Why Air America Sucks

As a talk radio pro who defends and cherishes free speech, it’s time for me to weigh in on why Air America sucks.  It’s not that I want them to fail – they already have once.  As a free speech advocate, I cheer for their success – unlike what many liberals hope for conservative talk which I helped establish in America.  But, since its inception, Air America has been a failure.  After its first financial disaster, it is attempting to make a comeback and has new and credible leadership in industry veterans Bennett Zier and Bill Hess.  But, it’s a long climb out of a deep hole.

Air America’s newest ace is none other than former TV huckster Montel Williams.  He follows Jerry Springer who followed none other than…..Al Franken.  Now, there is some name value in all three, but the first two failed in radio.  Franken was an absolute disaster.  As I wrote in my upcoming book “Censorship: The Threat to Silence Talk Radio,” Franken didn’t know he had to have something between the ears to do a three-hour radio talk show each day.  And, that’s what so many of these non-radio personalities don’t get.  Doing a three-hour radio talk show takes hours of prep time.  Most hosts spend about three hours of prep time for each hour of on-air time.  These guys just walked into the studio and thought it would happen automatically.  Listeners would flock to them….they were superstars…NOT!  There are no teleprompters in radio! (more…)