There’s no hiding that Avatar is a politically correct piece of semi-coherent agit-prop lurking behind a lot of over-praised CGI effects.  While the fanboys hype it as the next great leap forward in filmmaking, it actually takes a huge step backward by employing one of the oldest and lamest of clichés – the white guy hero representing Western civilization who comes along and saves the natives while embracing their simple yet wise ways.

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This “noble savage” archetype, embraced by the romantic primativists of the past and today by those who stopped their intellectual development as UC Berkeley sophomores, has been around for centuries.  In Avatar, James Cameron substitutes his blue-skinned Na’vi aliens for American Indians and it’s off to the races with Seen That Before taking an early lead and Gimme A Break a close second. 

Now, the purpose of this cliché is to critique Western culture by comparing the culture of the children-of-the-Earth, in-touch-with-nature, “authentic” natives with the hero’s repressed, emotionally-stunted, alienated-from-nature, technology-obsessed Western culture.  This cliché requires that the natives be portrayed as paragons of moral and physical perfection – and that those of the hero’s culture be shown as just the opposite.  (more…)

Images have power. Propaganda and marketing are based on the power of the image and the thoughts and feelings that the image conveys. A photo op pulled off well can make a politician’s career. A photo op done badly will torpedo it.

Michael Dukakis riding around in a tank destroyed his presidential run. So is the power of imagery.

When I was a teenager a street artist named Robbie Conal put up grotesque pictures around Los Angeles of Ronald Reagan and his cabinet members like James Watt and Ed Meese.

These images had power over the long term and many street posters by Conal, other artists, a left-wing media and academia all worked in aggregate to change West LA which was Reagan’s home district to the left-wing bastion of “people’s republics” communities it is today. I am not asserting that Conal alone had this affect, but in interviews from the mid-eighties, Conal clearly stated that it was his goal to change public perception and public opinion with his art. (more…)