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	<title>Big Hollywood &#187; paramount</title>
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		<title>Catholics Beware: &#8216;The &#8216;Devil Inside&#8217; Trashes the Catholic Church</title>
		<link>http://bighollywood.breitbart.com/jjmnolte/2012/01/07/catholics-beware-the-devil-inside-trashes-the-catholic-church/</link>
		<comments>http://bighollywood.breitbart.com/jjmnolte/2012/01/07/catholics-beware-the-devil-inside-trashes-the-catholic-church/#comments</comments>
		<pubDate>Sat, 07 Jan 2012 15:19:40 +0000</pubDate>
		<dc:creator>John Nolte</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Featured Story]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Religion]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[bigotry]]></category>
		<category><![CDATA[Catholic church]]></category>
		<category><![CDATA[paramount]]></category>
		<category><![CDATA[The Devil Inside]]></category>

		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=562256</guid>
		<description><![CDATA[The new &#8220;found footage&#8221; horror entry, &#8220;The Devil Inside,&#8221; has plenty of problems as a stand alone film. My colleague Christian Toto points out many of them here. Reportedly, Paramount purchased the exorcist story for somewhere around a million dollars, which means that even after the costs associated with advertising, profits will be pouring in after [...]]]></description>
			<content:encoded><![CDATA[<p>The new &#8220;found footage&#8221; horror entry, &#8220;The Devil Inside,&#8221; has plenty of problems as a stand alone film. My colleague Christian Toto points out many of them <a href="http://bighollywood.breitbart.com/cftoto/2012/01/06/the-devil-inside-review-haunted-by-ghosts-of-past-possession-flicks/">here</a>. Reportedly, Paramount purchased the exorcist story for somewhere around a million dollars, which means that even after the costs associated with advertising, profits will be pouring in after <a href="http://www.deadline.com/2012/01/devil-inside-earns-2m-midnights-cost-1m/">only one weekend</a>. Good for them; the marketing was better than the film. What&#8217;s new?</p>
<p><a href="http://bighollywood.breitbart.com/files/2012/01/DevilInside.jpg"><img class="aligncenter" title="DevilInside" src="http://bighollywood.breitbart.com/files/2012/01/DevilInside.jpg" alt="" width="375" height="378" /></a></p>
<p>But I do think that all those involved made an error in using the film to gratuitously bash the Catholic Church. One of the few genres us Jesus freaks are still able to enjoy is the horror genre, especially as it relates to &#8212; say it with me &#8212; SATAN!, because for all the horror elements that might turn some social conservatives off (violence, etc.), our faith is at least accepted as a reality. For my money, &#8220;The Exorcist&#8221; is one of the most Christian films ever made. Bottom line: This Jesus freak loves getting the devil scared out him.</p>
<p>Thus, I purchased my ticket for &#8220;The Devil Inside&#8221; expecting heroic Catholic priests and the purity of Jesus Christ to be presented as the only antidote to a certain kind of evil in the world. What? Scientists can&#8217;t answer everything and fix everything? That&#8217;s not what PBS told me&#8230; with my tax dollars.</p>
<p>Thankfully, I can report that this marginal horror film that delivers only a very few tense moments does, in fact, star two heroic priests and Christ&#8217;s goodness. But for some reason these are &#8220;rogue&#8221; priests who work outside the church and trash it at every opportunity. You see, because the church is &#8220;hypocritical&#8221; and &#8220;bureaucratic&#8221; and &#8220;doesn&#8217;t care about people,&#8221; it no longer sanctions exorcisms, so it&#8217;s up to these two to risk excommunication and fight the devil outside the system.</p>
<p><span id="more-562256"></span></p>
<p>This is Hollywood having its cake and eating it too. Obviously, this is an industry uncomfortable with the concept of God, Christ, faith and most especially organized religion, but by trashing the Catholic Church they can exploit our religion to make a buck and still feel as though they&#8217;re standing by their non-principles, non-faith, and deep-seated belief in nothing.</p>
<p>The rogue priest idea is actually a good one. You want your protagonists to be out there on their own. It ups the danger level through a sense of isolation. Story-wise I get that. But the reasoning is lazy and these moments of gratuitous exposition take you out of the story as you share one of those &#8220;there goes bigoted Hollywood again&#8221; eye rolls.</p>
<p>There are over a billion Catholics in the world. How does this make any sense?</p>
<p>Outside of the obnoxious, hostile politics, &#8220;The Devil Inside&#8221; has a number of other serious problems, chief among them a narrative that doesn&#8217;t create anything close to a sense of dread. Worse, you never feel as though the story is headed towards an inevitable confrontation that will be awful&#8230; and awesome. And the climax really isn&#8217;t. As our heroes fight the devil, we the customers fight the boredom.</p>
<p>Nikki Finke reports that the film is receiving<a href="http://www.deadline.com/2012/01/devil-inside-earns-2m-midnights-cost-1m/"> a hearty &#8220;F&#8221; from the customers</a>, so just about everyone is feeling duped. Instead of wasting your hard-earned money on &#8220;The Devil Inside&#8221; this weekend, let me recommend renting &#8220;The Last Exorcism&#8221; (<a href="http://bighollywood.breitbart.com/jjmnolte/2010/08/25/last-exorcism-review-smart-intensely-satisfying/">my review</a>), another found-footage, pseudo-doc that gets better with each viewing. There&#8217;s also &#8220;Paranormal Activity 1 and 2,&#8221; and the grandaddy of them all, &#8220;The Blair Witch Project.&#8221;</p>
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		<title>World Prefers &#8216;Captain America&#8217; to &#8216;First Avenger&#8217;</title>
		<link>http://bighollywood.breitbart.com/amarlow/2011/07/05/world-prefers-captain-america-to-first-avenger/</link>
		<comments>http://bighollywood.breitbart.com/amarlow/2011/07/05/world-prefers-captain-america-to-first-avenger/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 23:13:31 +0000</pubDate>
		<dc:creator>Alexander Marlow</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA["Captain America: The First Avenger"]]></category>
		<category><![CDATA[Captain America]]></category>
		<category><![CDATA[Marvel Studios]]></category>
		<category><![CDATA[paramount]]></category>
		<category><![CDATA[russia]]></category>
		<category><![CDATA[south korea]]></category>
		<category><![CDATA[The First Avenger]]></category>
		<category><![CDATA[Ukraine]]></category>

		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=490504</guid>
		<description><![CDATA[Many on the left would have you believe that the world hates America, but I humbly disagree.  An alternative school of thought&#8211;one to which I subscribe&#8211;is that the world&#8217;s left hates America.  That&#8217;s a lot of people, to be sure, but they don&#8217;t speak for everyone.  Also, saying the world &#8220;hates&#8221; us is probably a [...]]]></description>
			<content:encoded><![CDATA[<p>Many on the left would have you believe that the world hates America, but I humbly disagree.  An alternative school of thought&#8211;one to which I subscribe&#8211;is that the <em>world&#8217;s left</em> hates America.  That&#8217;s a lot of people, to be sure, but they don&#8217;t speak for everyone.  Also, saying the world &#8220;hates&#8221; us is probably a bit too strong; more accurate would likely be that the world is &#8220;super jealous&#8221; of America.  They&#8217;re not jealous of everything, of course, but it gets under the &#8220;world community&#8217;s&#8221; collective skin that we have have enough wealth and freedom to build and play with all the toys we want and enough power to clean up human garbage around the globe whenever we damn well please.  Needless to say, a country spending billions upon billions on technology to create the most bad-ass military on the planet will not sit well with your typical pacifist lefty &#8220;citizen of the world.&#8221;  But your typical pacifist lefty &#8220;citizen of the world&#8221; does not your average superhero movie fan make.</p>
<p>The <em>Hollywood Reporter</em> informs that Marvel Studios and Paramount have elected to keep &#8220;Captain America&#8221; in the title of their upcoming blockbuster in all but three countries (see below).  The <em>Reporter</em> notes that the decisions to keep the U.S. title were  likely made based on the fact that Captain America is a  universally  recognized brand.  That&#8217;s true, but so is <em>the United States of America</em>.  America is the world&#8217;s sole military super power and Captain America is known for being a patriotic symbol.  No matter what you think of this nation of ours, if there are some bad guys who need their teeth kicked in, the world knows where to turn.  In other words, if it&#8217;s called &#8220;Captain America,&#8221; you know we mean business.</p>
<p>Here&#8217;s to hoping Hollywood did the American hero&#8211;and now the world&#8211;justice.</p>
<p>Captain America hits theaters July 22nd.</p>
<p><a href="http://bighollywood.breitbart.com/files/2011/07/cap.jpg"><img class="aligncenter size-full wp-image-490508" title="cap" src="http://bighollywood.breitbart.com/files/2011/07/cap.jpg" alt="" width="410" height="308" /></a></p>
<p><strong>From <a href="http://www.hollywoodreporter.com/news/captain-america-keep-us-title-207939">the <em>Hollywood Reporter</em></a>:</strong></p>
<p>Marvel Studios and Paramount&#8217;s <em>Captain America: The First Avenger</em> will keep its US title in all but three countries: Russia, Ukraine and South Korea.</p>
<p>Though it is common for American blockbusters to feature less  US-focused titles in foreign markets, Paramount largely decided against  the alterations for <em>Captain America, </em>and instead gave foreign countries the choice of two titles, <em>Captain America: The First Avenger</em> or <em>The First Avenger</em>.</p>
<p>Interestingly, most international distributors believed the franchise  name was so identifiable that not using &#8220;Captain America&#8221; in the title  could risk losing ticket sales.<span id="more-490504"></span></p>
<p>Spokespeople for Marvel and Paramount declined to comment on why Russia, Ukraine and South Korea opted for <em>The First Avenger</em>.</p>
<p><strong>Full article <a href="http://www.hollywoodreporter.com/news/captain-america-keep-us-title-207939">here</a>.</strong></p>
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		<title>Hollywood&#8217;s Broke: What Would Robert Evans Do?</title>
		<link>http://bighollywood.breitbart.com/jhudnall/2010/04/20/hollywoods-broke-what-would-robert-evans-do/</link>
		<comments>http://bighollywood.breitbart.com/jhudnall/2010/04/20/hollywoods-broke-what-would-robert-evans-do/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 18:01:04 +0000</pubDate>
		<dc:creator>James Hudnall</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[chinatown]]></category>
		<category><![CDATA[Godfather II]]></category>
		<category><![CDATA[Harold and Maude]]></category>
		<category><![CDATA[hollywood]]></category>
		<category><![CDATA[Marathon Man]]></category>
		<category><![CDATA[paramount]]></category>
		<category><![CDATA[Robert Evans]]></category>
		<category><![CDATA[Rosemary's Baby]]></category>
		<category><![CDATA[The Getaway]]></category>
		<category><![CDATA[True Grit]]></category>

		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=334978</guid>
		<description><![CDATA[In the late 1960s, early 70s, Hollywood was in a lot worse shape than it is now. The studio system was on its last legs. Major corporations were buying up the studios and the execs didn&#8217;t know how to run them. But the town was about to undergo a huge revival. But that was still [...]]]></description>
			<content:encoded><![CDATA[<p>In the late 1960s, early 70s, Hollywood was in a lot worse shape than it is now. The studio system was on its last legs. Major corporations were buying up the studios and the execs didn&#8217;t know how to run them. But the town was about to undergo a huge revival. But that was still a few years ahead. In the early 70s, things were bleak.</p>
<p style="text-align: center;"><a target="_blank" href="http://www.youtube.com/watch?v=MHuIxujtEVA"><img src="http://img.youtube.com/vi/MHuIxujtEVA/default.jpg"/></a></p>
<p style="text-align: center;">&#8212;&#8211;</p>
<p>Over at Paramount, which was owned by the oil company Gulf and Western, former actor turned producer Robert Evans was given the job of running the place. Evans cut costs dramatically and ran a tight ship with very few managers. He&#8217;d inherited some bloated films that lost the studio money. The Gulf and Western Board was meeting to decide if they were going to let Paramount keep the lights on. Evans knew he had to do something to convince them that his movies were going to save the studio. So he got with a friend and made a film for the board (see above), hoping it would turn his fortunes around.</p>
<p>Here&#8217;s how Evans <a href="http://thehollywoodinterview.blogspot.com/2008/01/robert-evans-hollywood-interview.html">Evans puts it:</a><span id="more-334978"></span></p>
<blockquote><p>I thought I was about to be fired. So I had Mike Nichols shoot this 40 minute film for me, which I presented to the unsmiling, 18 member board of Gulf and Western (Paramount’s then-owner) in New York, convincing them at Paramount would be the No. 1 studio in town after the release of Love Story and The Godfather. I signed resignation papers when I arrived in the office, saying they could keep the $300,000 it would cost them to buy out the rest of my contract if they’d just watch this 40 minute film. They agreed. After I screened it, Charlie Bluhdorn, my boss, called me into his office and told me to go back to work. I said “But Charlie, I resigned.” He said &#8220;Whaddya want, more money?&#8221;</p></blockquote>
<p>Evans was given the chance to continue making films. And a year later, <em>Love Story</em> and<em> The Godfather</em> were huge hits. He was on a roll. Many more hits were to follow like <em>Rosemary&#8217;s Baby, Harold and Maude, True Grit, Chinatown, Marathon Man, Godfather II, The Getaway</em>. The key to his tenure was a lean company that invested in stories and was concerned about the quality of the end product. At a time when the business was floundering around trying to find its way, Paramount lived up to it&#8217;s name.</p>
<p>Evans once said that when he ran the studio it was just him and a handful of managers making over 70 films a year. Now it&#8217;s hundreds of managers making a few films a year.</p>
<p>Hollywood could learn a lot by looking at the back to basics approach that Robert Evans made and by focusing on quality scripts. In an era of shrinking returns on product, the industry is going to have to learn how to make quality movies again that get audiences personally invested in the stories.</p>
<p>For more info on Evans, make sure you check out his film <a href="http://www.youtube.com/watch?v=D1bQ6MTzWsM">&#8220;The Kid Stays In the Picture.&#8221;</a></p>
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		<title>&#8216;Paranormal Activity&#8217; All too Normal</title>
		<link>http://bighollywood.breitbart.com/ckozlowski/2009/10/19/paranormal-activity-all-too-normal/</link>
		<comments>http://bighollywood.breitbart.com/ckozlowski/2009/10/19/paranormal-activity-all-too-normal/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 17:22:53 +0000</pubDate>
		<dc:creator>Carl Kozlowski</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA['Paranormal Activity']]></category>
		<category><![CDATA[Internet campaign]]></category>
		<category><![CDATA[paramount]]></category>
		<category><![CDATA[Spielberg]]></category>
		<category><![CDATA[“The Blair Witch Project”]]></category>

		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=245810</guid>
		<description><![CDATA[Humans like to think they know the difference between truth and fiction. But in the modern media age, even as we feel technology has made us more savvy than ever, there’s always a disquieting edge that makes us wonder what’s really the truth and where are we being manipulated. Is Fox News really “fair and [...]]]></description>
			<content:encoded><![CDATA[<p>Humans like to think they know the difference between truth and fiction. But in the modern media age, even as we feel technology has made us more savvy than ever, there’s always a disquieting edge that makes us wonder what’s really the truth and where are we being manipulated. Is Fox News really “fair and balanced” just ‘cause they say so, for instance? Or is Obama really bringing “Hope” back to America just because his colorful posters say so? </p>
<p style="text-align: center;"><img class="size-full wp-image-247722 aligncenter" title="paranormal-activity-dwrks2" src="http://bighollywood.breitbart.com/files/2009/10/paranormal-activity-dwrks21.jpg" alt="paranormal-activity-dwrks2" width="399" height="277" /></p>
<p>Back in 1999, a movie called “<a href="http://www.blairwitch.com/">The Blair Witch Project</a>” burst into the American pop culture consciousness from seemingly nowhere.  It appeared to be (and was marketed to viewers as) a raw documentary film about three student filmmakers and their tragic last days experiencing supernatural forces while lost in the wilderness, but in reality it was a fictional film made for under $30,000 by a team of indie filmmakers and actors and had caused a sensation at the Sundance Film Festival months before. <span id="more-245810"></span></p>
<p>The resulting hysteria of “was that real or not?” among the average, uninformed horror-film fans drove the film to a massive $150 million gross in the US alone, and inspired dozens of spoof films and cheapo horror films in its wake. But no one’s been able to catch that lightning in a bottle of mass mental manipulation twice – until now. </p>
<p>“<a href="http://www.paranormalactivity-movie.com/">Paranormal Activity</a>” uses the same conceit of “found footage” depicting the tragic consequences of supernatural attacks on seemingly normal people. In this case, it follows the events that befall young shacked-up couple Micah (Micah Stone) and Katie (Katie Featherston) after Micah buys a video camera in an attempt to see whether they can catch on video exactly what’s causing awful noises to waft through their apartment and doors to slam viciously while they sleep at night. </p>
<p>Katie is more inclined to believe there’s a supernatural element to things than the skeptical Micah, partly because she reveals that she’s experienced strange behavior before from what seemed like spirits at other times in her life, no matter where she’s moved. Micah starts to believe pretty soon as well, however, especially after he leaves a Ouija board out and notices that it’s very definitely been used for a message from the beyond. Soon, a paranormal expert comes over to check things out and says he definitely thinks there’s trouble brewing. </p>
<p>“Paranormal” uses a string of subtle effects to convey the slow yet steadily growing horror felt by the couple as they experience all manner of noises, slammed doors, shaken chandeliers, flipped-on TVs and eventually the sight of hideous claw marks in some strategically placed powder on the bedroom floor. The lead actors are total unknowns making their feature film debuts, effectively adding to the feeling that this is real rather than a predictable cinematic adventure sure to be survived by a star like George Clooney or Angelina Jolie. </p>
<p>And yet, while first-time writer-director Oren Peli crafts a haunting, desolate look for the film with its frequent use of shadowy night footage, very few moments of the film provide a true scare that makes audience members jump out of their seats or shriek in terror. Having seen it with a crowd of mostly underage teenagers who should have been perfect targets for a truly scary film, I can attest that the loudest freakouts of the film – other than its undeniably disturbing final moments – came when audience members dropped bottles loudly at tense moments, provoking false panic immediately followed by whoops of laughter, and at the film’s conclusion, a chorus of disappointed comments. </p>
<p>That reaction was surprising, because distributor Paramount Pictures is turning “Paranormal” into a box-office juggernaut by using a viral Internet campaign in which a million people had to electronically “demand” the film be released widely before the studio would release it nationally (surprise, the campaign worked). Having seen through the hype after surviving a screening, one can only hope that the “demand” won’t keep growing once word gets out about its almost-nonexistent plotline and simply sporadic scares. </p>
<p>Advance hype in a Los Angeles Times&#8217; article on the film stated that Steven Spielberg himself went crazy for “Paranormal,” finding it so terrifying that he believed his advance screening tape was haunted and that he brought it back to his office the next day wrapped in a plastic trash bag for fear of touching it. If this is what terrifies the legendary director of “Jaws” and writer of “Poltergeist” these days, then perhaps he’s made a few too many family films. </p>
<p>He should have also kept the tape in the trash bag and spared the rest of us our ten dollars.</p>
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		<title>G.I. Joe’s Benetton Moment</title>
		<link>http://bighollywood.breitbart.com/ggutfeld/2009/08/05/200490/</link>
		<comments>http://bighollywood.breitbart.com/ggutfeld/2009/08/05/200490/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 18:41:10 +0000</pubDate>
		<dc:creator>Greg Gutfeld</dc:creator>
				<category><![CDATA[Daily Gut]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Benetton]]></category>
		<category><![CDATA[Charlotte York]]></category>
		<category><![CDATA[community organizers]]></category>
		<category><![CDATA[Dirty Harry]]></category>
		<category><![CDATA[Donny Deutsch]]></category>
		<category><![CDATA[foreign box office]]></category>
		<category><![CDATA[GI Joe]]></category>
		<category><![CDATA[Hasbro]]></category>
		<category><![CDATA[John J. Miller]]></category>
		<category><![CDATA[John McClane]]></category>
		<category><![CDATA[MSNBC]]></category>
		<category><![CDATA[paramount]]></category>
		<category><![CDATA[rambo]]></category>
		<category><![CDATA[Saddam Hussein]]></category>
		<category><![CDATA[Sex and the City]]></category>
		<category><![CDATA[superman]]></category>

		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=200490</guid>
		<description><![CDATA[So the latest GI Joe flick is creating controversy, because the character is no longer portrayed as a typical American soldier. Instead he’s part of some elite murky force of international fighters &#8211; a Benetton ad with rocket launchers. On MSNBC, Donny Deutsch tried to take John J. Miller to task over his objections to [...]]]></description>
			<content:encoded><![CDATA[<p>So the latest GI Joe flick is creating controversy, because the character is no longer portrayed as a typical American soldier. Instead he’s part of some elite murky force of international fighters &#8211; a Benetton ad with rocket launchers. <a href="http://bighollywood.breitbart.com/bighollywood/2009/08/04/gi-joe-watch-john-j-miller-destroy-the-msnbc-talking-points/">On MSNBC, Donny Deutsch tried to take John J. Miller to task</a> over his objections to the change – pointing out that the shift from an iconic American character to a mushy international delight is a &#8220;business&#8221; decision. For the movie to make money internationally, Donny thinks the character has to become part of global task force of community organizers. To this, I say, &#8220;Fiddle faddle,&#8221; which is short for &#8220;Silly stupid fiddle faddle.&#8221;</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/08/gi-joe-21.jpg"><img class="aligncenter size-full wp-image-200610" title="gi-joe-21" src="http://bighollywood.breitbart.com/files/2009/08/gi-joe-21.jpg" alt="" width="473" height="237" /></a></p>
<p><a href="* you can find the first piece here: http://www.foxnews.com/story/0,2933,295179,00.html">I wrote about this two years ago</a>, just when Hasbro and Paramount execs decided to give GI Joe a makeover. Back then they felt the world would be too pissed at us for getting rid of Saddam Hussein to go see a movie about an American hero. As it turns out, they were wrong &#8211; the backlash over Saddam’s death had less impact than Norman Fell&#8217;s.</p>
<p>But for a moment, let&#8217;s attempt to use Donny&#8217;s logic on other flicks. &#8220;Sex and the City,&#8221; my favorite film &#8211; made a pile of money around the world, and it was about five American chicks exercising their rights to both unfettered capitalism and sex. According to Deutsch, it would have been better to make them all multi-racial, transgendered dolphins &#8211; and stationed them in Brussels in a cool undersea condo shaped like Earth. Granted, that does sound awesome – but it probably would have been less successful than the original concept (which made me cry).<span id="more-200490"></span></p>
<p>Fact is, our mainstream media feels awkward about anything &#8220;American,&#8221; and finds the idea of an international force (made up of everybody!) stamping out evil far more palatable than America running the show. But hey, that fantasy doesn&#8217;t exist &#8211; and if it ever did, Americans would have to run it.</p>
<p>The ugly truth: the world loves America more than MSNBC talking heads are willing to admit. And they like our heroes even more: our Rambos, John McClanes, Supermans, Dirty Harrys and Charlotte Yorks. We make great heroes, because our country is full of them.</p>
<p>Unlike MSNBC.</p>
<p>They’re just full of it.</p>
<p><strong><a href="http://www.dailygut.com/?i=4257">Tonight</a> we&#8217;ve got: Congressman Thaddeus McCotter, comedian Paul Mercurio and Patti Ann Browne. Plus more junk!</strong></p>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
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		<title>Abrams&#8217; &#8216;Star Trek&#8217; Goes Where No &#8216;Trek&#8217; Has Gone Before! $33M in 29 Hours &amp; Almost $77M Possible by Monday!</title>
		<link>http://bighollywood.breitbart.com/smason/2009/05/08/star-trek-estimates/</link>
		<comments>http://bighollywood.breitbart.com/smason/2009/05/08/star-trek-estimates/#comments</comments>
		<pubDate>Sat, 09 May 2009 05:40:03 +0000</pubDate>
		<dc:creator>Steve Mason</dc:creator>
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		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=130606</guid>
		<description><![CDATA[Rebooting Bond with Daniel Craig was Bold. Christopher Nolan&#8217;s Reinvention of Batman was genius. But some thought it was overly-ambitious, even audacious, to attempt to restart the Star Trek franchise. It has begun to pay off already for Paramount Pictures, and there will dividends for years to come.
J.J. Abrams is officially the Lazarus of movie [...]]]></description>
			<content:encoded><![CDATA[<p>Rebooting Bond with Daniel Craig was Bold. Christopher Nolan&#8217;s Reinvention of Batman was genius. But some thought it was overly-ambitious, even audacious, to attempt to restart the <em>Star Trek</em> franchise. It has begun to pay off already for Paramount Pictures, and there will dividends for years to come.</p>
<div id="attachment_130634" class="wp-caption aligncenter" style="width: 390px"><a href="http://bighollywood.breitbart.com/files/2009/05/star_trek_03_1024.jpg"><img class="size-full wp-image-130634" src="http://bighollywood.breitbart.com/files/2009/05/star_trek_03_1024.jpg" alt="A shiny new Enterprise is luring in a new generation of STAR TREK fans" width="380" height="284" /></a><p class="wp-caption-text">A shiny new Enterprise is luring in a new generation of STAR TREK fans</p></div>
<p>J.J. Abrams is officially the Lazarus of movie directors as his all-new <em>Star Trek</em> has gone “Boldly Gone Where No <em>Star Trek</em> Movie has Gone Before.” With a cast of relative unknowns, the 42-year-old has resurrected a franchise that had been killed by insular “nerdyness” and timid imagination. The Gene Rodenberry creation didn’t so much bomb as it died slowly over a period of years. First, the 2002 movie <em>Star Trek: Nemesis</em> starring the <em>Next Generation</em> cast disappointed with a meager $43.3M domestic. Then, the final TV series <em>Enterprise</em>, which starred Scott Bakula, was not embraced by core fans or broader audiences and was canceled after four seasons, ending May 13, 2005.</p>
<p><span id="more-130606"></span></p>
<div id="attachment_130638" class="wp-caption aligncenter" style="width: 470px"><a href="http://bighollywood.breitbart.com/files/2009/05/abrams_1397437c2.jpg"><img class="size-full wp-image-130638" src="http://bighollywood.breitbart.com/files/2009/05/abrams_1397437c2.jpg" alt="Abrams will definitely &quot;Live long and prosper&quot;" width="460" height="288" /></a><p class="wp-caption-text">Director J.J. Abrams will definitely &quot;Live long and prosper&quot;</p></div>
<p>Now riding a staggering <a href="http://www.rottentomatoes.com/m/star_trek_11/" target="_blank">96% Fresh</a> score on Rotten Tomatoes – that’s 96% of America’s movie critics issuing positive reviews – The Enterprise is riding high again thanks to the creator of TV hits <em>Alias</em> and <em>Lost</em>. Try getting 96% of any group to agree on anything. It’s no small feat. Compare <em>Star Trek</em>’s RT score against the ratings for the last 5 Best Picture winners.</p>
<div id="attachment_130642" class="wp-caption aligncenter" style="width: 270px"><a href="http://bighollywood.breitbart.com/files/2009/05/slumdog_millionaire.jpg"><img class="size-full wp-image-130642" src="http://bighollywood.breitbart.com/files/2009/05/slumdog_millionaire.jpg" alt="STAR TREK has better reviews than Oscars darling SLUMDOG MILLIONAIRE" width="260" height="385" /></a><p class="wp-caption-text">STAR TREK has better reviews than Oscars darling SLUMDOG MILLIONAIRE</p></div>
<p>ROTTEN TOMATOES SCORES FOR THE LAST 5 OSCAR WINNERS<br />
2004 – Million Dollar Baby – <a href="http://www.rottentomatoes.com/m/million_dollar_baby/" target="_blank">91% Fresh</a><br />
2005 – Crash – <a href="http://www.rottentomatoes.com/m/1144992-crash/" target="_blank">75% Fresh</a><br />
2006 – The Departed – <a href="http://www.rottentomatoes.com/m/departed/" target="_blank">92% Fresh</a><br />
2007 – No Country For Old Men – <a href="http://www.rottentomatoes.com/m/no_country_for_old_men/" target="_blank">94% Fresh</a><br />
2008 &#8211; Slumdog Millionaire – <a href="http://www.rottentomatoes.com/m/slumdog_millionaire/" target="_blank">94% Fresh</a></p>
<div id="attachment_130646" class="wp-caption aligncenter" style="width: 236px"><a href="http://bighollywood.breitbart.com/files/2009/05/star_trek_mirror_images1.jpg"><img class="size-full wp-image-130646" src="http://bighollywood.breitbart.com/files/2009/05/star_trek_mirror_images1.jpg" alt="The original STAR TREK cast (above) with the next generation of franchise stars" width="226" height="259" /></a><p class="wp-caption-text">The original STAR TREK cast (above) with the next generation of franchise stars</p></div>
<p>With the ringing endorsement of tough-to-please critics, <em>Star Trek</em> hit warp speed at the box office last night with lightly-promoted preview screenings starting at 7pm. The impeccably-reviewed feature film seized an estimated $7M or so in Thursday night ticket sales. The idea may have been to get some of the hardcore Trekkies and Trekkers out of the way, clearing multiplexes for mainstream movie audiences today, and they have showed up in massive numbers.</p>
<div id="attachment_130650" class="wp-caption aligncenter" style="width: 395px"><a href="http://bighollywood.breitbart.com/files/2009/05/chris_pine_image_new_captain_kirk_with_william_shatner_1.jpg"><img class="size-full wp-image-130650" src="http://bighollywood.breitbart.com/files/2009/05/chris_pine_image_new_captain_kirk_with_william_shatner_1.jpg" alt="William Shatner (left) with Captain Kirk 2.0 Chris Pine" width="385" height="269" /></a><p class="wp-caption-text">William Shatner (left) with Captain Kirk 2.0 Chris Pine</p></div>
<p>With Chris Pine (<em>Bottle Shock</em>) in the legendary role of Captain Kirk and Zachary Quinto (NBC’s <em>Heroes</em>) wearing the pointy ears made famous by Leonard Nimoy, <em>Star Trek</em> has soared to a history-making $26M on its official opening day according to multiple studio execs, double the previous-best opening day for any movie in the franchise. That means in the first 29 hours of general release, the re-imagined sci-fi blockbuster has delivered an estimated $33M.</p>
<div id="attachment_130654" class="wp-caption aligncenter" style="width: 263px"><a href="http://bighollywood.breitbart.com/files/2009/05/10960star-trek-first-contact-posters.jpg"><img class="size-full wp-image-130654" src="http://bighollywood.breitbart.com/files/2009/05/10960star-trek-first-contact-posters.jpg" alt="FIRST CONTACT had the previous-best opening day in franchise history" width="253" height="376" /></a><p class="wp-caption-text">STAR TREK: FIRST CONTACT had the previous-best opening day in franchise history</p></div>
<p>ALL-TIME TOP 5 OPENING DAYS FOR <em>STAR TREK</em> MOVIES<br />
1. <em>Star Trek</em> (2009) &#8211; $26M [$33M in its first 29 hours]<br />
2. <em>Star Trek: First Contact</em> (1996) &#8211; $13M<br />
3. <em>Star Trek: Generations</em> (1994) &#8211; $9.7M<br />
4. <em>Star Trek: Insurrection</em> (1998) &#8211; $9.5M<br />
5. <em>Star Trek: Nemesis</em> (2002) &#8211; $7.7M</p>
<p>How will the weekend play out? The Thursday night preview screenings will probably make<em> Star Trek</em> a bit less front-loaded. In fact, I’m guessing that, based on word-of-mouth and its family-friendly PG-13 rating, my sources believe that the movie could get a 5% boost on Saturday to a possible $27.3M, followed by an aggressive Mother&#8217;s Day drop of 40% on Sunday. That would mean a 4-day gross of almost $77M or so.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/stbridge.jpg"><img class="aligncenter size-full wp-image-130658" src="http://bighollywood.breitbart.com/files/2009/05/stbridge.jpg" alt="" width="500" height="213" /></a></p>
<p>The great news for Paramount and Abrams and Pine and Quinto and the rest of the cast is that <em>Star Trek</em> will almost certainly have the best legs of any of this summer’s major tent-pole movies. Rank-and-file moviegoers are likely to discover <em>Star Trek</em> for the first time in coming weeks or, now that <em>Trek</em> is cool again, it may rekindle interest with core fans who rejected the most recent incarnations.</p>
<div id="attachment_130662" class="wp-caption aligncenter" style="width: 393px"><a href="http://bighollywood.breitbart.com/files/2009/05/batman-begins03.jpg"><img class="size-full wp-image-130662" src="http://bighollywood.breitbart.com/files/2009/05/batman-begins03.jpg" alt="STAR TREK could have &quot;legs&quot; like BATMAN BEGINS" width="383" height="254" /></a><p class="wp-caption-text">STAR TREK could have &quot;legs&quot; like BATMAN BEGINS</p></div>
<p>It will not be a surprise to see <em>Star Trek</em> sail past $200M. After all, 2005’s <em>Batman Begins</em> performed that way. The Christopher Nolan Batman reboot opened on a Wednesday with $15M and had banked $72.9M in 5 days. Based on that movie’s Friday-thru-Sunday of $48.7M, the first Batman movie in 8 years reached its $205M domestic total at a 4.2 multiple (4.2 X $48.7 got Nolan&#8217;s original to $205M). Anticipating a 4.2 multiple for <em>Star Trek</em> is probably overreaching, but a 3.4-3.5 multiple is possible. That would propel Abrams and company to well past $200M.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/wolverine.jpg"><img class="aligncenter size-full wp-image-130666" src="http://bighollywood.breitbart.com/files/2009/05/wolverine.jpg" alt="" width="327" height="218" /></a></p>
<p>Competing studio execs  tell me that<em> X-Men Origins: Wolverine</em> (Fox) took a big tumble as expected. The Hugh Jackman X-Men spin-off only mustered $9.15M or so on its second Friday, but it will still likely top $27.95M for the weekend, down about 67%. Meanwhile, <em>Ghosts of Girlfriends Past</em> (Warner Bros) coaxed about $3M to start the frame, and it will likely be helped by Mother&#8217;s Day, grabbing a possible $10M, down a mere 35% from last weekend.</p>
<div id="attachment_130670" class="wp-caption aligncenter" style="width: 310px"><a href="http://bighollywood.breitbart.com/files/2009/05/beyonce-obsessed-movie-still.jpg"><img class="size-full wp-image-130670" src="http://bighollywood.breitbart.com/files/2009/05/beyonce-obsessed-movie-still.jpg" alt="Beyonce continues to sell tickets in OBSESSED" width="300" height="300" /></a><p class="wp-caption-text">Beyonce continues to sell tickets in OBSESSED</p></div>
<p><em>Obsessed</em>, the low budget sizzler from Sony Screen Gems, continues to outperform its low expectations with $2M on Friday, which pushes the Beyonce catfight flick past $50M. The thriller should finish the 3-day with about $6.25M and a spectacular $55.89M by Monday.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/next_day_air1.jpg"><img class="aligncenter size-full wp-image-130674" src="http://bighollywood.breitbart.com/files/2009/05/next_day_air1.jpg" alt="" width="220" height="330" /></a></p>
<p>The urban-geared comedy <em>Next Day Air</em> (Summit) got off to a disappointing start with just $1.25M (likely #5 for the day), and it will drift down the top ten to #6 for the weekend with a meager $4.1M or so from its thousand or so playdates.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/zac-efron-17-again-movie-poster.jpg"><img class="aligncenter size-full wp-image-130678" src="http://bighollywood.breitbart.com/files/2009/05/zac-efron-17-again-movie-poster.jpg" alt="" width="236" height="349" /></a></p>
<p>The Zac Efron comedy <em>17 Again</em> (Warner Bros) will likely spend another weekend in the top five with about $1.15M on Friday and about $4.5M for 3 days. That will give the Efron vehicle a new domestic cume of about $54.26M.</p>
<p><strong><span style="text-decoration: underline">EXCLUSIVE STEVE MASON EARLY FRIDAY ESTIMATES</span><br />
1. NEW – <em>Star Trek</em> (Paramount) &#8211; $26M, $6,755 PTA, $33M<br />
2. <em>X-Men Origins: Wolverine</em> (Fox) &#8211; $9.15M, $2,231 PTA, $111.77M cume<br />
3.<em> Ghosts of Girlfriends Past</em> (Warner Bros) &#8211; $3.05M, $961 PTA, $22.84M<br />
4.<em> Obsessed</em> (Sony) &#8211; $2M, $769 PTA, $51.64M cume<br />
5. NEW – <em>Next Day Air</em> (Summit) &#8211; $1.25M, $1,098 PTA, $1.25M  cume<br />
6. <em>17 Again</em> (Warner Bros) &#8211; $1.15M, $396 PTA, $50.91M cume<br />
7. <em>The Soloist </em>(Dreamworks/Paramount) &#8211; $1M, $478 PTA, $20.89M cume<br />
8. <em>Monsters vs. Aliens</em> (Dreamworks/Paramount) &#8211; $847,000, $388 PTA, $184.36M cume<br />
9. <em>Earth</em> (Disney) &#8211; $697,000, $389 PTA, $24.29M cume<br />
10. <em>Hannah Montana: The Movie</em> (Disney) &#8211; $690,000, $300 PTA, $72.35M cume<br />
</strong></p>
<p><strong><span style="text-decoration: underline">EXCLUSIVE STEVE MASON EARLY 3-DAY ESTIMATES</span><br />
1. NEW – <em>Star Trek</em> (Paramount) &#8211; $69.68M, $18,103 PTA, $76.68M<br />
2. <em>X-Men Origins: Wolverine</em> (Fox) &#8211; $27.95M, $6,814 PTA, $130.57M cume<br />
3. <em>Ghosts of Girlfriends Past</em> (Warner Bros) &#8211; $10.06M, $3,170 PTA, $29.86M<br />
4. <em>Obsessed</em> (Sony) &#8211; $6.25M, $2,402 PTA, $55.89M cume<br />
5. <em>17 Again</em> (Warner Bros) &#8211; $4.5M, $1,550 PTA, $54.26M cume<br />
6. NEW – <em>Next Day Air</em> (Summit) &#8211; $4.1M, $3,603 PTA, $4.1M  cume<br />
7. <em>The Soloist</em> (Dreamworks/Paramount) &#8211; $3.6M, $1,722 PTA, $23.49M cume<br />
8. <em>Monsters vs. Aliens</em> (Dreamworks/Paramount) &#8211; $3.55M, $1,625 PTA, $187.06M cume<br />
9. <em>Hannah Montana: The Movie</em> (Disney) &#8211; $2.62M, $1,140 PTA, $74.29M cume<br />
10. <em>Earth</em> (Disney) &#8211; $2.44M, $1,361 PTA, $26.03M cume</strong></p>
<p><strong><strong>Steve Mason is <a href="http://www.facebook.com/profile.php?id=844770075">on Facebook</a> and now also on <a href="http://twitter.com/LAMase">Twitter@LAMase</a>.</strong></strong></p>
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		<title>Critics Love the All-New &#8216;Star Trek&#8217; &amp; Thursday Night Previews Deliver a Possible $6.5M-$7.5M!</title>
		<link>http://bighollywood.breitbart.com/smason/2009/05/08/early-star-trek/</link>
		<comments>http://bighollywood.breitbart.com/smason/2009/05/08/early-star-trek/#comments</comments>
		<pubDate>Fri, 08 May 2009 18:00:48 +0000</pubDate>
		<dc:creator>Steve Mason</dc:creator>
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		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=129986</guid>
		<description><![CDATA[Several sources at competing studios have told me that J.J. Abrams&#8217; all-new reboot of Star Trek (Paramount), which debuted last night at 7pm at many of its 3,849 locations, may have grossed as much as $6.5M-$7.5M. Studio honchos are &#8220;locked down tight&#8221; about actual numbers, but that is in the same ballpark as Transformers (Dreamworks/Paramount), [...]]]></description>
			<content:encoded><![CDATA[<p>Several sources at competing studios have told me that J.J. Abrams&#8217; all-new reboot of Star Trek (Paramount), which debuted last night at 7pm at many of its 3,849 locations, may have grossed as much as $6.5M-$7.5M. Studio honchos are &#8220;locked down tight&#8221; about actual numbers, but that is in the same ballpark as Transformers (Dreamworks/Paramount), which grabbed $8.8M in its previews starting at 8pm on Monday, July 2 during the summer of 2007. (What portion of ticket sales fall into Thursday and what percentage fall into Friday will likely be an open question even after final numbers are in.)</p>
<div id="attachment_129990" class="wp-caption aligncenter" style="width: 313px"><a href="http://bighollywood.breitbart.com/files/2009/05/33130172.jpg"><img class="size-full wp-image-129990" src="http://bighollywood.breitbart.com/files/2009/05/33130172.jpg" alt="William Shatner (left) with Captain Kirk 2.0 Chris Pine" width="303" height="211" /></a><p class="wp-caption-text">William Shatner (left) with Captain Kirk 2.0 Chris Pine</p></div>
<p>Keep in mind that Paramount never changed its Star Trek marketing to promote the 7pm Thursday start, so the opening night audience was likely heavy on Trekkers or Trekkies (not sure which term is &#8220;politically correct&#8221; anymore). So this was a &#8220;soft&#8221; opening and what amounts to a night of word-of-mouth screenings. Keep in mind that Transformers premiered during the summer when kids are more available while Star Trek has made its premiere during the school year.</p>
<p><span id="more-129986"></span></p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/star_trek_xi_ver19.jpg"><img class="aligncenter size-full wp-image-129994" src="http://bighollywood.breitbart.com/files/2009/05/star_trek_xi_ver19.jpg" alt="" width="269" height="399" /></a></p>
<p>The reviews are through-the-roof at <a href="http://www.rottentomatoes.com/m/star_trek_11/" target="_blank">96% Fresh</a> on Rotten Tomatoes, and, as a topic, Star Trek is trending at #1 on Twitter. The reviews in the Twitterverse are just as positive.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/twitter1.jpg"><img class="aligncenter size-full wp-image-129998" src="http://bighollywood.breitbart.com/files/2009/05/twitter1.jpg" alt="" width="139" height="51" /></a></p>
<p><em><span class="msgtxt en">just got back from seeing Star Trek. I am not typically a fan of sci-fi, but I really liked this movie.</span></em></p>
<p><em><span class="msgtxt en">Star Trek was surprisingly good, and even Star Trek newbies like myself could enjoy it.</span></em></p>
<p><em><span class="msgtxt en">I saw the new Star Trek last night with my son, who just turned 7.  It was great; we both loved it. Next gen of Trekies/SciFi buffs is born.</span></em></p>
<p><em><span class="msgtxt en">I&#8217;m still pumped up from having seen Star Trek. Looking forward to seeing it tomorrow and Sunday [diff. grps].</span></em></p>
<p><em><span class="msgtxt en">still thinkin&#8217; of how f*****&#8217; awesome Star Trek was.  now wanting a phaser to set from &#8220;stun&#8221; to &#8220;kill&#8221;</span></em></p>
<p><em><span class="msgtxt en">Go see star trek immediately. Incredible!</span></em></p>
<p><em><span class="msgtxt en">The new Star Trek movie was great when I went in with low expectations.  It is what Nemesis was trying to accomplish and succeeded much  &#8230;</span></em></p>
<p><em><span class="msgtxt en">for those of you who were curious. Star Trek rocked my FACE OFF. It was Shamazing! &lt;3 Spok&#8230;*droooool*</span></em></p>
<p><em><span class="msgtxt en">Star Trek is fresh, funny, exciting and – biggest surprise of all – emotionally engaging.</span></em></p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/images.jpg"><img class="aligncenter size-full wp-image-130002" src="http://bighollywood.breitbart.com/files/2009/05/images.jpg" alt="" width="69" height="46" /></a></p>
<p>Now the question is, &#8220;How high will The Enterprise fly on its opening day?&#8221; Seems like $20M is a lock, but it could be bigger. If the movie does $20M today, the 4-day should be $63M-$65M. $22M or better should send this spectacularly-reviewed blockbuster past $70M. If the day is $25M or better, the number for the opening 4 days could start with an 8.</p>
<p>I&#8217;ll be online with my Exclusive Early Friday &amp; 3-Day Estimates as early as humanly possible tonight (Friday).</p>
<p><strong>Steve Mason is <a href="http://www.facebook.com/profile.php?id=844770075">on Facebook</a> and now also on <a href="http://twitter.com/LAMase">Twitter@LAMase</a>.</strong></p>
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		</item>
		<item>
		<title>J.J. Abrams&#8217; Reboot of Classic &#8216;Star Trek&#8217; Could Reach $65M for 4 Days! Easily Biggest &#8216;Trek&#8217; Opening Ever &amp; $200M+ Domestic is Possible!</title>
		<link>http://bighollywood.breitbart.com/smason/2009/05/06/finaltracking58/</link>
		<comments>http://bighollywood.breitbart.com/smason/2009/05/06/finaltracking58/#comments</comments>
		<pubDate>Thu, 07 May 2009 01:05:05 +0000</pubDate>
		<dc:creator>Steve Mason</dc:creator>
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		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=129382</guid>
		<description><![CDATA[The all-new J.J. Abrams reboot of Star Trek (Paramount) will win the second weekend of the Hollywood Summer Box Office season by at least a couple of light years over Fox’s fast-fading X-Men Origins: Wolverine, but some of the astronomical numbers I’ve seen floating around in the blogosphere are very over-heated. Make no mistake, this [...]]]></description>
			<content:encoded><![CDATA[<p>The all-new J.J. Abrams reboot of <em>Star Trek</em> (Paramount) will win the second weekend of the Hollywood Summer Box Office season by at least a couple of light years over Fox’s fast-fading <em>X-Men Origins: Wolverine</em>, but some of the astronomical numbers I’ve seen floating around in the blogosphere are very over-heated. Make no mistake, this movie will open extraordinarily well, but it’s not going to play out as a typical front-loaded blockbuster. Moviegoers need time to shake off the disappointment of the final TV series <em>Enterprise</em> (starring Scott Bakula and canceled after four seasons) and the disastrous 2002 final film <em>Star Trek: Nemesis</em> ($43.3M domestic). It will take time for a new generation of fans to discover the magic of Gene Rodenberry’s vision of the future through Abrams’ magical lens.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/star-trek.jpg"><img class="aligncenter size-full wp-image-129390" src="http://bighollywood.breitbart.com/files/2009/05/star-trek.jpg" alt="" width="422" height="236" /></a></p>
<p>As of Wednesday night, Star Trek is cruising with <a href="http://www.rottentomatoes.com/m/star_trek_11/" target="_blank">94% Fresh</a> (positive) reviews on Rotten Tomatoes, and critics are slinging some seriously glowing hyperbole.</p>
<p><span id="more-129382"></span></p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/star_trek_xi_ver16.jpg"><img class="aligncenter size-full wp-image-129402" src="http://bighollywood.breitbart.com/files/2009/05/star_trek_xi_ver16.jpg" alt="" width="289" height="426" /></a></p>
<p>“Paced at warp speed with spectacular action sequences rendered brilliantly and with a cast so expert that all the familiar characters are instantly identifiable, the film gives Paramount Pictures a new lease of life on its franchise.”<br />
<em>&#8211; <a href="http://www.hollywoodreporter.com/hr/film-reviews/film-review-star-trek-1003964428.story" target="_blank">Ray Bennett, HOLLYWOOD REPORTER</a></em></p>
<p>“It&#8217;s an exciting, stellar-yet-earthy blast that successfully blends the hip and the classic.”<br />
<em>&#8211; <a href="http://www.nydailynews.com/entertainment/movies/2009/05/05/2009-05-05_star_trek_a_gem_of_a_film_review.html" target="_blank">Joe Neumaier, NEW YORK DAILY NEWS</a></em></p>
<p>“Trading on affections sustained over 40 years of popular culture, STAR TREK does what a franchise reboot rarely does. It reminds us why we loved these characters in the first place.”<br />
<em>&#8211; <a href="http://www.boston.com/ae/movies/articles/2009/05/05/a_fresh_frontier/" target="_blank">Ty Burr, BOSTON GLOBE</a></em></p>
<p>“Blasting onto the screen at warp speed and remaining there for two hours, the new and improved STAR TREK will transport fans to sci-fi nirvana.”<br />
<em>&#8211; <a href="http://www.variety.com/review/VE1117940096.html?categoryid=31&amp;cs=1" target="_blank">Todd McCarthy, VARIETY</a></em></p>
<div id="attachment_129406" class="wp-caption aligncenter" style="width: 470px"><a href="http://bighollywood.breitbart.com/files/2009/05/abrams_1397437c1.jpg"><img class="size-full wp-image-129406" src="http://bighollywood.breitbart.com/files/2009/05/abrams_1397437c1.jpg" alt="LOST and ALIAS creator J.J. Abrams has successfully rebooted STAR TREK" width="460" height="288" /></a><p class="wp-caption-text">LOST and ALIAS creator J.J. Abrams has successfully rebooted STAR TREK</p></div>
<p>Let’s be honest. Prior to what, by all accounts, is Abrams’ full-on Lazarus-style resurrection of Kirk, Spock and The Enterprise, <em>Star Trek</em> was dead. Worse than dead, it has been considered “uncool.” That’s what Paramount is fighting in the marketplace, and realistically, even in its peak as a movie franchise, it wasn’t a powerhouse.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/dfmp_0587_star_trek_first_contact_1996.jpg"><img class="aligncenter size-full wp-image-129410" src="http://bighollywood.breitbart.com/files/2009/05/dfmp_0587_star_trek_first_contact_1996.jpg" alt="" width="295" height="420" /></a></p>
<p>The biggest opening weekend for a <em>Star Trek</em> movie was 1996’s <em>Star Trek: First Contact</em> with $30.7M and the top grossing title ever was <em>Star Trek IV: The Voyage Home</em> (with that ridiculous humpback whale storyline), which surpassed $109M. Consider this. Here are the top five opening days for movies in the <em>Star Trek </em>franchise.</p>
<p>ALL-TIME TOP 5 OPENING DAYS FOR STAR TREK MOVIES<br />
1. <em>Star Trek: First Contact</em> (1996) &#8211; $13M<br />
2. <em>Star Trek: Generations</em> (1994) &#8211; $9.7M<br />
3. <em>Star Trek: Insurrection</em> (1998) &#8211; $9.5M<br />
4. <em>Star Trek: Nemesis</em> (2002) &#8211; $7.7M<br />
5. <em>Star Trek IV: The Voyage Home</em> (1986) &#8211; $7M</p>
<div id="attachment_129398" class="wp-caption aligncenter" style="width: 318px"><a href="http://bighollywood.breitbart.com/files/2009/05/cast.jpg"><img class="size-full wp-image-129398" src="http://bighollywood.breitbart.com/files/2009/05/cast.jpg" alt="Erik Estrada as Ponch (left) Larry Wilcox as Jon Baker (right) with Chris Pine's dad Robert, who played Sgt. Joe Getraer" width="308" height="319" /></a><p class="wp-caption-text">Erik Estrada as Ponch &amp; Larry Wilcox as Jon Baker with Chris Pine&#39;s dad Robert, who played Sgt. Joe Getraer</p></div>
<p>When journeyman actor Robert Pine, best known for playing Sgt. Joe Getraer on the late 70’s TV hit <em>ChiPs</em>, appeared as an Akritirian Ambassador named Liria on the series <em>Star Trek Voyager</em> (the TV series with Kate Mulgrew as Captain), he could have never imagined that his son Chris would someday play Captain Kirk, but the 28-year-old is now in the <em>Trek</em>’s most pivotal role. He was excellent in a little movie called <em>Bottle Shock</em> last year, but aside from that, and roles in <em>The Princess Diaries 2</em> and <em>Smokin’ Aces</em>, he is basically an unknown.</p>
<div id="attachment_129394" class="wp-caption aligncenter" style="width: 410px"><a href="http://bighollywood.breitbart.com/files/2009/05/star_trek_mirror_images.jpg"><img class="size-full wp-image-129394" src="http://bighollywood.breitbart.com/files/2009/05/star_trek_mirror_images.jpg" alt="Original Rodenberry STAR TREK cast above and Abrams 2009 casting choices below" width="400" height="457" /></a><p class="wp-caption-text">Original Gene Rodenberry STAR TREK television cast above and Abrams&#39; 2009 casting choices below</p></div>
<p>In fact, the new <em>Star Trek</em> is filled with actors who are more-or-less unknown. Simon Pegg, the brilliant UK star of <em>Shaun of the Dead</em> and <em>Hot Fuzz</em> and cast as the colorful Scotty here, is probably the biggest name in the cast along with John Cho from the <em>Harold &amp; Kumar</em> movies, playing Sulu. But these are all talented actors who will wear well as the franchise turns into a steady hit machine for Paramount. Fans of NBC&#8217;s <em>Heroes</em> already know Zachary Quinto who gets to don Spock’s pointy ears and Chekov is being portrayed by one of my favorite young actors, 20-year-old Anton Yelchin, who was heartbreaking in the gritty <em>Alpha Dog</em> and showed a lighter touch in <em>Charlie Bartlett</em>. Trekkers are also likely to take to the sexy Zoe Saldana (<em>Drumline, Guess Who?</em>) who steps into Nichelle Nichols’ shoes as Uhura and will appear in James Cameron’s long-awaited <em>Avatar</em> at the end of the year.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/c1601batman-begins-posters.jpg"><img class="aligncenter size-full wp-image-129414" src="http://bighollywood.breitbart.com/files/2009/05/c1601batman-begins-posters.jpg" alt="" width="260" height="377" /></a></p>
<p>The appropriate movie to look to for box office guidance is 2005’s <em>Batman Begins</em>. Great filmmaker (Christopher Nolan), spectacular reviews, but the franchise was dead and uncool after 1997’s ridiculous <em>Batman &amp; Robin</em>. The reboot 8 years later opened on a Wednesday with $15M and had banked $72.9M in 5 days (the Friday-thru-Sunday was $48.7M). That lays the groundwork for an accurate prediction for <em>Star Trek</em>.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/star-trek-online-mmo-trekkies-475x334.jpg"><img class="aligncenter size-full wp-image-129418" src="http://bighollywood.breitbart.com/files/2009/05/star-trek-online-mmo-trekkies-475x334.jpg" alt="" width="396" height="278" /></a></p>
<p>My bet is on a possible $65M for 4 days. With Thursday preview screenings starting at 7pm, <em>Star Trek</em> could snag as much as $8M on Thursday night (the Trekkers will be out in full force). Then Friday could be something in the $20.5M range with a slight uptick of 5% on Saturday to a possible $21.6M followed by a standard 30% Sunday drop to about $15M.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/oct242008_1017_lg.jpg"><img class="aligncenter size-full wp-image-129422" src="http://bighollywood.breitbart.com/files/2009/05/oct242008_1017_lg.jpg" alt="" width="271" height="348" /></a></p>
<p>Once audiences realize that <em>Star Trek</em> is light year better than previous movies in the franchise (and last weekend’s <em>Wolverine</em>), the picture will play and play and play. I think that, of all of the major studio releases this summer, <em>Star Trek</em> may have the “longest legs.” If the movie opens within 5% of my number or bigger, the multiple (the number by which you multiply the opening weekend in order to arrive at the final domestic gross) could be 3.4-3.5, which would push J.J. Abrams reinvented Rodenberry opus to something in the $220M-$230M range.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/x-men-wolverine-f.jpg"><img class="aligncenter size-full wp-image-129426" src="http://bighollywood.breitbart.com/files/2009/05/x-men-wolverine-f.jpg" alt="" width="272" height="408" /></a></p>
<p>I am anticipating a steep drop of 65%-70% for<em> X-Men Origins: Wolverine</em>, and producer/star Hugh Jackman will be forced to settle for a second weekend of $27M-$30M. That would still be a nifty 10-day gross of $130M or so.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/next_day_air.jpg"><img class="aligncenter size-full wp-image-129430" src="http://bighollywood.breitbart.com/files/2009/05/next_day_air.jpg" alt="" width="271" height="407" /></a></p>
<p>Finally, <em>Next Day Air</em> (Summit), a low budget, R-rated urban comedy starring Donald Faison (<em>Scrubs</em>), Mike Epps (<em>Welcome Home Roscoe Jenkins</em>), Wood Harris (<em>The Wire</em>) and Mos Def (<em>Cadillac Records</em>), will open in the shadow of the retooled U.S.S. Enterprise and is unlikely to wrap up the weekend with any more than $6M.</p>
<p><strong>FINAL PREDICTIONS FOR THE WEEKEND OF MAY 8-10<br />
1. NEW – <em>Star Trek</em> (Paramount) &#8211; $65M (includes Thursday previews)<br />
2. <em>X-Men Origins: Wolverine</em> (Fox) &#8211; $30.6M<br />
3. <em>Ghosts of Girlfriends Past</em> (Warner Bros) &#8211; $8.8M<br />
4. <em>Obsessed</em> (Sony) &#8211; $6.7M<br />
5. NEW – <em>Next Day Air</em> (Summit) &#8211; $6M<br />
6. <em>17 Again</em> (Warner Bros) &#8211; $3.8M<br />
7. <em>Monsters vs. Aliens</em> (Dreamworks/Paramount) &#8211; $3.7M<br />
8. <em>The Soloist</em> (Dreamworks/Paramount) &#8211; $3.3M<br />
9. <em>Hannah Montana The Movie</em> (Disney) &#8211; $2.6M<br />
10. <em>Earth</em> (Disney) &#8211; $2.4M</strong></p>
<p><strong>Steve Mason is <a href="http://www.facebook.com/profile.php?id=844770075">on Facebook</a> and now also on <a href="http://twitter.com/LAMase">Twitter@LAMase</a>.</strong></p>
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		<title>&#8216;Wolverine&#8217; claws to $34.75M Friday &amp; Could Scratch Out $86.8M Opening! All-Time 4th-Best Performer for First-Weekend-of-May Summer Kickoff!</title>
		<link>http://bighollywood.breitbart.com/smason/2009/05/02/estimates51/</link>
		<comments>http://bighollywood.breitbart.com/smason/2009/05/02/estimates51/#comments</comments>
		<pubDate>Sat, 02 May 2009 12:29:38 +0000</pubDate>
		<dc:creator>Steve Mason</dc:creator>
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		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=124402</guid>
		<description><![CDATA[In my Final Weekend Tracking column posted on Wednesday, I predicted that X-Men Origins: Wolverine (Fox) would reach $92M on opening weekend, despite soft reviews (now only 38% Fresh on Rotten Tomatoes). My first fearless forecast of the 2009 summer blockbuster season appears to be close to dead-on (missed by only 5%).

Star-turned-producer Hugh Jackman has [...]]]></description>
			<content:encoded><![CDATA[<p>In my Final Weekend Tracking column posted on Wednesday, I predicted that <em>X-Men Origins: Wolverine</em> (Fox) <a href="http://bighollywood.breitbart.com/smason/2009/04/29/finaltracking51/" target="_blank">would reach $92M </a>on opening weekend, despite soft reviews (now only <a href="http://www.rottentomatoes.com/m/wolverine/" target="_blank">38% Fresh</a> on Rotten Tomatoes). My first fearless forecast of the 2009 summer blockbuster season appears to be close to dead-on (missed by only 5%).</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/wolverine.gif"><img class="aligncenter size-full wp-image-124414" src="http://bighollywood.breitbart.com/files/2009/05/wolverine.gif" alt="" width="357" height="231" /></a><br />
Star-turned-producer Hugh Jackman has scored his second-biggest opening ever and, easily, his biggest as a solo star. <em>Wolverine</em> has mauled the competition with a massive $34.75M opening day (including $5M or so in Thursday midnight sales). That could translate to a 3-day of $86.8M, getting Hollywood’s most lucrative season off to a spectacular start.</p>
<p><span id="more-124402"></span></p>
<div id="attachment_124418" class="wp-caption aligncenter" style="width: 510px"><a href="http://bighollywood.breitbart.com/files/2009/05/hj-wolverine-big.jpg"><img class="size-full wp-image-124418" src="http://bighollywood.breitbart.com/files/2009/05/hj-wolverine-big.jpg" alt="Ryan Reynolds as Deadpool, Taylor Kitsch as Gambit, Hugh Jackman as Wolverine, Liev Schrieber as Sabretooth and Lynn Collins as Kayla Silverfox" width="500" height="333" /></a><p class="wp-caption-text">The stars of WOLVERINE (from the left): Ryan Reynolds as Deadpool, Taylor Kitsch as Gambit, Hugh Jackman as Wolverine, Liev Schrieber as Sabretooth and Lynn Collins as Kayla Silverfox</p></div>
<p>The<em> X-Men</em> spin-off, which has been made for substantially less than the $210M budget ponied up for to produce 2006’s <em>X-Men: The Last Stand</em>, becomes the all-time fourth-best first-weekend-of-May opening, trailing only <em>Spider-Man 3</em> ($151.1M), the original 2002 <em>Spider-Man</em> ($114.8M) and last May’s <em>Iron Man</em> ($98.6M). <em>Wolverine</em> has also posted one of the top seven opening days ever for a comic book adaptation.</p>
<p>ALL-TIME BEST OPENINGS DAYS FOR COMIC BOOK ADAPTATIONS<br />
1. <em>The Dark Knight</em> &#8211; $67.1M<br />
2. <em>Spider-Man 3</em> &#8211; $59.8M<br />
3. <em>X-Men: The Last Stand</em> &#8211; $45.1M<br />
4. <em>Spider-Man 2</em> &#8211; $40.4M<br />
5. <em>Spider-Man</em> &#8211; $39.4M<br />
6. <em>Iron Man</em> &#8211; $35.2M<br />
<strong>7.<em> X-Men Origins: Wolverine</em> &#8211; $34.75M (estimated)</strong><br />
8. <em>X2: X-Men United</em> &#8211; $31.2M<br />
9. <em>300</em> &#8211; $28.1M<br />
10. <em>Watchmen</em> &#8211; $24.5M</p>
<p>And, as comic book movies go, Jackman’s solo effort has cut and sliced through the pack to become the all-time seventh-best 3-day start.</p>
<div id="attachment_124434" class="wp-caption aligncenter" style="width: 275px"><a href="http://bighollywood.breitbart.com/files/2009/05/iron-man-poster2-big.jpg"><img class="size-full wp-image-124434" src="http://bighollywood.breitbart.com/files/2009/05/iron-man-poster2-big.jpg" alt="WOLVERINE will not match the opening weekend of last year's summer starter IRON MAN" width="265" height="391" /></a><p class="wp-caption-text">X-MEN ORIGINS: WOLVERINE will not match the opening weekend of last year&#39;s summer starter IRON MAN</p></div>
<p>ALL-TIME BEST OPENING WEEKENDS FOR A COMIC BOOK ADAPTATION<br />
1. <em>The Dark Knight</em> &#8211; $158.4M<br />
2. <em>Spider-Man 3</em> &#8211; $151.1M<br />
3. <em>Spider-Man</em> &#8211; $114.8M<br />
4. <em>X-Men: The Last Stand</em> &#8211; $102.7M<br />
5. <em>Iron Man</em> &#8211; $98.6M<br />
6. <em>Spider-Man 2</em> &#8211; $88.1M<br />
<strong>7. <em>X-Men Origins: Wolverine</em> &#8211; $86.8M (projected)</strong><br />
8. <em>X2: X-Men United</em> &#8211; $85.5M<br />
9. <em>300</em> &#8211; $70.8M<br />
10. <em>Hulk</em> &#8211; $62.1M</p>
<div id="attachment_124438" class="wp-caption aligncenter" style="width: 310px"><a href="http://bighollywood.breitbart.com/files/2009/05/dec-12-wolverine-trailer-in-theatres.jpg"><img class="size-full wp-image-124438" src="http://bighollywood.breitbart.com/files/2009/05/dec-12-wolverine-trailer-in-theatres.jpg" alt="" width="300" height="415" /></a><p class="wp-caption-text">How does Jackman hold his silverware during dinner?</p></div>
<p>Jackman himself is getting lots of positive feedback on his <a href="http://twitter.com/RealHughJackman" target="_blank">personal Twitter page</a>, but there is some real negative feedback in the Twitterverse. Here are some actually Tweets from movie fans that have been posted in the last couple of hours.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/twitter.jpg"><img class="aligncenter size-full wp-image-124406" src="http://bighollywood.breitbart.com/files/2009/05/twitter.jpg" alt="" width="188" height="69" /></a><em>if its wolverine dont waste your time</em></p>
<p><em>Wolverine sucks!</em></p>
<p><em>Wolverine: not too bad. Better than the horrible second X-Men movie. Coolest thing was preview for District-9.</em></p>
<p><em>I went and paid for 2 movie tix to see that damn Wolverine movie. I just wasted my money.</em></p>
<p><em>Wolverine was ok &#8211; too much smooshed into one movie and too many things attempted to be neatly wrapped up and squared away.</em></p>
<p><em>Saw Wolverine. It was weak.</em></p>
<p><em>What does Hugh Jackman being a hottie have 2 do w/ how crappy the movie is?</em></p>
<p><em>Oh my God Wolverine was just as bad as everyone was saying.</em></p>
<p><em>out to see Wolverine! Ill let you guys know how bad it is.</em></p>
<p><em>&#8220;don&#8217;t waste your money&#8221; unless you&#8217;re a huge fan. Like 2nd X-files bad.</em></p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/twitter-t.jpg"><img class="aligncenter size-full wp-image-124410" src="http://bighollywood.breitbart.com/files/2009/05/twitter-t.jpg" alt="" width="90" height="74" /></a><br />
So, it appears that fans are as tepid about this movie as film critics. <em>X-Men Origins: Wolverine</em> will likely be very front-loaded both for the weekend and the long haul. I’m guessing that the weekend could play out like this. <em>Wolverine</em> did $5M Thursday at midnight and has added another $29.75M Friday (for a $34.75M opening day). Then Saturday, the movie may drop 9% to $31.6M or so, followed by a Sunday dip of 36% to just over $20M.</p>
<div id="attachment_124446" class="wp-caption aligncenter" style="width: 310px"><a href="http://bighollywood.breitbart.com/files/2009/05/boy_060911092545452_wideweb__300x375.jpg"><img class="size-full wp-image-124446" src="http://bighollywood.breitbart.com/files/2009/05/boy_060911092545452_wideweb__300x375.jpg" alt="Jackman is not just another action star; Here he is in his Tony-winning performance in Broadway's BOY FROM OZ" width="300" height="375" /></a><p class="wp-caption-text">Jackman is not just another action star; Here he is in his Tony-winning performance in Broadway&#39;s BOY FROM OZ</p></div>
<p>After speaking with a number of competing studios, the consensus is that <em>Wolverine</em> will have a multiple of less than two. (The multiple is the number by which you multiply the opening weekend to arrive at the ultimate domestic gross.) With a multiple in the 1.8-1.9 range, the summer’s first movie spectacle will finish at $156-$165M. That’s a good, but not great number. Meanwhile, <em>Star Trek</em> (Paramount) has a chance to be this year’s <em>Iron Man</em>, an early May release that plays deep into the summer at a high multiple in the 3.2-3.3 range.</p>
<div id="attachment_124454" class="wp-caption aligncenter" style="width: 310px"><a href="http://bighollywood.breitbart.com/files/2009/05/ghosts-of-girlfriends-past.jpg"><img class="size-full wp-image-124454" src="http://bighollywood.breitbart.com/files/2009/05/ghosts-of-girlfriends-past.jpg" alt="Matthew McConaughey and Jennifer Garner are creating some sparks in GHOSTS OF GIRLFRIENDS PAST" width="300" height="400" /></a><p class="wp-caption-text">Matthew McConaughey and Jennifer Garner are creating some sparks in GHOSTS OF GIRLFRIENDS PAST</p></div>
<p>The other wide release in the marketplace this weekend is the poorly-reviewed <em>Ghosts of Girlfriends Past</em> (Warner Bros). With Matthew McConaughey and Jennifer Garner as the romantic leads and an assist from Oscar winner Michael Douglas, <em>Ghosts</em> has performed decently, especially with Females 25 Plus. The Mark Waters-directed rom-com coaxed an estimated $6M in opening day sales and will likely reach about $16.5M for the weekend. That’s would be 12% stronger than last year’s first-weekend-of-May chick-flick counter programming, <em>Made of Honor</em>, which finished second to <em>Iron Man</em> with $14.7M.</p>
<div id="attachment_124474" class="wp-caption aligncenter" style="width: 275px"><a href="http://bighollywood.breitbart.com/files/2009/05/425obsessed042109.jpg"><img class="size-full wp-image-124474" src="http://bighollywood.breitbart.com/files/2009/05/425obsessed042109.jpg" alt="Ali Larter (center) and Beyonce (right) come to blows over THE WIRE's Idris Elba in OBSESSED" width="265" height="196" /></a><p class="wp-caption-text">Ali Larter (center) and Beyonce (right) come to blows over THE WIRE&#39;s Idris Elba in OBSESSED</p></div>
<p>Last weekend&#8217;s box office champ <em>Obsessed</em> (Sony) &#8211; the one where Beyonce &#8220;tromps a tramp&#8221; (played by Ali Larter from <em>Heroes</em>) &#8211; took a nosedive with just $4.2M or so on Friday. It seems headed for an estimated 3-day of $12.39M, down 57% from its opening, but the genre pic with a budget of only $20M will still have $47M in the bank by Monday. That&#8217;s a very profitable little movie.</p>
<div id="attachment_124470" class="wp-caption aligncenter" style="width: 250px"><a href="http://bighollywood.breitbart.com/files/2009/05/zac-efron-wallpaper.jpg"><img class="size-full wp-image-124470" src="http://bighollywood.breitbart.com/files/2009/05/zac-efron-wallpaper.jpg" alt="Tween are pushing Zac Efron's 17 AGAIN past the $50M mark" width="240" height="361" /></a><p class="wp-caption-text">Tween are pushing Zac Efron&#39;s 17 AGAIN past the $50M mark</p></div>
<p>The Warner Bros comedy <em>17 Again</em>, starring tween dream Zac Efron, continues to perform well with about $2.22M to start the weekend and a possible $6.62M for the frame. Zac&#8217;s high-concept comedy will have topped $48.7M domestic in its first 17 days of release.</p>
<div id="attachment_124478" class="wp-caption aligncenter" style="width: 330px"><a href="http://bighollywood.breitbart.com/files/2009/05/planet_earth.jpg"><img class="size-full wp-image-124478" src="http://bighollywood.breitbart.com/files/2009/05/planet_earth.jpg" alt="The new nature doc EARTH is really just the Cliff Notes for the extraordinary BBC miniseries PLANET EARTH" width="320" height="360" /></a><p class="wp-caption-text">The new nature doc EARTH is really just the Cliff Notes for the extraordinary BBC miniseries PLANET EARTH</p></div>
<p>Disney&#8217;s <em>Earth</em>, a 90-minute version of the BBC&#8217;s 11-hour 2006 miniseries <em>Planet Earth</em>, will round out the top five for the first official weekend of summer. The nature doc grabbed $1.45M on its second Friday and is targeting $5.81M and a new 12-day cume of $23.47M by Monday.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/battleforterra_onesheet-thumb-550x794-13714.jpg"><img class="aligncenter size-full wp-image-124482" src="http://bighollywood.breitbart.com/files/2009/05/battleforterra_onesheet-thumb-550x794-13714.jpg" alt="" width="262" height="376" /></a></p>
<p>The other wide release is the 3-D pic <em>Battle For Terra</em> (Lionsgate/Roadside Attractions). It is on just over 1,100 screens, but has managed only about $300,000 on opening day. I did see a commercial for <em>Terra</em> during <em>American Idol</em> this week, so there was some money spent, but it couldn&#8217;t have been much. Despite respectable reviews, this cg animated flick is destined for no more than $1M. That&#8217;s a full-on disaster.</p>
<p><strong>EXCLUSIVE STEVE MASON EARLY FRIDAY ESTIMATES<br />
1. NEW – <em>X-Men Origins: Wolverine</em> (Fox) &#8211; $34.75M, $8,478 PTA, $34.75M cume<br />
2. NEW – <em>Ghosts of Girlfriends Past</em> (Warner Bros) &#8211; $6M, $1,890 PTA, $6M<br />
3. <em>Obsessed</em> (Sony) &#8211; $4.2M, $1,671 PTA, $39M cume<br />
4. <em>17 Again</em> (Warner Bros) &#8211; $2.22M, $682 PTA, $44.36M cume<br />
5. <em>The Soloist</em> (Dreamworks/Paramount) &#8211; $1.7M, $836 PTA, $14.2M cume<br />
6. <em>Earth</em> (Disney) &#8211; $1.45M, $804 PTA, $19.11M cume<br />
7. <em>Monsters vs. Aliens</em> (Dreamworks/Paramount) &#8211; $1.41M, $537 PTA, $178M cume<br />
8. <em>Fighting</em> (Rogue) &#8211; $1.4M, $608 PTA, $14.73M cume<br />
9. <em>State of Play</em> (Universal) &#8211; $1.28M, $527 PTA, $28.51M cume<br />
10. <em>Hannah Montana: The Movie</em> (Disney) &#8211; $1.1M, $390 PTA, $67.88M cume<br />
*NEW –<em> Battle For Terra</em> (Lionsgate/Roadside Attractions) &#8211; $300,000, $258 PTA, $300,000 cume</strong></p>
<p><strong>EXCLUSIVE STEVE MASON EARLY 3-DAY ESTIMATES<br />
1. NEW – <em>X-Men Origins: Wolverine</em> (Fox) &#8211; $86.8M, $21,194 PTA, $86.8M cume<br />
2. NEW – <em>Ghosts of Girlfriends Past</em> (Warner Bros) &#8211; $16.5M, $5,197 PTA, $16.5M<br />
3. <em>Obsessed</em> (Sony) &#8211; $12.39M, $4,928 PTA, $47.19M cume<br />
4. <em>17 Again</em> (Warner Bros) &#8211; $6.62M, $2,034 PTA, $48.76M cume<br />
5. <em>Earth</em> (Disney) &#8211; $5.81M, $3,221 PTA, $23.47M cume<br />
6. <em>The Soloist</em> (Dreamworks/Paramount) &#8211; $5.7M, $2,804 PTA, $18.2M cume<br />
7. <em>Monsters vs. Aliens</em> (Dreamworks/Paramount) &#8211; $5.65M, $2,152 PTA, $182.25M cume<br />
8. <em>State of Play</em> (Universal) &#8211; $4.31M, $1,765 PTA, $31.54M cume<br />
9. <em>Hannah Montana: The Movie</em> (Disney) &#8211; $3.96M, $1,405 PTA, $70.74M cume<br />
10. <em>Fighting</em> (Rogue) &#8211; $3.76M, $1,630 PTA, $17.1M cume<br />
*NEW – <em>Battle For Terra</em> (Lionsgate/Roadside Attractions) &#8211; $1M, $878 PTA, $1M cume</strong></p>
<p><strong>Steve Mason is <a href="http://www.facebook.com/profile.php?id=844770075">on Facebook</a> and now also on <a href="http://twitter.com/LAMase">Twitter@LAMase</a>.</strong></p>
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		<title>The Summer Blockbuster Season is Set to Start Huge! Spin-Off &#8216;Wolverine&#8217; could Claw to $92M Opening Weekend!</title>
		<link>http://bighollywood.breitbart.com/smason/2009/04/29/finaltracking51/</link>
		<comments>http://bighollywood.breitbart.com/smason/2009/04/29/finaltracking51/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 05:10:03 +0000</pubDate>
		<dc:creator>Steve Mason</dc:creator>
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		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=121806</guid>
		<description><![CDATA[The great thing about a sequel is that it has a built-in audience. The problem with sequels is that, as the numbers after the title go up, so does the production budget. Very hard to know for sure, but sources have told me that the production budget for X-Men was in the $75M range. X-2: [...]]]></description>
			<content:encoded><![CDATA[<p>The great thing about a sequel is that it has a built-in audience. The problem with sequels is that, as the numbers after the title go <em>up</em>, so does the production budget. Very hard to know for sure, but sources have told me that the production budget for <em>X-Men</em> was in the $75M range<em>. X-2: X-Men United</em> may have had a budget of about $110M, while the cost of <em>X-Men: The Last Stand</em> was, in all likelihood, as much as $210M. Why doesn’t it make sense to just churn out <em>X-Men 4</em>?</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/x-men-logo-ss.jpg"><img class="aligncenter size-full wp-image-121810" src="http://bighollywood.breitbart.com/files/2009/04/x-men-logo-ss.jpg" alt="" width="307" height="200" /></a></p>
<p>Look at these numbers.</p>
<p><span id="more-121806"></span></p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/x-men-origins-wolverine-poster.jpg"><img class="aligncenter size-full wp-image-121814" src="http://bighollywood.breitbart.com/files/2009/04/x-men-origins-wolverine-poster.jpg" alt="" width="251" height="376" /></a></p>
<p><strong><em>X-Men</em> – estimated budget &#8211; $75M</strong><br />
$20.8M opening day &#8211; $54.5M opening weekend &#8211; $152.3M domestic &#8211; $296.3M global</p>
<p><strong><em>X-2: X-Men United</em> – estimated budget &#8211; $110M</strong><br />
$31.25M opening day &#8211; $85.5M opening weekend &#8211; $214.9M domestic &#8211; $407.7M global</p>
<p><strong><em>X-Men: The Last Stand</em> – estimated budget &#8211; $210M</strong><br />
$45.1M opening day &#8211; $102.7M opening weekend &#8211; $224.4M domestic &#8211; $459.3M global</p>
<p>It’s pretty clear that, with no cost-containment on budget (especially the big cast), the <em>X-Men</em> franchise had reached the point of diminishing returns. So, <em>X-Men Origins: Wolverine</em> (Fox), debuting Friday, is a sequel, but, technically, a spin-off, without costing as much as a true sequel would.</p>
<div id="attachment_121818" class="wp-caption aligncenter" style="width: 320px"><a href="http://bighollywood.breitbart.com/files/2009/04/boy-from-oz-06-310x310.jpg"><img class="size-full wp-image-121818" src="http://bighollywood.breitbart.com/files/2009/04/boy-from-oz-06-310x310.jpg" alt="" width="310" height="310" /></a><p class="wp-caption-text">A very different Hugh Jackman won the Tony for Best Actor for his performance in Broadway&#39;s BOY FROM OZ</p></div>
<p>I’m guessing that Hugh Jackman is working for a great price, also serving as a producer with a healthy backend participation. The rest of the name cast is essentially limited to Liev Schrieber (<em>The Manchurian Candidate, The Omen</em>), Dominic Monaghan (<em>The Lord of the Rings Trilogy</em>, ABC’s <em>Lost</em>) and Ryan Reynolds (<em>Blade: Trinity, The Amityville Horror</em>), and there is no Bryan Singer (<em>X-Men, X-2</em>) or Brett Ratner (<em>X-Men 3</em>) to direct. Instead, Fox and Jackman settled on the much less expensive, but still Academy Award-winning director Gavin Hood (<em>Tsotsi</em>). Now with a scaled-back story and cast, the movie comes in at a much more studio-friendly price while, hopefully, still packing an <em>X-Men</em>-style box office punch.</p>
<div id="attachment_121822" class="wp-caption aligncenter" style="width: 335px"><a href="http://bighollywood.breitbart.com/files/2009/04/gavinhood.jpg"><img class="size-full wp-image-121822" src="http://bighollywood.breitbart.com/files/2009/04/gavinhood.jpg" alt="Aussie director Gavin Hood accepting his Oscar for TSOTSI" width="325" height="217" /></a><p class="wp-caption-text">Aussie director Gavin Hood accepting his Oscar for TSOTSI</p></div>
<p>Fox has smartly positioned <em>Wolverine</em> as the first movie into the summer fray, and that is important because this is the one May huge release that may not have long legs (I believe that J.J. Abrams’ <em>Star Trek</em> will squash it like a bug on the all-new Enterprise windshield next week). I am told that pre-release industry tracking is in the stratosphere for this <em>X-Men</em> spin-off – Un-Aided Awareness, Total Awareness, Definite Interest and First Choice are all through the roof. When the tracking data gets this heated, predictions are dicey at best, but I am calling for $92M domestic. That would be just a tick lower than last year’s first-weekend-of-May starter <em>Iron Man</em>, which was $98.6M.</p>
<div id="attachment_121826" class="wp-caption aligncenter" style="width: 310px"><a href="http://bighollywood.breitbart.com/files/2009/04/hugh-jackman-2009-oscars.jpg"><img class="size-full wp-image-121826" src="http://bighollywood.breitbart.com/files/2009/04/hugh-jackman-2009-oscars.jpg" alt="Hugh Jackman as host of the 2009 Academy Awards" width="300" height="300" /></a><p class="wp-caption-text">Without claws: Hugh Jackman as host of the 2009 Academy Awards</p></div>
<p>For those of you who may be reading my column for the first time, that $92M figure is my “prediction.” That means that based on my experience, conversations with sources at competing studios and interpretation of pre-release industry tracking, I am making a well-educated guess as to how <em>X-Men Origins: Wolverine</em> will deliver in opening weekend US sales. (The road is littered with other well-educated guessers, and I have missed substantially on a few predictions in the past.)</p>
<p>When I start writing on Friday, it will be based on early ticket sales. That will make my numbers “projections” instead of “predictions.” My Early Friday and 3-Day “projections” are historically off by no more than 5%-8%.</p>
<p>For the record, I believe that Mr. Jackman and the folks at Fox will be quite happy with anything north of $80M, but they are definitely working to keep expectations lower. In the end, I think they’ll be in the $90M-$95M range for 3-days.</p>
<div id="attachment_121830" class="wp-caption aligncenter" style="width: 404px"><a href="http://bighollywood.breitbart.com/files/2009/04/36jy5bg3-iron_man2.jpg"><img class="size-full wp-image-121830" src="http://bighollywood.breitbart.com/files/2009/04/36jy5bg3-iron_man2.jpg" alt="Over the long haul, WOLVERINE will be no match for last year's IRON MAN" width="394" height="315" /></a><p class="wp-caption-text">Over the long haul, WOLVERINE will be no match for last year&#39;s IRON MAN</p></div>
<p>Ultimately, <em>Iron Man</em> performed like a monster deep into the summer. It was followed by the box office misfire <em>Speed Racer</em> on the following Friday, giving the Jon Favreau-directed comic book adaptation basically 17 days alone in the marketplace. <em>Wolverine</em> doesn’t have that luxury with the aforementioned <em>Star Trek</em>, arriving next Thursday starting at 7pm.</p>
<p>Additionally, Iron Man was jet-powered by spectacular reviews (<a href="http://www.rottentomatoes.com/m/iron_man/" target="_blank">93% Fresh</a> on Rotten Tomatoes)<br />
and excellent word-of-mouth. It’ll be more of a mixed bag for X-Men Origins: Wolverine, standing at <a href="http://www.rottentomatoes.com/m/wolverine/" target="_blank">41% Fresh</a> on RT as of Wednesday night. The multiplier for <em>Iron Man</em> was 3.22 (the number by which you multiply the opening weekend figure by to arrive at the ultimate domestic gross). <em>Wolverine</em> is more likely to finish with a multiplier of 1.8-1.9. If the picture hits my opening weekend number, that multiplier will put the final US total at something in the $165M-$175M range.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/wolverine_02.jpg"><img class="aligncenter size-full wp-image-121834" src="http://bighollywood.breitbart.com/files/2009/04/wolverine_02.jpg" alt="" width="353" height="235" /></a></p>
<p>In addition to my final weekend prediction, I also believe that <em>Wolverine</em> may scratch and claw its way to one of the top five or six opening days ever for a comic book movie. That could make it the 2nd-biggest opening day ever for a film from the <em>X-Men</em> franchise, trailing only the first day for <em>X-Men 3</em>.</p>
<p>ALL-TIME TOP 10 OPENING DAYS FOR COMIC BOOK ADAPTATIONS<br />
1. <em>The Dark Knight</em> &#8211; $67.1M<br />
2. <em>Spider-Man 3</em> &#8211; $59.8M<br />
3. <em>X-Men: The Last Stand</em> &#8211; $45.1M<br />
4. <em>Spider-Man 2</em> &#8211; $40.4M<br />
5. <em>Spider-Man</em> &#8211; $39.4M<br />
6. <em>Iron Man</em> &#8211; $35.2M<br />
7. <em>X-2: X-Men United</em> – $31.25M<br />
8. <em>Watchmen</em> &#8211; $24.5M<br />
9. <em>Hulk</em> &#8211; $24.2M<br />
10. <em>Fantastic Four: Rise of the Silver Surfer</em> &#8211; $22M</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/ghosts-of-girlfriends-past-2-1024.jpg"><img class="aligncenter size-full wp-image-121838" src="http://bighollywood.breitbart.com/files/2009/04/ghosts-of-girlfriends-past-2-1024.jpg" alt="" width="394" height="295" /></a></p>
<p>There is always room for an inspired piece of counter-programming, and Warner Bros is apparently executing just that. The Matthew McConaughey-Jennifer Garner-Michael Douglas rom-com <em>Ghosts of Girlfriends Past</em> could reach a very solid $18M by appealing to Females 25 Plus.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/battle-for-terra-poster.jpg"><img class="aligncenter size-full wp-image-121842" src="http://bighollywood.breitbart.com/files/2009/04/battle-for-terra-poster.jpg" alt="" width="288" height="416" /></a></p>
<p>The only other wide release is <em>Battle For Terra</em> (Lionsgate/Roadside Atttractions), a sci-fi 3-D release unluckily sandwiched between <em>Monsters vs. Aliens</em> (Dreamworks/Paramount) and Pixar’s <em>Up</em> (Disney) on the 3-D release schedule. Despite essentially decent early reviews (<a href="http://www.rottentomatoes.com/m/10009859-terra/" target="_blank">70% Fresh</a> on Rotten Tomatoes), <em>Terra</em> will not be putting up much of a <em>Battle</em>. The 3-D screen count will be low, and there has been no real marketing money spent on getting this one launched. I’m predicting about $3.4M, which might be enough to “sneak it” into the top twelve for the frame.</p>
<p><strong>FINAL PREDICTIONS FOR THE WEEKEND OF MAY 1-3<br />
1. NEW – <em>X-Men Origins: Wolverine</em> (Fox) &#8211; $92M<br />
2. NEW – <em>Ghosts of Girlfriends Past</em> (Warner Bros) &#8211; $18M<br />
3. <em>Obsessed</em> (Sony) &#8211; $10.2M<br />
4. <em>17 Again</em> (Warner Bros) &#8211; $6.5M<br />
5. <em>Earth</em> (Disney) &#8211; $5.6M<br />
6. <em>Monsters vs. Aliens</em> (Dreamworks/Paramount) &#8211; $5.5M<br />
7. <em>The Soloist</em> (Dreamworks/Paramount) &#8211; $5M<br />
8. <em>State of Play</em> (Universal) &#8211; $4.3M<br />
9. <em>Hannah Montana The Movie</em> (Disney) &#8211; $3.9M<br />
10. <em>Fighting</em> (Rogue) &#8211; $3.8M<br />
11. <em>Fast &amp; Furious</em> (Universal) &#8211; $3.5M<br />
12. NEW &#8211; <em>Battle For Terra</em> (Lionsgate) &#8211; $3.4M</strong></p>
<p><strong>Steve Mason is <a href="http://www.facebook.com/profile.php?id=844770075">on Facebook</a> and now also on <a href="http://twitter.com/LAMase">Twitter@LAMase</a>.</strong></p>
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