A new three-year study of the Top 25 movies released in 2006-2008 earning the most money overseas shows that international moviegoers prefer clean movies with strong or very strong Christian, moral and/or redemptive content and values.

This study is significant because it matches our annual study of the Top 25 Movies at the Box Office in America and Canada and the top home video sales annually, and because Hollywood now makes more money overseas than it does in the United States.

The Movieguide® study found that 20 of the Top 25 movies overseas in 2006-2008, or 80%, contained strong or very strong Christian, moral, redemptive, and even biblical content, earning $8.39 billion out of $10.59 billion total, or 79.2% of the money among the Top 25.

That’s an average of $419.5 million per movie!

A couple of the best examples are “Spider-Man 3″ and “Indiana Jones and the Kingdom of the Crystal Skull,” both of which actually made it into the Top 10 movies overseas in 2006-2008.

“Spider-Man 3″ has a very strong Christian worldview with very strong redemptive themes, where the hero goes in repentance to the foot of the Cross to shed his sins. The new “Indiana Jones” movie shows the hero rejecting the evil tyranny and mind control of Communism and ends with a brief church wedding scene that quotes the words of Jesus Christ in Matthew 19 and Verse 24 of Chapter Two of the Book of Genesis in the Old Testament!

None of the Top 25 movies overseas in 2006 to 2008 were R-rated, but nine of them were rated G or PG. Also, only three of the Top 25 had more than 25 obscenities and profanities, only three had any depicted sexual content, only two had any sexual nudity in them, only four had any very strong action violence, only five (20%) had any drug references, and only 10, or 40%, had any scenes of drunkenness or alcohol abuse.

Moviegoers clearly prefer clean movies with strong Christian, moral, biblical, and redemptive content. They want good to triumph over evil and justice to prevail. They want to be inspired.

The following chart lists the kind and percent of moral, theological and political content Movieguide® found in these Top 25 Movies:

Top 25 Movies at the Overseas Box Office, 2006-2008 

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Besides “Spider-Man 3″ and the “Indiana Jones” movie, the study also included such top movie releases in 2006, 2007 and 2008 as “The Dark Knight,” “I Am Legend” (which had a several Christian worldview), “Wall-E” (which had a very strong redemptive Christian worldview focusing on a heroic example of the Christian definition of love), “Ice Age: The Meltdown,” “Prince Caspian” (based on a Christian novel), “Iron Man,” “Transformers,” and the last two “Pirates of the Caribbean” movies (both of which contained overt Christian references at the center of an ultimately redemptive plot).

A Movieguide® study of the Top 25 movies overseas in 2005, 2006 and 2007 showed very similar results to the new three-year study.

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Lou Lumenick says this might be THE comedy hit of the summer.

Nothing would be more welcome than an R-rated comedy in this genre that doesn’t resort to forgettable gross-out gags, scenes that never end and a mind-numbing runtime. And if it sounds like that’s picking on Judd Apatow … it is. 

Has there been a truly great R-rated comedy since “American Pie” in 1999, I mean besides “Deuce Bigalow: Male Gigolo,” which as we all know transcends both comedy and cinema into a kind of art beyond human articulation….

The brand new film adaptation of the classic graphic comic Watchmen is a hit of monstrous proportions on its opening weekend, but not everyone loves it. In fact, not only is there a prominent character named Rohrschach (played by Oscar nominee Jackie Earle Haley), the film itself is serving as a Rohrschach Test for critics, fanboys and the broader public.

The Zack Snyder-directed $120M epic started with $4.5M in Thursday midnight business which is outstanding. There was no way for Watchmen to approach the $18.5M midnight start for lat summer’s The Dark Knight. First off, it is March and not the middle of summer blockbuster season. Kids have school. People are working. These are not the lazy days of July when it is easier for many to see a movie at midnight on Thursday, and hit the office late on Friday. The other factor is the movie’s rating. This is an R-rated movie, not PG-13 like The Dark Knight.

Jackie Earle Haley, who played Kelly Leak in the original Bad News Bears, is wearing the Rorschach mask in Watchmen

The Thursday night start for Watchmen was 44% better than the $2.5M midnight shows for director Snyder’s last epic 300 (also rated R). It was also virtually double the $2.3M midnight start for November’s Quantum of Solace (PG-13). Those are much better comparables than The Dark Knight or say last year’s PG-13 rated Twilight, which grabbed a reported $7M midnight preview gross.

Watchmen was spectacular at the box office Friday, and, after consulting with multiple sources, I am projecting a staggering $25.2M (that does include midnight previews) for Friday. That is approximately the 32nd-best opening day in modern box office history, but it is the all-time #12 opening day for a non-sequel.

ALL-TIME TOP 15 OPENING DAYS FOR A NON-SEQUEL
1. Spider-Man – $39.4M
2. Twilight – $35.9M
3. Iron Man – $35.2M
4. Harry Potter & the Sorcerer’s Stone – $32.3M
5. The Simpsons Movie – $30.7M
6. I Am Legend – $30M
7. The Da Vinci Code – $28.6M
8. 300 - $28.1M
9. Transformers – $27.8M
10. Sex & The City – $26.7M
11. The Passion of the Christ – $26.5M
12. Watchmen – $25.2M (projected)
13. Planet of the Apes – $24.6M
14. Hulk – $24.2M
15. The Day After Tomorrow – $23.5M

When the numbers get this big, and the movie is this front-loaded, 3-day projections are problematic, and I am revising downward from the $62.5M I published Friday night (my final prediction on published Wednesday was $63M). It’s looking more like $57M as of Saturday morning. Running time is killing this movie. If the number holds, it would still give Watchmen the all-time #5 opening weekend for an R-rated movie, trailing only Matrix Reloaded, Passion of the Christ (which had better source material contrary to what fanboys may believe), Snyder’s 300 and Hannibal.

Still the all-time biggest opening for an R-rated movie

ALL-TIME TOP 10 OPENINGS FOR AN R-RATED MOVIE
1. The Matrix Reloaded – $91.7M
2. The Passion of the Christ – $83.8M
3. 300 – $70.8M
4. Hannibal – $58M
5. Watchmen – $57M (projected)
6. Sex & The City – $57M
7. 8 Mile – $51.2M
8. Wanted – $50.9M
9. The Matrix Revolutions – $48.5M
10. Troy – $46.8M

One interesting facet of this movie is the fact that three different major studios have a piece of the action. Warner Bros owns domestic distribution rights, Paramount has the foreign and Fox, which won a very public battle over the rights to the movie, is getting 5%-8.5% of gross participation that will be set by the film’s worldwide revenue success. That puts an awful lot of powerful Hollywood types on the same team, working to ensure Warchmen’s success.

Critics are divided about Watchmen as a movie. The movie has a 65% Fresh rating on Rotten Tomatoes, but the most established critics – what Rotten Tomatoes classifies as the Cream of the Crop – has generated a lower 43% positive reviews. Here’s a sampling from writers that I know and like.

Joe Morgenstern of the Wall Street Journal –
“The reverence is inert, the violence noxious, the mythology murky, the tone grandiose, the texture glutinous. It’s an alternate version of The Incredibles minus the delight.”

Pete Hammond, Hollywood.com -
“A stunning, mind-bending, breathtaking densely-packed motion picture experience.”

David Poland, Movie City News -
“The problem with Watchmen is, in the end, that it is a bit of a big stiff bore for two acts with an improved, but mostly uninspired third act. Look at Watchmen from the back to the front. Do you care about what has happened to any of these characters, except Rorschach, by the time you leave the theater?”

Roger Ebert, Chicago Sun-Times -
“After the revelation of The Dark Knight here is Watchmen, another bold exercise in the liberation of the superhero movie. It’s a compelling visceral film.”

Watchmen author Alan Moore

Obviously, the reviews are all over the board. Although, there’s no question that the writer of the original Watchmen graphic novel, the enigmatic Alan Moore, hates the movie, it’s just as certain that he has not and will never see it. In fact, he put a curse on the whole project.

Watchmen director Zack Snyder

Director Zack Snyder signed on for a gig that proved too tough and too problematic for the likes of brilliant filmmakers like Terry Gilliam (The Fisher King, Twelve Monkeys), Darren Aronofsky (The Wrestler, The Fountain) and Paul Greengrass (United 93, The Bourne Ultimatum). Perhaps Alan Moore is right. His book is “inherently unfilmable.” There’s no way to pack the dense details of the brilliant 1986 landmark into a movie – even when it’s 2 hours, 43 minutes long.

I am a huge fan of the graphic novel having read it in college. I deliberately didn’t re-read Watchmen in advance of the movie because I think it needs to be judged as its own individual piece of work. Snyder’s problem all along has been, “How do you make a movie that both satisfies hardcore fans and is accessible enough for people who have never even heard of Watchmen?”

For the time being, the spectacle, the buzz, the fanboy fervor and a pitch-perfect marketing campaign have set the stage for an historic 3-day opening. Once the mainstream audience discovers that Watchmen is more about ideas than it is about heroes with capes, it will be interesting to see how it holds up. For comparison’s sake, 300 fell 53% from its opening weekend of $70.8M, but the drop-off will almost certainly be bigger here.

300 ended up at $210.6M domestic and $456M worldwide, but Watchmen is likely to fall short of those numbers. In fact, whereas 300 finished with a 2.97 multiple (2.97 X $70.8M = total domestic box), Watchmen is more likely to be in the 2.4-2.6 range. That would translate to a, still impressive, final US gross of $137M-$148M. Given that spring break is coming for high schoolers and college kids, I think the movie can reach the upper end of that range.

EXCLUSIVE STEVE MASON EARLY FRIDAY ESTIMATES
1. NEW – Watchmen (Warner Bros) – $25.2M, $6,979 PTA, $25.2M cume
2. Tyler Perry’s Madea Goes To Jail (Lionsgate) – $2.5M, $1,162 PTA, $70.2M cume
3. Taken (Fox) – $2.3M, $763 PTA, $112.9M cume
4. Slumdog Millionaire (Fox Searchlight) – $2.05M, $709 PTA, $120.56M cume
5. He’s Just Not That Into You (Warner Bros) – $1.3M, $532 PTA, $81.92M cume
6. Paul Blart: Mall Cop (Sony) – $1.1M, $430 PTA, $130.5M cume
7. Confessions of a Shopaholic (Disney) – $1M, $437 PTA, $36.2M cume
8. Fired Up (Sony) – $920,000, $512 PTA, $11.68M cume
9. Jonas Brothers: The 3-D Concert Experience (Disney) – $850,000, $666 PTA, $14.85M cume
10. Coraline (Focus) – $800,000, $408 PTA, $63.1M cume

EXCLUSIVE STEVE MASON EARLY 3-DAY ESTIMATES
1. NEW - Watchmen (Warner Bros) – $57M, $15,785 PTA, $57M cume
2. Tyler Perry’s Madea Goes To Jail (Lionsgate) – $9M, $4,184 PTA, $76.7M cume
3. Taken (Fox) – $7.75M, $2,570 PTA, $118.04M cume
4. Slumdog Millionaire (Fox Searchlight) – $7.58M, $2,625 PTA, $126.1M cume
5. Paul Blart: Mall Cop (Sony) – $4.5M, $1,759 PTA, $133.5M cume
6. He’s Just Not That Into You (Warner Bros) – $4.05M, $1,659 PTA, $84.68M cume
7. Coraline (Focus) – $3.5M, $1,787 PTA, $66M cume
8. Jonas Brothers: The 3-D Concert Experience (Disney) – $3.1M, $2,380 PTA, $17M cume
9. Confessions of a Shopaholic (Disney) – $3M, $1,310 PTA, $38.5M cume
10. Fired Up (Sony) – $2.75M, $1,520 PTA, $13.5M cume

Steve Mason is on Facebook and now also on Twitter.