Posts Tagged ‘james franco’

Steve Mason

Oscar ratings up 11% and up over 14% with the coveted 18-49 demo!

by Steve Mason

Good news for the Motion Picture Academy. Despite the fact that the five Best Picture nominees had combined to gross less than $300M domestic by showtime, Oscar ratings were up considerably from last year’s all-time low. Early numbers show that the ABC telecast scored a 27 share, surging by 11% overall and by over 14% with TV’s “money demo” 18-49s. Compare that to last year when the show was down 25% in households from 2007 and down 30% among 18-49s.

The credit should go to producers Lawrence Mark and Bill Condon, although I can see why the streamlined show is a bit of a Rorschach test for viewers. If you love movies, and especially actors, last night’s show was respectful and enlightening. If you are inclined to dislike awards shows and actors, then the telecast would be pretty dreary.

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Steve Mason

Even if you wanted to see the Best Picture nominees this weekend, you might have trouble finding a theatre!

by Steve Mason

Tyler Perry’s decidedly un-Oscar Madea Goes to Jail (Lionsgate) is the box office story of Oscar weekend selling a massive $14.65M in opening day tickets with a possible $38M in sales expected for the weekend. But what about the Best Picture nominees, the supposed cool kids on the box office block?


Slumdog Millionaire (Fox Searchlight) is the odds-on Best Picture winner, and it expanded to about 600 additional playdates this weekend for a total screen count of 2,224. The other four contenders for Hollywood’s biggest prize, however, are on a combined 2,508 screens. That means that they are essentially done with their theatrical engagements in the US (barring a truly shocking upset). Even if you wanted to see the other four nominees, you might have trouble finding them at your local multiplex – especially if you live outside a major city.
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Steve Mason

Oscar odds: SLUMDOG, Rourke, Winslet, Cruz are favorites, but Penn, Streep and Tomei are live underdogs!

by Steve Mason

On Sunday, the Academy Awards will be handed out at the Kodak Theatre in Hollywood, and there are some clear favorites. Slumdog Millionaire, the feel-good Danny Boyle Mumbai opus made for just $14M, is a heavy favorite to win Best Picture. It’s hard to imagine Slumdog missing out on Hollywood’s biggest prize, having won the Golden Globe, the BAFTA Award and just about everything in between.


But, in the world of gambling, you always want to look for value. What are the films and performances with longer odds that would be worth a wager on Sunday? My purpose here is to establish a betting line for each of the six major categories, and then find the value bet in each category.

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Steve Mason

2009 Oscars doomed? – FROST/NIXON, THE READER and MILK are among the 6 weakest grossing Best Picture nominees of the last decade!

by Steve Mason

There is a phenomenon known as “the Oscar bounce.” When a movie receives Academy Award nominations, especially one of the five coveted Best Picture slots, ticket-buyers generally follow. The Oscar seal of approval used to mean something to the rank-and-file moviegoer, but that seems to have changed.

Only one of this year’s Best Picture nominees has inspired any real passion from the broad public. The almost-certain Best Picture winner is Slumdog Millionaire (Fox Searchlight), and its devotees, including critics and members of the Academy (not to mention yours truly), have made it a word-of-mouth smash hit. The Danny Boyle-directed feel-good Bollywood fusion movie made for a meager $14M added another $2.05M or so on Friday and is charting a 3-day course for about $7.4M. That will give the Slumdog a $77.4M take, and it could reach $90M-$95M before it’s through in American theatres.

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Steve Mason

Biggest US opening ever for Luc Besson – TAKEN grabs up 24% Saturday and finishes with $24.6M for Super Bowl weekend; PAUL BLART: MALL COP strong at #2 while THE UNINVITED appears headed for 3rd with a possible $10.5M; Zellweger’s NEW IN TOWN may reach $6.75M opening; Not much of an “Oscar bounce” for THE READER and MILK!

by Steve Mason

Liam Neeson is officially a full-fledged action star. The Irish-born actor has often played heroes, whether it was Oskar Schindler in Steven Spielberg’s masterpiece Schindler’s List, the wise Qui-Gon Jinn in Star Wars: Episode I – The Phantom Menace or determined sex researcher Alfred Kinsey in 2005’s biopic Kinsey, Neeson has always had a knack for playing the earnest-but-flawed good guy. In his new movie Taken (Fox), writer/producer Luc Besson and director Pierre Morel have turned him into a Dad with the “mad skills” of a super-spy – think Mike Brady crossed with Jason Bourne.

The result is a well-reviewed (56% Fresh on Rotten Tomatoes) action film that will help to satisfy blockbuster-hungry audiences waiting for Warner Bros’ Watchmen (due March 6). Taken has scored big on its opening weekend. After grabbing an estimated $9.4M, the movie surged on Saturday to $11.62M (up almost 24% from opening day) and, despite today’s Super Bowl, the film could reach $24.62M according to studio estimates. That will be more than enough to win the Super Bowl 3-day, and positive word-of-mouth could get this one into the $70M-$75M range domestic.

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Steve Mason

LOWEST RATED OSCAR TELECAST IN HISTORY?: Snubs of THE DARK KNIGHT, Clint Eastwood and Bruce Springsteen point toward a new ratings nadir for the Oscar show; The five Best Picture nominees have combined to gross only $186M, about what TDK delivered in first 4 days!

by Steve Mason

Nobody is ever completely satisfied with the Academy Award nominations, but with several key snubs, Oscar voters may have ensured that the 2009 telecast hits an all-time ratings low.

Investor Warren Buffet coined the phrase “skin in the game” to describe a situation where executives use their own money to buy shares in their company. The so-called Oracle of Omaha likes companies where insiders have their own money invested because they work harder, care more and generally are more emotionally invested.

The problem with the Oscars is that voters are nominating films that relatively few people have seen. The five movies nominated for Best Picture this week – The Curious Case of Benjamin Button, Slumdog Millionaire, Milk, The Reader and Frost/Nixon – have combined to gross just $186.7M. The Dark Knight passed that box office total early in its fifth day of release. (more…)