If you want to identify the most controversial person in television, forget about Glenn Beck and Keith Olberman. The answer is obvious: Jay Leno.
The once and now returning host of NBC’s Tonight Show has incited hostility and outright hatred for many years, simply by virtue of being more commercially successful than rivals David Letterman and Conan O’Brien. In particular, fans of his competitors have derided Leno for being overly conventional and failing to challenge late-night viewers by pushing the boundaries of taste.

That, however, has almost certainly been a primary reason for Leno’s success: he amuses viewers without overwhelming them with sensational material such as O’Brien’s masturbating bears and potty-mouthed dog and Letterman’s aggressive non sequiturs. Leno is clearly out to amuse, not to change the world, and that is exactly the sort of programming most people seem to want in that 11:35 time slot.
As a result, Leno returned to his Tonight Show helm last night after a hiatus of several months in which NBC tried moving him to primetime and shifting O’Brien from The Late Show at 12:35 a.m. to the Tonight Show at 11:35. As has been well-documented, the change was a predictable disaster both for NBC’s primetime ratings and for the Tonight Show. O’Brien toned down his comedy for the earlier audience, which didn’t work, and Leno could not make a nightly show consistently special enough to draw viewers at 10 p.m. (more…)
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