Your Best Form of Entertainment Technology
by Peter RoffHollywood used to proclaim that “Movies are still your best form of entertainment.”
That it felt it necessary to do so was in reaction to its declining share of the entertainment market against the little box, television, where you could see things for free and in the comfort of one’s own home.
Hollywood assumed an adversarial stance against television right from the beginning, doing everything from encouraging stars under its control to stay off TV to changing the aspect ratio of movies so that they no longer matched the dimensions of the television screens. Yet think of how different things might have been, for television and for the Hollywood studio system, had the moguls of the 1950s decided that television represented not a threat, but a new outlet, a new source of profits in which everyone would have a chance to wet their beaks. (more…)
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