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Steve Mason

FRIDAY THE THIRTEENTH producer already talking sequel, while prepping NIGHTMARE ON ELM STREET reboot!

by Steve Mason

After I posted my original Early Estimates column on Big Hollywood last night, I received a Facebook message from Platinum Dunes partner and Friday the Thirteenth producer Rob Fuller saying “I hope you’re right.” My Friday estimate last night was for a robust $20M, and Variety is reporting $19.3M this morning. “We were hoping to do $10M-$11M yesterday,” he told me this morning.  “In our wildest dreams we couldn’t have imagined that.”

I originally projected $51.25M for the 4-day weekend on Friday night, amd some analysts have the new Jason Voorhies saga sailing higher basec on early rerturns (I am now projecting $47M for 4 days). The combination of Valentine’s Day and a school holiday Monday for President’s Day make predicting the movie’s long weekend haul a tricky call, but regardless, this is great news for Warner Bros, which has the domestic distribution rights, Paramount, handling international distribution, and Platinum Dunes.

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Posted Feb 14th 2009 at 1:52 pm in Entertainment, Steve Mason's Box Office | 13 Comments

Steve Mason

What Recession? Biggest President’s Day Weekend in Hollywood History as FRIDAY THE THIRTEENTH scares up $19.3M Friday and has a stab at $47M for 4 Days!

by Steve Mason

Although America is suffering through its worst economic downturn since the Great Depression, there is no recession in the movie business. Led by the Warner Bros reboot of Friday the Thirteenth and a couple of surprisingly strong chick flicks, Hollywood’s top twelve grossing movies may grab a combined $201.5M over the long President’s Day weekend holiday, which marks an all-time best for the annual 4-day movie-going bonanza.

TOP GROSSING PRESIDENT’S WEEKENDS FOR HOLLYWOOD
- combined gross of top 12 films -
1. 2009 – $201.5M (estimated)
2. 2007 – $167.8M
3. 2008 – $141.1M
4. 2003 – $141M
5. 2005 – $137.1M

Director Marcus Nispel (2003’s Texas Chainsaw Massacre remake) and the Platinum Dunes production company have gotten the all-new Friday the Thirteenth off to a spectacular $19.3M opening day. That could translate to a well-above-expectations $47M by Tuesday morning. The new Jason restart quickly follows the Platinum Dunes success of The Unborn, released on January 9 to a $19.8M 3-day take. That David D. Goyer written and directed genre pic was made for just $16M, and The Unborn has generated an estimated $42M in the US.

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Posted Feb 13th 2009 at 11:02 pm in Featured Story, Steve Mason's Box Office | 9 Comments

Steve Mason

SLUMDOG MILLIONAIRE is the toast of the UK, winning 7 BAFTA Awards including Best Picture!

by Steve Mason

There was not a great deal of drama surrounding this year’s British Academy of Film & Television Arts Awards, commonly known as the BAFTA Awards. Slumdog Millionaire (Fox Searchlight) is a movie with deep roots in the UK. Director Danny Boyle was born in Manchester, England, lead actor Dev Patel is the star of the popular British television series Skins, and the movie is a gigantic hit in the British Isles with an impressive $20.6M (US dollars) in box office for Pathe, since its release there on January 6.

BAFTA Winner Mickey Rourke

BAFTA Winner Mickey Rourke

The two major uncertainties entering Sunday’s ceremony were whether Kate Winslet, twice-nominated for Best Actress, would split her own vote and miss out on her second BAFTA Award and who would prevail in the Sean Penn-Mickey Rourke battle for Best Actor. Aside from that, it seemed like a Slumdog sweep, and that’s exactly how it played out.

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Posted Feb 8th 2009 at 2:04 pm in Celebrity News, Entertainment, News, Steve Mason's Box Office | 10 Comments

Steve Mason

2009 Oscars doomed? – FROST/NIXON, THE READER and MILK are among the 6 weakest grossing Best Picture nominees of the last decade!

by Steve Mason

There is a phenomenon known as “the Oscar bounce.” When a movie receives Academy Award nominations, especially one of the five coveted Best Picture slots, ticket-buyers generally follow. The Oscar seal of approval used to mean something to the rank-and-file moviegoer, but that seems to have changed.

Only one of this year’s Best Picture nominees has inspired any real passion from the broad public. The almost-certain Best Picture winner is Slumdog Millionaire (Fox Searchlight), and its devotees, including critics and members of the Academy (not to mention yours truly), have made it a word-of-mouth smash hit. The Danny Boyle-directed feel-good Bollywood fusion movie made for a meager $14M added another $2.05M or so on Friday and is charting a 3-day course for about $7.4M. That will give the Slumdog a $77.4M take, and it could reach $90M-$95M before it’s through in American theatres.

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Posted Feb 7th 2009 at 10:47 pm in Entertainment, Featured Story, Reviews, Steve Mason's Box Office, Video | 71 Comments

Steve Mason

Does Jen sell more tickets than Brad? – HE’S JUST NOT THAT INTO YOU easily wins the weekend with $27.4M 3-day!

by Steve Mason

The Drew Barrymore-produced romantic comedy He’s Just Not That Into You has made the jump from catch-phrase to self-help book to movie hit. With an all-star cast this classic ‘chick flick” appears to be winning the weekend after posting a spectacular $10.5M in opening day ticket sales. That should mean a 3-day start of $27.4M or so, easily out-pacing holdover Taken (Fox) and three other new wide releases. With this kind of opening, Not That Into You could reach almost $60M by the end of next weekend (a 4-day Presidents/Valentine’s combo), which would forecast a potential $90M in US ticket sales.


The new movie developed by New Line and now released by Warner Bros is based on the book of the same name co-written by former Sex & the City scribes Greg Behrendt and Liz Tucillo. The line itself has come to be a reassuring fallback for women in the dating scene (and I’m guessing single guys have adopted the mentality as well in the rough-and-tumble world of dating).

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Posted Feb 6th 2009 at 11:20 pm in Celebrity News, Entertainment, Featured Story, Steve Mason's Box Office | 32 Comments

Steve Mason

Biggest US opening ever for Luc Besson – TAKEN grabs up 24% Saturday and finishes with $24.6M for Super Bowl weekend; PAUL BLART: MALL COP strong at #2 while THE UNINVITED appears headed for 3rd with a possible $10.5M; Zellweger’s NEW IN TOWN may reach $6.75M opening; Not much of an “Oscar bounce” for THE READER and MILK!

by Steve Mason

Liam Neeson is officially a full-fledged action star. The Irish-born actor has often played heroes, whether it was Oskar Schindler in Steven Spielberg’s masterpiece Schindler’s List, the wise Qui-Gon Jinn in Star Wars: Episode I – The Phantom Menace or determined sex researcher Alfred Kinsey in 2005’s biopic Kinsey, Neeson has always had a knack for playing the earnest-but-flawed good guy. In his new movie Taken (Fox), writer/producer Luc Besson and director Pierre Morel have turned him into a Dad with the “mad skills” of a super-spy – think Mike Brady crossed with Jason Bourne.

The result is a well-reviewed (56% Fresh on Rotten Tomatoes) action film that will help to satisfy blockbuster-hungry audiences waiting for Warner Bros’ Watchmen (due March 6). Taken has scored big on its opening weekend. After grabbing an estimated $9.4M, the movie surged on Saturday to $11.62M (up almost 24% from opening day) and, despite today’s Super Bowl, the film could reach $24.62M according to studio estimates. That will be more than enough to win the Super Bowl 3-day, and positive word-of-mouth could get this one into the $70M-$75M range domestic.

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Posted Jan 31st 2009 at 2:15 pm in Steve Mason's Box Office | 34 Comments

Steve Mason

PAUL BLART: MALL COP comes-from-behind for a weekend win with $21.5M; Sony finishes 1-2 with UNDERWORLD at $20.7M; GRAN TORINO adds $16M and will become Eastwood’s #1 grossing movie on Wednesday; No love for INKHEART!

by Steve Mason

The chubby guy on the Segway rallied for a come-from-behind win over the Beckinsale-less Underworld sequel, but regardless, it was a 1-2 finish for Sony. When I originally predicted that Paul Blart: Mall Cop as the likely weekend winner over the MLK 4-day, some online sites questioned my pick. Even I didn’t expect an opening close to $40M, and now the Kevin James vehicle has surprised again.

The Adam Sandler-produced comedy has broadened its audience, showing real family appeal. That led to stronger Saturday and Sunday matinees for a stellar $21.5M by Monday morning. That gives the movie a 10-day cume of just shy of $65M, which is impressive considering that it was budgeted at just $26M. After success as a supporting star in movies like Hitch ($179.5M cume) and I Now Pronounce You Chuck and Larry ($120M cume), it appears that James can open a movie without the help of Will Smith and Adam Sandler. Mall Cop dipped only 32% from last Friday-thru-Sunday (and that was part of a 4-day weekend, which can often lead to a sharper drop). (more…)

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Posted Jan 25th 2009 at 5:55 pm in Steve Mason's Box Office | 30 Comments

Steve Mason

LOWEST RATED OSCAR TELECAST IN HISTORY?: Snubs of THE DARK KNIGHT, Clint Eastwood and Bruce Springsteen point toward a new ratings nadir for the Oscar show; The five Best Picture nominees have combined to gross only $186M, about what TDK delivered in first 4 days!

by Steve Mason

Nobody is ever completely satisfied with the Academy Award nominations, but with several key snubs, Oscar voters may have ensured that the 2009 telecast hits an all-time ratings low.

Investor Warren Buffet coined the phrase “skin in the game” to describe a situation where executives use their own money to buy shares in their company. The so-called Oracle of Omaha likes companies where insiders have their own money invested because they work harder, care more and generally are more emotionally invested.

The problem with the Oscars is that voters are nominating films that relatively few people have seen. The five movies nominated for Best Picture this week – The Curious Case of Benjamin Button, Slumdog Millionaire, Milk, The Reader and Frost/Nixon – have combined to gross just $186.7M. The Dark Knight passed that box office total early in its fifth day of release. (more…)

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Posted Jan 22nd 2009 at 11:09 pm in Steve Mason's Box Office | 75 Comments

Steve Mason

FINAL TRACKING: UNDERWORLD: RISE OF THE LYCANS could reach $24M with MALL COP at #2; Eastwood’s TORINO and INKHEART battle for third; SLUMDOG, THE WRESTLER and REV ROAD set for solid expansions!

by Steve Mason

Michael Sheen has two movies in release this weekend. The classically-trained Welsh actor plays Lucien in the wildly commercial Underworld: Rise of the Lycans (Sony), opening on about 3,000 screens, and he plays David Frost in Frost/Nixon (Universal), expanding to about 800 playdates.

He is a classically-trained stage actor, who has starred in heavyweight UK productions of Romeo and Juliet, Henry V, Amadeus and The Dresser, was somehow overlooked by both Hollywood Foreign Press and Oscar voters when he starred as Tony Blair in 2006’s The Queen. (He was outshined by Helen Mirren, who won every acting prize imaginable). This year, he is in the shadow of Frank Langella’s towering portrayal of President Richard Nixon in Frost/Nixon.

As an aside, The Queen was the second in screenwriter Peter Morgan’s Tony Blair trilogy. The first film was called The Deal for British television and tells the story of the rivalry between Blair and current British Prime Minister Gordon Brown. (This is a great title to put in your Netflix or Blockbuster cue.) The final film will be called The Special Relationship, which will focus on the intimate friendship between the British PM and President Bill Clinton between 1997-2000. Sheen has signed on, but there is no word on who will play Clinton. Morgan says the idea for the third film began to germinate when he heard that Blair and Clinton were alone together when Vice President Al Gore conceded the 2000 election.

In the meantime, Sheen will almost certainly have the #1 movie in America this weekend with Underworld: Rise of the Lycans. This is the third Underworld movie, but it is a prequel set in the dark ages with Sheen as Lucien, a young werewolf, who leads a war against Bill Nighy as Viktor, the leader of the vampire race. (more…)

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Posted Jan 21st 2009 at 11:40 pm in Steve Mason's Box Office | 19 Comments

Steve Mason

Warner Bros reaches $1.74 billion domestic surpassing Sony’s record set in 2006!; MARLEY & ME headed for $51.8M 4-Day with BEN BUTTON at $39.1M & BEDTIME STORIES at $38.6M!; REV ROAD with Best PTA of 2008!

by Steve Mason

Steve Mason is on Facebook and now also on Twitter.

SUNDAY MORNING: Dog lovers everywhere united to make Fox’s Marley & Me the #1 Christmas weekend movie with an expected $51.18M in the Thursday-thru-Sunday period for a Per Theatre Average of $14,888. Pre-opening industry tracking pointed to a clear win for Bedtime Stories (Disney), but it was the lovable lab who finished on top.

As an aside, all of us who read John Grogan’s extraordinarily well-written novel should have seen this coming. The book is a joy, and anyone who has a dog, or has ever had a dog, could easily identify with the struggles and pleasures of having a 4-legged member of the family.

The success of Marley slightly mitigates a disastrous year for Fox. Its year started out well enough riding the huge success of 2007 release Alvin & the Chipmunks into January ($70M of Alvin’s gross landed in this calendar year). The January 18 release of chick-flick 27 Dresses scored for Katherine Heigl ($76.8M in the US), then Jumper was a good solid February hit, topping $80M, followed by the wildly successful Horton Hears a Who ($154.5M domestic). Little did Fox know that when the Ashton Kutcher-Cameron Diaz comedy What Happens in Vegas played solidly to the tune of $80.2M domestic starting in May, it would be its last legit hit until Christmas’ Marley & Me. This is a huge, redemptive win for Fox, and its sentimental tear-jerker of a dog movie could near $100M domestic by Sunday.

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Posted Dec 25th 2008 at 10:27 pm in Steve Mason's Box Office | 2 Comments

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