Your Assignment: Name Obama’s Hot Sauce

by Ernie Mannix

Dateline: Future, most likely August 2012

Having been quite successful at my previous naming assignment for the Obama administration, I was encouraged to assist with another project for the folks at the White House. 

After being bored sitting on my rump for a few months collecting my government writer’s retainer, (GS 1700 making it 28K a week) I was delighted to get the call from the new POTUS Merchandising Czar.

The Czar was none other than “Fish”; the former spokesman from the ShamWow! commercials. I knew in advance this assignment was not as high profile or prestigious as renaming a former naughty prison camp, for it was just a simple product-naming gig. However, in my former life as an ad/jingle writer, I had named many products, from expensive toys to cheap boxes of wine and I kind of enjoyed it. Volume is the key. You have to kick out a lot of names, and sometimes those names will trigger others, spurring further avenues of creativity. Czar Fish called me at home from his boat in Florida to give me some welcomed creative direction. (more…)

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Posted Jul 18th 2009 at 6:49 am in Featured Story, Political Humor | 136 Comments