Political Success of ‘The Undefeated’ In No Way Tied to Box-Office Performance
by John NolteOver the weekend, everyone waited to hear the box office results of the new documentary film “The Undefeated,” and for good reason. Those of us interested in truth are understandably invested in seeing anything succeed that finally sets the record straight about Governor Sarah Palin and those on the Left, along with their corrupt MSM allies, would love to dance on the grave of anything that exposes the lies they’ve told about the Governor over the last three years. The good news (for truth-seekers) is that with almost no paid advertising, the film opened very well and is expanding its theatrical release in the coming weeks.
But how well the film does business-wise is not really connected to the impact the film has already had and will continue to have in the political world — which is why I completely (and respectfully) disagree with Ed Morrissey’s closing assessment of the film’s box office performance over at Hot Air:
The bigger question will be how long the film sustains itself at the box office. After all, Palin needs more than just the already-convinced to go see this film. For the film to have the political impact Whittington suspects, it has to draw Palin agnostics and Palin skeptics into the theater. The measure for success there won’t be first-weekend metrics, but second-, third-, and fourth-weekend metrics. We can expect Palin’s fans to rush to theaters when the film opens (especially given its limited release), but if people are still buying tickets in significant numbers four weeks later at these theaters, that will mean that the film has broken out beyond the Palin base. We’ll know the answer to that by mid-August at the latest.
In fairness to Morrissey, he’s not the only one saying this, but tying political impact to butts-in-seats, especially with respect to “The Undefeated,” makes little sense to me
For the last three years, the MSM and GOP establishment have only wanted us talking about Levi Johnston, tanning beds, and how much Bill Maher hates her — rather than Governor Palin’s many, many measurable accomplishments as a governor and mayor. And so politically, what matters more than anything — including box office — is the impact “The Undefeated” will have on the news narrative and our national political conversation. If the film manages to refocus (and I would argue it already has) potential voters on the Governor’s dynamic and successful public service record the media has intentionally covered up, that’s a “political” success.
This is what I wrote just last week about this very subject:







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