Conservatives Need to Fire the Marketing Department

by Leigh Scott

I make silly, fun movies.  Stuff you pick up at your local Blockbuster or watch on the Sci-fi Channel.  I’ve always said that most of my films, because of budget limitations, end up being “two star” movies, but with a six pack and some friends, they become exceedingly enjoyable experiences.

One source of endless enjoyment for me and my co-workers is watching how the various buyers (DVD, television, and international) market the films.  The trailers, posters, and commercials  are wildly different depending on who the intended audience is.  As an example, in the U.S. my latest film is called “Chrome Angels.” It’s a sci-fi/action/comedy about a female biker gang that runs into a town populated by evil cyborgs. At the Cannes Film Market, the distributor is calling it “Cyborg Conquest.”  The trailer and poster don’t even reference female bikers, motorcycles, or comedy.  They, instead, are selling it as a serious action film centered on CGI cyborgs that don’t actually appear in the film. (more…)

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Posted May 6th 2009 at 1:18 pm in Entertainment, Featured Story, Politics | 243 Comments