Morning Call Sheet: Box Office Analysis, ‘Twilight Zone’, and Bogie
by John NolteBOX OFFICE ANALYSIS
1. Dolphin Tale: $14.3M – Family films rule. Shallow nihilism and conformity posing as “edginess” do not. Yet Hollywood keeps right on making them. Yes, someone somewhere is currently squandering millions of dollars on “Margot At the Wedding 2: Narcissism Is a Virtue.” They might not call it that, but you get the idea.
2. Moneyball: $12.5M – More proof the adult drama is not dead, just a certain kind of adult drama — like, say, “Margot At the Wedding 3: I Hate the parents Who Gave Me Everything.”
3. The Lion King: $11M – Never in a million years did I expect this kind of haul and I’m sure the studio would’ve been happy with half this. In fact, they probably chose to go with a re-release mainly as a way to gin up publicity and anticipation for tomorrow’s Blu-ray release. But this is a fantastic film released late enough so that many of those who enjoyed the experience with their parents can now pass it on to their own children. Disney = magic.
4. 50/50 $8.9M – One of those neither fish nor fowl flicks people probably had a hard time grasping. Is it a comedy? Is it a tragedy? Is it a drama? I think the casting of Seth Rogen really threw people off. He’s only been associated with raunch-fests and junk like “Green Hornet,” so the fit was odd and the whole “cancer” thing certainly would’ve turned off his following to whatever degree he has one.







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