Networks Finally Figure out Streaming Is Their Friend, Parents Need to Do Same
by John NolteGood article from the “L.A. Times,” touching on how the Internet has forever altered television viewing habits and what this means for the business end of it:
Television production studio executives long have been wary of Hulu and other forms of Internet distribution, fearing they would lead to increased piracy and destroy lucrative secondary markets, including syndication and DVD sales. But video streaming services offered by Netflix, Hulu and Amazon.com are becoming an unexpected boon to the TV syndication market. By writing checks to license library content from networks, the Internet services are injecting new revenue into the TV business and breathing new life into middling shows.
“The introduction of the subscription video-on-demand platform has broadened the opportunities for exploitation of product in a very positive way for consumers and studios,” said Ken Werner, president of Warner Bros. domestic television distribution. “You do not need to accumulate 100 episodes of a series because 40 hours of programming is a lot, so many of these shows work perfectly well on these new services.”
Something the article does miss, though, is how television marathons and DVD have also altered our viewing habits. We like to gorge now, watch more than just a single episode at a time and lose ourselves in that world for hours. This is one reason serialized dramas such as “Mad Men,” “24,” “Breaking Bad,” and the like are such favorites. These shows are addictive — in the best way.
Yesterday, the wife and I watched 5 episodes in a row of “Sons of Anarchy,” and when a new DVD arrives via Blockbuster of “The Closer,” we usually knock out all four episodes in just a sitting or two.







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