WE LOVE PIXAR: The Pixar Rules
by Leo GrinAUTHOR UPDATE: It’s been brought to my attention by a commenter that this excellent article on Pixar in the June issue of Wired magazine, written by Jonah Lehrer, begins by riffing off of the exact same William Goldman quote that I used for the beginning of this blog post. I’m mortified at the similarity, and have no excuse other than I plum didn’t know of their article — it certainly didn’t come up in the (apparently grossly inadequate) Google research I did on Pixar. Very embarrassing. All apologies to Mr. Lehrer and Wired for my inadvertent plagiarizing of their nifty use of Goldman’s legendary quote. And please do go to their site and read Mr. Lehrer’s own article in its entirety, it’s very fine.
In a town where screenwriter William Goldman famously stated, “Nobody knows anything,” Pixar evidently knows something. It began its life in the early 1980s as part of Lucasfilm’s struggling computer division, then later was spun off into the hands of Apple visionary Steve Jobs. The debut of Toy Story in 1995 finally rocketed the fledgling studio into the public’s consciousness, and since then every one of its eleven films has become a monster hit, both critically and commercially. It’s a winning streak unmatched by any other studio in Hollywood history.

Countless articles and interviews have attempted to divine the alchemy that turns everything Pixar touches into box-office gold. Some see an increasingly tired formula at work under the hood of each film, in which only the surface trappings change. Others see a genuine creative ethos guiding the minds responsible for each picture, something almost akin to a filmmaking religion, complete with its own commandments and proscriptions.
What’s their secret? There’s as many answers to that as there are movie-loving blowhards blogging on the Internet, but here’s my take: (more…)






Subscribe via RSS
Got a Tip?