With most of Hollywood (including myself) expecting an opening in the mid-$20M’s for Hannah Montana The Movie (Disney), Miley has surprised “grown-ups” with her box office clout once again. The picture opened with a heavily front-loaded $17.39M on Good Friday then dropped 40% on Saturday to an estimated $10.34M, and it will reach an estimated $34M by the end of Easter weekend, making it the all-time #2 opening for the bunny holiday weekend. My Friday night early 3-day projection was for $33.6M, but then I raised my number to $39M on Saturday. As it turns out, I should have stuck with my first pass. These young skewing movies are tricky to project, and the Easter Weekend, where Saturday traditionally drops from Friday, makes it even more complicated.

Likely still the all-time Easter Weekend opening champ

ALL-TIME TOP 5 EASTER WEEKEND OPENINGS
1. Scary Movie 4 - $40.2M
2. Hannah Montana The Movie – $34M (projected)
3. Panic Room – $30M
4. The Matrix – $27.7M
5. Guess Who – $20.7M

That is also stronger than Miley Cyrus’ 3-D concert movie last year. 2008’s Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour, which was promoted as a one-week-only motion picture event and benefited from a 3-D upcharge, delivered a stunning $31.1M last February. This 16-year-old has outdone herself.

For the business overall, it appears to be a spectacular frame as Hannah and some strong holdovers will likely have scored the biggest Easter Weekend in modern box office history, surpassing 2002’s holiday 3-day. In fact, this 3-day could beat the previous record by as much as 16%.

Kristin Stewart & Jody Foster were #1 in PANIC ROOM leading Hollywood's previous best Easter Weekend

ALL-TIME BIGGEST GROSSING EASTER WEEKENDS
- totals are for the top 10 films for the holiday 3-day -
1. 4/10/09 – $126.4M [#1 - Hannah Montana The Movie - $34M] (projected)
2. 3/29/02 – $108.8M [#1 – Panic Room - $30M]
3. 4/14/06 – $107.08M [#1 – Scary Movie 4 - $40.2M]
4. 4/06/07 – $104.5M [#1 - Blades of Glory - $22.5M]
5. 3/21/08 – $94.65M [#1 - Dr. Seuss’ Horton Hears A Who! - $24.6M]
6. 4/07/04 – $87.9M [#1 – Passion of the Christ - $15.2M]
7. 3/25/05 – $86.8M [#1 – Guess Who - $20.6M]
8. 4/18/03 – $83.8M [#1 – Anger Management - $25M]
9. 4/02/99 – $72.7M [#1 – The Matrix - $27.8M]
10. 4/21/00 – $70.3M [#1 – U-571 - $19.5M]

Hollywood wouldn’t be making history were it not for the continued high octane ticket sales of Fast & Furious (Universal). The fourth in the F&F franchise is down about 59% from its rubber-burning $71M opening, but it will still likely manage a an estimated $28.78M, more than enough for second-place. The Diesel-Walker-Brewster-Rodriguez “speed machine” will have about $118M in the bank on Monday, putting it miles ahead of the other movies in the franchise.

The secret to getting the F&F franchise back on track? - Just add Diesel

10-DAY GROSSES FOR FAST & FURIOUS FRANCHISE
1. Fast & Furious (2009) – $118M opening (projected)
2. 2 Fast 2 Furious (2003) – $83.6M opening
3. The Fast & The Furious (2001) – $77.9M opening
4. The Fast & The Furious: Tokyo Drift (2006) – $43.2M opening

Monsters Vs. Aliens from Dreamworks Animation continues to perform in monstrous proportions. The cutting edge 3-D spectacle added another $9.07M on its third Friday (no school for lots of kids), and it has reached $22.6M thanks to big family matinees on Saturday and Sunday. MVA is the fifth-best performer for Dreamworks Animation after 17 days, trailing only the Shrek franchise and Kung Fu Panda.

TOP 10 GROSSES FOR DREAMWORKS ANIMATION AFTER 17 DAYS
1. Shrek 2 – $287M
2. Shrek the Third – $255.9M
3. Shrek – $148.3M
4. Kung Fu Panda – $155.8M
5. Monsters vs. Aliens – $141M (projected)
6. Madagascar 2 – $137.1M
7. Madagascar – $128.4M
8. Shark Tale – $118.7M
9. Over the Hedge – $112.3M
10. Bee Movie – $93.6M

But Monsters Vs. Aliens looks even better when compared to other animated films released during non-peak times. Jeffrey Katzenberg’s latest is almost keeping pace with Fox’s Ice Age: The Meltdown.

TOP GROSSES FOR NON-SUMMMER, NON-HOLIDAY ANIMATED MOVIES AFTER 17 DAYS
- excludes movies released May-August and November-December –
1. Ice Age: The Meltdown – $147.2M
2. Monsters vs. Aliens – $141M (projected)
3. Shark Tale – $118.7M
4. Dr. Suess’ Horton Hears A Who! - $177.5M
5. Ice Age – $116.8M

Seth Rogen apparently has less MALL COP appeal than Paul Blart

Not all good news for the studios. Observe & Report, the new Seth Rogen, R-rated comedy from Warner Bros, got off to a sluggish start with about $4.76M and dipped below $4M on Saturday. Reviews are very good, and this one could benefit from positive word-of-mouth over the long haul, but the Warner Bros estimate is for just $11.1M or so for the weekend.

Meanwhile, Fox’s Dragonball: Evolution is a bomb with estimated sales of just $2M on opening day and a $4.65M 3-day start (8th place). Summit’s strong-holding Knowing rounds out the top five with a possible $6.67M for a new cume of almost $68M.

FRIDAY STUDIO ESTIMATES
1. NEW – Hannah Montana The Movie (Disney) – $17.39M, $5,577 PTA, $17.39M cume
2. Fast & Furious (Universal) – $10.6M, $3,053PTA, $99.85M cume
3. Monsters vs. Aliens (Dreamworks/Paramount) – $9.07M, $2,193 PTA, $127.46M cume
4. NEW – Observe & Report (Warner Bros) – $4.76M, $1,746 PTA, $4.76M cume
5. Knowing (Summit) – $2.4M, $821 PTA, $63.73M cume
6. The Haunting in Connecticut (Lionsgate) – $2.35, $864 PTA, $42.93M cume
7. I Love You Man (Dreamworks/Paramount) – $2.3M, $870 PTA, $54.88M cume
8. NEW – Dragonball: Evolution (Fox) – $2M, $917 PTA, $2M cume
9. Adventureland (Miramax) – $1.25M, $666 PTA, $9.26M cume
10. Duplicity (Universal) – $1M, $509 PTA, $34.85M cume

3-DAY STUDIO ESTIMATES
1. NEW – Hannah Montana The Movie (Disney) – $34M, $10,904 PTA, $34M cume
2. Fast & Furious (Universal) – $28.78M, $8,290 PTA, $118M cume
3. Monsters vs. Aliens (Dreamworks/Paramount) – $22.61M, $5,468 PTA, $141M cume
4. NEW – Observe & Report (Warner Bros) – $11.14M, $4,085 PTA, $11.14M cume
5. Knowing (Summit) – $6.67M, $2,280 PTA, $68M cume
6. I Love You Man (Dreamworks/Paramount) – $6.41M, $2,426 PTA, $59M cume
7. The Haunting in Connecticut (Lionsgate) – $5.71M, $2,098 PTA, $46.29M cume
8. NEW – Dragonball: Evolution (Fox) – $4.65M, $2,132 PTA, $4.65M cume
9. Adventureland (Miramax) – $3.43M, $1,830 PTA, $11.45M cume
10. Duplicity (Universal) – $2.99M, $1,525 PTA, $36.84M cume

Steve Mason is on Facebook and now also on Twitter@LAMase.

Universal’s Fast & Furious is likely to cross the finish line first for a second consecutive weekend, following up last weekend’s almost $71M with about $30M, which would mark a 58% drop. Still, it must be considered a triumph that the re-teaming of Vin Diesel, Paul Walker, Jordana Brewster and Michelle Rodriguez may have $120M in US sales after just 10 days. That will mean that Fast & Furious will have almost doubled the domestic gross of The Fast & The Furious: Tokyo Drift (the last film in the franchise), and this souped-up thrill ride could be headed for $160M US.

The likely second-place finisher this weekend will be Hannah Montana The Movie, which has far less sizzle than Miley Cyrus’ 3-D concert movie last year. 2008’s Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour was promoted as a one-week-only motion picture event and benefited from a 3-D upcharge, delivering a stunning $31.1M last February 1-3. This Miley movie will perform well, but it doesn’t appear to be a sensation-in-the-making.

Make no mistake. Miley Cyrus is an industry, and business is booming. Only four years ago, she was known merely as the 12-year-old daughter of the guy who sang Achy Breaky Heart. She auditioned for the role of “the best friend” in a new series being developed by The Disney Channel about an ordinary teenager who is secretly a pop star. Instead, she won the lead. Within a year of the debut of Hannah Montana, she had two albums that debuted at #1 on Billboard’s album charts. Then came the Best of Both World’s Concert Tour and 69 sold-out arena dates across North America.

Her new movie directed by Peter Chelsom, who has directed actresses like Diane Keaton in Town and Country ($6.7M cume) and Jennifer Lopez in Shall We Dance? ($57.9M cume), seems headed to an Easter weekend opening in the mid-$20M’s. I’m calling for $24.6M and a second-place finish.

Monsters Vs. Aliens 3-D should continue to play strongly with family audiences, possibly dipping by as little as 36% to a possible $21M and a #3 finish. MVA will likely be just shy of $140M in the US by Monday.

Seth Rogen's "mall cop" in OBSERVE & REPORT is far less mass appeal than PAUL BLART

The new Seth Rogen comedy and and the second “mall cop” movie of 2009 – could finish fourth. Observe and Report is written and directed by Eastbound & Down writer/creator Jody Hill (who appeared as an actor in Superbad). This movie is apparently just as edgy as Hill’s over-the-top raunchy series, but it has a 61% Fresh score on Rotten Tomatoes.

Still, it sounds like it’s not for everybody, based on this review from Rick Mele from AskMen.com. “Unlikable characters, gratuitous male nudity, a dry and sometimes nihilistic sense of humor — there are moments when you can’t believe they got away with this, at a major studio no less.” I’ve learned not to underestimate these male-skewing, Apatow-style comedies, and this one seems to have a $20M target or maybe just shy of that mark ($19.5M).

A third new release Dragonball: Evolution (Fox), based on Akira Toriyama’s wildly popular manga, could reach the low teens, skewing to Males Under 25, particularly tween boys. Several animated versions of the show have appeared on The Cartoon Network, so there is an audience, although the new live action film’s 23% Fresh score on Rotten Tomatoes would seem to limit the upside to a possible $10.7M by Monday.

My predicted numbers for the weekend top ten are for $126.4M. If Hollywood hits that number, it will be the biggest-grossing top ten Easter movies ever (by a lot), surpassing the 2002 Easter weekend, which was led by David Fincher’s Panic Room starring Jodie Foster.

ALL-TIME BIGGEST GROSSING EASTER WEEKENDS
- totals are for the top 10 films for the holiday 3-day -
1. 3/29/02 – $108.8M [#1 – Panic Room - $30M]
2. 4/14/06 – $107.08M [#1 – Scary Movie 4 - $40.2M]
3. 4/06/07 – $104.5M [#1 - Blades of Glory - $22.5M]
4. 3/21/08 – $94.65M [#1 - Dr. Seuss’ Horton Hears A Who! - $24.6M]
5. 4/07/04 – $87.9M [#1 – Passion of the Christ - $15.2M]
6. 3/25/05 – $86.8M [#1 – Guess Who - $20.6M]
7. 4/18/03 – $83.8M [#1 – Anger Management - $25M]
8. 4/02/99 – $72.7M [#1 – The Matrix - $27.8M]
9. 4/21/00 – $70.3M [#1 – U-571 - $19.5M]
10. 3/28/97 – $69.9M [#1 – Liar, Liar - $25.4M]

FINAL PREDICTED BOX OFFICE FOR APRIL 10-12
1. Fast & Furious (Universal) – $30M
2. NEW – Hannah Montana The Movie (Disney) – $24.6M
3. Monsters vs. Aliens (Dreamworks/Paramount) – $21M
4. NEW – Observe & Report (Warner Bros) – $19.5M
5. NEW – Dragonball: Evolution (Fox) – $10.7M
6. The Haunting in Connecticut (Lionsgate) – $5.1M
7. I Love You, Man (Dreamworks/Paramount) – $4.9M
8. Knowing (Summit) – $4.8M
9. Adventureland (Miramax) -$3.4M
10. Duplicity (Universal) – $2.4M

Jordana Brewster is reunited with Vin, Paul and Michelle in FAST & FURIOUS

Universal seems to have answered that question by getting its successful street racing franchise back into the fast lane this weekend with Fast & Furious. The movie, which reunites Vin Diesel, Paul Walker, Jordana Brewster and Michelle Rodriguez for the first time since 2001’s original surprise blockbuster, has exploded to a high octane $30.11M or so on Friday and that could mean a $70M opening weekend. That would make it the all-time #1 opening for a car racing movie.

Pixar's beloved CARS will likely have only the second-best opening for an auto racing movie by Monday

ALL-TIME TOP 10 OPENINGS FOR AUTO RACING MOVIES
1. Fast & Furious (2009) – $70M opening (projected)
2. Cars – $60.1M opening
3. 2 Fast 2 Furious (2003) – $50.4M opening
4. Talladega Nights – $47M opening
5. The Fast & The Furious (2001) – $40M opening
6. The Fast & The Furious: Tokyo Drift (2006) – $24M opening
7. Speed Racer – $18.5M opening
8. Days of Thunder – $15.5M opening
9. Herbie: Fully Loaded – $12.7M opening
10. Death Race – $12.6M opening

How big is that $30.11M opening day? It is the all-time biggest debut gross for any movie not released in the summer peak (May – July) and the November-December holiday period.

ALL-TIME BIGGEST OPENING DAYS FOR NON-PEAK RELEASES
- non-peak is defined as May thru July & November-December -
1. Fast & Furious (2009) – $30.11M opening day (estimated)
2. 300 – $28.1M opening day
3. Passion of the Christ – $26.5M opening day
4. Watchmen – $24.5M opening day
5. Ice Age: The Meltdown – $21.7M opening day

The Fast franchise has an odd history. 2001’s The Fast & The Furious scored a blistering $40M opening weekend and reached $144.5M domestic and over $200M worldwide. Then the enigmatic Diesel decided that he didn’t like the script for the proposed sequel. Boyz n the Hood’s John Singleton took the reigns from Rob Cohen and Walker returned for 2 Fast 2 Furious, which still scorted an impressive $127M in the US sans Diesel. Then in 2006, Universal rebooted without Diesel or Walker with The Fast & The Furious: Tokyo Drift, and the fan base eroded considerably as the poorly-received movie generated only $62.5M after a sluggish $23.9M 3-day start.

Now, the original cast returns with Tokyo Drift director Justin Lin at the helm, and those Under 25 Males are showing up (dragging their girlfriends no doubt), and the reaction across the social networking platform Twitter is very telling. The first thing I noticed. Lots of sellouts and long lines.

• damn fast and furious full till 11
• Standing in line for Fast and Furious earlier show was sold out. I so hope it is worth this.
• Didn’t realize fast and furious would do so much business.
• Just saw Fast & Furious. It was crazazy. The theater was packed and every show was sold out. I loved it!
• Waiting in line to see Fast and Furious. Really long line!
• too many people watching fast and furious tonight!
• is watching monsters vs. aliens, only because Fast and Furious was sold out. :/

As far as instant reaction from the Twitteratti, it seems roughly split 60% positive and 40% negative. Here are some “thumbs up” Tweets.

• Just hopped outta Fast and Furious. Forget 2 and 3, this was the real sequel. Better than you hope it’ll be, I promise.
• new fast and furious = AMAZING
• Fast and Furious 4… wow, what a movie! For boys, that is.
• Fast and Furious 4, great action movie. It’s as good as the first one. SpitBaby gives it 4 of 5 stars.
• Saw Fast and Furious tonight. It was pretty darn good! Lots of American Muscle.

Not everyone agrees however. Some are Twittering their disapproval.

• The ‘Fast and the Furious’ perfectly describes how I would leave that movie.
• just saw the new fast and furious.bad as expected.
• just got home from seeing FAST AND FURIOUS! IT SUCKED!!!
• Fast and Furious: Not bad, but I wouldn’t tell you to pay theatre $ to see it unless you’re a fan of the first movie. Too many jump cuts.
• Fast and Furious: worst movie ever.
• fast and furious was awful. whats the appeal? minus hot guys, crappy cars and chicks making out? no thanks

For Vin Diesel, this weekend’s opening is an all-time best, and you’ve got to wonder who gives him career advice. He walked away from the both 2 Fast 2 Furious and the sequel to the highly lucrative XXX (XXX:State of the Union was ultimately made with Ice Cube as the lead grossing just $26.8M domestic, but it would have certainly performed much better as a Diesel project).

ALL-TIME TOP 5 VIN DIESEL OPENINGS
1. Fast & Furious (2009) – $70M opening (projected)
2. XXX – $44.5M opening
3. The Fast & The Furious (2001) – $40M
4. The Pacifier – $30.5M opening
5. The Chronicles of Riddick – $24.3M opening

Meanwhile, thanks to the F&F hot wheels, Paul Walker has three $40M+ openings on his resume.

ALL-TIME TOP 5 PAUL WALKER OPENINGS
1. Fast & Furious (2009) – $70M opening (projected)
2. 2 Fast 2 Furious (2003) – $50.4M opening
3. The Fast & The Furious (2001) – $40M opening
4. Eight Below – $20.1M opening
5. She’s All That – $16M opening

MVA still a MONSTER at the box office - especially in 3-D

Monsters Vs. Aliens (Dreamworks/Paramount) continues to be a box office juggernaut as it begins its second weekend. The animated send-up of B-movie sci-fi from the 1950’s continues to be fueled by its 2,075 or so standard Digital 3-D engagements and the added 143 Digital IMAX runs scoring an exceedingly strong $8.9M on Friday, which will likely translate to an estimated $35.6M for the frame and a 10-day cume of almost $108M. That will represent an approximate weekend drop of just 40%, which is impressive given that the opening 3-day was $59.3M.

Possibly the creepiest movie poster ever

The Lionsgate genre pic The Haunting in Connecticut sold another $3.67M in tickets on its second Friday, and it should reach about $10.65M by Monday for a new cume of $38.47M. That would mean a drop of only 54%, very good for a horror flick.

Jason Segal unleashes the crazies on passerby on the Venice Boardwalk in I LOVE YOU, MAN

Meanwhile Knowing (Summit) and I Love You, Man (Dreamworks/Paramount) will both spend another week in the top five. The Alex Proyas-directed Nicolas Cage vehicle managed $2.67M to start the 3-day, and Knowing may reach $8.69M by Monday. With a new cume of $58.76M, the gang at Summit has a shot to push this one just past $70M in the US. John Hamburg’s Apatow-style comedy with the inspired pairing of Paul Rudd and Jason Segal is also holding strong with an estimated $2.73M in tickets sold on Friday and a weekend target of $8.69M. I Love You, Man could reach $65M domestic before it wraps its theatrical engagements.

The news is not good for the well-reviewed Miramax release Adventureland. Despite a score of 89% Fresh on Rotten Tomatoes, Greg Mottola’s much-anticipated follow-up to Superbad has stumbled out of the gates with just $2.17M from 1,862 playdates. The weekend gross will likely be in the $6.05M range for a Per Theatre Average of just $3,249.

EXCLUSIVE STEVE MASON EARLY FRIDAY ESTIMATES
1. NEW – Fast & Furious (Universal) – $30.11M, $8,088 PTA, $28M cume
2. Monsters vs. Aliens (Dreamworks/Paramount) – $8.9M, $2,169 PTA, $81.09M cume
3. The Haunting in Connecticut (Lionsgate) – $3.67M, $1,345 PTA, $31.36M cume
4. I Love You Man (Dreamworks/Paramount) – $2.73M, $1,052 PTA, $44.17M cume
5. Knowing (Summit) – $2.67M, $805 PTA, $52.74M cume
6. NEW – Adventureland (Miramax) – $2.17M, $1,168 PTA, $2.17M cume
7. Duplicity (Universal) – $1.43M, $571 PTA, $29.5M cume
8. Race to Witch Mountain (Disney) – $970,000, $343 PTA, $56M cume
9. 12 Rounds (Fox) – $850,000, $365 PTA, $7.57M cume
10. Sunshine Cleaning (Overture) – $580,000, $1,211 PTA, $4.05M cume

EXCLUSIVE STEVE MASON EARLY 3-DAY ESTIMATES
1. NEW – Fast & Furious (Universal) – $70M, $20,220 PTA, $70M cume
2. Monsters vs. Aliens (Dreamworks/Paramount) – $35.6M, $8,674 PTA, $107.79M cume
3. The Haunting in Connecticut (Lionsgate) – $10.65M, $3,901 PTA, $38.34M cume
4. Knowing (Summit) – $8.69M, $2,616 PTA, $58.76M cume
5. I Love You Man (Dreamworks/Paramount) – $8.69M, $3,342 PTA, $50.12M cume
6. NEW – Adventureland (Miramax) – $6.05M, $3,249 PTA, $6.05M cume
7. Duplicity (Universal) – $4.56M, $1,810 PTA, $32.63M cume
8. Race to Witch Mountain (Disney) – $3.49M, $1,235 PTA, $58.52M cume
9. 12 Rounds (Fox) – $2.7M, $1,158 PTA, $9.42M cume
10. Sunshine Cleaning (Fox) – $2.03M, $4,238 PTA, $5.5M cume

Steve Mason is on Facebook and now also on Twitter@LAMase.

The original The Fast & The Furious hit theatres in 2001 under the direction of Rob Cohen who had shown a knack for action with Dragon: The Bruce Lee Story ($35M US cume) and Sly Stallone’s Daylight ($33M US cume) and a savvy feel for bigger-than-life characters in his Golden Globe winning biopic The Rat Pack (which, if you’ve never seen you should put in your Netflix cue and prepare to be amazed by Don Cheadle’s turn as Sammy Davis, Jr.). In tow, he had a 34-year-old Vin Diesel in only his second starring role following the surprise low budget hit Pitch Black ($39M cume) and 28-year-old Paul Walker, who had just starred in Cohen’s forgettable The Skulls. Also in the cast was Jordana Brewster (As the World Turns) and a pre-Lost Michelle Rodriguez, whose most notable credit was a gritty little indie called Girlfight.

Vin Diesel returns for FAST & FURIOUS

The result was box office jet fuel. Seemingly out of nowhere, The Fast & The Furious scored a scalding $40M opening weekend and reached $144.5M domestic and over $200M worldwide. But Diesel, whose signature line in the original movie is “I live my life one quarter of a mile at a time,” didn’t like the script for the sequel (or they wouldn’t pay his asking price depending on who you ask). That led to the 2003 sequel 2 Fast 2 Furious directed by Academy Award nominee John Singleton (Boyz n the Hood) starring Walker along with rapper Tyrese Gibson and Eva Mendes. Despite Diesel’s conspicuous absence, 2 Fast still delivered $127M in the US.

Two years later came the disastrous re-imagining of the franchise with The Fast & The Furious: Tokyo Drift. No Diesel. No Walker. The movie featured Zachery Ty Bryan from TV’s Home Improvement and the very solid Lucas Black, who had just played quarterback Mike Winchell in the film version of Friday Night Lights and as a kid co-starred with Billy Bob Thornton in Sling Blade. The third movie in the franchise “drifted” toward irrelevancy with a very soft $23.9M opening and only $62.5M domestic.

Now, as The Blues Brothers once famously said, “We’re getting the band back together!” Diesel. Walker. The still beautiful Brewster. And, the edgy Rodriguez, who, ironically, has one of the worst driving records in history (a hit-and-run, 2 DUIs and at least 3 speeding tickets including one for 90mph in a 35mph zone). This time, they are under the direction of Tokyo Drift director Justin Lin, and the reviews are less than sparkling (18% Fresh on Rotten Tomatoes), but there are some credible positive notices, including Kirk Honeycutt from the Hollywood Reporter who says, “All four films feature terrific stunts. But Fast & Furious is the first film since the original to be smart about how far to stretch logic without sacrificing the desired macho swagger and revved-up emotions.”

Diesel and Paul Walker - 8 years older

The average street racing fan is unlikely to be a Hollywood Reporter reader, and the PG-13 rating will allow for a flood of teen boys, who have grown up playing video games like Grand Theft Auto, to pour into theatres for some high octane fun. The tracking, especially Males Under 25, looks very strong, and my prediction is for $48M, but I won’t be surprised to see it speed past $50M.

Monsters vs. Aliens (Dreamworks/Paramount) has been performing very well during the week, especially in those communities where kids are off for spring break. I’ll be surprised if MVA dips much more than 40% from its $59.3M opening frame. I’m predicting a $35.4M second weekend, which would mean a spectacular 10-day cume of about $106.7M.

With only two new, wide releases, The Haunting in Connecticut (Lionsgate) should hold up better-than-the-average horror movie. I am anticipating about $11.7M, which would mark only a 49% drop. With a new cume of about $40M by Monday, this low budget special will have made back its budget twice over before its done (not to mention ancillary rights).

Nicolas Cage in KNOWING

The latest from Nicolas Cage and directed by Alex Proyas (Dark City, I Robot), is nearing profitability as well. Knowing (Summit), with a reported budget of $50M, is likely to bank another $8.7M over the weekend for a new cume of almost $59M. It is opening decently in foreign markets including $5M+ in Russia.

Director Greg Mottola’s long-awaited follow-up to mega-hit Superbad ($121M US) is the much lower profile Adventureland from Miramax. The reviews are through the roof with an 85% Fresh rating from Rotten Tomatoes, and especially noteworthy is Kenneth Turan of the LA Times who writes, “With a cast that believed in one another and a writer-director who believed he didn’t have to follow up Superbad with SuperEvenBadder, Adventureland is the kind of adventure we could all use more of.”

This is the kind of movie that could surprise because of positive buzz, but with only 1,862 screens, it’s hard to generate an eye-popping number. I’m penciling Adventureland in for $8.1M, which would still be an impressive $4,350 Per Theatre Average.

Also continuing to perform well will be I Love You, Man (Dreamworks/Paramount), adding another $7.9M or so (a small drop in the 35%-40% range). It is possible that the John Hamburg buddy comedy could top $50M by Monday.

FINAL PREDICTED BOX OFFICE FOR APRIL 3-5
1. NEW – Fast & Furious (Universal) – $48M
2. Monsters vs. Aliens (Dreamworks/Paramount) – $35.4M
3. The Haunting in Connecticut (Lionsgate) – $11.7M
4. Knowing (Summit) – $8.6M
5. NEW – Adventureland (Miramax) -$8.1M
6. I Love You, Man (Dreamworks/Paramount) – $7.9M
7. Duplicity (Universal) – $4.9M
8. Race To Witch Mountain (Disney) – $3.25M
9. 12 Rounds (Fox) – $2.3M
10. Taken (Fox) – $1.4M

Steve Mason is on Facebook and now also on Twitter@LAMase.

Based on the children’s novel of the same name by John Boyne, it tells the story of eight-year-old Bruno, whose father is a high-ranking Nazi. Dad is transferred from his post in Berlin to head a work (read: final solution) camp, and the family is uprooted to the countryside. Bored out of his skull after a few weeks of little to do and no one to play with but his older sister, Bruno defies his mother’s orders to stay in the front yard and sneaks out back to explore. He comes upon the camp, which he thinks is a farm (Bruno is sheltered from the realities of his father’s work) and meets Shmuel, a boy his age on the other side of the fence, wearing what Bruno thinks are “striped pajamas.” Despite being separated by electrified barbed wire, the two boys strike up a friendship that holds fast despite the obvious adversity and future problems that arise.

I hesitate to tell too much for those who have not seen the film or read the book, but suffice it to say it is very moving and a poignant reminder that children do not automatically inherit the prejudices of their parents – those prejudices must be taught. All I’ll say here is that if you do watch it, have a box of tissues handy.

Amazingly, Harvey Weinstein of Miramax Films felt compelled to defend the “glut” of Holocaust movies that were released at the end of 2008. Critics complained that the topic was too “gloomy” for the festive season. (What season is this, I wonder? It couldn’t be the Christmas season, because we don’t talk about that. Must be the Holiday season I hear so much about.) Why on earth should he have to defend these films? No one feels the need to defend the glut of slasher and teen smut films on the market, which have little or no cultural value.

In light of the increase of anti-Semitism around the world, combined with a lack of knowledge about what really happened during World War II, I think it’s important that films like this are made – yes, even films targeted at children. Our president has suggested that kindergartners be taught about sex in an “age appropriate” manner. If children that young are old enough to learn about sex, surely those who are a little older can learn about a human catastrophe that, heaven forbid, could happen again if Mahmoud Ahmadinejad and his ilk have their way?

A recent survey in Britain of more than 1,000 schoolchildren aged 11-16 about the death camp Auschwitz revealed that: a quarter still did not know its purpose.

Of those, about 10% were not sure what it was, 8% thought it was a country bordering Germany, 2% thought it was a beer, the same proportion said it was a religious festival and a further 1% said it was a type of bread.

Perhaps this isn’t surprising, considering some schools in that nation are dropping Holocaust studies because they’re afraid of “offending” Muslim students. Yes, the same nation that wouldn’t allow Geert Wilders in because his film Fitna, according to Foreign Secretary David Miliband, contains ”extreme anti-Muslim hate and we have very clear laws in this country.”

Meanwhile, anti-Semitism and attacks on Jews in the UK are on the rise. Wonder what Miliband thinks about that?

Another question I have is why The Boy in the Striped Pajamas didn’t get any attention here during the Golden Globe and Academy Awards blitz? Great acting, fabulous costumes, great screenplay. I don’t claim to know anything about the nomination process, but I’m guessing that a film about the horrors of Jewish genocide might make too many people uncomfortable.

No, better to keep releasing films that make our troops look bad - although that might stop now that Obama the Magnificent has “inherited” Iraq and Afghanistan. Big Hollywood’s John Scott Lewinski notes that “since a Democrat is president and it’s safe for Hollywood to support America’s wars again, there’s reason to hope for such a comeback” of heroes in American films.

In the meantime, I suggest you watch The Boy in the Striped Pajamas, and if you have children, have them watch it with you.  It contains a lesson that none of us can afford to forget.

Slumdog Millionaire is about to win the Hollywood's Grand Prize

The “Battle Royale” of the night is Mickey Rouke from The Wrestler (Fox Searchlight) vs. Sean Penn in Milk (Focus) in the Best Actor category. There have been two ties in major categories in Academy Award history. The first was in 1932 when Frederic March in Dr. Jekyll & Mr. Hyde shared Best Actor with Wallace Beery for The Champ. (March had one more vote, but in that era, any finish within 3 votes was rules a tie.) Then in 1968, Katherine Hepburn for The Lion In Winter and Barbara Streisand for Funny Girl tied for Best Actress. If there was any justice, Rourke and Penn would share the award. In any other year, either of them would be a lock. Forced to make a pick, I’m going with Rourke.

Does Streep's upset of Winslet at the SAG Awards set the stage for Meryl's third Oscar win?

Kate Winslet is on the cover of Time Magazine, and she has picked up a wheelbarrow full of hardware during this awards cycle, but a fair number of voters got their fill of Kate when she pulled off the double-win at the Golden Globes. My upset special is Meryl Streep for Doubt (Miramax). This is her 15th career nomination, and she has not won an Academy Award in 25 years (Sophie’s Choice in 1982). That is too long for the most-revered actress in history to go without getting one of those golden guys. Streep won the SAG Award for Lead Actress, and I think she has a real shot here. (It would be a huge upset.)

Finally if my predix hold up, The Curious Case of Benjamin Button (Paramount) would win only 2 Oscars – Best Visual Effects and Best Makeup – despite 13 nominations. That would be the fewest wins for any movie with 13 or more nominations. In fact, 2 wins would be among the poorest showings ever for a movie with 11 nominations or more.

Tied for the biggest shutout in Oscar history; Benjamin Button could win for Makeup and Visual Effects

FEWEST OSCAR WINS FOR MOVIES WITH 11 NOMINATIONS OR MORE
1. The Color Purple – 0 wins (11 nominations)
2. The Turning Point – 0 wins (11 nominations)
3. Chinatown – 1 win (11 nominations)
4. Johnny Belinda – 1 win (12 nominations)
5. Becket – 1 win (12 nominations)
6. Mr. Smith Goes to Washington – 1 win (11 nominations)
7. Pride of the Yankees – 1 win (11 nominations)
8. The Curious Case of Benjamin Button – 2 wins (13 nominations) – predicted
9. Rebecca – 2 wins (11 nominations)
10. Sergeant York – 2 wins (11 nominations)
11. A Passage To India – 2 wins (11 nominations)
12. Judgement at Nuremberg – 2 wins (11 nominations)

After weeks of obsessive study, relentless debate and intense soul-searching, here are my final Oscar predictions for all 24 categories.

BEST PICTURE
My Pick – Slumdog Millionaire
Consensus Pick – Slumdog Millionaire
Dark Horse – Milk

BEST ACTOR
My Pick – Mickey Rourke, The Wrestler
Consensus Pick – Sean Penn, Milk or Rourke
Dark Horse – None

BEST ACTRESS
My Pick – Meryl Streep, Doubt
Consensus Pick – Kate Winslet, The Reader
Dark Horse – Anne Hathaway, Rachel Getting Married

BEST SUPPORTING ACTOR
My Pick – Heath Ledger, The Dark Knight
Consensus Pick – Heath Ledger, The Dark Knight
Dark Horse – None

BEST SUPPORTING ACTRESS
My Pick – Penelope Cruz, Vicky Cristina Barcelona
Consensus Pick – Penelope Cruz, Vicky Cristina Barcelona
Dark Horse – Marisa Tomei, The Wrestler

BEST DIRECTOR
My Pick – Danny Boyle, Slumdog Millionaire
Consensus Pick – Danny Boyle, Slumdog Millionaire
Dark Horse – David Fincher, The Curious Case of Benjamin Button

Milk screenwriter Justin Lance Black

BEST ORIGINAL SCREENPLAY
My Pick – Dustin Lance Black, Milk
Consensus Pick – Andrew Stanton, WALL-E
Dark Horse – Martin McDonagh, In Bruges

BEST ADAPTED SCREENPLAY
My Pick – Simon Beaufoy, Slumdog Millionaire
Consensus Pick – Simon Beaufoy, Slumdog Millionaire
Dark Horse – David Hare, The Reader

BEST EDITING
My Pick – Slumdog Millionaire
Consensus Pick – Slumdog Millionaire
Dark Horse – Frost/Nixon

BEST CINEMATOGRAPHY
My Pick – Anthony Dod Mantle, Slumdog Millionaire
Consensus Pick – Anthony Dod Mantle, Slumdog Millionaire
Dark Horse – Wally Pfister, The Dark Knight

BEST ART DIRECTION
My Pick – The Dark Knight
Consensus Pick – The Curious Case of Benjamin Button
Dark Horse – The Duchess

BEST SOUND MIXING
My Pick – The Dark Knight
Consensus Pick – The Dark Knight
Dark Horse – Slumdog Millionaire

BEST SOUND EDITING
My Pick – Slumdog Millionaire
Consensus Pick – Slumdog Millionaire
Dark Horse – The Dark Knight

BEST COSTUME DESIGN
My Pick – The Duchess
Consensus Pick – The Duchess
Dark Horse – The Curious Case of Benjamin Button

BEST ORIGINAL SCORE
My Pick – A.R. Rahman, Slumdog Millionaire
Consensus Pick – A. R. Rahman, Slumdog Millionaire
Dark Horse – Alexandre Desplat, The Curious Case of Benjamin Button

BEST FOREIGN LANGUAGE FILM
My Pick – Waltz with Bashir
Consensus Pick – Waltz with Bashir
Dark Horse – The Class

BEST DOCUMENTARY FEATURE
My Pick – Man on Wire
Consensus Pick – Man On Wire
Dark Horse – Trouble the Water

BEST ANIMATED FEATURE
My Pick – WALL-E
Consensus Pick – WALL-E
Dark Horse – Kung Fu Panda

BEST VISUAL EFFECTS
My Pick – The Curious Case of Benjamin Button
Consensus Pick – The Curious Case of Benjamin Button
Dark Horse – The Dark Knight

BEST MAKEUP
My Pick – The Curious Case of Benjamin Button
Consensus Pick – The Curious Case of Benjamin Button
Dark Horse – The Dark Knight

BEST ORIGINAL SONG
My Pick – Jaiho from Slumdog Millionaire
Consensus Pick – Jaiho from Slumdog Millionaire
Dark Horse – Peter Gabriel, Down to Earth from WALL-E

BEST LIVE ACTION SHORT
My Pick – Toyland (Spielzeugland)
Consensus Pick – Auf der Strecke
Dark Horse – The Pig

BEST ANIMATED SHORT
My Pick – Presto
Consensus Pick – La Maison en Petits Cubes
Dark Horse – This Way Up

BEST DOCUMENTARY SHORT
My Pick – The Conscience of Nhem En
Consensus Pick – The Witness
Dark Horse – The Final Inch

Steve Mason is on Facebook and now also on Twitter.

But, in the world of gambling, you always want to look for value. What are the films and performances with longer odds that would be worth a wager on Sunday? My purpose here is to establish a betting line for each of the six major categories, and then find the value bet in each category.

Question: Who will win Best Picture? Answer: Still, SLUMDOG MILLIONAIRE

BEST PICTURE
Slumdog Millionaire – 1/7
The Curious Case of Benjamin Button – 6/1
Milk – 20/1
Frost/Nixon – 30/1
The Reader – 50/1

VALUE: I believe that in order to win an Academy Award, passion is required. Slumdog Millionaire has a passionate zeal among its supporters that will make it virtually unbeatable. Although I have made The Curious Case of Benjamin Button the second choice here, I give it very little chance of winning. It has major studio backing (Paramount), and it is certainly well-respected, but it is more admired than loved. So, for me the betting value is in Milk. Aside from Slumdog, it is the movie with the largest bloc of zealous fans. Gay and gay-friendly Academy members love the movie, and in the shadow of the passage of Proposition 8 in California, Milk is worth a $2 bet at the window.

Sean Penn's portrayal of Harvey Milk is now a decided underdog to Mickey Rourke

BEST ACTOR
Mickey Rourke, The Wrestler – 1/2
Sean Penn, Milk – 3/2
Frank Langella, Frost/Nixon – 10/1
Brad Pitt, The Curious Case of Benjamin Button – 25/1
Richard Jenkins, The Visitor – 35/1

VALUE: After colorful, rambling, verging on obscene acceptance speeches at both the Golden Globes and the BAFTA Awards, Mickey Rourke is the true favorite for Best Actor. Rourke has also campaigned hard, paying the paying the price for that Golden Globe win by schmoozing each and every one of those 95 Hollywood Foreign Press members. Penn just doesn’t play that awards campaign game at all, but actors love him. The only real betting value here is Penn, who still has a chance of winning his second Oscar.

It has been 25 years since Mery Streep won an Oscar

BEST ACTRESS
Kate Winslet, The Reader – 1/2
Meryl Streep, Doubt – 5/2
Anne Hathaway, Rachel Getting Married – 4/1
Angelina Jolie, Changeling – 25/1
Melissa Leo, Frozen River – 35/1

VALUE: It is Kate Winslet’s year. Just ask anybody. She has two outstanding awards-caliber performances in The Reader and Revolutionary Road. If rules would have allowed, she might have been nominated twice in the Best Actress category. She’s 0-fer-5 lifetime at the Academy Awards and deserves to win, but she can be beaten. Jolie and Leo have no shot. Hathaway is the 3rd choice in the field, and a win is not inconceivable, but Streep is the value bet. The undisputed greatest living actress has not won an Oscar in 25 years, despite the fact that this is her eleventh nomination since winning for Sophie’s Choice in 1983.

Ledger is a lock

BEST SUPPORTING ACTOR
Heather Ledger, The Dark Knight – 1/100
Josh Brolin, Milk – 20/1
Robert Downey, Jr., Tropic Thunder – 25/1
Phillip Seymour Hoffman, Doubt – 30/1
Michael Shannon, Revolutionary Road – 50/1

VALUE: None. There is no value in this category. Heath Ledger will win Best Supporting Actor posthumously. If you are unfamiliar with how odds work, 1/100 means that you would have to bet $100 to win just $1, and even then, it would be tough to get anybody to take your wager.

Marisa Tomei's "stripper with a heart of gold" in THE WRESTLER may earn her a second Oscar

BEST SUPPORTING ACTRESS
Penelope Cruz, Vicky Cristina Barcelona – 1/2
Viola Davis, Doubt – 3/1
Marisa Tomei, The Wrestler – 5/1
Amy Adams, Doubt – 12/1
Taraji P. Henson, The Curious Case of Benjamin Button – 15/1

VALUE: This is, by far, the most competitive of the major awards. The longest shot in the field, Taraji P. Henson from Ben Button, is only a 15-1 longshot. Woody Allen has a knack for helping actresses win in this category (ask Dianne Wiest , who scored for both Hannah and Her Sisters and Bullets Over Broadway). That points to a win for Penelope Cruz, who was raw and sexy as Maria Elena in Vicky Cristina Barcelona. Davis can certainly win for her fleeting-but-powerful turn in Doubt, but my value bet is Marisa Tomei. Her first win, for My Cousin Vinny, was viewed by many as a fluke. In fact, there is an urban legend that she really didn’t win. The story goes that Jack Palance, who presented that year, read the wrong name (the legend claims that Vanessa Redgrave was the actual winner for Howard’s End). In reality, there is no doubt that Tomei is an Oscar winning actress, who gives her career-best performance in The Wrestler.

The uncompromising David Fincher

BEST DIRECTOR
Danny Boyle, Slumdog Millionaire – 1/7
David Fincher, The Curious Case of Benjamin Button – 6/1
Gus Van Sant, Milk – 20/1
Ron Howard, Frost/Nixon – 25/1
Stephen Daldry, The Reader – 35/1

VALUE: Nobody is going to beat Danny Boyle, but if I was looking for a strong value bet, I would wager on Fincher. He is a visionary with some amazing movies on his resume, including Se7en, Fight Club and Zodiac. He has worked with countless actors and industry types, and his uncompromising nature makes him tough to like, but easy to respect. If there were an upset in this category, Fincher is the only guy who could pull it off.

Steve Mason is on Facebook and now also on Twitter.

BAFTA Winner Mickey Rourke

The two major uncertainties entering Sunday’s ceremony were whether Kate Winslet, twice-nominated for Best Actress, would split her own vote and miss out on her second BAFTA Award and who would prevail in the Sean Penn-Mickey Rourke battle for Best Actor. Aside from that, it seemed like a Slumdog sweep, and that’s exactly how it played out.

BEST PICTURE: Slumdog Millionaire
Presented by Mick Jagger, so good in 1992’s Freejack, also starring Emilio Estevez, Renee Russo and Anthony Hopkins, the Rolling Stones front man was chosen to lead the coronation. (I’m being facetious. Freejack was awful. Jagger just seems like an odd choice.)

BAFTA Winner Danny Boyle flanked by Patrick Stewart (left) and Ian McKellan

BEST ACTOR: Mickey Rourke, The Wrestler
Chalk one up for Rourke. I think that the tide is turning in the Oscar race. Mickey dropped an F-bomb in his acceptance speech, and although censors will need every one of those 7 seconds of delay, I am now leaning to Rourke’s heroic turn as Randy “The Ram” Robinson to win Best Actor at February 22’s Academy Awards. A choice moment from Mickey’s speech, “Thanks to Marsei Tomei for constantly taking her clothes off on-screen…I enjoyed looking at her.” Here’s a link to Mickey’s acceptance speech with all the necessary bleeps.

Penelope Cruz, Mickey Rourke and Kate Winslet show off their hardware

BEST ACTRESS: Kate Winslet, The Reader
She was nominated for both Revolutionary Road an The Reader, but just as Oscar voters did, the BAFTA Awards voters preferred the slow burning guilt and shame of her performance in The Reader over her showy Who’s Afraid of Virginia Woolf-style theatrics in Rev Road.

BEST SUPPORTING ACTOR: Heath Ledger, The Dark Knight
The year’s most memorable performance, and since TDK was snubbed for Best Picture at both the BAFTA Awards and the upcoming Oscars, this is the best way to pay tribute to the all-time second-biggest grossing movie in US history.

Cruz didn't have to contend with Winslet, with both of her nominations in the Best Actress category or Viola Davis (Doubt), a strong contender at the Oscars

BEST SUPPORTING ACTRESS: Penelope Cruz, Vicky Cristina Barcelona
Very well-deserved. She had a tremendous year with both the edgy, verge of crazy Maria Elena from Woody Allen’s comedy and a haunting performance in the very underrated Elegy. With Winslet out of the Supporting Actress race at both the BAFTA Awards and the Oscars, Cruz gets her shot. Keep in mind that Viola Davis, so good in Doubt was not nominated here, but is a live bet in two weeks at the Academy Awards.

BEST DIRECTOR: Danny Boyle, Slumdog Millionaire
The obvious choice. Manchester-born. The career of a true auteur with brilliantly diverse films like Trainspotting, Shallow Grave, Millions and 28 Days Later on his resume.

BEST ADAPTED SCREENPLAY: Simon Beaufoy, Slumdog Millionaire
After writing The Fully Monty in 1998, this UK-born screenwriter seemingly disappeared until 2008 when he wrote both Miss Pettigrew Lives For a Day and Slumdog. No surprise at all that he wins here, and he seems like a lock on Oscar night with David Hare’s The Reader as a distant challenger.

Original Screenplay winner Martin McDonagh with his In Bruges star Colin Farrell

BEST ORIGINAL SCREENPLAY: Martin McDonagh, In Bruges
Known for his plays The Pillowman and The Beauty Queen of Leenane, he actually won the Oscar for Best Short Live Action Film in 2006 with something called Six Shooter. London-born this is his first full-length feature film and he is both a BAFTA winner and an Academy Award nominee. McDonagh is unlikely to repeat on Oscar night with Dustin Lance Black, already the WGA winner, a strong favorite for Milk.

BEST CINEMATOGRAPHY: Anthony Dod Mantle, Slumdog Millionaire
A Boyle favorite who previously worked with him on 28 Days Later, Mantle was also DP on 2006’s fantastic The Last King of Scotland. He could be carried to an Oscar win riding the crest of a Slumdog tidal wave, or Wally Pfister could snag the award for his work on The Dark Knight (there could be a reverse backlash at the Academy Awards with voters rallying around TDK because of the Best Picture snub). The tag-team of two-time Oscar winner Chris Menges and eight-time nominee Roger Deakins are also a threat for their work on The Reader.

BEST PRODUCTION DESIGN: The Curious Case of Benjamin Button
Probably the right choice here. It’s a 160-minute movie covering decades so getting the look right must have been a daunting task.

BEST VISUAL EFFECTS: The Curious Case of Benjamin Button
Again this is right on. In fact, you could argue that the whole movie is predicated on the visual effects. Seamlessly placing Brad Pitt’s face on another body without the strings showing? If the FX people don’t pull this off, Fincher has no movie.

BEST SOUND: Slumdog Millionaire
On Oscar night, this category will either belong to Slumdog in a sweep or The Dark Knight.

BEST MAKEUP AND HAIR: The Curious Case of Benjamin Button
The obvious choice for the BAFTA Awards and the Oscars.

BEST COSTUME DESIGN: Michael O’Connor, The Duchess
Big gigantic dresses. That’s what I saw when I watched The Duchess. Generally speaking, that’s what wins in this category.

Composer A.R. Rahman wins the BAFTA and may become the first Indian to win an Academy Award

BEST MUSIC: A.R. Rahman, Slumdog Millionaire
In my mind, this is the right choice. There has never been a mainstream film score that sounds remotely like what Rahman produced for Slumdog. The score is integral to the feel of the movie. In fact, it’s hard to imagine that it would be the same movie with a conventional score. Rahman is only the third Indian ever nominated for an Oscar, and this soundtrack does represent a fascinating bridge between traditional and modern Indian music and the Western sound we all know.

BEST ANIMATED FILM: WALL-E
Yes, Waltz With Bashir is unique – an animated, foreign language documentary, but WALL-E is a special, special movie, and Andrew Stanton deserves every award that comes along. The Chaplinesque quality of the first act makes it, for my money, one of the best animated movies of the modern era.

BEST FOREIGN LANGUAGE FILM: I’ve Loved You So Long
This was easily my favorite foreign language film of 2008. The arcane rules governing Best Foreign Language Film excluse this Phillipe Claudel drama from Oscar contention, but put this in your Netflix cue when it becomes available. Kristen Scott Thomas delivers a haunting portrait of a woman with a secret, and, as it unravels in the hands of her empathetic sister (played by the remarkable Elsa Zylberstein), her burden and suffering are heartbreaking.

BEST BRITISH FILM: Man on Wire
Slumdog was nominated here, but the BAFTA tradition is to recognize a smaller film, excluded from the Best Picture race. I am one of the few people that didn’t fall in love with this James Marsh doc about wire-walker Phillippe Petit. Since the Brits have no Best Documentary Feature category, this was their one chance to recognize Marsh. Man On Wire is the prohibitive Oscar favorite for Best Doc, and I may have to watch it again just to see if I missed something the first time around.

Noel Clarke, the surprise winner of the BAFTA Rising Star Award

ORANGE RISING STAR: Noel Clarke
This award is voted on by the British public, and Clarke is the star of the UK TV hit Doctor Who. Both Michael Cera (Juno, Superbad) and Rebecca Miller (Frost/Nixon, Vicky Cristina Barcelona) lost the fan vote but are likely to have longer and more notable careers than Clarke.

CARL FOREMAN AWARD: Steve McQueen, The Hunger
Tells the story of the last six weeks in the life of hunger striker Bobby Sands. Michael Fassbender, who also lost out on the Orange Rising Star Award to Clarke, portrays Sands, and the movie played for just one week in the US (I’m assuming for Oscar qualification). Hopefully IFC will give this some arthouse runs this year.

Steve Mason is on Facebook and now also on Twitter.

SUNDAY MORNING: Dog lovers everywhere united to make Fox’s Marley & Me the #1 Christmas weekend movie with an expected $51.18M in the Thursday-thru-Sunday period for a Per Theatre Average of $14,888. Pre-opening industry tracking pointed to a clear win for Bedtime Stories (Disney), but it was the lovable lab who finished on top.

As an aside, all of us who read John Grogan’s extraordinarily well-written novel should have seen this coming. The book is a joy, and anyone who has a dog, or has ever had a dog, could easily identify with the struggles and pleasures of having a 4-legged member of the family.

The success of Marley slightly mitigates a disastrous year for Fox. Its year started out well enough riding the huge success of 2007 release Alvin & the Chipmunks into January ($70M of Alvin’s gross landed in this calendar year). The January 18 release of chick-flick 27 Dresses scored for Katherine Heigl ($76.8M in the US), then Jumper was a good solid February hit, topping $80M, followed by the wildly successful Horton Hears a Who ($154.5M domestic). Little did Fox know that when the Ashton Kutcher-Cameron Diaz comedy What Happens in Vegas played solidly to the tune of $80.2M domestic starting in May, it would be its last legit hit until Christmas’ Marley & Me. This is a huge, redemptive win for Fox, and its sentimental tear-jerker of a dog movie could near $100M domestic by Sunday.

There were 11 consecutive under-performing titles during the Fox drought of 2008, including expensive failures like mega-bombs Meet Dave ($11.8M domestic) and The X-Files: I Want to Believe ($20.9M cume). There were also misses like The Rocker ($6.4M cume),  City of Ember ($7.8M cume) and recent disappointments like Baz Luhrmann’s Australia (about $45M in the bank as its run winds down) and the critically-reviled The Day the Earth Stood Still, which picked up another $10.29M during the Christmas-thru-Sunday frame for a domestic cume of only $63M.

Despite the success of Marley, Fox will be #6 among the so-called “Big 6” studios in market share for the year. The winning studio , Warner Bros, essentially locked up the crown in late summer as The Dark Knight piled up meteoric grosses. As I have written in the past, the WB gang seemed destined to break the all-time single year record for domestic ticket sales, and now I can report that they have officially surpassed Sony’s 2006 record of $1.71 billion.

With the respectable hold for Jim Carrey’s Yes Man ($22.38M over 4 days for a 10-day cume of $49.8M), the continued success of Four Christmases (adding $7.29M for a new cume of $111.67M) and the excellent expansion of Clint Eastwood’s Gran Torino (with a $38K or so cume at 84 locations), I am projecting a total domestic box office take of $1.74 billion as of today.  That is a staggering number, and it wasn’t all due to the success of mega-hit The Dark Knight.

Warner Bros perfectly marketed and distributed Sex and the City after picking up the baton from New Line. They also maximized the gross for the previously 3D-geared Journey to the Center of the Earth, selling it as a solid traditional 2D experience and generating $100M. And, they turned a pedestrian holiday comedy, Four Christmases, into a $100M smash. Expect a jubilant press release from Warner Bros in the next few days.

There is great news for Paramount and David Fincher in this holiday season. The Curious Case of Benjamin Button is a big hit. Based on an F. Scott Fitzgerald short story, this spiritual tale starring Brad Pitt and Cate Blanchett had only 2,988 playdates, but the screen count may be as high as 3,500 with Paramount securing multiple screens at many key locations for the 2 hour 48 minute epic. The film coaxed a magical $39.1M or so r the 4-day Christmas weekend.

Benjamin Button will do very steady business through awards season, and the spectacularly-reviewed film will likely have $70M-$80M in the bank by the end of next weekend.  It will continue to hold well through awards season with major nominations at the Golden Globes and the SAG Awards. I strongly believe that this movie is headed for something in the $170M domestic range and reaching $200M is not out of the question.

Only 2 of the last 11 Best Picture winners have failed to break through the $100M barrier, including last year’s Coen Brothers thriller No Country For Old Men.

BEST PICTURE WINNERS
2008 – No Country For Old Men – $74.2M
2007 – The Departed – $132.3M
2006 – Crash – $54.5M
2005 – Million Dollar Baby – $100.5M
2004 – Lord of the Rings: Return of the King – $377M
2003 – Chicago – $170.6M
2002 – A Beautiful Mind – $170.7M
2001 – Gladiator – $187.7M
2000 – American Beauty – $130M
1999 – Shakespeare in Love – $100.3M
1998 – Titanic – $600.7M

Academy Awards voters, whether they admit it or not, love big blockbusters, and after last year’s terrible Oscar broadcast ratings, there will be a strong yet silent, push to recognize films that movie-goers all over the country have seen. Benjamin Button is now likely to fit the bill nicely. Wouldn’t an Oscar night showdown between The Curious Case of Benjamin Button and mega-hit The Dark Knight make for a spectacular Academy Awards storyline (although, there’s always a chance that Danny Boyle’s gutty, little indie Slumdog Millionaire could steal the big prize from the big budget studio blockbusters).

#3 Bedtime Stories, also starring Keri Russell, Guy Pearce and the irrepressible Russell Brand from Saving Sarah Marshall, has managed $38.6M in just 4 days. It’s a fine showing, although most experts (including yours truly) thought it would be the weekend’s big winner.. The opening for Sandler is slightly under expectations and slightly below par with his recent hits, although it’s hard to compare a Christmas 4-day opening with a traditional 3-day weekend start.

Technically, the 3-day weekend opening (Friday-thru-Sunday) for Bedtime Stories was $27.6M or so. Accepting that Christmas Day took a great deal of “steam” out of the picture, that number compares favorably to July’s You Don’t Mess With the Zohan ($38.53M opening – $100M cume) and 2007’s I Now Pronounce You Chuck & Larry ($34.23M opening – $120M cume). Given that Bedtime Stories skews much younger and has family appeal, it should demonstrate great “playability” could very well have $80M in the bank by the end of New Year’s weekend.

A strong 3-day weekend came on the heels of a monstrous Christmas Day as Marley & Me, The Curious Case of Benjamin Button and Bedtime Stories all out-grossed the previous Christmas Day opening champion Ali ($10.2M). In terms of all-time best performance on Christmas Day, opening or otherwise, the three 2008 holiday box office juggernauts finished as the #2, #6 and #10 of all time.

ALL-TIME TOP 10 CHRISTMAS DAY PERFORMANCES
1. Meet the Fockers – $19.5M
2. Marley & Me – $14.67M (estimate)
3. Lord of the Rings: Return of the King – $13.9M
4. National Treasure: Book of Secrets – $13.6M
5. The Lord of the Rings: The Two Towers – $12.3M
6. The Curious Case of Benjamin Button – $12M (estimate)
7. Night at the Museum – $11.7M
8. The Lord of the Rings: The Fellowship of the Ring – $11.5M
9. Cast Away – $10.9M
10. Bedtime Stories - $10.52M (estimate)

Tom Cruise’s Valkerie (MGM/UA) has out-performed industry expectations finishing 4th for both Christmas Day and the long weekend. The eye patch wearing Cruise seemed headed for another disaster with his Nazi epic, but it has finished the 4-day with just over $30M. You could have won some bar bets with studio execs if back in November you had wagered that this won would even crack $25M over the Christmas holiday. Holdover Yes Man (Warner Bros) rounds out the top 5 for the long holiday weekend.

The only other new wide opening is Frank Miller’s The Spirit (Lionsgate). No Sin City magic here as the movie has stumbled out of the gates with about $10.35M, and it is fading very quickly based on downright awful word-of-mouth.

Revolutionary Road (Dreamworks/Paramount) is officially a PTA monster. Opening on just 3 screens Friday, the Sam Mendes-directed drama grabbed over $22K per location on opening day, and it will finish the weekend with about a $64,133 PTA. Not only is that the best PTA of 2008 (topping Frost/Nixon’s number for December 5-7), it is the 29th-best 3-day PTA of all time.

It is very hard to say what the commercial prospects for this picture may be. It is brilliantly acted with perfectly modulated performances by Leo and Kate, a truly unique turn by New York stage actor Michael Shannon and certain-to-be-under-appreciated work from Oscar winner Kathy Bates. I would also like to single out Kathryn Hahn, who was brilliant in Broadway’s Tony-winning Boeing, Boeing. Something about neighbor Milly Campbell’s desperate “golly gee-ness” captures the era to perfection.

Bringing Richard Yates novel to the big screen was no small feat, and screenwriter Justin Haythe has winnowed the somewhat sprawling novel down to its most cinematic pieces. Haythe is a lock for a Best Adapted Screenplay nomination at the Oscars, and I would make Winslet the betting favorite for Best Actress for her work in Rev Road, but can the film break through in other categories?

DiCaprio has a strong shot at a Best Actor nod, battling with Richard Jenkins, Brad Pitt and Clint Eastwood for the final 2 spots (after Frank Langella, Sean Penn and Mickey Rourke). It’s uphill for Shannon in the Best Supporting Actor category with Heath Ledger, Robert Downey Jr. and Phillip Seymour Hoffman as locks. Slumdog Millionaire’s Dev Patel has picked up a great deal of momentum since his SAG Award nomination, he seems to have sewn up the 4th spot. That leaves one spot open for Josh Brolin from Milk, Ralph Fiennes for The Duchess, Eddie Marsan for Happy-Go-Lucky or, an extreme longshot, Tom Cruise for Tropic Thunder. At the moment, I am leaning toward Brolin who will also get credit for his work in W..

Gran Torino has expanded very well to 84 locations and quite a few multiple screen situations for a PTA of just over $38K. There is clearly some commercial viability here as this love it or hate it movie goes wider in January.The big question remains. Will Oscar voters nominate Eastwood for Best Actor for his snarling, racist Walt Kowalski performance? In my estimation, his performance is the weakest of the contenders, but viewed in the context of his career, it feels like a nice culmination of his acting work.

It is surprising how softly Frost/Nixon (Universal) is playing at 205 locations. It generated a $9,473 PTA, which is disappointing. This is a great film with a tour de force performance by Frank Langella as President Richard M. Nixon. It may be that the movie-going public isn’t interested in reliving the Watergate nightmare, especially when everyone has a general mistrust of government after the Bush years. Movies can be an escape from a tough economy, government corruption and political scandal. Thus, films like Slumdog Millionaire, Benjamin Button and Marley & Me are more attractive film destinations.

A lack of commercial success will not keep Langella out of the Best Actor category, but Ron Howard’s movie could be potentially handicapped in the Best Picture race if it doesn’t begin selling tickets at a better clip. Ben Button, Slumdog and The Dark Knight are all legitimate hits, appropriate to their scale. I am penciling in Milk (Focus) as a likely Best Picture nominee leaving one slot set aside for Frost/Nixon. Mega-hit Wall-E (Disney) could sneak in instead. Or, if The Wrestler (Fox Searchlight) expands better than Howard’s political biopic – Mickey Rourke’s comeback delivered almost $28K per location over the Christmas 4-day – maybe Darren Aronofsky will find his movie among the big 5. The same goes for the aforementioned Revolutionary Road. A Best Picture nod would be a game-changer for Dreamworks/Paramount, and the slow start for Frost/Nixon may have left the door open.

FINAL 4-DAY CHRISTMAS WEEKEND ESTIMATES
1. NEW – Marley & Me (Fox) – $51.67M, $14,849 PTA, $51.67M cume
2. NEW – The Curious Case of Benjamin Button (Paramount) – $39.1M, $13,086 PTA, $39.1M cume
3. NEW – Bedtime Stories (Disney) – $38.6M, $10,486PTA, $38.6M cume
4. NEW – Valkyrie (MGM/UA) – $30.4M, $11,214 PTA, $30.4M cume
5. Yes Man (Warner Bros) – $22.38M, $6,517 PTA, $49.8M cume
6. Seven Pounds (Sony) – $18.2M, $6,599 PTA, $38.86M cume
7. Tale of Despereaux (Universal) – $11.37M, $3,659 PTA, $28.07M cume
8. The Day the Earth Stood Still (Fox) – $10.59M, $4,409 PTA, $63.4M cume
9. NEW – The Spirit (Lionsgate) – $10.35M, $4,126 PTA, $10.35M cume
10. Four Christmases (Warner Bros) – $7.29M, $2,904 PTA, $111.67M cume
11. Doubt (Miramax) – $7.1M, $5,604 PTA, $8.78M cume
12. Slumdog Millionaire (Fox Searchlight) – $5.81M, $9,417 PTA, $19.41M cume
13. Twilight (Summit) – $5.5M, $2,975 PTA, $167.06M
*Gran Torino (Warner Bros) – $3.2M, $38,155 PTA, $4.28M cume
*Milk (Focus) – $2.32M, $7,481 PTA, $13.52M cume
*Frost/Nixon (Universal) – $1.94M, $9,473 PTA, $3.58M cume
*The Reader (Weinstein) – $847,000, $7,302 PTA, $1.23M cume
*The Wrestler (Fox Searchlight) – $515,000, $28,611 PTA, $893,000 cume
*NEW – Revolutionary Road (Dreamworks/Paramount) – $192,400, $64,133 PTA, $192.400 cume
*NEW – Last Chance Harvey (Overture) – $132,000, $22,000 PTA, $132,000 cume
*NEW – Waltz with Bashir (Sony Classics) – $55,144, $11,029 PTA, $55,144 cume

FINALY 4-DAY CHRISTMAS WEEKEND PTA ESTIMATES
1. NEW – Revolutionary Road (Dreamworks/Paramount) – 3 locations, $64,133 PTA
2. Gran Torino (Warner Bros) – 84 locations, $38,155 PTA
3. The Wrestler (Fox Searchlight) – 18 locations, $28,611 PTA
4. NEW – Last Chance Harvey (Overture) – 6 location, $22,000 PTA
5. NEW – Marley & Me (Fox) – 3,480 locations, $14,849 PTA
6. NEW – The Curious Case of Benjamin Button (Paramount) – 2,988 locations, $13,086 PTA
7. NEW – Valkyrie (MGM/UA) – 2,711 locations, 11,075 PTA
8. NEW – Waltz with Bashir (Sony Classics) – 6 locations, $11,029 PTA
9. NEW – Bedtime Stories (Disney) – 3,681 locations, $10,486 PTA
10. Frost/Nixon (Universal) – 205 locations, $9,473 PTA
11. Slumdog Millionaire (Fox Searchlight) – 614 locations, $9,471 PTA
12. Milk (Focus) – 311 locations, $7,481 PTA
13. The Reader (Weinstein) – 116 locations, $7,302 PTA
14. Seven Pounds (Sony) – 2,758 locations – $6,599 PTA
15. Yes Man (Warner Bros) – 3,434 locations, $6,517 PTA
16. Doubt (Miramax) – 1,267 locations, $5,450 PTA
17. The Day the Earth Stood Still (Fox) – 2,402 locations – $4,409 PTA
18. NEW – The Spirit (Lionsgate) – 2,509 locations – $4,126 PTA

Bad weather with several major storms, including one in the Northeast, are making this a challenging weekend to project. I have revised my the 3-day estimates I released last night to allow for films to enjoy slightly stronger Saturdays, but the general story is the same. Jim Carrey and Yes Man (Warner Bros) at #1, Will Smith and Seven Pounds (Sony) at #2 and Tale of Despereaux (Universal) at #3.

My major analysis piece I published Friday night still stands with the headlines being that Warner Bros now seems destined to cinch the all-time best one year domestic sales figure in studio history and Will Smith’s streak of consecutive $100M grossing movies will almost certainly end at 8 with his Gabriele Muccino-directed drama.

One major change is that Slumdog Millionaire (Fox Searchlight) hasn’t expanded nearly as well as I originally projected. The almost certain Best Picture nominee increased to 589 locations this weekend and the result will be a likely 8th-place finish with about $2.94M and a PTA of $4,999 or so.

EXCLUSIVE STEVE MASON REVISED EARLY 3-DAY ESTIMATES
1. NEW – Yes Man (Warner Bros) – $19.5M, $5,684 PTA, $19.5M cume
2. NEW – Seven Pounds (Sony) – $16M, $5,806 PTA, $16M cume
3. NEW – Tale of Despereaux (Universal) – $14.09M, $4,540 PTA, $14.09M cume
4. The Day the Earth Stood Still (Fox) – $8.97M, $2,522 PTA, $47.54M cume
5. Four Christmases (Warner Bros) – $7.3M, $2,080 PTA, $99.72M cume
6. Twilight (Summit) – $5.1M, $1,706 PTA, $158.3M cume
7. Bolt (Disney) -$4.45M, $1,501 PTA, $95.2M cume
8. Slumdog Millionaire (Fox Searchlight) – $2.94M, $4,999 PTA, $11.92M cume
9. Australia (Fox) – $2.15M, $975 PTA, $41.77M cume
10. Quantum of Solace (Sony) – $1.6M, $798 PTA, $172.4M cume
11. Madagascar: Escape 2 Africa (Dreamworks/Paramount) – $1.6M, $798 PTA, $172.42M cume
12. Milk (Focus) – $1.57M, $4,417 PTA, $10.25M cume
13. Nothing Like the Holidays (Overture) – $1.15M, $689 PTA, $5.77M cume

On the specialty front, Mickey Rourke is a box office attraction again. The one-time movie star was at his peak in the 1980’s with movie like Diner ($14M cume), The Pope of Greenwich Village ($6.8M cume), 9 1/2 Weeks ($6.7M cume) and Angel Heart ($17.1M cume) is riding the crest of an enormous comeback wave. His role in Darren Aronofsky’s The Wrestler (Fox Searchlight) has already earned him a Golden Globe nomination for Best Actor – Drama and Independent Spirit Award nomination for Best Male Lead and a SAG Award nomination for Best Male Actor, and now the film has scored a huge opening weekend Per Theatre Average.

The Wrestler opened on Wednesday at 4 locations managing an outstanding $11,732 PTA. The extraordinarily well-reviewed movie is headed for a 3-day of $210,900, which will translate to an estimated $53,438 per location. That marks the second-best PTA of the year, trailing only the $60,236 debut of Frost/Nixon (Universal) two weeks ago.

At #2 on the weekend PTA scoreboard is Clint Eastwood’s Gran Torino (Warner Bros), which is a bit of a disappointment registering an average of approximately $23,400 at each of its 19 playdates. As Eastwood has admitted, this may be his final on-screen performance, but when the Hollywood Foreign Press ignored him in its annual Golden Globe nominations and then the SAG Awards bypassed the screen legend as well in the Best Male Actor category, it likely damaged the movie’s ability to compete on a limited basis with other pictures with stronger awards resumes.

In my Friday Night Estimates story, I wrote that Gran Torino may be able to bank $5.4M by the end of the year. Even with an expansion to 70 locations on Christmas Day, the softer-than-expected Friday probably means that Clint’s “swan song” is more likely to be at $3.1M or so at the end of business of December 31. Regardless, I am still projecting that Warner Bros will likely break the all-time one-year record for domestic sales for a studio.

John Patrick Shanley’s Doubt, a film adaptation of his Tony and Pulitzer Prize winning play, will bank about $703,000 or so this weekend at 39 locations for a PTA of just over $18,000. That compares favorably to recent movies like Rachel Getting Married (Sony Classics), which managed $16,500 per screen in its first expansion (27 playdates) and Frost/Nixon, which generated just over $16,000 per screen in week #2 (39 playdates). With Golden Globe and SAG Awards nominations for Meryl Streep, Phillip Seymour Hoffman, Amy Adams and Viola Davis, Doubt should continue to play well through the awards season.

Weinstein has elected to hold expansion for The Reader until Christmas Day, so the picture remains on 4 screens and appears headed for about $114,000 by Monday, down about 35% from its opening weekend at the same locations. That would give Stephen Daldry’s Oscar contender the fourth-best weekend PTA at a possible $14,240.

Ron Howard’s amazing Frost/Nixon picked up just 2 new locations this weekend as Universal prepares for a major Christmas Day expansion. Powered by SAG Awards nominations this week for Best Ensemble and Best Male Actor: Frank Langella, the film will add about $361,000 this weekend, down about 42%. That equates to an $8,805 PTA, #5 for the frame.

STEVE MASON’S EXCLUSIVE EARLY 3-DAY PTA ESTIMATES
1. NEW – The Wrestler (Fox Searchlight) – 4 locations – $53,438 PTA
2. Gran Torino (Warner Bros) – 19 locations – $23,400 PTA
3. Doubt (Miramax) – 39 locations – $18,026 PTA
4. The Reader (Weinstein) – 8 locations – $14,240 PTA
5. Frost/Nixon (Universal) – 41 locations – $8,805 PTA
6. NEW – Seven Pounds – 2,785 locations – $5,806 PTA
7. NEW – Yes Man (Warner Bros) – 3,434 locations – $5,498 PTA
8. Slumdog Millionaire (Fox Searchlight) – 589 locations – $4,999 PTA
9. NEW – Tale of Despereaux (Universal) – 3,104 locations – $4,540 PTA
10. Milk (Focus) – 356 locations – $4,417 PTA