The new movie developed by New Line and now released by Warner Bros is based on the book of the same name co-written by former Sex & the City scribes Greg Behrendt and Liz Tucillo. The line itself has come to be a reassuring fallback for women in the dating scene (and I’m guessing single guys have adopted the mentality as well in the rough-and-tumble world of dating).

Produced by Flower Films, founded by Barrymore and Nancy Juvonen (wife to soon-to-be late night TV host Jimmy Fallon), Not That Into You features a blockbuster cast, including Oscar winner Jennifer Connelly (A Beautiful Mind), Ben Affleck (Hollywoodland), Kevin Connolly (from HBO’s Entourage), Justin Long (the Mac guy from the Apple vs. PC commercials), Bradley Cooper (Wedding Crashers), Scarlett Johansson (Vicky Cristina Barcelona) and Barrymore herself. But the star who seems to add the most sizzle to the project is the one who’s literally “lived” the catch-phrase.

Emmy winner Jennifer Aniston, who reached super-stardom as Rachel on NBC’s mega-hit Friends, has been almost constant tabloid fodder since she fell into the arms of Brad Pitt. Among Hollywood’s most bankable big screen actors, the marriage seemed to elevate her to show biz royalty – until she found out that Brad was “just not that into” her.

Aniston turns 40 on Wednesday, but she made an appearance on Ellen and talked about the milestone, “I found a really long gray hair, and it kind of flipped me out. It’s not my first, but it’s the fact that it was so long. I was like, ‘Oh that’s been there. How many others are there, and what does that mean? It actually brought me to tears, slightly.” Gray hair or not, she continues to have an “on-again-off-again” romance with Grammy winning pop star John Mayer, who is about nine years her junior.

Since her divorce from Pitt, the almost-40 actress has proved to be formidable at the box office.

JENNIFER ANISTON’S LAST FIVE MOVIES
Rumor Has It – $7.5M opening (first full weekend) – $43M cume
Friends with Money – $3.2M (wide break) – $13.3M cume
The Break-Up – $39.1M opening – $118.7M cume
Marley & Me – $36.3M opening – $140M (to-date – likely to reach $145M)
He’s Just Not That Into You – $27.4M opening (projected) – $90M cume (projected)
AVERAGE OPENING WEEKEND- $23M
AVERAGE DOMESTIC GROSS – $82M

BRAD PITT’S LAST FIVE MOVIES
Babel – $5.5M opening (wide break) – $34.3M cume
Ocean’s Thirteen – $36.1M opening – $117.1M cume
The Assassination of Jesse James – $532K opening (widest weekend) – $3.9M cume
Burn After Reading – $19.1M opening – $60.3M cume
The Curious Case of Benjamin Button – $26.8M opening – $117.6M (to-date likely to reach $126M)
AVERAGE OPENING WEEKEND – $17.6M
AVERAGE DOMESTIC GROSS – $68.3M

There’s a bit of an apples-to-oranges problem when comparing these resumes, and Brad certainly has more acclaim with Golden Globe nominations for Babel and Burn After Reading and Oscar and Golden Globe nominations for Benjamin Button, but Jen is no slouch when it comes to selling tickets. She will next be seen starring alongside The Dark Knight’s Aaron Eckhart in Universal’s Traveling due later in the year.

Checking in at #2 is the excellent Luc Besson-produced and Pierre Morel-directed action flick Taken, starring Liam Neeson. The tale of the world’s most “kick-ass” Dad trying to rescue his daughter seized another $6.3M on its second Friday and that should translate to an outstanding $20.3M for a new 10-day cume of $53.36M. That represents a spectacular hold with just an 18% dip from opening weekend.

The surprise third-place finisher is Henry Selick’s Coraline (Focus), based on Neil Gaiman’s Hugo Award winning novel. Riding a tidal wave of positive reviews (88% Fresh on Rotten Tomatoes) and featuring state-of-the-art 3-D technology, the stop-action animated film has generated $4.5M in opening day sales, and studio estimates put it at $16.33M for the frame. That is well above the number that pre-release tracking suggested.

The film was made for a relatively hefty $60M, and the languid pace of digital conversion at America’s multiplexes means that there are only about 900 screens showing Coraline in 3-D with the other 1,400 or so in traditional 2-D presentation. Given the movie’s dark tone and the limited availability of 3-D, Focus will be thrilled with a $16M start.

The major disappointment of the 3-day is Pink Panther 2 (Sony). The reviews have been horrific (14% Fresh on Rotten Tomatoes), and Steve Martin must realize that, although he may be cashing a big paycheck, the brilliant Peter Sellers is almost certainly “spinning in his grave.” After a $20.2M opening for the original sub-par remake in 2006, Pink Panther 2 appears to be a dud with a meager $3.4M Friday. The picture is skewing young and got a decent Saturday and Sunday matinee bounce, but the sequel’s opening frame will be about $11M, down a full 45% from Martin’s last go-round as Inspector Clouseau.

The other new wide release is Push (Summit Entertainment), which is in the mold of NBC’s Heroes and the X-Men franchise. Reviews are pretty awful (27% Fresh on Rotten Tomatoes) and the box office performance equally disappointing. The picture delivered only $3.5M or so on Friday (#5 for the day), and it will stumble to a soft $10.2M according to Summit, #6 for the weekend behind Paul Blart: Mall Cop (Sony). The under-estimated Kevin James comedy meanwhile, will add another $11M or so over the 3-day for a new cume of $97M.

EXCLUSIVE STEVE MASON EARLY FRIDAY ESTIMATES
1. NEW – He’s Not That Into You (Warner Bros) – $10.5M, $3,307 PTA, $10.5M cume
2. Taken (Fox) – $6.3M, $1,979 PTA, $39.36M cume
3. NEW – Coraline (Focus) – $4.5M, $1,958 PTA, $4.5M cume
4. NEW – Push (Summit) – $3.5M, $1,513 PTA, $3.5M cume
5. NEW – Pink Panther 2 (Sony) – $3.4M, $1,513 PTA, $3.4M cume
6. Paul Blart: Mall Cop (Sony) – $2.7M, $852 PTA, $88.7M cume
7. The Uninvited (Paramount) – $2.1M, $896 PTA, $14.07M cume
8. Slumdog Millionaire (Fox Searchlight) – $2.05M, $1,189 PTA, $72.07M cume
9. Gran Torino (Warner Bros) – $2M, $739 PTA, $1156.03M cume
10. Underworld: Rise of the Lycans (Sony) – $1.15M, $563 PTA, $36.9M cume
10. Hotel For Dogs (Dreamworks/Paramount) – $1.1M, $402 PTA, $50.5M cume
12. New in Town (Lionsgate) – $1.05M, $541 PTA, $9.67M cume

STUDIO ESTIMATES FOR FEBRUARY 6-8
1. NEW – He’s Not That Into You (Warner Bros) – $27.46M, $8,650 PTA, $27.46M cume
2. Taken (Fox) – $20.3M, $6,376 PTA, $53.36M cume
3. NEW – Coraline (Focus) – $16.33M, $7,105 PTA, $16.33M cume
4. NEW – Pink Panther 2 (Sony) – $12M, $3,700 PTA, $12M cume
5. Paul Blart: Mall Cop (Sony) – $11M, $3,471 PTA, $97M cume
6. NEW – Push (Summit) – $10.2M, $4,412 PTA, $10.2M cume
7. Gran Torino (Warner Bros) – $7.42M, $2,743 PTA, $120.28M cume
8. Slumdog Millionaire (Fox Searchlight) – $7.4M, $4,292 PTA, $77.42M cume
9. The Uninvited (Paramount) – $6.4M, $2,730 PTA, $18.37M cume
10. Hotel For Dogs (Dreamworks/Paramount) – $5.82M, $2,129 PTA, $55.23M cume
11. Underworld: Rise of the Lycans (Sony) – $3.9M, $1,910 PTA, $39.65M cume
12. New in Town (Lionsgate) – $3.3M, $1,700 PTA, $11.92M cume

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The result is a well-reviewed (56% Fresh on Rotten Tomatoes) action film that will help to satisfy blockbuster-hungry audiences waiting for Warner Bros’ Watchmen (due March 6). Taken has scored big on its opening weekend. After grabbing an estimated $9.4M, the movie surged on Saturday to $11.62M (up almost 24% from opening day) and, despite today’s Super Bowl, the film could reach $24.62M according to studio estimates. That will be more than enough to win the Super Bowl 3-day, and positive word-of-mouth could get this one into the $70M-$75M range domestic.

Prolific French filmmaker Luc Besson

Taken re-teams French action maestro Besson with director Morel, who previously worked together on the brilliant District B13 ($411K opening – $1.2M in the US – $6.9M in France). For the prolific Besson, this movie marks the all-time best US opening for one of his films.

ALL-TIME BEST DOMESTIC OPENINGS FOR LUC BESSON FILMS
- as producer, writer and/or director -
1. Taken (producer/writer) – $24.62M opening (projected)
2. The Fifth Element (writer/director) – $17M opening – $63.8M domestic
3. Transporter 2 (producer/writer) – $16.5M opening – $43M domestic
4. Kiss of the Dragon (producer/writer) – $13.3M opening – $36.8M domestic
5. Transporter 3 (producer/writer) – $12M opening – $31.7M domestic
6. The Transporter (producer/writer) – $9.1M opening – $25.2M domestic
7. Point of No Return (writer) – $7.1M opening – $30M domestic
8. The Messenger: The Story of Joan of Arc (producer/writer/director) – $6.3M opening – $14.2M domestic
9. The Professional (producer/writer/director) – $5.3M opening – $19.5M domestic
10. Arthur & the Invisibles (producer/writer/director) – $4.3M opening – $15.1M domestic

Besson has a tremendous international following, and Taken was already a hit before it ever opened in the US. The movie has already been released in many overseas territories, generating $68.8M in 2008. That includes $11.2M in the UK and $9.4M in France. With international numbers like that, it’s not a huge surprise that the picture is working so well in the states.

The irrepressible Paul Blart: Mall Cop (Sony) is headed for a #2 finish for the weekend. The Adam Sandler-produced comedy sold another $4.2M in tickets on its third Friday, and Kevin James has ridden that dopey Segway to another strong 3-day of about $14M. By Monday morning, PB:MC will have banked a stellar $83M.

Poster for the 1998 Japanese film Ringu

In 1998, Hollywood discovered a Japanese film called Ringu, and they have been remaking Asian horror films ever since. Director Gore Verbinski turned the get-under-your-skin creepy Ringu into an American version called, simply, The Ring, and that 2002 movie starring Naomi Watts grossed a spectacular $129M.

The latest Asian horror adaptation is The Uninvited (Dreamworks/Paramount), based on the 2003 South Korean thriller Janghwa, Hongryeon (released in the US as A Tale of Two Sisters). The movie was a sensation in Korea where it remains the all-time highest-grossing horror film, and now Elizabeth Banks (W.) and David Strathairn (Good Night and Good Luck) headline the American version. After grabbing a decent $4.3M to start the weekend, The Uninvited got a 9% Saturday bump, and it will likely finish the weekend in third-place with $10.51M.

That is slightly disappointing given the performance of some other recent Asian horror remakes. (Note these are all based on Japanese films with The Uninvited being the first South Korean adaptation.)

2002 – The Ring – $15M opening – $129.1M cume
2004 – The Grudge – $39.1M opening – $110.3M cume
2005 – The Ring Two – $35M opening – $76.2M cume
2005 – Dark Water – $9.9M opening – $25.4M cume
2006 – The Grudge 2 – $20.8M opening – $39.1M cume
2006 – Pulse – $8.2M opening – $20.2M cume
2008 – One Missed Call – $12.5M opening – $26.9M cume
2008 – The Eye – $12.4M opening – $31.4M cume
2009 – The Uninvited – $10.51M opening (projected)

In final studio estimates, Hotel for Dogs (Dreamworks/Paramount) has managed a surprise fourth-place finish with $8.7M for a new cume of $48.2M. Meanwhile, the Super Bowl has pushed Clint Eastwood’s Gran Torino (Warner Bros) to #5 with $8.6M. Walt Kowalski has now growled his way to an amazing $110.5M cume.

Slumdog Millionaire (Fox Searchlight) has received a nice boost from and its 10 Oscar nominations, adding another $7.58M. This micro-budgeted movie ($14M) which almost went straight to video when Warner bros didn’t quite know what to do wth it has grossed a staggering $67M. Also this weekend, director Danny Boyle has won the ultimate Oscar bellweather, the DGA award, and that may seal the deal for Best Picture and Best Director at the upcoming Academy Awards.

The other new wide release is the horribly-reviewed New In Town (Lionsgate), starring Academy Award winner Renee Zellweger. The romantic comedy that makes sport of small town America opened soft, but it could have been worse. The movie coaxed about $2.4M on Friday (#7 for the day), and Lionsgate says the movie will finish the weekend with $6.75M, enough for eighth place. That number marks only the eighth-best opening of Zellweger’s career.

ALL-TIME BEST RENEE ZELLWEGER OPENINGS
- non-animated –
1. Me, Myself & Irene – $24.2M opening
2, Cinderella Man – $18.3M opening
3. Jerry Maguire – $17M opening
4. Cold Mountain – $14.5M opening
5. Leatherheads – $12.6M opening
6. Bridget Jones’s Diary – $10.7M opening
7. Bridget Jones: The Edge of Reason – $8.6M opening
8. The Bachelor – $7.4M opening
9. Nurse Betty – $7.1M opening
10. New In Town -$6.75M opening (projected)

There is not much of an Oscar bounce for the current crop of Best Picture nominees. Stephen Daldry’s The Reader (Weinstein) and Milk (Focus) starring Sean Penn are the last two of the big five to go wide, and neither film has scored big.

David Kross and Kate Winslet in The Reader

The Reader, which has Academy Award nominations for Best Picture, Best Actress: Kate Winslet, Best Director: Daldry, Best Adapted Screenplay: David Hare and Best Cinematography, expanded to 1,002 locations on Friday and could only muster $700,000. That should project to about $2.37M or so for the 3-day and a new cume of $12.64M.

Meanwhile, the Gus Van Sant-directed Milk, which some pundits believe may be peaking with Academy voters at just the right time, will not be a box office juggernaut. Despite 8 Oscar nominations, Milk managed only a $471 Per Theatre Average on Friday on 882 screens. The first wide weekend for the Harvey Milk biopic will likely yield only $1.41M for a new domestic cume of $23.41M.

Golden Globe winner Sean Penn as slain gay rights leader Harvey Milk

In all, the five Best Picture nominees, now all in wide release, have combined for less than $17M for the weekend. By Monday, the five movies contending for Hollywood’s biggest prize have a combined total domestic gross of just $234M. I am projecting that Benjamin Button, Slumdog Millionaire, Milk, Frost/Nixon and The Reader will finish with a total of about $285M in US ticket sales, which would be the second-worst total of the last 15 years.

For example last year, the five Best Picture nominees grossed a combined $357M, so the 2009 crop will be down a full 20% from 2008. Snubbing movies like The Dark Knight and Gran Torino, Academy voters have narrowed the field to what amounts to a very expensive arthouse movie (Benjamin Button), a surprise crowd-pleaser (Slumdog Millionaire) and three niche art titles with very specific audiences (Milk, Frost/Nixon and The Reader). When the ratings for the Oscar telecast are dismal, the Academy will have its own voters to blame.

The worst combined gross of the five Best Picture nominees in the last 15 years was in 2005 when Crash, Brokeback Mountain, Capote, Good Night & Good Luck and Munich generated $245M at the box office. That resulted in the all-time third-worst television rating for the Academy Awards broadcast.

EXCLUSIVE STEVE MASON EARLY FRIDAY ESTIMATES
1. NEW – Taken (Fox) – $9.4M, $2,953 PTA, $9.4M cume
2. NEW – The Uninvited (Dreamworks/Paramount) – $4.3M, $1,834 PTA, $4.3M cume
3. Paul Blart: Mall Cop (Sony) – $4.2M, $1,310 PTA, $73.57M cume
4. Gran Torino (Warner Bros) – $2.6M, $862 PTA, $104.54M cume
5. Underworld: Rise of the Lycans (Sony) – $2.55M, $867 PTA, $28.13M cume
6. NEW – New in Town (Lionsgate) – $2.4M, $1,236 PTA, $2.4M cume
7. Slumdog Millionaire (Fox Searchlight) – $2.3M, $1,630 PTA, $61.86M cume
8. Hotel For Dogs (Dreamworks/Paramount) – $2M, $633 PTA, $41.52M cume
9. My Bloody Valentine 3-D (Lionsgate) – $1.5M, $1,067 PTA, $41.84M cume
10. Bride Wars (Fox) – $1.25M, $630 PTA, $51.61M cume
11. The Curious Case of Benjamin Button (Paramount) – $1.1M, $517 PTA, $114.02M cume
12. Inkheart (Warner Bros) – $975,000, $367 PTA, $10.06M cume
13. Revolutionary Road (Dreamworks/Paramount) – $850,000, $789 PTA, $14.22M
14. Defiance (Paramount Vantage) – $775,000, $466 PTA, $21.07M cume
15. The Wrestler (Fox Searchlight) – $730,000, $1,011 PTA, $11.46M cume
16. The Reader (Weinstein) – $700,000, $699 PTA, $10.97M cume
17. Notorious (Fox Searchlight) – $590,000, $546 PTA, $33.9M cume
18. Frost/Nixon (Universal) – $425,000, $385 PTA, $13.33M cume
19. Milk (Focus Features) – $415,000, $471 PTA, $22.39M cume

EXCLUSIVE STEVE MASON EARLY 3-DAY ESTIMATES
1. NEW – Taken (Fox) – $24.62M, $7,736 PTA, $24.62M cume
2. Paul Blart: Mall Cop (Sony) – $14M, $4,367 PTA, $83.37M cume
3. NEW – The Uninvited (Dreamworks/Paramount) – $10.51M, $4,485 PTA, $10.51M cume
4. Hotel For Dogs (Dreamworks/Paramount) – $8.7M, $3,160 PTA, $48.22M cume
5. Gran Torino (Warner Bros) – $8.6M, $2,852 PTA, $110.54M cume
6. Slumdog Millionaire (Fox Searchlight) – $7.68M, $4,703 PTA, $67.24M cume
7. Underworld: Rise of the Lycans (Sony) – $7.2M, $2,447 PTA, $32.78M cume
8. NEW – New in Town (Lionsgate) – $6.75M, $3,478 PTA, $6.75M cume
9. My Bloody Valentine 3-D (Lionsgate) – $4.26M, $3,030 PTA, $44.6M cume
10. Inkheart (Warner Bros) – $3.7M, $1,394 PTA, $12.79M cume
11. The Curious Case of Benjamin Button (Paramount) – $3.61M, $1,698 PTA, $116.54M cume
12. Bride Wars (Fox) – $3.57M, $1,798 PTA, $53.93M cume
13. Revolutionary Road (Dreamworks/Paramount) – $2.65M, $2,469 PTA, $16.03M
14. Defiance (Paramount Vantage) – $2.53M, $1,524 PTA, $22.83M cume
15. The Reader (Weinstein) – $2.37M, $2,369 PTA, $12.64M cume
16. The Wrestler (Fox Searchlight) – $2.35M, $3,255 PTA, $13.08M cume
17. Notorious (Fox Searchlight) – $1.7M, $1,574 PTA, $35M cume
18. Milk (Focus) – $1.41M, $1,603 PTA, $23.41M cume
19. Frost/Nixon (Universal) – $1.39M, $1,265 PTA, $14.31M cume

Since 9/11, Hollywood is taken with the politically correct idea that they’re not allowed to portray Muslims as terrorists, or when they do, it’s to glorify the terrorists and justify their behavior–that America deserves it and made them do it.  Or–a la “24″–that Muslim terrorists are always working for the American White man.  Instead, Hollywood, post-9/11, made terrorists and hijackers, everyone BUT Muslims.  There were Black Men with AIDS from Africa (“The Interpreter“),  Federal Air Marshals and airline stewardesses, er . . . “flight attendants” (“Flight Plan,” exec produced by my uber-leftist cousin, Charles J.D. Schlissel), White Christians (a number of movies and TV shows) and everyone else you can think of . . . except Muslims, who make up the majority of real-life terrorists plotting against America today.

Part of this is the ultra-PC mentality of Hollywood, which hates all religion but for Islam because so many Muslims share Hollywood’s hatred for America.  The other part of it is that Hollywood execs are lazy, and they want to pacify the constant Islamic Whine Industry–the cretins at unindicted HAMAS-funding co-conspirators CAIR, MPAC, ADC, and the rest of the alphabet soup of halal baloney.

But this 9/Eleventh commandment of Hollywood is thawing in tiny, subtle ways.  Last year, in “Vantage Point,” although the terrorists aren’t identified outright as Muslims, we’re subtly told that they are.  One of the main terrorists opens his locker at work, and in it, we see a quick shot of a picture of his wife in a hijab, the Muslim headscarf for women.

In “Taken,” retired CIA agent Liam Neeson’s daughter is kidnapped by an Albanian Muslim sex slavery ring in Paris.  And while the movie doesn’t outright tell us they are Muslims, the filmmakers show us several quick close-up shots of tattoos on the hands of the men who head the ring–crescents and stars, the religious symbols of Islam.

Then, there are the people who “acquire” his daughter.  They are obviously Arabs, who speak Arabic, and they are Muslims–their boss is “the Sheikh” on the yacht (Sheikhs are exclusively Muslim).  And for once, they are the criminal thugs, the sex slavers, the murderers–without apology or excuse.

Just the way it was on 9/11.

It’s partly for this reason that I liked “Taken” immensely.  But also, it’s just a great, clever, action thriller.  Read my full review of this and the other new releases at the box office, including the surprisingly good “The Uninvited,” and “New in Town,” which endlessly mocks and derides Middle America.  You know?–Small town Americans with good values.  Sadly, there’s no Hollywood Commandment against vilifying them.  And so it continues.