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Posts Tagged ‘marley & me’

Steve Mason

Does Jen sell more tickets than Brad? – HE’S JUST NOT THAT INTO YOU easily wins the weekend with $27.4M 3-day!

by Steve Mason

The Drew Barrymore-produced romantic comedy He’s Just Not That Into You has made the jump from catch-phrase to self-help book to movie hit. With an all-star cast this classic ‘chick flick” appears to be winning the weekend after posting a spectacular $10.5M in opening day ticket sales. That should mean a 3-day start of $27.4M or so, easily out-pacing holdover Taken (Fox) and three other new wide releases. With this kind of opening, Not That Into You could reach almost $60M by the end of next weekend (a 4-day Presidents/Valentine’s combo), which would forecast a potential $90M in US ticket sales.


The new movie developed by New Line and now released by Warner Bros is based on the book of the same name co-written by former Sex & the City scribes Greg Behrendt and Liz Tucillo. The line itself has come to be a reassuring fallback for women in the dating scene (and I’m guessing single guys have adopted the mentality as well in the rough-and-tumble world of dating).

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Posted Feb 6th 2009 at 11:20 pm in Celebrity News, Entertainment, Featured Story, Steve Mason's Box Office | 32 Comments

Steve Mason

Warner Bros reaches $1.74 billion domestic surpassing Sony’s record set in 2006!; MARLEY & ME headed for $51.8M 4-Day with BEN BUTTON at $39.1M & BEDTIME STORIES at $38.6M!; REV ROAD with Best PTA of 2008!

by Steve Mason

Steve Mason is on Facebook and now also on Twitter.

SUNDAY MORNING: Dog lovers everywhere united to make Fox’s Marley & Me the #1 Christmas weekend movie with an expected $51.18M in the Thursday-thru-Sunday period for a Per Theatre Average of $14,888. Pre-opening industry tracking pointed to a clear win for Bedtime Stories (Disney), but it was the lovable lab who finished on top.

As an aside, all of us who read John Grogan’s extraordinarily well-written novel should have seen this coming. The book is a joy, and anyone who has a dog, or has ever had a dog, could easily identify with the struggles and pleasures of having a 4-legged member of the family.

The success of Marley slightly mitigates a disastrous year for Fox. Its year started out well enough riding the huge success of 2007 release Alvin & the Chipmunks into January ($70M of Alvin’s gross landed in this calendar year). The January 18 release of chick-flick 27 Dresses scored for Katherine Heigl ($76.8M in the US), then Jumper was a good solid February hit, topping $80M, followed by the wildly successful Horton Hears a Who ($154.5M domestic). Little did Fox know that when the Ashton Kutcher-Cameron Diaz comedy What Happens in Vegas played solidly to the tune of $80.2M domestic starting in May, it would be its last legit hit until Christmas’ Marley & Me. This is a huge, redemptive win for Fox, and its sentimental tear-jerker of a dog movie could near $100M domestic by Sunday.

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Posted Dec 25th 2008 at 10:27 pm in Steve Mason's Box Office | 2 Comments