Rebooting Bond with Daniel Craig was Bold. Christopher Nolan’s Reinvention of Batman was genius. But some thought it was overly-ambitious, even audacious, to attempt to restart the Star Trek franchise. It has begun to pay off already for Paramount Pictures, and there will dividends for years to come.

A shiny new Enterprise is luring in a new generation of STAR TREK fans

J.J. Abrams is officially the Lazarus of movie directors as his all-new Star Trek has gone “Boldly Gone Where No Star Trek Movie has Gone Before.” With a cast of relative unknowns, the 42-year-old has resurrected a franchise that had been killed by insular “nerdyness” and timid imagination. The Gene Rodenberry creation didn’t so much bomb as it died slowly over a period of years. First, the 2002 movie Star Trek: Nemesis starring the Next Generation cast disappointed with a meager $43.3M domestic. Then, the final TV series Enterprise, which starred Scott Bakula, was not embraced by core fans or broader audiences and was canceled after four seasons, ending May 13, 2005.

(more…)

J.J. Abrams reboot of the much beloved “Star Trek” franchise is reminiscent of the films that came before, but not the best of them. Like the other odd-numbered disappointments, this entry, number 11, works best when concentrating on character, but falls flat due to a dull villain with nothing to do other than act as a macguffin. After a splendid first hour expertly sets up and re-introduces the characters, the second half turns as derivative as a video game with superb special effects supporting poorly choreographed and frantically edited action sequences that carry no suspense because the outcome is obvious and the personal human drama missing.

“Trek” opens with what turns out to be its best scene and one of the best in the franchise; the circumstances around the birth of James Tiberius Kirk. Our hero is well-served here with an imaginative and exciting mythology that shows the filmmakers understand the unique importance of the character. This sequence is also effective in setting up our villain, the Romulan Nero (an almost unrecognizable Eric Bana), who’s leaping about in time hell-bent on the worst kind of revenge against the Federation for something yet to happen. (more…)

Several sources at competing studios have told me that J.J. Abrams’ all-new reboot of Star Trek (Paramount), which debuted last night at 7pm at many of its 3,849 locations, may have grossed as much as $6.5M-$7.5M. Studio honchos are “locked down tight” about actual numbers, but that is in the same ballpark as Transformers (Dreamworks/Paramount), which grabbed $8.8M in its previews starting at 8pm on Monday, July 2 during the summer of 2007. (What portion of ticket sales fall into Thursday and what percentage fall into Friday will likely be an open question even after final numbers are in.)

William Shatner (left) with Captain Kirk 2.0 Chris Pine

Keep in mind that Paramount never changed its Star Trek marketing to promote the 7pm Thursday start, so the opening night audience was likely heavy on Trekkers or Trekkies (not sure which term is “politically correct” anymore). So this was a “soft” opening and what amounts to a night of word-of-mouth screenings. Keep in mind that Transformers premiered during the summer when kids are more available while Star Trek has made its premiere during the school year.

(more…)

The all-new J.J. Abrams reboot of Star Trek (Paramount) will win the second weekend of the Hollywood Summer Box Office season by at least a couple of light years over Fox’s fast-fading X-Men Origins: Wolverine, but some of the astronomical numbers I’ve seen floating around in the blogosphere are very over-heated. Make no mistake, this movie will open extraordinarily well, but it’s not going to play out as a typical front-loaded blockbuster. Moviegoers need time to shake off the disappointment of the final TV series Enterprise (starring Scott Bakula and canceled after four seasons) and the disastrous 2002 final film Star Trek: Nemesis ($43.3M domestic). It will take time for a new generation of fans to discover the magic of Gene Rodenberry’s vision of the future through Abrams’ magical lens.

As of Wednesday night, Star Trek is cruising with 94% Fresh (positive) reviews on Rotten Tomatoes, and critics are slinging some seriously glowing hyperbole.

(more…)

Is Kirk a jerk?

Two new “Star Trek” clips have hit the web and I like one, but not the other.

The first is called “A Shot of Love,” and it debuted over at MTV. It has Kirk (Chris Pine) hitting on Uhura (Zoe Saldana) before mouthing off to some barroom degenerates.

Kirk comes off as a spoiled brat and, from the cut on his face in other video that’s been posted, it doesn’t look like he comes away unscathed. (MTV also has some exclusive “Star Trek” video from the film’s set.) (more…)