PR Guru: Arnold Schwarzenegger ‘Will Not Be Back’
by Rick AmatoWhen Arnold Schwarzenegger burst onto the political scene a couple of decades ago, he was a Republican pol’s dream: an icon of mostly liberal Hollywood willing to admit he had conservative convictions. But in the ensuing years, Schwarzenegger trampled on many of those dreams, staking out positions in elective office on immigration, cap-and-trade, and law and order that flew in the face of conservative ideology.
—–
And his post-gubernatorial admission of a secret affair with his housekeeper — that resulted in a love child he hid from his wife, Maria Shriver, and their children — all but shatters the family values image he tried to sustain.
The question now on most minds: Can the Terminator find a strategy to return to prominence and utter his most famous acting line, ‘I’ll be back’, once again?
I caught up with one of Hollywood’s most powerful and prominent PR players, Michael Levine, to ask that very question. He thinks the Terminator is, well, terminated.
Levine’s firm has represented a Who’s Who of American culture — from Michael Jordan and Michael Jackson to Joe Lieberman, John McCain and Bill Clinton. In short, America’s rich and powerful turn to him for advice when in crisis.







Subscribe via RSS
Got a Tip?