Desperate to Save Her Fledgling Network, Oprah Turns to … Rosie O’Donnell
by John NolteRosie O’Donnell is one of the most toxic, divisive, polarizing, and disliked celebrities on the planet. She’s also too dumb to know fire melts steel. In summation, Rosie’s not a lifesaver, she’s an anvil.
Oprah must really be desperate:
Oprah Winfrey, TV’s greatest hit-maker, is counting on Rosie O’Donnell to save her struggling cable network.
OWN — which launched New Year’s Day to un-Oprah-like ratings — has already burned through more than $150 million in start-up money without producing a single hit show.
“There is pressure,” says Debra Birnbaum, editor-in-chief of TV Guide magazine, “because clearly this is what OWN is putting all of its emphasis on for the new season.
“They have to figure out a way to get eyeballs to that network.”
Can the stand-up comic — who will broadcast from Oprah’s old Chicago studio beginning in early October — do for OWN what, say, “South Park” did for Comedy Central or “Queer Eye”for Bravo? …
As a TV exec who used to work for her says, “Say whatever you want about her, Rosie makes money for people.”







Subscribe via RSS
Got a Tip?