with a PTA of just over $36,000.

Oscar contenders Frost/Nixon (Universal) and The Reader (Weinstein) are holding off on expansion until Christmas Day. Powered by Frank Langella’s remarkable performance, Frost/Nixon seems headed for a $14,600 or so weekend PTA while Stephen Daldry’s meditation on Germany’s sense of guilt over the Holocaust should deliver just over $16,000 per location.

The new limited release this week is the critically-hailed Darren Aronofsky-directed Mickey Rourke vehicle The Wrestler (Fox Searchlight). The movie opened on 4 screens Wednesday churning up an $11,732 PTA on opening day alone. There is clearly more-than-a-little anticipation for this unexpected awards contender, and it may achieve just over $310,000 in just 5 days. That would mean a 3-day Per Theatre Average of almost $58,000, just shy of the year’s best weekend PTA mark set by Frost/Nixon 2 weeks ago.

FINAL WEEKEND PREDICTIONS FOR THE WEEKEND OF 12/19
1. NEW – Yes Man (Warner Bros) – $26.35M
2. NEW – Seven Pounds (Sony) – $24.78M
3. NEW – Tale of Despereaux (Universal) – $15.19M
4. The Day the Earth Stood Still (Fox) – $10.11M
5. Four Christmases (Warner Bros) – $9.75M
6. Bolt (Disney) – $5.49M
7. Twilight (Summit) – $4.78M
8. Slumdog Millionaire (Fox Searchlight) – $4.64M
9. Milk (Focus) – $2.8M
10. Australia (Fox) – $2.57M
11. Quantum of Solace (Sony) – $2.24M
12. Madagascar: Escape 2 Africa (Dreamworks/Paramount) – $1.84M
13. Nothing Like the Holidays (Overture) – $1.69M
*Doubt (Miramax) – $1.06M
*Gran Torino (Warner Bros) – $687,000
*Frost/Nixon (Universal) – $602,000
*NEW – The Wrestler (Fox Searchlight) – $232,000
*The Reader (Weinstein) – $131,000