“[T]he system around which the motion-picture business has oriented itself almost since its creation in the early years of the last century–the star system, which it largely invented–has finally reached its end.”

“The eight most successful movies over the course of the year’s first eight months have collectively grossed $2.7 billion, up from $2.3 billion for the entirety of 2008. And what is most striking about these eight films is that not a single one of them, not a single one, features an unmistakable star. Three of them are cartoons (Up, Ice Age: Dawn of the Dinosaurs, and Monsters vs. Aliens). Three are sequels whose top-line talents are incidental to their success (Transformers: Revenge of the Fallen, the sixth Harry Potter, and X-Men Origins: Wolverine). Two feature relative nobodies (Star Trek and The Hangover). The first traditional star appears in the ninth-place film, which is itself a high-concept sequel in which the star mostly stands around (Night at the Museum: Battle of the Smithsonian with Ben Stiller). It’s not until tenth place that a classic vehicle hits the list, Sandra Bullock’s The Proposal. And after that you have to jump down to 15th place to find Tom Hanks in Angels and Demons. Will Ferrell’s movie tanked. Julia Roberts laid an egg. Adam Sandler couldn’t sell a ticket. Johnny Depp disappointed. Denzel Washington and John Travolta bombed together. Instead, the movies whose successes depended on their strong leading performances were the ones featuring the 57-year-old Irishman Liam Neeson (Taken, $145 million) and the out-of-work TV comedian Kevin James (Paul Blart: Mall Cop, $146 million).

“The 2009 box-office numbers offer the most dramatic evidence yet that the system around which the motion-picture business has oriented itself almost since its creation in the early years of the last century–the star system, which it largely invented–has finally reached its end.”

You can read the piece in full here.