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		<title>Even if you wanted to see the Best Picture nominees this weekend, you might have trouble finding a theatre!</title>
		<link>http://bighollywood.breitbart.com/smason/2009/02/21/oscar-weekend/</link>
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		<pubDate>Sat, 21 Feb 2009 23:55:11 +0000</pubDate>
		<dc:creator>Steve Mason</dc:creator>
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		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=56966</guid>
		<description><![CDATA[Tyler Perry’s decidedly un-Oscar Madea Goes to Jail (Lionsgate) is the box office story of Oscar weekend selling a massive $14.65M in opening day tickets with a possible $38M in sales expected for the weekend. But what about the Best Picture nominees, the supposed cool kids on the box office block?

Slumdog Millionaire (Fox Searchlight) is [...]]]></description>
			<content:encoded><![CDATA[<p>Tyler Perry’s decidedly un-Oscar<em> Madea Goes to Jail</em> (Lionsgate) is the box office story of Oscar weekend selling a massive $14.65M in opening day tickets with a possible $38M in sales expected for the weekend. But what about the Best Picture nominees, the supposed cool kids on the box office block?</p>
<p><a href="../files/2009/02/vfiles26494.jpg"><img class="aligncenter size-medium wp-image-56970" src="../files/2009/02/vfiles26494-300x200.jpg" alt="" width="300" height="200" /></a><br />
<em>Slumdog Millionaire</em> (Fox Searchlight) is the odds-on Best Picture winner, and it expanded to about 600 additional playdates this weekend for a total screen count of 2,224. The other four contenders for Hollywood’s biggest prize, however, are on a combined 2,508 screens. That means that they are essentially done with their theatrical engagements in the US (barring a truly shocking upset). Even if you wanted to see the other four nominees, you might have trouble finding them at your local multiplex – especially if you live outside a major city.<br />
<span id="more-56966"></span><br />
The United States has approximately 40,000 individual movie screens. Only 11% of them are showing a Best Picture nominee this weekend. That speaks to how decidedly unpopular these movies are. For comparison in 1998, there were about 34,000 screens in the US, and on Oscar weekend 7,586 of them had a Best Picture nominee showing. That’s 22% of all American screens showing a Best Picture contender.</p>
<p>Here is how the Oscar weekend screen counts for 1998 and this year stack up.</p>
<p><a href="../files/2009/02/titanic_ver2.jpg"><img class="aligncenter size-medium wp-image-56974" src="../files/2009/02/titanic_ver2-201x300.jpg" alt="" width="201" height="300" /></a>1998<br />
<em>Titanic</em> – 3,169 screens<br />
<em>Good Will Hunting</em> – 1,805 screens<br />
<em>As Good As It Gets</em> – 1,604 screens<br />
<em>L.A. Confidential</em> – 723 screens<br />
<em>The Full Monty</em> – 285 screens</p>
<p><a href="../files/2009/02/frost-nixon.jpg"><img class="aligncenter size-medium wp-image-56978" src="../files/2009/02/frost-nixon-300x187.jpg" alt="" width="300" height="187" /></a><br />
2009<br />
<em>Slumdog Millionaire</em> – 2,244 screens<br />
<em>The Reader </em>– 962 screens<br />
<em>The Curious Case of Benjamin Button</em> – 754 screens<br />
<em>Milk</em> – 411 screens<br />
<em>Frost/Nixon</em> – 381 screens</p>
<p><em>Slumdog Millionaire</em> has moved from quirky underdog to beloved box office juggernaut. This weekend, Danny Boyle’s Mumbai masterpiece will close in on the magical $100M barrier.</p>
<p><strong>OSCAR WEEKEND PERFORMANCE FOR BEST PICTURE NOMINEES</strong></p>
<p><a href="../files/2009/02/hr_slumdog_millionaire_3.jpg"><img class="aligncenter size-medium wp-image-56982" src="../files/2009/02/hr_slumdog_millionaire_3-300x199.jpg" alt="" width="300" height="199" /></a><strong><em>SLUMDOG MILLIONAIRE</em><br />
2,224 screens<br />
$2.1M Friday<br />
$7.5M 3-Day<br />
$97.46M cume<br />
$118M Projected Cume<br />
</strong></p>
<p><a href="../files/2009/02/winslet_epa500_31205a.jpg"><img class="aligncenter size-medium wp-image-56986" src="../files/2009/02/winslet_epa500_31205a-222x300.jpg" alt="" width="222" height="300" /></a><strong><em>THE READER</em><br />
962 screens<br />
$705,000 Friday<br />
$2.53M 3-Day<br />
$22.9M cume<br />
$29M Projected Cume<br />
</strong></p>
<p><a href="../files/2009/02/benjaminbutton-poster.jpg"><img class="aligncenter size-medium wp-image-56990" src="../files/2009/02/benjaminbutton-poster-300x124.jpg" alt="" width="300" height="124" /></a><strong><em>THE CURIOUS CASE OF BENJAMIN BUTTON</em><br />
754 screens<br />
$320,000 Friday<br />
$1.12M 3-Day<br />
$124.1M cume<br />
$129M Projected Cume<br />
</strong></p>
<p><a href="../files/2009/02/milk2.jpg"><img class="aligncenter size-medium wp-image-56994" src="../files/2009/02/milk2-300x225.jpg" alt="" width="300" height="225" /></a><strong><em>MILK</em><br />
411 screens<br />
$265,000 Friday<br />
$928,000 3-Day<br />
$28M cume<br />
$34M Projected Cume<br />
</strong></p>
<p><a href="../files/2009/02/frost-nixon-1.jpg"><img class="aligncenter size-medium wp-image-56998" src="../files/2009/02/frost-nixon-1-300x150.jpg" alt="" width="300" height="150" /></a><strong><em>FROST/NIXON</em><br />
381 screens<br />
$494,000 Friday<br />
$17.22M 3-Day<br />
$21M Projected Cume</strong></p>
<p><strong>Steve Mason is <a href="http://www.facebook.com/profile.php?id=844770075">on Facebook</a> and now also <a href="http://twitter.com/stevemason323">on Twitter</a>.</strong></p>
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		<title>2009 Oscars doomed? &#8211; FROST/NIXON, THE READER and MILK are among the 6 weakest grossing Best Picture nominees of the last decade!</title>
		<link>http://bighollywood.breitbart.com/smason/2009/02/07/oscarboxoffice/</link>
		<comments>http://bighollywood.breitbart.com/smason/2009/02/07/oscarboxoffice/#comments</comments>
		<pubDate>Sun, 08 Feb 2009 06:47:17 +0000</pubDate>
		<dc:creator>Steve Mason</dc:creator>
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		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=45058</guid>
		<description><![CDATA[There is a phenomenon known as “the Oscar bounce.” When a movie receives Academy Award nominations, especially one of the five coveted Best Picture slots, ticket-buyers generally follow. The Oscar seal of approval used to mean something to the rank-and-file moviegoer, but that seems to have changed.

Only one of this year’s Best Picture nominees has [...]]]></description>
			<content:encoded><![CDATA[<p>There is a phenomenon known as “the Oscar bounce.” When a movie receives Academy Award nominations, especially one of the five coveted Best Picture slots, ticket-buyers generally follow. The Oscar seal of approval used to mean something to the rank-and-file moviegoer, but that seems to have changed.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/02/140009chjg_w.jpg"><img class="aligncenter size-medium wp-image-45106" src="http://bighollywood.breitbart.com/files/2009/02/140009chjg_w-220x300.jpg" alt="" width="220" height="300" /></a></p>
<p>Only one of this year’s Best Picture nominees has inspired any real passion from the broad public. The almost-certain Best Picture winner is <em>Slumdog Millionaire</em> (Fox Searchlight), and its devotees, including critics and members of the Academy (not to mention yours truly), have made it a word-of-mouth smash hit. The Danny Boyle-directed feel-good Bollywood fusion movie made for a meager $14M added another $2.05M or so on Friday and is charting a 3-day course for about $7.4M. That will give the <em>Slumdog</em> a $77.4M take, and it could reach $90M-$95M before it’s through in American theatres.</p>
<p><span id="more-45058"></span></p>
<div id="attachment_45110" class="wp-caption aligncenter" style="width: 310px"><a href="http://bighollywood.breitbart.com/files/2009/02/fincher460.jpg"><img class="size-medium wp-image-45110" src="http://bighollywood.breitbart.com/files/2009/02/fincher460-300x195.jpg" alt="David Fincher's The Curious Case of Benjamin is the only 2009 Best Picture nominee to top $100M" width="300" height="195" /></a><p class="wp-caption-text">David Fincher&#39;s The Curious Case of Benjamin is the only 2009 Best Picture nominee to top $100M</p></div>
<p>The other four Best Picture noms are <em>The Curious Case of Benjamin Button</em> (Paramount), <em>Milk</em> (Focus), <em>The Reader</em> (Weinstein) and <em>Frost/Nixon</em> (Universal). I approached  <em>Benjamin Button</em> as a little kid might approach broccoli. (You’re not allowed to leave the table until you eat it, and it’s supposed to be good for you.) It’s very long, a bit pretentious, and not nearly as good as other David Fincher-directed films like <em>Se7en</em> and <em>Zodiac</em>. After opening strong, the movie is now fading despite 13 Oscar nominations, selling about $640,000 in tickets Friday for a likely $2.24M 3-day. The cume will be a respectable $120M by Monday, but how many people have you actually heard saying, “I love <em>Benjamin Button</em>!”</p>
<p><em>The Reader</em>, <em>Milk</em> and <em>Frost/Nixon</em> are now on as many screens as they will ever be, and they are certainly not setting the world on fire. Here’s how the five movies nominated for Hollywood’s biggest prize are performing this weekend.</p>
<p>BOX OFFICE PERFORMANCE OF BEST PICTURE NOMINEES FEBRUARY 6-8<br />
<em>Slumdog Millionaire</em> &#8211; $2.05M Friday &#8211; $7.4M 3-day &#8211; $77.4M cume<br />
<em>Benjamin Button</em> &#8211; $640K Friday &#8211; $2.4M 3-day &#8211; $120M cume<br />
<em>The Reader</em> &#8211; $605K Friday &#8211; $2.3M 3-day &#8211; $16M cume<br />
<em>Milk</em> &#8211; $285K Friday &#8211; $1.1M 3-day &#8211; $25.2M cume<br />
<em>Frost/Nixon</em> &#8211; $189K Friday &#8211; $753K 3-day &#8211; $15.6M cume</p>
<p>Aside from <em>Slumdog Millionaire</em>, there’s not much box office upside here. <em>Ben Button</em> is unlikely to reach $130M, while <em>Milk</em> will probably fall short of $30M. <em>The Reader</em> could add a possible $8M before its done, and <em>Frost/Nixo</em>n won&#8217;t even get to $20M domestic.</p>
<div id="attachment_45130" class="wp-caption aligncenter" style="width: 310px"><a href="http://bighollywood.breitbart.com/files/2009/02/frost-nixon-langella-sheen.jpg"><img class="size-medium wp-image-45130" src="http://bighollywood.breitbart.com/files/2009/02/frost-nixon-langella-sheen-300x199.jpg" alt="Frank Langella and Michael Sheen in Frost/Nixon, unlikely to top $20M domestic" width="300" height="199" /></a><p class="wp-caption-text">Frank Langella and Michael Sheen in Frost/Nixon, unlikely to top $20M domestic</p></div>
<p>PROJECTED CUMES OF 2009 BEST PICTURE NOMINEES<br />
<em>Benjamin Button</em> &#8211; $127M cume (projected)<br />
<em>Slumdog Millionaire</em> &#8211; $95M cume (projected)<br />
<em>Milk</em> &#8211; $29M cume (projected)<br />
<em>The Reader</em> &#8211; $23M cume (projected)<br />
<em>Frost/Nixon</em> &#8211; $19M cume (projected)<br />
<em>Combined projected cume: $293M</em></p>
<p>If those numbers hold, the 2009 awards season will have given us three of the six weakest performing Best Picture nominees of the last decade.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/02/letters_from_iwo_jima.jpg"><img class="aligncenter size-medium wp-image-45134" src="http://bighollywood.breitbart.com/files/2009/02/letters_from_iwo_jima-202x300.jpg" alt="" width="202" height="300" /></a><br />
TOP 10 LOWEST GROSSING BEST PICTURE NOMINEES OF THE LAST DECADE<br />
1. 2006 &#8211; <em>Letters From Iwo Jima</em> &#8211; $13.75M cume<br />
2. 2009 &#8211; <em>Frost/Nixon</em> &#8211; $20M cume (projected)<br />
3. 2009 &#8211; <em>The Reader</em> &#8211; $25M cume (projected)<br />
4. 2005 &#8211; <em>Capote</em> &#8211; $28.75M<br />
5. 1999 – <em>The Insider</em> &#8211; $29M<br />
6. 2009 &#8211; <em>Milk</em> &#8211; $30M cume (projected)<br />
7. 2005 – <em>Good Night &amp; Good Luck</em> &#8211; $31.5M cume<br />
8. 2002 – <em>The Pianist</em> &#8211; $32.5M cume<br />
9. 2006 – <em>Babel</em> &#8211; $34.3M cume<br />
10. 2008 – <em>There Will Be Blood</em> &#8211; $40.2M cume</p>
<p>Now just two weeks away, the 2009 Oscar ceremony could be a Waterloo of sorts for the Motion Picture Academy. First-time Oscar producers Bill Condon and Lawrence Mark have promised something daring. A re-imagining of the Academy Awards telecast, coming off last year’s all-time lowest ratings.</p>
<p>Hugh Jackman, the talented Australian actor, will serve as host. He previously won an Emmy for his hosting of the Tony Awards a few years back (Here’s his <a href="http://www.youtube.com/watch?v=VMVQGj2yJY8" target="_blank">opening musical number</a> from the broadcast.) Yes he can sing and dance, but can he overcome the lack of appeal of the movies that the Academy has chosen to honor?</p>
<p>As a hardcore movie fan, I will be watching, but the average American doesn’t care about enough of these movies to draw a substantial audience. This group of Best Picture nominees seems destined to be the second-least popular group of nominees in the past fifteen years with an ultimate combined cume of just $293M.</p>
<div id="attachment_45142" class="wp-caption aligncenter" style="width: 310px"><a href="http://bighollywood.breitbart.com/files/2009/02/crash_050605_big.jpg"><img class="size-medium wp-image-45142" src="http://bighollywood.breitbart.com/files/2009/02/crash_050605_big-300x200.jpg" alt="Thandie Newton and Matt Dillon in Best Picture winner Crash" width="300" height="200" /></a><p class="wp-caption-text">Thandie Newton and Matt Dillon in Best Picture winner Crash, which grossed $54.5M domestic</p></div>
<p>WEAKEST TOTAL GROSS FOR BEST PICTURE NOMINEES<br />
<em>- last 15 years -</em><br />
1. 2005 &#8211; $245M<br />
<em>Crash, Brokeback, Capote, Good Night &amp; Good Luck, Munich</em><br />
2. 2009 &#8211; $293M (projected)<br />
<em>Slumdog, Ben Button, Frost/Nixon, Milk, The Reader</em><br />
3. 2006 &#8211; $296M<br />
<em>Departed, Babel, Letters from Iwo Jima, Little Miss Sunshine, The Queen</em><br />
4. 1996 &#8211; $306M<br />
<em>English Patient, Fargo, Jerry Maguire, Secrets &amp; Lies, Shine</em><br />
5. 2007 &#8211; $357M<br />
<em>No Country, Atonement, Juno, Michael Clayton, There Will Be Blood</em><br />
6. 1993 &#8211; $368M<br />
<em>Schindler’s List, Fugitive, Name of the Father, The Piano, Remains of the Day</em><br />
7. 1995 &#8211; $378M<br />
<em>Braveheart, Apollo 13, Babe, Il Postino, Sense &amp; Sensibility</em><br />
8. 2004 &#8211; $401M<br />
<em>Million Dollar Baby, Aviator, Finding Neverland, Ray, Sideways</em><br />
9. 1998 &#8211; $440M<br />
<em>Shakespeare in Love, Saving Private Ryan, Life is Beautiful, Elizabeth, Thin Red Line</em><br />
10. 1994 &#8211; $543M<br />
<em>Forrest Gump, Four Weddings &amp; a Funeral, Pulp Fiction, Quiz Show, Shawshanke Redemption</em></p>
<p><a href="http://bighollywood.breitbart.com/files/2009/02/050602_tonyhugh_vmed_10awidec.jpg"><img class="aligncenter size-medium wp-image-45150" src="http://bighollywood.breitbart.com/files/2009/02/050602_tonyhugh_vmed_10awidec-208x300.jpg" alt="" width="208" height="300" /></a><br />
I would love to be wrong. I’d love to believe that keeping the identities of presenters a secret, and a song-and-dance man from Down Under, and the sight of Brad and Angelina on the red carpet, and a gutsy, little independent movie from Mumbai, and a guarantee from producers that the show won’t exceed three hours, and the dramatic posthumous recognition for Heath Ledger &#8211; that it will all work to draw a huge television audience. But I am feeling more certain that ABC’s Oscars telecast this year may go down as the lowest rated ever.</p>
<p><strong><strong><strong><strong><strong><strong>Steve Mason is <a href="http://www.facebook.com/profile.php?id=844770075">on Facebook</a> and now also <a href="http://twitter.com/stevemason323">on Twitter</a>.</strong></strong></strong></strong></strong></strong></p>
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