EARLY TRACKING: Kate Hudson-produced BRIDE WARS may hold off MARLEY & ME and GRAN TORINO for weekend win!

by Steve Mason

A year ago, Fox scored a January hit with the female-geared 27 Dresses. The Katherine Heigl vehicle chick-flick opened with $23M on the weekend of January 18 en route to a nifty $76.8M domestic gross. Now Kate Hudson has produced and stars in the wedding-themed comedy Bride Wars, debuting on just over 3,000 screens in Friday.

Early reviews are downright awful for Bride Wars (00% Fresh on Rotten Tomatoes as of Wednesday night), but Kate Hudson is a likable personality whose sub-par rom-com Fool’s Gold opened to $21.5M last February. Add to the mix Anne Hathaway with $100M-grossing movies Get Smart ($130.3M cume) and The Devil Wears Prada ($124.7) on her recent resume, and you’ve got a picture that could win the weekend. Tracking is strong with Under 25’s, and the Mean Girls-style marketing improves the chances that Under 25 Males will allow themselves to be dragged along to see it.

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Posted Jan 7th 2009 at 8:20 pm in Featured Story, Steve Mason's Box Office | 11 Comments