Trailer Talk: ‘Get the Gringo’ Offers Old-School Mel for Newfangled VOD Consumption
by Zachary LeemanThe trailer for Mel Gibson’s latest film has hit the web along with news that it’ll skip theaters entirely and head straight for the On Demand market.
On the one hand this can be seen as a testament to the fact that Gibson is not marketable to American audiences anymore. On the other hand this is exactly where the movie industry is heading as filmmakers seem to be finding alternative means to releasing their own films (i.e. Kevin Smith taking “Red State” on the road and selling it with the winning addition of a live Q & A segment).
Looks like the old Mel is back and ready for action. “Get the Gringo” probably never had a shot in the current movie market. It seems way old school and not in an ironic sort of way. It looks like a film Gibson completed in the ’90s (minus the grey hair) and has been storing away for some time. The film should have anyone desperate for some “man- fiction” ready to take a ride this May when it hits … well … your television.







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