Independent Christian Film, Hollywood’s Best Investment in ‘08

by S.T. Karnick

Yes, The Dark Knight made more money in U.S. theaters than any film in history except Titanic (in nominal dollars, unadjusted for inflation), but in terms of sheer return on the investment dollar, you’d have been better off putting your cash into the teen vampire movie Twilight, the teen musical High School Musical 3: Senior Year, or Hannah Montana and Miley Cyrus: Best of Both Worlds Concert.

And you’d have been much, much smarter to invest in Kirk Cameron’s small, independent, Christian film Fireproof: it cost a half-million dollars to make and brought in $33.1 million, a return of more than sixty times its budget.

That’s the conclusion of an interesting article on E! Online about movie returns on investment. Of course, it’s not possible to predict precisely what films will have greatest audience appeal before they’re even made, but a few things are clear and have remained true for years:

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Posted Jan 11th 2009 at 10:22 am in Entertainment, Media Criticism | 36 Comments