Posts Tagged ‘Reese Witherspoon’

Steve Mason

Abrams’ ‘Star Trek’ Goes Where No ‘Trek’ Has Gone Before! $33M in 29 Hours & Almost $77M Possible by Monday!

by Steve Mason

Rebooting Bond with Daniel Craig was Bold. Christopher Nolan’s Reinvention of Batman was genius. But some thought it was overly-ambitious, even audacious, to attempt to restart the Star Trek franchise. It has begun to pay off already for Paramount Pictures, and there will dividends for years to come.

A shiny new Enterprise is luring in a new generation of STAR TREK fans

A shiny new Enterprise is luring in a new generation of STAR TREK fans

J.J. Abrams is officially the Lazarus of movie directors as his all-new Star Trek has gone “Boldly Gone Where No Star Trek Movie has Gone Before.” With a cast of relative unknowns, the 42-year-old has resurrected a franchise that had been killed by insular “nerdyness” and timid imagination. The Gene Rodenberry creation didn’t so much bomb as it died slowly over a period of years. First, the 2002 movie Star Trek: Nemesis starring the Next Generation cast disappointed with a meager $43.3M domestic. Then, the final TV series Enterprise, which starred Scott Bakula, was not embraced by core fans or broader audiences and was canceled after four seasons, ending May 13, 2005.

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Steve Mason

Critics Love the All-New ‘Star Trek’ & Thursday Night Previews Deliver a Possible $6.5M-$7.5M!

by Steve Mason

Several sources at competing studios have told me that J.J. Abrams’ all-new reboot of Star Trek (Paramount), which debuted last night at 7pm at many of its 3,849 locations, may have grossed as much as $6.5M-$7.5M. Studio honchos are “locked down tight” about actual numbers, but that is in the same ballpark as Transformers (Dreamworks/Paramount), which grabbed $8.8M in its previews starting at 8pm on Monday, July 2 during the summer of 2007. (What portion of ticket sales fall into Thursday and what percentage fall into Friday will likely be an open question even after final numbers are in.)

William Shatner (left) with Captain Kirk 2.0 Chris Pine

William Shatner (left) with Captain Kirk 2.0 Chris Pine

Keep in mind that Paramount never changed its Star Trek marketing to promote the 7pm Thursday start, so the opening night audience was likely heavy on Trekkers or Trekkies (not sure which term is “politically correct” anymore). So this was a “soft” opening and what amounts to a night of word-of-mouth screenings. Keep in mind that Transformers premiered during the summer when kids are more available while Star Trek has made its premiere during the school year.

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Steve Mason

J.J. Abrams’ Reboot of Classic ‘Star Trek’ Could Reach $65M for 4 Days! Easily Biggest ‘Trek’ Opening Ever & $200M+ Domestic is Possible!

by Steve Mason

The all-new J.J. Abrams reboot of Star Trek (Paramount) will win the second weekend of the Hollywood Summer Box Office season by at least a couple of light years over Fox’s fast-fading X-Men Origins: Wolverine, but some of the astronomical numbers I’ve seen floating around in the blogosphere are very over-heated. Make no mistake, this movie will open extraordinarily well, but it’s not going to play out as a typical front-loaded blockbuster. Moviegoers need time to shake off the disappointment of the final TV series Enterprise (starring Scott Bakula and canceled after four seasons) and the disastrous 2002 final film Star Trek: Nemesis ($43.3M domestic). It will take time for a new generation of fans to discover the magic of Gene Rodenberry’s vision of the future through Abrams’ magical lens.

As of Wednesday night, Star Trek is cruising with 94% Fresh (positive) reviews on Rotten Tomatoes, and critics are slinging some seriously glowing hyperbole.

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Steve Mason

‘Wolverine’ claws to $34.75M Friday & Could Scratch Out $86.8M Opening! All-Time 4th-Best Performer for First-Weekend-of-May Summer Kickoff!

by Steve Mason

In my Final Weekend Tracking column posted on Wednesday, I predicted that X-Men Origins: Wolverine (Fox) would reach $92M on opening weekend, despite soft reviews (now only 38% Fresh on Rotten Tomatoes). My first fearless forecast of the 2009 summer blockbuster season appears to be close to dead-on (missed by only 5%).


Star-turned-producer Hugh Jackman has scored his second-biggest opening ever and, easily, his biggest as a solo star. Wolverine has mauled the competition with a massive $34.75M opening day (including $5M or so in Thursday midnight sales). That could translate to a 3-day of $86.8M, getting Hollywood’s most lucrative season off to a spectacular start.

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Steve Mason

The Summer Blockbuster Season is Set to Start Huge! Spin-Off ‘Wolverine’ could Claw to $92M Opening Weekend!

by Steve Mason

The great thing about a sequel is that it has a built-in audience. The problem with sequels is that, as the numbers after the title go up, so does the production budget. Very hard to know for sure, but sources have told me that the production budget for X-Men was in the $75M range. X-2: X-Men United may have had a budget of about $110M, while the cost of X-Men: The Last Stand was, in all likelihood, as much as $210M. Why doesn’t it make sense to just churn out X-Men 4?

Look at these numbers.

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Steve Mason

America Loves a Girl-on-Girl Smackdown! Beyonce’s ‘Obsessed’ is the Biggest Last-Weekend-of-April Opener Ever with $11M Friday & a Possible $27.5M 3-Day!

by Steve Mason

Recording superstar Beyonce Knowles is building a bankable resume for herself as an actress with Sony Screen Gems’ Obsessed as the latest title burnishing her resume. Co-starring the excellent Idris Elba (The Wire), this low budget, PG-13 genre pic has scored a far-above-expectations $11M on Friday, and it will likely reach $27.5M for the weekend. That is the best opening yet for the former Destiny’s Child lead vocalist as an above-the-title star, topping 2003’s The Fighting Temptations and Cadillac Records from late 2008.

Beyonce does battle with the sexy Ali Larter (HEROES) in OBSESSED

Beyonce does battle with the sexy Ali Larter (HEROES) in OBSESSED

OPENINGS FOR BEYONCE MOVIES
1. Austin Powers: Goldmember – $70.3M opening
2. Obsessed – $27.5M opening (projected)

3. Pink Panther (2006) – $20.2M opening
4. Dreamgirls – $14.1M wide break (after a platform start)
5. The Fighting Temptations – $11.7M opening
6. Cadillac Records – $3.4M opening

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Steve Mason

Hollywood’s Worst Release Date: Beyonce’s ‘Obsessed’ Could Edge Disney’s Baby Polar Bears in ‘Earth!’

by Steve Mason

The final weekend of April has never been Hollywood’s favorite release date. In fact, it is generally considered to be among the worst release dates on the calendar. Whatever opens on the final weekend of April gets absolutely crushed by the official start of the summer blockbuster season on the first weekend of May.

Beyonce's OBSESSED could win the final weekend before WOLVERINE
Beyonce’s OBSESSED could win the final weekend before WOLVERINE

The 4 new wide releases and 1 major specialty release set to debut this weekend will face an onslaught of mega-hits over the next month. How can Obsessed (Sony), Earth (Disney), The Soloist, (Dreamworks/Paramount), Fighting (Rogue) and The Informers (Senator) possibly find an audience with X-Men Origins: Wolverine (Fox) and Ghosts of Girlfriends Past (Warner Bros) arriving next weekend followed by, in successive weeks, Star Trek (Paramount), Angels & Demons (Sony), the combo of Night at the Museum 2 (Fox) and Terminator: Salvation (Fox) and Disney/Pixar’s Up?

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Steve Mason

Hollywood’s Biggest Easter Weekend Ever By As Much As 16%!: ‘Hannah Montana’ Down 40% on Saturday, But Still Becomes All-Time #2 Easter Weekend Opening With $34M!

by Steve Mason

She has a hit TV show on the Disney Channel, a pair of albums that have debuted at #1 on the Billboard charts, a concert tour with 69 sold-out arenas in North America, and now a second #1 movie in as many years. Miley Cyrus is the biggest teen star in the world.

With most of Hollywood (including myself) expecting an opening in the mid-$20M’s for Hannah Montana The Movie (Disney), Miley has surprised “grown-ups” with her box office clout once again. The picture opened with a heavily front-loaded $17.39M on Good Friday then dropped 40% on Saturday to an estimated $10.34M, and it will reach an estimated $34M by the end of Easter weekend, making it the all-time #2 opening for the bunny holiday weekend. My Friday night early 3-day projection was for $33.6M, but then I raised my number to $39M on Saturday. As it turns out, I should have stuck with my first pass. These young skewing movies are tricky to project, and the Easter Weekend, where Saturday traditionally drops from Friday, makes it even more complicated.

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Steve Mason

Lots of Cash in Hollywood Easter Baskets: ‘Hannah Montana’ and ‘Observe & Report’ Could Lift the Weekend to an All-time Best!

by Steve Mason

Easter weekend 2009 will almost certainly be an all-time record-breaker for Hollywood with a pair of new releases that could be among the top six bunny holiday openings of all time. Although neither Hannah Montana: The Movie (Disney) or the new R-rated comedy Observe & Report (Warner Bros) will challenge 2006’s all-time Easter weekend opening champion Scary Movie 4 ($40.2M), both new offerings look very solid in pre-release industry tracking, and they will be joined by some strong holdovers.


Universal’s Fast & Furious is likely to cross the finish line first for a second consecutive weekend, following up last weekend’s almost $71M with about $30M, which would mark a 58% drop. Still, it must be considered a triumph that the re-teaming of Vin Diesel, Paul Walker, Jordana Brewster and Michelle Rodriguez may have $120M in US sales after just 10 days. That will mean that Fast & Furious will have almost doubled the domestic gross of The Fast & The Furious: Tokyo Drift (the last film in the franchise), and this souped-up thrill ride could be headed for $160M US.

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Steve Mason

FAST & FURIOUS Opens With a Scalding $30M Friday & Could Speed to $70M by Monday, Surpassing CARS as the All-time Biggest Opening for an Auto Racing Movie!

by Steve Mason

With 400,000 Americans showing up every year at the Indy 500 and 200,000 more buying tickets to see NASCAR’s premiere event The Daytona 500, you would think that the most creative minds in Hollywood would be looking for a way to cash in with more movies about car racing and car culture. NASCAR has an estimated 75 million fans, and it is second only to the National Football League in terms of television ratings, so where are all the good racing movies?

Jordana Brewster is reunited with Vin, Paul and Michelle in FAST & FURIOUS

Jordana Brewster is reunited with Vin, Paul and Michelle in FAST & FURIOUS

Universal seems to have answered that question by getting its successful street racing franchise back into the fast lane this weekend with Fast & Furious. The movie, which reunites Vin Diesel, Paul Walker, Jordana Brewster and Michelle Rodriguez for the first time since 2001’s original surprise blockbuster, has exploded to a high octane $30.11M or so on Friday and that could mean a $70M opening weekend. That would make it the all-time #1 opening for a car racing movie.

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Steve Mason

FAST & FURIOUS may “race” to $48M opening weekend with MONSTERS VS. ALIENS holding strong at $35M!

by Steve Mason

Universal’s Fast & Furious will be “burning rubber” this weekend at America’s multiplexes as the original street-racing cast reunites after some sub-par chapters of the franchise.


The original The Fast & The Furious hit theatres in 2001 under the direction of Rob Cohen who had shown a knack for action with Dragon: The Bruce Lee Story ($35M US cume) and Sly Stallone’s Daylight ($33M US cume) and a savvy feel for bigger-than-life characters in his Golden Globe winning biopic The Rat Pack (which, if you’ve never seen you should put in your Netflix cue and prepare to be amazed by Don Cheadle’s turn as Sammy Davis, Jr.). In tow, he had a 34-year-old Vin Diesel in only his second starring role following the surprise low budget hit Pitch Black ($39M cume) and 28-year-old Paul Walker, who had just starred in Cohen’s forgettable The Skulls. Also in the cast was Jordana Brewster (As the World Turns) and a pre-Lost Michelle Rodriguez, whose most notable credit was a gritty little indie called Girlfight.

Vin Diesel returns for FAST & FURIOUS

Vin Diesel returns for FAST & FURIOUS

The result was box office jet fuel. Seemingly out of nowhere, The Fast & The Furious scored a scalding $40M opening weekend and reached $144.5M domestic and over $200M worldwide. But Diesel, whose signature line in the original movie is “I live my life one quarter of a mile at a time,” didn’t like the script for the sequel (or they wouldn’t pay his asking price depending on who you ask). That led to the 2003 sequel 2 Fast 2 Furious directed by Academy Award nominee John Singleton (Boyz n the Hood) starring Walker along with rapper Tyrese Gibson and Eva Mendes. Despite Diesel’s conspicuous absence, 2 Fast still delivered $127M in the US. (more…)

Doug TenNapel

Monsters vs. Aliens: We Loved It!

by Doug TenNapel

I took my five-year-old son (Ed) and seven-year-old daughter (Ahmi) to see “Monsters vs. Aliens.” We got our Elvis Costello 3D glasses and wore them at all the wrong times during the television commercials that come on before the movie trailers. My kids didn’t know but I was mostly interested in their response to the 3D imagery. That’s right, I went to “Monsters vs. Aliens” primarily for human experimentation. They reached out to grab objects that appeared to float in front of them, but the greatest of all expressions came to their faces every time I looked over at them: smiles.

Reese Witherspoon voices Ginormica, a 49-foot-tall woman with an awesome figure. More to love. But her fiance is a sleazy weatherman from Modesto, as if there’s any other kind. Ginormica is the straight person in the adventure; she carries the hero’s burden of bringing any kind of depth or drama to a 90 minute farce. Her comedy relief side-kicks are fish man, cockroach man, a big Mothra maggot and the show stealing gelatinous B.O.B. voiced by Seth Rogen. (more…)

Steve Mason

MONSTERS VS. ALIENS with almost $12K per 3-D screen! The future of 3-D is looking UP!

by Steve Mason

Jeffrey Katzenberg and Dreamworks Animation have definitively proven that Digital 3-D is a blockbuster format. Not only has Monsters vs. Aliens seized a monstrous $58.2M in opening weekend ticket sales, Real-D (the technology provider) and Dreamworks have revealed that $25M or so of that gross was generated specifically from 3-D and IMAX 3-D. Fox is reporting that fully 43% of the total take was from the estimated 2,218 Digital 3-D screens.

MONSTERS VS. ALIENS tore up the box office this weekend - especially in 3-D

MONSTERS VS. ALIENS tore up the box office this weekend - especially in 3-D

That means that the Per Screen Average for the movie in 3-D was about $11,700, while the 4,800 or so traditional 35MM 2-D engagements had a Per Theatre of just an estimated $4,780. Exhibitors who figured out a way to overcome the credit crunch and pay the estimated $100,000 to convert a traditional theatre into one that can show Digital 3-D made a killing this weekend.

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Steve Mason

3-D returns in a MONSTER way! MONSTERS VS. ALIENS with $16.7M Friday & a possible $58M opening weekend!

by Steve Mason

It is an excellent weekend for Dreamworks Animation. Although the credit crunch prevented financing that would allow exhibitors to undertake the digital conversion of more of its theatres, Monsters vs. Aliens is benefiting spectacularly from the 2,075 or so standard Digital 3-D engagements and the added 143 Digital IMAX runs. The audaciously ambitious animated send-up of 50’s B-movies has used the “bleeding edge” of technology to milk an estimated $16.7M in opening day ticket sales. The which could translate to $58M or so for the 3-day weekend.

MONSTERS VS. ALIENS towers over previous 3-D releases from Hollywood

If that number holds, and, if anything, they could drift higher as family audiences flood America’s multiplexes, Monsters vs. Aliens will be the all-time third-best opening in the month of March.

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John Nolte

Review: Monsters vs. Aliens

by John Nolte

DreamWorks Animation has created a niche all their own; great looking, high-concept computer animated films with about as much thematic depth as an installment of “Josey and the Pussycats.” It’s as if Pixar created DreamWorks Animation just to make themselves look good.  

Monsters vs. Aliens” has an awfully great title going for it – who doesn’t want to see that? – but is merely adequate in the execution. Considering the potential of the idea and that there are five credited screenwriters, you would expect a memorable sequence or two and a few clever characters, but lacking in every story element is an inspired imagination.

Susan Murphy (Reese Witherspoon) is about to get married when she’s hit by meteor. The good news is that she’s not hurt, the bad news is that she grows to be about fifty stories tall and is promptly captured by the military and imprisoned in Area 51, where all “monsters” are locked away to keep the public from panicking. The warden is the oh-so cleverly named General W.R. Monger (Kiefer Sutherland), and he explains to Susan, code name Ginormica, that she will never see the light of day again.

Yes, another film aimed at your kids that paints the military as oppressive, robotic and reactionary. (more…)

Steve Mason

MONSTERS VS. ALIENS is the widest non-summer release ever with over 7,000 screens! Katzenberg’s 3-D bet could pay off with $60M opening!

by Steve Mason

Jeffrey Katzenberg has been the film industry’s strongest proponent of 3-D over the past few years, and this weekend his advocacy will start paying dividends for Dreamworks Amimation. Monsters Vs. Aliens will debut with 4,104 playdates. That makes it the 13th-widest release in modern film history, and it becomes the biggest non-summer debut of all-time.

Jeffrey Katzenberg - The Pied Piper for 3-D

Jeffrey Katzenberg - The Pied Piper for Digital 3-D

ALL-TIME WIDEST NON-SUMMER RELEASES
- with summer defined as May 1 – August 30 -
1. 3/27/09 – Monsters Vs. Aliens – 4,104 playdates
2. 11/07/08 – Madagascar 2 – 4,056 playdates
3. 10/01/04 – Shark Tale – 4,016
4. 3/31/06 – Ice Age: The Meltdown – 3,964
5. 3/14/08 – Dr. Suess’ Horton Hears A Who – 3,954

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Steve Mason

The plight of 40+ Hollywood actresses; Don’t write off Julia Roberts because of DUPLICITY!

by Steve Mason

The movie business is not generally kind to women when they pass the age of 40, and Julia Roberts (now 41) is learning that lesson the hard way. The former Pretty Woman has returned to the big screen this weekend in Tony Gilroy’s Duplicity (Universal), and one prominent blogger wrote this headline:

Duplicity soft: Julia’s Comeback? Audiences Say Go Back

Julia Roberts and Clive Owen star in the fun, smart DUPLICITY

Julia Roberts and Clive Owen star in the fun, smart DUPLICITY, from writer/director Tony Gilroy

Roberts’ last starring role was in 2003’s Mona Lisa Smile ($63.8M domestic), and since then she has become a full-time Mom. Overall, she has 8 movies on her resume that have reached $100M in the US with her as a lead (I’m not including the Ocean’s Eleven franchise). Her most successful string of movies started in 1997 with My Best Friend’s Wedding ($127.1M cume) and ended with her Oscar winning performance in Erin Brockovich ($125.6M cume). During that span, she starred in 6 movies, generating an average of $115M in domestic box office.

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Steve Mason

Warner Bros reaches $1.74 billion domestic surpassing Sony’s record set in 2006!; MARLEY & ME headed for $51.8M 4-Day with BEN BUTTON at $39.1M & BEDTIME STORIES at $38.6M!; REV ROAD with Best PTA of 2008!

by Steve Mason

Steve Mason is on Facebook and now also on Twitter.

SUNDAY MORNING: Dog lovers everywhere united to make Fox’s Marley & Me the #1 Christmas weekend movie with an expected $51.18M in the Thursday-thru-Sunday period for a Per Theatre Average of $14,888. Pre-opening industry tracking pointed to a clear win for Bedtime Stories (Disney), but it was the lovable lab who finished on top.

As an aside, all of us who read John Grogan’s extraordinarily well-written novel should have seen this coming. The book is a joy, and anyone who has a dog, or has ever had a dog, could easily identify with the struggles and pleasures of having a 4-legged member of the family.

The success of Marley slightly mitigates a disastrous year for Fox. Its year started out well enough riding the huge success of 2007 release Alvin & the Chipmunks into January ($70M of Alvin’s gross landed in this calendar year). The January 18 release of chick-flick 27 Dresses scored for Katherine Heigl ($76.8M in the US), then Jumper was a good solid February hit, topping $80M, followed by the wildly successful Horton Hears a Who ($154.5M domestic). Little did Fox know that when the Ashton Kutcher-Cameron Diaz comedy What Happens in Vegas played solidly to the tune of $80.2M domestic starting in May, it would be its last legit hit until Christmas’ Marley & Me. This is a huge, redemptive win for Fox, and its sentimental tear-jerker of a dog movie could near $100M domestic by Sunday.

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Steve Mason

EARLY FRIDAY & 3-DAY ESTIMATES: ‘Yes Man’ with $6.7M Friday and a likely $18.76M; Carrey’s decent opening possibly enough to lift Warner Bros to all-time single year sales record!; Will Smith’s streak of consecutive $100M+ grossing pics likely over as ‘Seven Pounds’ seems headed for $15.63M!

by Steve Mason

Steve Mason is on Facebook and now also on Twitter.

Jim Carrey and his high-concept comedy Yes Man (Warner Bros) will win the pre-Christmas weekend out-performing Will Smith’s more challenging Seven Pounds (Sony), although both films seem to be under-performing industry expectations.. Audiences are saying “Yes” to a breezy, cheerful, undemanding movie experience, although it is not a particularly emphatic “Yes.” In my Final Weekend Tracking column, I predicted $26.35M for Yes Man, and industry tracking certainly supported an opening in the mid-$20M’s. Instead, moviegoers have agreed to the tune of only $6.7M on opening day, and that could translate to a less-than-expected $18.76 or so by Monday morning.

Meanwhile, Will Smith has landed in unfamiliar territory. This strange new land for the World’s Biggest Movie Star is called “Second Place.” Seven Pounds managed to churn up only $5.3M to start the 3-day, and I am projecting a $15.63M opening. This movie, a re-teaming of Smith with his Pursuit of Happyness director Gabriele Muccino, has endured scathing early reviews and some definite “Will Smith is a little full of himself” backlash. The movie has been described as pretentious and downright dumb by some critics, and heart wrenchingly-optimistic and emotionally cathartic by others. The end result is Smith’s weakest opening since 2000’s Ali ($14.7M).

Yes Man is the latest in a year-long winning streak for Warner Bros Not only have they locked up the studio market share race for 2008, this decent-not-great opening may lift Warner Bros to finish the year with more domestic ticket sales than any studio in history. If my opening weekend number for Yes Man holds, I am projecting that the film could bank a possible $48M (conservatively) before the end of the year. Add to that a projected cume of $120M for Four Christmases by the close of business on December 31, and an anticipated $5.4M or so from the limited engagements of Clint Eastwood’s Gran Torino (70 playdates starting Christmas Day), and Warner Bros would reach an annual domestic sales figure of $1.75 billion, surpassing Sony’s $1.71 billion take in 2006.

The Dark Knight ($530.7M domestic so far) is the lynchpin of Warner Bros’ soon-to-be record-breaking year, but there are 4 other $100M+ grossing films that have helped to push the studio over-the-top. Along with Four Christmases, which will blow by $100M on Sunday, WB has also scored with Sex and the City ($152.6M cume), Get Smart ($130.3M cume) and Journey to the Center of the Earth ($101.7M cume). Sony set the previous record with one $200M+ performer (Da Vinci Code), 3 $100M+ hits (Casino Royale, Talladega Nights and Click) and about $96M of the ultimate $163.5M gross for Pursuit of Happyness, which landed in December 2006.

As for Will Smith, Seven Pounds is likely to break his historic streak of consecutive $100M+ grossing movies, which stands at 8.

2002 – Men in Black II – $52.1M opening – $190.4M cume
2003 – Bad Boys II – $46.5M opening – $138.6M cume
2004 – I, Robot – $52.1M opening – $144.8M cume
2004 – Shark Tale – $47.6M opening – $160.8M cume
2005 – Hitch – $43.1M opening – $179.4M cume
2006 – The Pursuit of Happyness – $26.5M opening – $163.5M cume
2007 – I Am Legend – $77.2M opening – $256.4M cume
2008 – Hancock – $62.6M opening – $227.9M cume

Critical pans be damned, people love Will Smith, but I am betting that the word-of-mouth on Seven Pounds will not be enough to net the 6.4 multiple that would be required to push it past $100M.

Universal’s Tale of Despereaux coaxed an estimated $3.8M in ticket sales to start the weekend and, with huge matinee business on Saturday and Sunday, the all-time umpteenth animated mouse movie should reach an estimated $15.27M good for third place, setting up for some solid holiday week business.

As expected, The Day the Earth Stood Still (Fox) has fallen apart, down about 67% for the weekend. Keanu Reeves’ spin on Klaatu could only muster $3.1M on its second Friday, and it will finish the frame with about $10.07M for a 10-day cume of $48.55M.

Rounding out the Top 5 is the aforementioned and surprisingly durable Four Christmases. Vince Vaughn and Reese Witherspoon enjoyed another $3.06M in Friday sales, and it will deliver $9.49M or so more of “holiday cheer” for Warner Bros by Monday morning.

Details of the weekend’s specialty releases and lots of analysis is on tap for Saturday morning.

EXCLUSIVE STEVE MASON EARLY FRIDAY ESTIMATES
1. NEW – Yes Man (Warner Bros) – $6.7M, $1,951 PTA, $6.7M cume
2. NEW – Seven Pounds (Sony) – $5.3M, $1,922 PTA, $5.3M cume
3. NEW – Tale of Despereaux (Universal) – $3.8M, $1,224 PTA, $3.8M cume
4. The Day the Earth Stood Still (Fox) – $3.1M, $871 PTA, $41.57M cume
5. Four Christmases (Warner Bros) – $3.06M, $871 PTA, $95.47M cume
6. Twilight (Summit) – $1.55M, $521 PTA, $154.79M cume
7. Bolt (Disney) – $1.31M, $443 PTA, $92.06M cume
8. Slumdog Millionaire (Fox Searchlight) – $1.24M, $2,120 PTA, $10.23M cume
9. Milk (Focus) – $804,000, $2,257 PTA, $9.48M cume
10. Australia (Fox) – $763,000, $345 PTA, $40.38M cume

EXCLUSIVE STEVE MASON EARLY 3-DAY ESTIMATES
1. NEW – Yes Man (Warner Bros) – $18.76M, $5,463 PTA, $18.76M cume
2. NEW – Seven Pounds (Sony) – $15.63M, $5,669 PTA, $15.63M cume
3. NEW – Tale of Despereaux (Universal) – $15.27M, $4,921 PTA, $15.27M cume
4. The Day the Earth Stood Still (Fox) – $10.07M, $2,830 PTA, $48.55M cume
5. Four Christmases (Warner Bros) – $9.49M, $2,701 PTA, $101.9M cume
6. Bolt (Disney) -$5.66M, $1,908 PTA, $96.41M cume
7. Slumdog Millionaire (Fox Searchlight) – $4.86M, $8,268 PTA, $13.85M cume
8. Twilight (Summit) – $4.83M, $1,616 PTA, $158.06M cume
9. Milk (Focus) – $2.93M, $8,237 PTA, $11.61M cume
10. Australia (Fox) – $2.59M, $1,172 PTA, $42.21M cume

Steve Mason

FINAL WEEKEND TRACKING: Jim Carrey with a slight edge over Will Smith as YES MAN could continue Warner Bros’ hot streak; SLUMDOG MILLIONAIRE may top $4M, while GRAN TORINO and DOUBT expand strongly; THE WRESTER could open to a $50,000+ 3-Day PTA!

by Steve Mason

Steve Mason is on Facebook and now also on Twitter.

The weekend box office battle boils down to Jim Carrey vs. Will Smith. This is a match-up between the former “World’s Biggest Box Office Star” and the reigning champ, and I am giving a slight advantage to the challenger. Either Yes Man (Warner Bros) or Seven Pounds (Sony) could score the weekend-before-Christmas win, but I am predicting a victory for Carrey.

These are two of the most successful movie stars in history. Only Tom Hanks, Tom Cruise and Eddie Murphy have more $100M hits on their resume than Will Smith with 12, and Carrey is only one behind at 11 blockbusters to clear the magical threshold.

MOST $100M+ HITS IN A CAREER
-including animated films & excluding cameos -
1. Tom Hanks – 15
2. Tom Cruise – 14
3. Eddie Murphy – 13
4. Will Smith – 12
4. Harrison Ford – 12
6. Jim Carrey – 11
6. Robin Williams – 11
8. Mel Gibson – 10
9. Matt Damon – 9
10. Bruce Willis – 8
10. Jack Nicholson – 8

Will Smith, however, has done something unprecedented – a feat never done by the Toms – Hanks and Cruise. Hancock was his 8th consecutive $100M+ grossing blockbuster. Hanks and Cruise both had career-best streaks of 7 films topping $100M.

2002 – Men in Black II – $52.1M opening – $190.4M cume
2003 – Bad Boys II – $46.5M opening – $138.6M cume
2004 – I, Robot – $52.1M opening – $144.8M cume
2004 – Shark Tale – $47.6M opening – $160.8M cume
2005 – Hitch – $43.1M opening – $179.4M cume
2006 – The Pursuit of Happyness – $26.5M opening – $163.5M cume
2007 – I Am Legend – $77.2M opening – $256.4M cume
2008 – Hancock – $62.6M opening – $227.9M cume

For comparison, 5 of Carrey’s past 8 films have scored at least $100M domestic, including this year’s animated Dr. Suess’ Horton Hears a Who! ($154.5M cume), but he has veered away from the purely commercial with 2001’s poorly-reviewed drama The Majestic ($27.8M cume), the Academy Award winning Eternal Sunshine of the Spotless Mind ($24.4M cume) in 2004 and 2007’s misguided horror release The Number 23 ($35.1M cume).

Neither picture is getting help from critics with Yes Man at 35% Fresh on Rotten Tomatoes and Seven Pounds registering a meager 30% Fresh as of Thursday night. Given the generally poor notices, I say Yes Man wins for 3 reasons:

1. More playdates 3,434 to 2,758
2. Tone – People are more interested in a couple of laughs than they are in a “heavy” spiritual message, even if it is generally optimistic
3. Warner Bros can do no wrong in 2008
4. Will Smith backlash

Lou Lumenick from the New York Post points out on his blog that on November 4, Will was informed by his 16-year old son that the Presidential race was over. The first-ever election of an African American to be the Leader of the Free World hadn’t reached the rarified air of the World’s Biggest Movie Star. Lumenick says he can’t imagine Paul Newman, a great movie star and philanthropist, ever being that out-of-touch with what’s important in the life of everyday people.

And there’s the brutally scathing Todd McCarthy review in Variety who rips Seven Pounds for its pretentiousness and self-importance. He reports that Smith doesn’t shy away from, “the saintlike status conferred upon his character. Indeed, he embraces it in a way so convincing that it proves disturbing as an indication of how highly this or any momentarily anointed superstar may regard himself.”

Just because media types think Will is a little “full of himself,” does not mean that the rank-and-file moviegoer will agree. In Australia, there is something called “Tall Poppy Syndrome.” As my always-credible friends at Wikipedia say, “Someone is said to be a target of ‘Tall Poppy Syndrome’ when his or her assumption of a higher economic, social or political position is criticized as being presumptuous, attention seeking, or without merit.”

Then again, it may all be a case of sour grapes. When a star of Smith’s caliber takes a risk – and make no mistake, this is a risky, challenging film – he should be accorded some respect for his effort. Let’s face it. If Will Smith wanted to crank out generic action movies for the rest of his life, Hollywood would give him big bags of money.

I believe that, even though Seven Pounds may not win its opening weekend, its heart wrenching-yet-hopeful story will connect with enough moviegoers to make it Will’s 9th consecutive $100M-grossing movie, which would be the 13th of his career. My final prediction is for a $24.78M opening. Meanwhile, the cheerful, if-not-hilarious high-concept comedy of Yes Man could win the weekend with a possible $26.35M.

Meanwhile, the other new wide release is Universal’s animated Tale of Despereaux, receiving fair-to-middling reviews as of Thursday night (43% Fresh on Rotten Tomatoes). With Madagascar: Escape 2 Africa nearing the end of its run and Bolt tailing off, industry tracking points to an opening in the mid-teens for Despereaux. My final call is for about $15.19M, which could set it up for a decent little Christmas week run.

Fox’s holdover The Day the Earth Stood Still will crash-and-burn this weekend, possibly dropping by as much as 67% for a disastrous $10.11M and a 10-day cume of only $48.6M. Close-behind at #5 will be Four Christmases (Warner Bros), which may drop as little as 25% to a possible $9.75M. By Monday morning, the Vince Vaughn-Reese Witherspoon holiday comedy will pass the $100M mark.

Among the specialty releases, Slumdog Millionaire (Fox Searchlight) adds 420 locations and may deliver as much as $4.64M. Danny Boyle’s modern masterpiece is riding a huge wave of acclaim including Golden Globe nominations for Best Picture – Drama and Best Director and SAG Awards nominations for Best Ensemble and Best Supporting Actor: Dev Patel. No company is better at the “science” of a platform release than Searchlight, and I am forecasting a PTA of $7,891 for this gutty little Best Picture contender.

Other award favorites expand to varying degrees. Milk (Focus) adds 28 locations and could reach $2.8M for a $7,876 PTA. Miramax’s excellent Doubt, with Golden Globe and SAG Award nominations for Meryl Streep, Phillip Seymour Hoffman, Amy Adams and Viola Davis, expands to 39 playdates, and I am anticipating just over $1M for a Per Theatre Average of $27,341. Clint Eastwood’s Gran Torino (Warner Bros), which won him the National Board of Review’s Best Actor notice, but has been completely shut out of major categories at the Golden Globes and SAG Awards, adds 13 carefully chosen screens. I am calling for about $687,000 by Monday with a PTA of just over $36,000.

Oscar contenders Frost/Nixon (Universal) and The Reader (Weinstein) are holding off on expansion until Christmas Day. Powered by Frank Langella’s remarkable performance, Frost/Nixon seems headed for a $14,600 or so weekend PTA while Stephen Daldry’s meditation on Germany’s sense of guilt over the Holocaust should deliver just over $16,000 per location.

The new limited release this week is the critically-hailed Darren Aronofsky-directed Mickey Rourke vehicle The Wrestler (Fox Searchlight). The movie opened on 4 screens Wednesday churning up an $11,732 PTA on opening day alone. There is clearly more-than-a-little anticipation for this unexpected awards contender, and it may achieve just over $310,000 in just 5 days. That would mean a 3-day Per Theatre Average of almost $58,000, just shy of the year’s best weekend PTA mark set by Frost/Nixon 2 weeks ago.

FINAL WEEKEND PREDICTIONS FOR THE WEEKEND OF 12/19
1. NEW – Yes Man (Warner Bros) – $26.35M
2. NEW – Seven Pounds (Sony) – $24.78M
3. NEW – Tale of Despereaux (Universal) – $15.19M
4. The Day the Earth Stood Still (Fox) – $10.11M
5. Four Christmases (Warner Bros) – $9.75M
6. Bolt (Disney) – $5.49M
7. Twilight (Summit) – $4.78M
8. Slumdog Millionaire (Fox Searchlight) – $4.64M
9. Milk (Focus) – $2.8M
10. Australia (Fox) – $2.57M
11. Quantum of Solace (Sony) – $2.24M
12. Madagascar: Escape 2 Africa (Dreamworks/Paramount) – $1.84M
13. Nothing Like the Holidays (Overture) – $1.69M
*Doubt (Miramax) – $1.06M
*Gran Torino (Warner Bros) – $687,000
*Frost/Nixon (Universal) – $602,000
*NEW – The Wrestler (Fox Searchlight) – $232,000
*The Reader (Weinstein) – $131,000