‘Star Trek’: Abrams Makes Optimism Cool Again
by S.T. KarnickDespite early polling data showing a distinct lack of enthusiasm toward the Star Trek movie reboot by J. J. Abrams (Lost, Alias, Cloverfield, Fringe, Felicity), the film had an excellent opening weekend at the U.S. movie box office.
The film took in an estimated $72.5 million over the weekend. Even when adjusted for inflation, that’s far more than any of the previous Star Trek movies took in.
This has cultural significance beyond the fortunes of the Star Trek franchise and its studio. As I noted in writing about an Abrams interview last fall, Abrams said “he was drawn to the idealism behind the franchise. He hopes to make a more optimistic point of view as popular as the somewhat bleak vision of The Dark Knight was.” (more…)







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