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	<title>Big Hollywood &#187; International Box Office</title>
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		<title>The Great Lie: &#8216;Americanism&#8217; Doesn&#8217;t Sell Overseas</title>
		<link>http://bighollywood.breitbart.com/jjmnolte/2009/08/03/the-great-lie-americanism-doesnt-sell-overseas/</link>
		<comments>http://bighollywood.breitbart.com/jjmnolte/2009/08/03/the-great-lie-americanism-doesnt-sell-overseas/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 19:15:09 +0000</pubDate>
		<dc:creator>John Nolte</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[GI Joe]]></category>
		<category><![CDATA[hollywood]]></category>
		<category><![CDATA[International Box Office]]></category>
		<category><![CDATA[L.A. Times]]></category>
		<category><![CDATA[National Treasure]]></category>
		<category><![CDATA[Spider-Man]]></category>
		<category><![CDATA[Superman returns]]></category>

		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=197782</guid>
		<description><![CDATA[
If you think the national news media is biased, spend some time rummaging through the world of entertainment news. Today&#8217;s L.A. Times piece about the marketing of &#8220;G.I. Joe&#8221; has an especially priceless whopper:
Yet overseas, where big action films often earn 60% or more of their ticket sales, rah-rah American sentiment doesn&#8217;t play well. So those [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-198186     aligncenter" title="spider-man_flag-300x206" src="http://bighollywood.breitbart.com/files/2009/08/spider-man_flag-300x206.jpg" alt="" width="300" height="206" /></p>
<p>If you think the national news media is biased, spend some time rummaging through the world of entertainment news. <a href="http://www.latimes.com/entertainment/news/la-fi-ct-gijoe3-2009aug03,0,4109393.story?track=rss">Today&#8217;s L.A. Times piece</a> about the marketing of &#8220;G.I. Joe&#8221; has an especially priceless whopper:</p>
<blockquote><p>Yet overseas, where big action films often earn 60% or more of their ticket sales, rah-rah American sentiment doesn&#8217;t play well. So those references have vanished from the advertising.</p></blockquote>
<p>The Great Lie told by Leftist Hollywood and the media who shill for them is that in order to make money the likes and dislikes of an &#8220;international&#8221; audience must be considered, and international audiences loathe Americanism.</p>
<p>Let&#8217;s see how that&#8217;s working out with some overseas numbers for a few &#8220;big action films.&#8221;<span id="more-197782"></span></p>
<p>To excuse the stripping of Superman&#8217;s Americanism (and masculinity), a lot of fanfare was made over the need for &#8220;Superman Returns&#8221; to appeal to the foreign box office, and yet the film bombed both here and abroad, making only <a href="http://www.boxofficemojo.com/movies/?id=superman06.htm">$191 million overseas</a>. </p>
<p>Compare that to the international box-office for Sam Raimi&#8217;s &#8221;Spider-Man&#8221; trilogy, which never shied from its hero&#8217;s unique Americanism or an iconic shot of the stars and stripes:</p>
<blockquote><p><strong>Spider-Man:</strong> <a href="Yet overseas, where big action films often earn 60% or more of their ticket sales, rah-rah American sentiment doesn't play well. So those references have vanished from the advertising.">$418 million</a></p>
<p><strong>Spider-Man II:</strong> <a href="http://www.boxofficemojo.com/movies/?id=spiderman2.htm">$410 million</a></p>
<p><strong>Spider-Man III:</strong> <a href="http://www.boxofficemojo.com/movies/?id=spiderman3.htm">$554 million</a></p></blockquote>
<p>Some will argue &#8221;Spider-Man&#8221; doesn&#8217;t quite qualify as &#8220;rah-rah.&#8221; If Hollywood actually produced true &#8220;rah-rah&#8221; there might be stronger examples, but here&#8217;s the international box-office for some &#8220;big action&#8221; films from the last fifteen years unafraid, and in some cases proud, of their Americanism:</p>
<blockquote><p><strong>National Treasure:</strong> <a href="http://www.boxofficemojo.com/movies/?id=nationaltreasure.htm">$174 million</a></p>
<p><strong>National Treasure II:</strong> <a href="http://www.boxofficemojo.com/movies/?id=nationaltreasure2.htm">$237 million</a></p>
<p><strong>Pearl Harbor:</strong> <a href="http://www.boxofficemojo.com/movies/?id=pearlharbor.htm">$251 million</a></p>
<p><strong>Armageddon:</strong> <a href="http://www.boxofficemojo.com/movies/?id=armageddon.htm">$352 million</a></p>
<p><strong>Independence Day:</strong> <a href="http://www.boxofficemojo.com/movies/?id=independenceday.htm">$511 million</a></p>
<p><strong>I Am Legend:</strong> <a href="http://www.boxofficemojo.com/movies/?id=iamlegend.htm">$329 million</a></p>
<p><strong>Hancock:</strong> <a href="http://www.boxofficemojo.com/movies/?id=hancock.htm">$396 million</a></p></blockquote>
<p>Hollywood&#8217;s concern over &#8220;international box office&#8221; holds even less water when looked at another way. If overseas box-office is such an important factor, can someone explain this years-long glut of anti-American films we find ourselves in?</p>
<p>At best, Leftists can argue &#8220;pro rah-rah&#8221; is a box-office wash outside the states, but &#8220;anti-rah-rah&#8221; has <em>zero</em> appeal to international audiences, and yet Hollywood refuses to stop making them. Here are the overseas numbers for those with so-called &#8220;bankable&#8221; stars attached:</p>
<blockquote><p><strong>Lions for Lambs:</strong> <a href="http://www.boxofficemojo.com/movies/?id=lionsforlambs.htm">$43 million</a> </p>
<p><strong>In the Valley of Elah:</strong> <a href="http://www.boxofficemojo.com/movies/?id=inthevalleyofelah.htm">$22 million</a></p>
<p><strong>Rendition:</strong> <a href="http://www.boxofficemojo.com/movies/?id=rendition.htm">$17 million</a></p>
<p><strong>Stop-Loss:</strong> <a href="http://www.boxofficemojo.com/movies/?id=stoploss.htm">$291 thousand</a></p>
<p><strong>Body of Lies:</strong> <a href="http://www.boxofficemojo.com/movies/?id=bodyoflies.htm">$75 million</a></p>
<p><strong>A Mighty Heart:</strong> <a href="http://www.boxofficemojo.com/movies/?id=mightyheart.htm">$9 million</a></p>
<p><strong>Grace is Gone:</strong> <a href="http://www.boxofficemojo.com/movies/?id=graceisgone.htm">$887 thousand</a></p></blockquote>
<p>Don&#8217;t confuse my argument here. I am<strong> not</strong> saying &#8221;rah-rah American sentiment&#8221; <strong>does</strong> sell overseas What I&#8217;m arguing is that it&#8217;s wholly dishonest for anyone to flatly and matter-of-factly state it does<strong> not.</strong></p>
<p>If a &#8220;big action&#8221; movie kicks ass, no one cares about &#8220;American sentiment.&#8221; Except, of course, the anti-American Leftists currently controlling the levers of media and entertainment power; those who know very well &#8221;rah-rah&#8221; <strong>does</strong> increase ticket sales here in the states. After all, the entire &#8221;G.I. Joe&#8221; marketing campaign is counting on it. </p>
<p>This myth about international box-office was created to give Hollywood a &#8220;business&#8221; excuse when they refuse to portray America in a positive light or turn Superman into a flying symbol of United Nations conflicted meterosexuality. The unquestioning entertainment media jumps right on board because it&#8217;s yet another way for them to spread dishonest propaganda regarding America&#8217;s unpopularity overseas.</p>
<p>Except at the box office, it&#8217;s a win-win.</p>
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