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		<title>&#8216;Wolverine&#8217; claws to $34.75M Friday &amp; Could Scratch Out $86.8M Opening! All-Time 4th-Best Performer for First-Weekend-of-May Summer Kickoff!</title>
		<link>http://bighollywood.breitbart.com/smason/2009/05/02/estimates51/</link>
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		<pubDate>Sat, 02 May 2009 12:29:38 +0000</pubDate>
		<dc:creator>Steve Mason</dc:creator>
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		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=124402</guid>
		<description><![CDATA[In my Final Weekend Tracking column posted on Wednesday, I predicted that X-Men Origins: Wolverine (Fox) would reach $92M on opening weekend, despite soft reviews (now only 38% Fresh on Rotten Tomatoes). My first fearless forecast of the 2009 summer blockbuster season appears to be close to dead-on (missed by only 5%).

Star-turned-producer Hugh Jackman has [...]]]></description>
			<content:encoded><![CDATA[<p>In my Final Weekend Tracking column posted on Wednesday, I predicted that <em>X-Men Origins: Wolverine</em> (Fox) <a href="http://bighollywood.breitbart.com/smason/2009/04/29/finaltracking51/" target="_blank">would reach $92M </a>on opening weekend, despite soft reviews (now only <a href="http://www.rottentomatoes.com/m/wolverine/" target="_blank">38% Fresh</a> on Rotten Tomatoes). My first fearless forecast of the 2009 summer blockbuster season appears to be close to dead-on (missed by only 5%).</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/wolverine.gif"><img class="aligncenter size-full wp-image-124414" src="http://bighollywood.breitbart.com/files/2009/05/wolverine.gif" alt="" width="357" height="231" /></a><br />
Star-turned-producer Hugh Jackman has scored his second-biggest opening ever and, easily, his biggest as a solo star. <em>Wolverine</em> has mauled the competition with a massive $34.75M opening day (including $5M or so in Thursday midnight sales). That could translate to a 3-day of $86.8M, getting Hollywood’s most lucrative season off to a spectacular start.</p>
<p><span id="more-124402"></span></p>
<div id="attachment_124418" class="wp-caption aligncenter" style="width: 510px"><a href="http://bighollywood.breitbart.com/files/2009/05/hj-wolverine-big.jpg"><img class="size-full wp-image-124418" src="http://bighollywood.breitbart.com/files/2009/05/hj-wolverine-big.jpg" alt="Ryan Reynolds as Deadpool, Taylor Kitsch as Gambit, Hugh Jackman as Wolverine, Liev Schrieber as Sabretooth and Lynn Collins as Kayla Silverfox" width="500" height="333" /></a><p class="wp-caption-text">The stars of WOLVERINE (from the left): Ryan Reynolds as Deadpool, Taylor Kitsch as Gambit, Hugh Jackman as Wolverine, Liev Schrieber as Sabretooth and Lynn Collins as Kayla Silverfox</p></div>
<p>The<em> X-Men</em> spin-off, which has been made for substantially less than the $210M budget ponied up for to produce 2006’s <em>X-Men: The Last Stand</em>, becomes the all-time fourth-best first-weekend-of-May opening, trailing only <em>Spider-Man 3</em> ($151.1M), the original 2002 <em>Spider-Man</em> ($114.8M) and last May’s <em>Iron Man</em> ($98.6M). <em>Wolverine</em> has also posted one of the top seven opening days ever for a comic book adaptation.</p>
<p>ALL-TIME BEST OPENINGS DAYS FOR COMIC BOOK ADAPTATIONS<br />
1. <em>The Dark Knight</em> &#8211; $67.1M<br />
2. <em>Spider-Man 3</em> &#8211; $59.8M<br />
3. <em>X-Men: The Last Stand</em> &#8211; $45.1M<br />
4. <em>Spider-Man 2</em> &#8211; $40.4M<br />
5. <em>Spider-Man</em> &#8211; $39.4M<br />
6. <em>Iron Man</em> &#8211; $35.2M<br />
<strong>7.<em> X-Men Origins: Wolverine</em> &#8211; $34.75M (estimated)</strong><br />
8. <em>X2: X-Men United</em> &#8211; $31.2M<br />
9. <em>300</em> &#8211; $28.1M<br />
10. <em>Watchmen</em> &#8211; $24.5M</p>
<p>And, as comic book movies go, Jackman’s solo effort has cut and sliced through the pack to become the all-time seventh-best 3-day start.</p>
<div id="attachment_124434" class="wp-caption aligncenter" style="width: 275px"><a href="http://bighollywood.breitbart.com/files/2009/05/iron-man-poster2-big.jpg"><img class="size-full wp-image-124434" src="http://bighollywood.breitbart.com/files/2009/05/iron-man-poster2-big.jpg" alt="WOLVERINE will not match the opening weekend of last year's summer starter IRON MAN" width="265" height="391" /></a><p class="wp-caption-text">X-MEN ORIGINS: WOLVERINE will not match the opening weekend of last year&#39;s summer starter IRON MAN</p></div>
<p>ALL-TIME BEST OPENING WEEKENDS FOR A COMIC BOOK ADAPTATION<br />
1. <em>The Dark Knight</em> &#8211; $158.4M<br />
2. <em>Spider-Man 3</em> &#8211; $151.1M<br />
3. <em>Spider-Man</em> &#8211; $114.8M<br />
4. <em>X-Men: The Last Stand</em> &#8211; $102.7M<br />
5. <em>Iron Man</em> &#8211; $98.6M<br />
6. <em>Spider-Man 2</em> &#8211; $88.1M<br />
<strong>7. <em>X-Men Origins: Wolverine</em> &#8211; $86.8M (projected)</strong><br />
8. <em>X2: X-Men United</em> &#8211; $85.5M<br />
9. <em>300</em> &#8211; $70.8M<br />
10. <em>Hulk</em> &#8211; $62.1M</p>
<div id="attachment_124438" class="wp-caption aligncenter" style="width: 310px"><a href="http://bighollywood.breitbart.com/files/2009/05/dec-12-wolverine-trailer-in-theatres.jpg"><img class="size-full wp-image-124438" src="http://bighollywood.breitbart.com/files/2009/05/dec-12-wolverine-trailer-in-theatres.jpg" alt="" width="300" height="415" /></a><p class="wp-caption-text">How does Jackman hold his silverware during dinner?</p></div>
<p>Jackman himself is getting lots of positive feedback on his <a href="http://twitter.com/RealHughJackman" target="_blank">personal Twitter page</a>, but there is some real negative feedback in the Twitterverse. Here are some actually Tweets from movie fans that have been posted in the last couple of hours.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/twitter.jpg"><img class="aligncenter size-full wp-image-124406" src="http://bighollywood.breitbart.com/files/2009/05/twitter.jpg" alt="" width="188" height="69" /></a><em>if its wolverine dont waste your time</em></p>
<p><em>Wolverine sucks!</em></p>
<p><em>Wolverine: not too bad. Better than the horrible second X-Men movie. Coolest thing was preview for District-9.</em></p>
<p><em>I went and paid for 2 movie tix to see that damn Wolverine movie. I just wasted my money.</em></p>
<p><em>Wolverine was ok &#8211; too much smooshed into one movie and too many things attempted to be neatly wrapped up and squared away.</em></p>
<p><em>Saw Wolverine. It was weak.</em></p>
<p><em>What does Hugh Jackman being a hottie have 2 do w/ how crappy the movie is?</em></p>
<p><em>Oh my God Wolverine was just as bad as everyone was saying.</em></p>
<p><em>out to see Wolverine! Ill let you guys know how bad it is.</em></p>
<p><em>&#8220;don&#8217;t waste your money&#8221; unless you&#8217;re a huge fan. Like 2nd X-files bad.</em></p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/twitter-t.jpg"><img class="aligncenter size-full wp-image-124410" src="http://bighollywood.breitbart.com/files/2009/05/twitter-t.jpg" alt="" width="90" height="74" /></a><br />
So, it appears that fans are as tepid about this movie as film critics. <em>X-Men Origins: Wolverine</em> will likely be very front-loaded both for the weekend and the long haul. I’m guessing that the weekend could play out like this. <em>Wolverine</em> did $5M Thursday at midnight and has added another $29.75M Friday (for a $34.75M opening day). Then Saturday, the movie may drop 9% to $31.6M or so, followed by a Sunday dip of 36% to just over $20M.</p>
<div id="attachment_124446" class="wp-caption aligncenter" style="width: 310px"><a href="http://bighollywood.breitbart.com/files/2009/05/boy_060911092545452_wideweb__300x375.jpg"><img class="size-full wp-image-124446" src="http://bighollywood.breitbart.com/files/2009/05/boy_060911092545452_wideweb__300x375.jpg" alt="Jackman is not just another action star; Here he is in his Tony-winning performance in Broadway's BOY FROM OZ" width="300" height="375" /></a><p class="wp-caption-text">Jackman is not just another action star; Here he is in his Tony-winning performance in Broadway&#39;s BOY FROM OZ</p></div>
<p>After speaking with a number of competing studios, the consensus is that <em>Wolverine</em> will have a multiple of less than two. (The multiple is the number by which you multiply the opening weekend to arrive at the ultimate domestic gross.) With a multiple in the 1.8-1.9 range, the summer’s first movie spectacle will finish at $156-$165M. That’s a good, but not great number. Meanwhile, <em>Star Trek</em> (Paramount) has a chance to be this year’s <em>Iron Man</em>, an early May release that plays deep into the summer at a high multiple in the 3.2-3.3 range.</p>
<div id="attachment_124454" class="wp-caption aligncenter" style="width: 310px"><a href="http://bighollywood.breitbart.com/files/2009/05/ghosts-of-girlfriends-past.jpg"><img class="size-full wp-image-124454" src="http://bighollywood.breitbart.com/files/2009/05/ghosts-of-girlfriends-past.jpg" alt="Matthew McConaughey and Jennifer Garner are creating some sparks in GHOSTS OF GIRLFRIENDS PAST" width="300" height="400" /></a><p class="wp-caption-text">Matthew McConaughey and Jennifer Garner are creating some sparks in GHOSTS OF GIRLFRIENDS PAST</p></div>
<p>The other wide release in the marketplace this weekend is the poorly-reviewed <em>Ghosts of Girlfriends Past</em> (Warner Bros). With Matthew McConaughey and Jennifer Garner as the romantic leads and an assist from Oscar winner Michael Douglas, <em>Ghosts</em> has performed decently, especially with Females 25 Plus. The Mark Waters-directed rom-com coaxed an estimated $6M in opening day sales and will likely reach about $16.5M for the weekend. That’s would be 12% stronger than last year’s first-weekend-of-May chick-flick counter programming, <em>Made of Honor</em>, which finished second to <em>Iron Man</em> with $14.7M.</p>
<div id="attachment_124474" class="wp-caption aligncenter" style="width: 275px"><a href="http://bighollywood.breitbart.com/files/2009/05/425obsessed042109.jpg"><img class="size-full wp-image-124474" src="http://bighollywood.breitbart.com/files/2009/05/425obsessed042109.jpg" alt="Ali Larter (center) and Beyonce (right) come to blows over THE WIRE's Idris Elba in OBSESSED" width="265" height="196" /></a><p class="wp-caption-text">Ali Larter (center) and Beyonce (right) come to blows over THE WIRE&#39;s Idris Elba in OBSESSED</p></div>
<p>Last weekend&#8217;s box office champ <em>Obsessed</em> (Sony) &#8211; the one where Beyonce &#8220;tromps a tramp&#8221; (played by Ali Larter from <em>Heroes</em>) &#8211; took a nosedive with just $4.2M or so on Friday. It seems headed for an estimated 3-day of $12.39M, down 57% from its opening, but the genre pic with a budget of only $20M will still have $47M in the bank by Monday. That&#8217;s a very profitable little movie.</p>
<div id="attachment_124470" class="wp-caption aligncenter" style="width: 250px"><a href="http://bighollywood.breitbart.com/files/2009/05/zac-efron-wallpaper.jpg"><img class="size-full wp-image-124470" src="http://bighollywood.breitbart.com/files/2009/05/zac-efron-wallpaper.jpg" alt="Tween are pushing Zac Efron's 17 AGAIN past the $50M mark" width="240" height="361" /></a><p class="wp-caption-text">Tween are pushing Zac Efron&#39;s 17 AGAIN past the $50M mark</p></div>
<p>The Warner Bros comedy <em>17 Again</em>, starring tween dream Zac Efron, continues to perform well with about $2.22M to start the weekend and a possible $6.62M for the frame. Zac&#8217;s high-concept comedy will have topped $48.7M domestic in its first 17 days of release.</p>
<div id="attachment_124478" class="wp-caption aligncenter" style="width: 330px"><a href="http://bighollywood.breitbart.com/files/2009/05/planet_earth.jpg"><img class="size-full wp-image-124478" src="http://bighollywood.breitbart.com/files/2009/05/planet_earth.jpg" alt="The new nature doc EARTH is really just the Cliff Notes for the extraordinary BBC miniseries PLANET EARTH" width="320" height="360" /></a><p class="wp-caption-text">The new nature doc EARTH is really just the Cliff Notes for the extraordinary BBC miniseries PLANET EARTH</p></div>
<p>Disney&#8217;s <em>Earth</em>, a 90-minute version of the BBC&#8217;s 11-hour 2006 miniseries <em>Planet Earth</em>, will round out the top five for the first official weekend of summer. The nature doc grabbed $1.45M on its second Friday and is targeting $5.81M and a new 12-day cume of $23.47M by Monday.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/battleforterra_onesheet-thumb-550x794-13714.jpg"><img class="aligncenter size-full wp-image-124482" src="http://bighollywood.breitbart.com/files/2009/05/battleforterra_onesheet-thumb-550x794-13714.jpg" alt="" width="262" height="376" /></a></p>
<p>The other wide release is the 3-D pic <em>Battle For Terra</em> (Lionsgate/Roadside Attractions). It is on just over 1,100 screens, but has managed only about $300,000 on opening day. I did see a commercial for <em>Terra</em> during <em>American Idol</em> this week, so there was some money spent, but it couldn&#8217;t have been much. Despite respectable reviews, this cg animated flick is destined for no more than $1M. That&#8217;s a full-on disaster.</p>
<p><strong>EXCLUSIVE STEVE MASON EARLY FRIDAY ESTIMATES<br />
1. NEW – <em>X-Men Origins: Wolverine</em> (Fox) &#8211; $34.75M, $8,478 PTA, $34.75M cume<br />
2. NEW – <em>Ghosts of Girlfriends Past</em> (Warner Bros) &#8211; $6M, $1,890 PTA, $6M<br />
3. <em>Obsessed</em> (Sony) &#8211; $4.2M, $1,671 PTA, $39M cume<br />
4. <em>17 Again</em> (Warner Bros) &#8211; $2.22M, $682 PTA, $44.36M cume<br />
5. <em>The Soloist</em> (Dreamworks/Paramount) &#8211; $1.7M, $836 PTA, $14.2M cume<br />
6. <em>Earth</em> (Disney) &#8211; $1.45M, $804 PTA, $19.11M cume<br />
7. <em>Monsters vs. Aliens</em> (Dreamworks/Paramount) &#8211; $1.41M, $537 PTA, $178M cume<br />
8. <em>Fighting</em> (Rogue) &#8211; $1.4M, $608 PTA, $14.73M cume<br />
9. <em>State of Play</em> (Universal) &#8211; $1.28M, $527 PTA, $28.51M cume<br />
10. <em>Hannah Montana: The Movie</em> (Disney) &#8211; $1.1M, $390 PTA, $67.88M cume<br />
*NEW –<em> Battle For Terra</em> (Lionsgate/Roadside Attractions) &#8211; $300,000, $258 PTA, $300,000 cume</strong></p>
<p><strong>EXCLUSIVE STEVE MASON EARLY 3-DAY ESTIMATES<br />
1. NEW – <em>X-Men Origins: Wolverine</em> (Fox) &#8211; $86.8M, $21,194 PTA, $86.8M cume<br />
2. NEW – <em>Ghosts of Girlfriends Past</em> (Warner Bros) &#8211; $16.5M, $5,197 PTA, $16.5M<br />
3. <em>Obsessed</em> (Sony) &#8211; $12.39M, $4,928 PTA, $47.19M cume<br />
4. <em>17 Again</em> (Warner Bros) &#8211; $6.62M, $2,034 PTA, $48.76M cume<br />
5. <em>Earth</em> (Disney) &#8211; $5.81M, $3,221 PTA, $23.47M cume<br />
6. <em>The Soloist</em> (Dreamworks/Paramount) &#8211; $5.7M, $2,804 PTA, $18.2M cume<br />
7. <em>Monsters vs. Aliens</em> (Dreamworks/Paramount) &#8211; $5.65M, $2,152 PTA, $182.25M cume<br />
8. <em>State of Play</em> (Universal) &#8211; $4.31M, $1,765 PTA, $31.54M cume<br />
9. <em>Hannah Montana: The Movie</em> (Disney) &#8211; $3.96M, $1,405 PTA, $70.74M cume<br />
10. <em>Fighting</em> (Rogue) &#8211; $3.76M, $1,630 PTA, $17.1M cume<br />
*NEW – <em>Battle For Terra</em> (Lionsgate/Roadside Attractions) &#8211; $1M, $878 PTA, $1M cume</strong></p>
<p><strong>Steve Mason is <a href="http://www.facebook.com/profile.php?id=844770075">on Facebook</a> and now also on <a href="http://twitter.com/LAMase">Twitter@LAMase</a>.</strong></p>
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		<title>The Summer Blockbuster Season is Set to Start Huge! Spin-Off &#8216;Wolverine&#8217; could Claw to $92M Opening Weekend!</title>
		<link>http://bighollywood.breitbart.com/smason/2009/04/29/finaltracking51/</link>
		<comments>http://bighollywood.breitbart.com/smason/2009/04/29/finaltracking51/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 05:10:03 +0000</pubDate>
		<dc:creator>Steve Mason</dc:creator>
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		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=121806</guid>
		<description><![CDATA[The great thing about a sequel is that it has a built-in audience. The problem with sequels is that, as the numbers after the title go up, so does the production budget. Very hard to know for sure, but sources have told me that the production budget for X-Men was in the $75M range. X-2: [...]]]></description>
			<content:encoded><![CDATA[<p>The great thing about a sequel is that it has a built-in audience. The problem with sequels is that, as the numbers after the title go <em>up</em>, so does the production budget. Very hard to know for sure, but sources have told me that the production budget for <em>X-Men</em> was in the $75M range<em>. X-2: X-Men United</em> may have had a budget of about $110M, while the cost of <em>X-Men: The Last Stand</em> was, in all likelihood, as much as $210M. Why doesn’t it make sense to just churn out <em>X-Men 4</em>?</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/x-men-logo-ss.jpg"><img class="aligncenter size-full wp-image-121810" src="http://bighollywood.breitbart.com/files/2009/04/x-men-logo-ss.jpg" alt="" width="307" height="200" /></a></p>
<p>Look at these numbers.</p>
<p><span id="more-121806"></span></p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/x-men-origins-wolverine-poster.jpg"><img class="aligncenter size-full wp-image-121814" src="http://bighollywood.breitbart.com/files/2009/04/x-men-origins-wolverine-poster.jpg" alt="" width="251" height="376" /></a></p>
<p><strong><em>X-Men</em> – estimated budget &#8211; $75M</strong><br />
$20.8M opening day &#8211; $54.5M opening weekend &#8211; $152.3M domestic &#8211; $296.3M global</p>
<p><strong><em>X-2: X-Men United</em> – estimated budget &#8211; $110M</strong><br />
$31.25M opening day &#8211; $85.5M opening weekend &#8211; $214.9M domestic &#8211; $407.7M global</p>
<p><strong><em>X-Men: The Last Stand</em> – estimated budget &#8211; $210M</strong><br />
$45.1M opening day &#8211; $102.7M opening weekend &#8211; $224.4M domestic &#8211; $459.3M global</p>
<p>It’s pretty clear that, with no cost-containment on budget (especially the big cast), the <em>X-Men</em> franchise had reached the point of diminishing returns. So, <em>X-Men Origins: Wolverine</em> (Fox), debuting Friday, is a sequel, but, technically, a spin-off, without costing as much as a true sequel would.</p>
<div id="attachment_121818" class="wp-caption aligncenter" style="width: 320px"><a href="http://bighollywood.breitbart.com/files/2009/04/boy-from-oz-06-310x310.jpg"><img class="size-full wp-image-121818" src="http://bighollywood.breitbart.com/files/2009/04/boy-from-oz-06-310x310.jpg" alt="" width="310" height="310" /></a><p class="wp-caption-text">A very different Hugh Jackman won the Tony for Best Actor for his performance in Broadway&#39;s BOY FROM OZ</p></div>
<p>I’m guessing that Hugh Jackman is working for a great price, also serving as a producer with a healthy backend participation. The rest of the name cast is essentially limited to Liev Schrieber (<em>The Manchurian Candidate, The Omen</em>), Dominic Monaghan (<em>The Lord of the Rings Trilogy</em>, ABC’s <em>Lost</em>) and Ryan Reynolds (<em>Blade: Trinity, The Amityville Horror</em>), and there is no Bryan Singer (<em>X-Men, X-2</em>) or Brett Ratner (<em>X-Men 3</em>) to direct. Instead, Fox and Jackman settled on the much less expensive, but still Academy Award-winning director Gavin Hood (<em>Tsotsi</em>). Now with a scaled-back story and cast, the movie comes in at a much more studio-friendly price while, hopefully, still packing an <em>X-Men</em>-style box office punch.</p>
<div id="attachment_121822" class="wp-caption aligncenter" style="width: 335px"><a href="http://bighollywood.breitbart.com/files/2009/04/gavinhood.jpg"><img class="size-full wp-image-121822" src="http://bighollywood.breitbart.com/files/2009/04/gavinhood.jpg" alt="Aussie director Gavin Hood accepting his Oscar for TSOTSI" width="325" height="217" /></a><p class="wp-caption-text">Aussie director Gavin Hood accepting his Oscar for TSOTSI</p></div>
<p>Fox has smartly positioned <em>Wolverine</em> as the first movie into the summer fray, and that is important because this is the one May huge release that may not have long legs (I believe that J.J. Abrams’ <em>Star Trek</em> will squash it like a bug on the all-new Enterprise windshield next week). I am told that pre-release industry tracking is in the stratosphere for this <em>X-Men</em> spin-off – Un-Aided Awareness, Total Awareness, Definite Interest and First Choice are all through the roof. When the tracking data gets this heated, predictions are dicey at best, but I am calling for $92M domestic. That would be just a tick lower than last year’s first-weekend-of-May starter <em>Iron Man</em>, which was $98.6M.</p>
<div id="attachment_121826" class="wp-caption aligncenter" style="width: 310px"><a href="http://bighollywood.breitbart.com/files/2009/04/hugh-jackman-2009-oscars.jpg"><img class="size-full wp-image-121826" src="http://bighollywood.breitbart.com/files/2009/04/hugh-jackman-2009-oscars.jpg" alt="Hugh Jackman as host of the 2009 Academy Awards" width="300" height="300" /></a><p class="wp-caption-text">Without claws: Hugh Jackman as host of the 2009 Academy Awards</p></div>
<p>For those of you who may be reading my column for the first time, that $92M figure is my “prediction.” That means that based on my experience, conversations with sources at competing studios and interpretation of pre-release industry tracking, I am making a well-educated guess as to how <em>X-Men Origins: Wolverine</em> will deliver in opening weekend US sales. (The road is littered with other well-educated guessers, and I have missed substantially on a few predictions in the past.)</p>
<p>When I start writing on Friday, it will be based on early ticket sales. That will make my numbers “projections” instead of “predictions.” My Early Friday and 3-Day “projections” are historically off by no more than 5%-8%.</p>
<p>For the record, I believe that Mr. Jackman and the folks at Fox will be quite happy with anything north of $80M, but they are definitely working to keep expectations lower. In the end, I think they’ll be in the $90M-$95M range for 3-days.</p>
<div id="attachment_121830" class="wp-caption aligncenter" style="width: 404px"><a href="http://bighollywood.breitbart.com/files/2009/04/36jy5bg3-iron_man2.jpg"><img class="size-full wp-image-121830" src="http://bighollywood.breitbart.com/files/2009/04/36jy5bg3-iron_man2.jpg" alt="Over the long haul, WOLVERINE will be no match for last year's IRON MAN" width="394" height="315" /></a><p class="wp-caption-text">Over the long haul, WOLVERINE will be no match for last year&#39;s IRON MAN</p></div>
<p>Ultimately, <em>Iron Man</em> performed like a monster deep into the summer. It was followed by the box office misfire <em>Speed Racer</em> on the following Friday, giving the Jon Favreau-directed comic book adaptation basically 17 days alone in the marketplace. <em>Wolverine</em> doesn’t have that luxury with the aforementioned <em>Star Trek</em>, arriving next Thursday starting at 7pm.</p>
<p>Additionally, Iron Man was jet-powered by spectacular reviews (<a href="http://www.rottentomatoes.com/m/iron_man/" target="_blank">93% Fresh</a> on Rotten Tomatoes)<br />
and excellent word-of-mouth. It’ll be more of a mixed bag for X-Men Origins: Wolverine, standing at <a href="http://www.rottentomatoes.com/m/wolverine/" target="_blank">41% Fresh</a> on RT as of Wednesday night. The multiplier for <em>Iron Man</em> was 3.22 (the number by which you multiply the opening weekend figure by to arrive at the ultimate domestic gross). <em>Wolverine</em> is more likely to finish with a multiplier of 1.8-1.9. If the picture hits my opening weekend number, that multiplier will put the final US total at something in the $165M-$175M range.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/wolverine_02.jpg"><img class="aligncenter size-full wp-image-121834" src="http://bighollywood.breitbart.com/files/2009/04/wolverine_02.jpg" alt="" width="353" height="235" /></a></p>
<p>In addition to my final weekend prediction, I also believe that <em>Wolverine</em> may scratch and claw its way to one of the top five or six opening days ever for a comic book movie. That could make it the 2nd-biggest opening day ever for a film from the <em>X-Men</em> franchise, trailing only the first day for <em>X-Men 3</em>.</p>
<p>ALL-TIME TOP 10 OPENING DAYS FOR COMIC BOOK ADAPTATIONS<br />
1. <em>The Dark Knight</em> &#8211; $67.1M<br />
2. <em>Spider-Man 3</em> &#8211; $59.8M<br />
3. <em>X-Men: The Last Stand</em> &#8211; $45.1M<br />
4. <em>Spider-Man 2</em> &#8211; $40.4M<br />
5. <em>Spider-Man</em> &#8211; $39.4M<br />
6. <em>Iron Man</em> &#8211; $35.2M<br />
7. <em>X-2: X-Men United</em> – $31.25M<br />
8. <em>Watchmen</em> &#8211; $24.5M<br />
9. <em>Hulk</em> &#8211; $24.2M<br />
10. <em>Fantastic Four: Rise of the Silver Surfer</em> &#8211; $22M</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/ghosts-of-girlfriends-past-2-1024.jpg"><img class="aligncenter size-full wp-image-121838" src="http://bighollywood.breitbart.com/files/2009/04/ghosts-of-girlfriends-past-2-1024.jpg" alt="" width="394" height="295" /></a></p>
<p>There is always room for an inspired piece of counter-programming, and Warner Bros is apparently executing just that. The Matthew McConaughey-Jennifer Garner-Michael Douglas rom-com <em>Ghosts of Girlfriends Past</em> could reach a very solid $18M by appealing to Females 25 Plus.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/battle-for-terra-poster.jpg"><img class="aligncenter size-full wp-image-121842" src="http://bighollywood.breitbart.com/files/2009/04/battle-for-terra-poster.jpg" alt="" width="288" height="416" /></a></p>
<p>The only other wide release is <em>Battle For Terra</em> (Lionsgate/Roadside Atttractions), a sci-fi 3-D release unluckily sandwiched between <em>Monsters vs. Aliens</em> (Dreamworks/Paramount) and Pixar’s <em>Up</em> (Disney) on the 3-D release schedule. Despite essentially decent early reviews (<a href="http://www.rottentomatoes.com/m/10009859-terra/" target="_blank">70% Fresh</a> on Rotten Tomatoes), <em>Terra</em> will not be putting up much of a <em>Battle</em>. The 3-D screen count will be low, and there has been no real marketing money spent on getting this one launched. I’m predicting about $3.4M, which might be enough to “sneak it” into the top twelve for the frame.</p>
<p><strong>FINAL PREDICTIONS FOR THE WEEKEND OF MAY 1-3<br />
1. NEW – <em>X-Men Origins: Wolverine</em> (Fox) &#8211; $92M<br />
2. NEW – <em>Ghosts of Girlfriends Past</em> (Warner Bros) &#8211; $18M<br />
3. <em>Obsessed</em> (Sony) &#8211; $10.2M<br />
4. <em>17 Again</em> (Warner Bros) &#8211; $6.5M<br />
5. <em>Earth</em> (Disney) &#8211; $5.6M<br />
6. <em>Monsters vs. Aliens</em> (Dreamworks/Paramount) &#8211; $5.5M<br />
7. <em>The Soloist</em> (Dreamworks/Paramount) &#8211; $5M<br />
8. <em>State of Play</em> (Universal) &#8211; $4.3M<br />
9. <em>Hannah Montana The Movie</em> (Disney) &#8211; $3.9M<br />
10. <em>Fighting</em> (Rogue) &#8211; $3.8M<br />
11. <em>Fast &amp; Furious</em> (Universal) &#8211; $3.5M<br />
12. NEW &#8211; <em>Battle For Terra</em> (Lionsgate) &#8211; $3.4M</strong></p>
<p><strong>Steve Mason is <a href="http://www.facebook.com/profile.php?id=844770075">on Facebook</a> and now also on <a href="http://twitter.com/LAMase">Twitter@LAMase</a>.</strong></p>
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		<title>America Loves a Girl-on-Girl Smackdown! Beyonce&#8217;s &#8216;Obsessed&#8217; is the Biggest Last-Weekend-of-April Opener Ever with $11M Friday &amp; a Possible $27.5M 3-Day!</title>
		<link>http://bighollywood.breitbart.com/smason/2009/04/24/estimates423/</link>
		<comments>http://bighollywood.breitbart.com/smason/2009/04/24/estimates423/#comments</comments>
		<pubDate>Sat, 25 Apr 2009 06:11:11 +0000</pubDate>
		<dc:creator>Steve Mason</dc:creator>
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		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=116742</guid>
		<description><![CDATA[Recording superstar Beyonce Knowles is building a bankable resume for herself as an actress with Sony Screen Gems’ Obsessed as the latest title burnishing her resume. Co-starring the excellent Idris Elba (The Wire), this low budget, PG-13 genre pic has scored a far-above-expectations $11M on Friday, and it will likely reach $27.5M for the weekend. [...]]]></description>
			<content:encoded><![CDATA[<p>Recording superstar Beyonce Knowles is building a bankable resume for herself as an actress with Sony Screen Gems’ <em>Obsessed</em> as the latest title burnishing her resume. Co-starring the excellent Idris Elba (<em>The Wire</em>), this low budget, PG-13 genre pic has scored a far-above-expectations $11M on Friday, and it will likely reach $27.5M for the weekend. That is the best opening yet for the former Destiny’s Child lead vocalist as an above-the-title star, topping 2003’s <em>The Fighting Temptations</em> and <em>Cadillac Records</em> from late 2008.</p>
<div id="attachment_116774" class="wp-caption aligncenter" style="width: 375px"><a href="http://bighollywood.breitbart.com/files/2009/04/obsessedfilm_450x300.jpg"><img class="size-full wp-image-116774" src="http://bighollywood.breitbart.com/files/2009/04/obsessedfilm_450x300.jpg" alt="Beyonce does battle with the sexy Ali Larter (HEROES) in OBSESSED" width="365" height="234" /></a><p class="wp-caption-text">Beyonce does battle with the sexy Ali Larter (HEROES) in OBSESSED</p></div>
<p>OPENINGS FOR BEYONCE MOVIES<br />
1. <em>Austin Powers: Goldmember</em> &#8211; $70.3M opening <strong><br />
2. <em>Obsessed</em> &#8211; $27.5M opening (projected)</strong><br />
3. <em>Pink Panther</em> (2006) &#8211; $20.2M opening<br />
4. <em>Dreamgirls</em> &#8211; $14.1M wide break (after a platform start)<br />
5. <em>The Fighting Temptations</em> &#8211; $11.7M opening<br />
6. <em>Cadillac Records</em> &#8211; $3.4M opening</p>
<p><span id="more-116742"></span> <a><img class="aligncenter size-full wp-image-116782" src="http://bighollywood.breitbart.com/files/2009/04/beyonce-booty.jpg" alt="" width="224" height="387" /></a></p>
<p>Now a million-selling solo artist with ubiquitous hits like <em>Irreplaceable</em> and<em> Single Ladies (Put A Ring On It)</em>, she is beginning to cash in at the box office. She parlayed supporting roles in Mike Myers <em>Austin Powers: Goldmember</em> and Steve Martin’s <em>Pink Panther</em> into the showy Deena Jones role in the film adaptation of <em>Dreamgirls</em>, which topped $100M domestic (although the most of the awards hardware was ultimately taken home by Jennifer Hudson, winning Best Supporting Actress at both the Golden Globes and the Academy Awards). Beyonce received generally good notices for her turn as Etta James in <em>Cadillac Records</em> in December, although the movie was a box office dud with just $8.2M domestic. Now she has managed a surprise hit on her own with <em>Obsessed</em>.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/obsessed-beyonce1.jpg"><img class="aligncenter size-full wp-image-116786" src="http://bighollywood.breitbart.com/files/2009/04/obsessed-beyonce1.jpg" alt="" width="214" height="319" /></a></p>
<p>By all accounts the movie is not very good. Sony didn’t screen it for critics, and the early reviews trickling in decidedly negative (<a href="http://www.rottentomatoes.com/m/1207523-obsessed/" target="_blank">25% Fresh</a> on Rotten Tomatoes). Perhaps the excellent Pete Hammond from Hollywood.com sums it up best saying, “It&#8217;s strictly a generic thriller, perhaps the 105th blatant rip-off of <em>Fatal Attraction</em>, but not without its own guilty pleasures.” My hunch is that there is some trashy fun here with a “girl-on-girl smackdown” (Geoff Berkshire’s words from <a href="http://newyork.metromix.com/movies/movie_review/obsessed-review/1113371/content">his review</a> on Metromix.com), and the other girl is the stunning Ali Larter from NBC’s <em>Heroes</em>. Still when all is said and done, Hugh Jackman’s <em>Wolverine</em> (Fox) and <em>Ghosts of Girlfriends Past</em> (Warner Bros) starring Matthew McConaughey, both due next Friday, are certain to make <em>Obsessed</em> a one-week wonder, and it may get a speeding ticket on its way to home video.</p>
<div id="attachment_116790" class="wp-caption aligncenter" style="width: 366px"><a href="http://bighollywood.breitbart.com/files/2009/04/wolverine_new.jpg"><img class="size-full wp-image-116790" src="http://bighollywood.breitbart.com/files/2009/04/wolverine_new.jpg" alt="WOLVERINE kicks off the summer next Friday" width="356" height="237" /></a><p class="wp-caption-text">X-MEN ORIGINS: WOLVERINE kicks off the summer next Friday</p></div>
<p>Even if Beyonce’s “movie legs” aren’t as long as her real (and shapely) legs, <em>Obsessed</em> has set a new opening record for the last weekend of April, traditionally a studio dumping ground for schlock and tough-to-sell movies.</p>
<p>ALL-TIME TOP 10 OPENINGS ON LAST WEEKEND OF APRIL<br />
<strong>1. <em>Obsessed</em> (2009) &#8211; $27.5M (projected)</strong><br />
2. <em>Mean Girls</em> (2004) &#8211; $24.4M<br />
3. <em>Hitchhiker’s Guide to the Universe</em> (2005) &#8211; $21.1M<br />
4. <em>Baby Mama</em> (2008) &#8211; $17.4M<br />
5. <em>RV</em> (2006) &#8211; $16.4M<br />
6. <em>Identity</em> (2003) &#8211; $16.2M<br />
7. <em>Harold &amp; Kumar Escape From Guantanamo Bay</em> (2008) &#8211; $14.9M<br />
8. <em>XXX: State of the Union</em> (2005) &#8211; $12.7M<br />
9. <em>Driven</em> (2001) &#8211; $12.1M<br />
10. <em>United 93</em> (2006) &#8211; $11.5M</p>
<div id="attachment_116822" class="wp-caption aligncenter" style="width: 343px"><a href="http://bighollywood.breitbart.com/files/2009/04/fighting_movie_image_channing_tatum__4_.jpg"><img class="size-full wp-image-116822" src="http://bighollywood.breitbart.com/files/2009/04/fighting_movie_image_channing_tatum__4_.jpg" alt="Former A&amp;F model Channing Tatum is flexing his box office muscle this weekend in FIGHTING" width="333" height="223" /></a><p class="wp-caption-text">Former A&amp;F model Channing Tatum is flexing his box office muscle this weekend in FIGHTING</p></div>
<p>Aside from the monstrous upside surprise for <em>Obsessed</em>, the strong performance of <em>Fighting</em> (Rogue) ranks as the biggest box office upset of the weekend. This Channing Tatum vehicle from his <em>A Guide To Recognizing Your Saints</em> director Dito Montiel didn’t seem to have much traction in pre-release audience tracking, but the PG-13 street fighting yarn has actually delivered the second-best Friday gross with about $4.46M. It will be pretty front-loaded, but should still reach a better-than-expected $12M by Monday, enough for second-place.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/zefron_85371360000x0549x912.jpg"><img class="aligncenter size-full wp-image-116798" src="http://bighollywood.breitbart.com/files/2009/04/zefron_85371360000x0549x912.jpg" alt="" width="237" height="393" /></a></p>
<p>Zac Efron is proving to be a little less durable among the teen and pre-teen set than I would have thought. <em>17 Again</em> (Warner Bros), also starring Matthew Perry and Mrs. Judd Apatow (Leslie Mann) has delivered a second Friday in the $3.85M range. The weekend could hit $10.83M or so, second for the 3-day, for a new 10-day cume of $39.13M, but that represents a deeper-than-expected 54% drop.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/soloist.jpg"><img class="aligncenter size-full wp-image-116806" src="http://bighollywood.breitbart.com/files/2009/04/soloist.jpg" alt="" width="222" height="329" /></a></p>
<p>Next comes the long-delayed Robert Downey Jr./Jamie Foxx project <em>The Soloist</em> (Dreamworks/Paramount). Originally slated for December with hopes of a Best Actor nomination for Downey, Jr., the Joe Wright-directed tearjerker was first moved to March before settling into this unfriendly last weekend of April slot. Reviews are respectable (<a href="http://www.rottentomatoes.com/m/soloist/" target="_blank">61% Fresh</a> on RT) and Downey, Jr. and Foxx both have real drawing power. At just over 2,000 playdates, the movie has managed a tuneful $3.43M (#4 for the day) to start the frame, and opening weekend could reach $10.29M, good for fourth place. The 25 Plus appeal, especially with women, gives this one a chance to do respectable business over the next couple of weekends as counter-programming to the first few summer blockbusters.</p>
<div id="attachment_116826" class="wp-caption aligncenter" style="width: 451px"><a href="http://bighollywood.breitbart.com/files/2009/04/great-white-shark-planet-earth-34647_1920_1200.jpg"><img class="size-full wp-image-116826" src="http://bighollywood.breitbart.com/files/2009/04/great-white-shark-planet-earth-34647_1920_1200.jpg" alt="A Great White Shark lunging out of the ocean to snatch a seal in Disney's EARTH" width="441" height="275" /></a><p class="wp-caption-text">A Great White Shark lunging out of the ocean to snatch a seal in Disney&#39;s EARTH</p></div>
<p>Rounding out the top five, and a bit of a disappointment, is <em>Earth</em> (Disney). The studio’s calculated use of Earth Day to release its Cliffs Notes version of the BBC miniseries <em>Planet Earth</em> has, however, paid some dividends. The 11-hour miniseries has been boiled down to the cutest and scariest animals along with the most fascinating images and picturesque landscapes in a tight 90-minute package, and the re-purposed result generated just over $4M for Wednesday’s Earth Day celebration, adding another $1.6M or so on Thursday. Now the nature doc, which is running at <a href="http://www.rottentomatoes.com/m/1197228-earth/" target="_blank">83% Fresh</a> on Rotten Tomatoes, has slumped to an estimated $2.9M in Friday sales. It will play big with family audiences on Saturday and Sunday (the kids will be unable to resist baby polar bears sliding down a snowy arctic slope), but I am penciling in Earth for a 3-day of only $10M. That still gives it the biggest 3-day opening ever for a nature doc, although this is also the widest opening ever for a movie of this type.</p>
<p>ALL-TIME TOP 3-DAY OPENINGS FOR NATURE DOCS<br />
<em>- total domestic cumes included -</em><br />
<strong>1. <em>Earth</em> &#8211; $9.39M (projected)</strong><br />
2. <em>March of the Penguins</em> – $7.1M opening &#8211; $77.4M cume<br />
3. <em>Two Brothers</em> – $6.1M opening &#8211; $19.1M cume<br />
4. <em>Winged Migration</em> – $470,000 biggest weekend &#8211; $10.7M cume<br />
5. <em>Arctic Tale</em> -  $207,000 opening &#8211; $830,000 cume</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/march-of-the-penguins-00.jpg"><img class="aligncenter size-full wp-image-116834" src="http://bighollywood.breitbart.com/files/2009/04/march-of-the-penguins-00.jpg" alt="" width="221" height="328" /></a> 2004’s <em>Two Brothers</em>, a story of tiger cubs from director Jean-Jacques Annaud, was a wide release like <em>Earth</em>, but the other 3 films listed above were platformed. Disney’s abridged version of<em> Planet Earth</em> has no chance of reaching the staggering success of 2005’s <em>March of the Penguins</em>, but <em>Earth</em> could get to the $30M range even with summer’s biggest guns blazing starting next Friday.</p>
<p><strong>EXCLUSIVE STEVE MASON EARLY FRIDAY ESTIMATES<br />
1. NEW – <em>Obsessed</em> (Sony) &#8211; $11M, $4,375 PTA, $11M cume<br />
2. NEW – <em>Fighting</em> (Rogue) &#8211; $4.46M, $1,932 PTA, $4.46M cume<br />
3. <em>17 Again</em> (Warner Bros) &#8211; $3.85M, $1,183 PTA, $32.15M cume<br />
4. NEW &#8211; <em>The Soloist</em> (Dreamworks/Paramount) &#8211; $3.2M, $1,581 PTA, $3.2M cume<br />
5. NEW – <em>Earth</em> (Disney) &#8211; $2.9M, $1,608 PTA, $8.54M cume<br />
6. <em>State of Play</em> (Universal) &#8211; $2.08M, $741 PTA, $20.31M cume<br />
7. <em>Monsters vs. Aliens</em> (Dreamworks/Paramount) &#8211; $2.05M, $579 PTA, $168.34M cume<br />
8. <em>Fast &amp; Furious</em> (Universal) &#8211; $1.93M, $541 PTA, $141.09M cume<br />
9. <em>Hannah Montana: The Movie</em> (Disney) &#8211; $1.77M, $548 PTA, $60.98M cume<br />
10. <em>Crank: High Voltage</em> (Lionsgate) &#8211; $850,000, $382 PTA, $9.96M cume</strong></p>
<p><strong>EXCLUSIVE STEVE MASON EARLY 3-DAY ESTIMATES<br />
1. NEW – <em>Obsessed</em> (Sony) &#8211; $27.5M, $10,939 PTA, $27.5M cume<br />
2. NEW<em> &#8211; Fighting</em> (Rogue) &#8211; $12M, $5,197 PTA, $12M cume<br />
3. <em>17 Again</em> (Warner Bros) &#8211; $10.83M, $3,327 PTA, $39.13M<br />
4. NEW &#8211; <em>The Soloist</em> (Dreamworks/Paramount) &#8211; $10.29M, $5,084 PTA, $10.29M cume<br />
5. NEW – <em>Earth</em> (Disney) &#8211; $10M, $5,543 PTA, $15.64M cume<br />
6. <em>Monsters vs. Aliens</em> (Dreamworks/Paramount) &#8211; $8.5M, $2,531 PTA, $174.79M cume<br />
7. <em>State of Play</em> (Universal) &#8211; $7.1M, $2,529 PTA, $25.33M cume<br />
8. <em>Hannah Montana: The Movie</em> (Disney) &#8211; $6.65M, $2,058 PTA, $65.86M cume<br />
9. <em>Fast &amp; Furious</em> (Universal) &#8211; $5.79M, $1,625 PTA, $144.95M cume<br />
10. <em>Crank: High Voltage</em> (Lionsgate) &#8211; $2.8M, $1,259 PTA, $11.91M cume</strong></p>
<p><strong>Steve Mason is <a href="http://www.facebook.com/profile.php?id=844770075">on Facebook</a> and now also on <a href="http://twitter.com/LAMase">Twitter@LAMase</a>.</strong></p>
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		<title>Hollywood&#8217;s Worst Release Date: Beyonce&#8217;s &#8216;Obsessed&#8217; Could Edge Disney&#8217;s Baby Polar Bears in &#8216;Earth!&#8217;</title>
		<link>http://bighollywood.breitbart.com/smason/2009/04/23/finaltracking4-23/</link>
		<comments>http://bighollywood.breitbart.com/smason/2009/04/23/finaltracking4-23/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 00:47:04 +0000</pubDate>
		<dc:creator>Steve Mason</dc:creator>
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		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=114514</guid>
		<description><![CDATA[The final weekend of April has never been Hollywood’s favorite release date. In fact, it is generally considered to be among the worst release dates on the calendar. Whatever opens on the final weekend of April gets absolutely crushed by the official start of the summer blockbuster season on the first weekend of May.



Beyonce&#8217;s OBSESSED [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left">The final weekend of April has never been Hollywood’s favorite release date. In fact, it is generally considered to be among the worst release dates on the calendar. Whatever opens on the final weekend of April gets absolutely crushed by the official start of the summer blockbuster season on the first weekend of May.</p>
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<dt><a href="http://bighollywood.breitbart.com/files/2009/04/2927466098_b3653ae242_o.jpg"><img class="size-full wp-image-114522" src="http://bighollywood.breitbart.com/files/2009/04/2927466098_b3653ae242_o.jpg" alt="Beyonce's OBSESSED could win the final weekend before WOLVERINE" width="375" height="210" /></a></dt>
<dd>Beyonce&#8217;s OBSESSED could win the final weekend before WOLVERINE</dd>
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<p style="text-align: left">The 4 new wide releases and 1 major specialty release set to debut this weekend will face an onslaught of mega-hits over the next month. How can <em>Obsessed</em> (Sony), <em>Earth</em> (Disney), <em>The Soloist, </em>(Dreamworks/Paramount), <em>Fighting</em> (Rogue) and <em>The Informers</em> (Senator) possibly find an audience with <em>X-Men Origins: Wolverine</em> (Fox) and <em>Ghosts of Girlfriends Past</em> (Warner Bros) arriving next weekend followed by, in successive weeks, <em>Star Trek</em> (Paramount), <em>Angels &amp; Demons</em> (Sony), the combo of <em>Night at the Museum 2</em> (Fox) and <em>Terminator: Salvation</em> (Fox) and Disney/Pixar’s <em>Up</em>?</p>
<p style="text-align: left"><span id="more-114514"></span></p>
<div id="attachment_114530" class="wp-caption aligncenter" style="width: 333px"><a href="http://bighollywood.breitbart.com/files/2009/04/wolverine3.jpg"><img class="size-full wp-image-114530" src="http://bighollywood.breitbart.com/files/2009/04/wolverine3.jpg" alt="WOLVERINE starring Hugh Jackman will be unleashed next weekend" width="323" height="500" /></a><p class="wp-caption-text">X-MEN ORIGINS: WOLVERINE starring Hugh Jackman will be unleashed next weekend</p></div>
<p style="text-align: left">End of April starters have tended to be genre pics like 2003’s <em>Identity</em> and <em>The Invisible</em> (2007), mid-budget messes that have fallen short of expectations like the ridiculous <em>Next</em> (2007) starring Nicolas Cage and <em>XXX: State of the Union</em> in ’05, and tough-to-sell pictures like the excellent <em>United 93</em> (2006) from director Paul Greengrass and the good-hearted 2006 movie <em>Akeelah &amp; the Bee</em>. Tina Fey is the unofficial queen of the last weekend of April, writing and starring in <em>Mean Girls</em> and mugging her way through <em>Baby Mama</em> with Amy Poehler last year.</p>
<div id="attachment_114534" class="wp-caption aligncenter" style="width: 366px"><a href="http://bighollywood.breitbart.com/files/2009/04/tina-fey-mean-girls-1482856-450-290.jpg"><img class="size-full wp-image-114534" src="http://bighollywood.breitbart.com/files/2009/04/tina-fey-mean-girls-1482856-450-290.jpg" alt="30 ROCK's Tina Fey has starred in 2 of the 3 biggest last weekend of April openers ever" width="356" height="229" /></a><p class="wp-caption-text">30 ROCK&#39;s Tina Fey has starred in 2 of the 3 biggest last weekend of April openers ever</p></div>
<p style="text-align: left">ALL-TIME TOP 10 OPENINGS ON LAST WEEKEND OF APRIL<br />
1. <em>Mean Girls</em> (2004) &#8211; $24.4M<br />
2. <em>Hitchhiker’s Guide to the Universe</em> (2005) &#8211; $21.1M<br />
3. <em>Baby Mama</em> (2008) &#8211; $17.4M<br />
4. <em>RV</em> (2006) &#8211; $16.4M<br />
5. <em>Identity</em> (2003) &#8211; $16.2M<br />
6. <em>Harold &amp; Kumar Escape From Guantanamo Bay</em> (2008) &#8211; $14.9M<br />
7. <em>XXX: State of the Union</em> (2005) &#8211; $12.7M<br />
8. <em>Driven</em> (2001) &#8211; $12.1M<br />
9. <em>United 93</em> (2006) &#8211; $11.5M<br />
10. <em>Stick It</em> (2006) &#8211; $10.8M</p>
<p style="text-align: left"><a href="http://bighollywood.breitbart.com/files/2009/04/obsessed-beyonce.jpg"><img class="aligncenter size-full wp-image-114542" src="http://bighollywood.breitbart.com/files/2009/04/obsessed-beyonce.jpg" alt="" width="271" height="400" /></a><br />
The likely weekend winner will be either <em>Obsessed</em> or Disney’s nature doc <em>Earth</em>, which opened Wednesday to about $4M, but I am giving the nod to recording superstar Beyonce despite the fact that Sony has kept its exploitative-looking thriller completely under wraps. Under its Screen Gems banner, Sony knows how to squeeze one good weekend out of movie like this regardless of how bad it is. Last year, Screen Gems scored excellent 3-day starts for sub-par movies like <em>Prom Night</em> ($20.8M), <em>First Sunday</em> ($17.7M), <em>Lakeview Terrace</em> ($15M), <em>Quarantine</em> ($14.2M) and <em>Untraceable</em> ($11.3M). Industry tracking suggests that Beyonce could drive the certain-to-be-forgettable <em>Obsessed</em> to a decent $15M opening weekend, and it will likely play very well at inner city theatre properties.</p>
<p style="text-align: left"><a href="http://bighollywood.breitbart.com/files/2009/04/polar_bears.jpg"><img class="aligncenter size-full wp-image-114550" src="http://bighollywood.breitbart.com/files/2009/04/polar_bears.jpg" alt="" width="400" height="300" /></a></p>
<p style="text-align: left">That would push <em>Earth</em> to #2 for the frame. The Earth Day opening was successful, and critics love the film (<a href="http://www.rottentomatoes.com/m/1197228-earth/" target="_blank">83% Fresh</a> on Rotten Tomatoes). Family audiences love cute baby animals so Disney has excerpted the amazing BBC miniseries <em>Planet Earth</em> to fashion their own <em>March of the Penguins</em>-style narrative nature doc. It’s hard to imagine anything cuter than baby polar bears sliding down a snow bank, and it’s hard to come up with anything scarier than a Great White Shark lunging out of the water after its prey. I have seen the full length miniseries, but not Disney’s movie. Still it’s hard to imagine this not being unbelievably compelling stuff, even in its 90 minute theatrical version (although I still recommend tracking down the full BBC series instead). I am forecasting a possible $13.2M for 3-days, which would mean a 5-day start of just over $19M.</p>
<p style="text-align: left"><a href="http://bighollywood.breitbart.com/files/2009/04/17_again_new_poster.jpg"><img class="aligncenter size-full wp-image-114554" src="http://bighollywood.breitbart.com/files/2009/04/17_again_new_poster.jpg" alt="" width="325" height="242" /></a><br />
Last weekend’s champ, <em>17 Again </em>(Warner Bros) starring ‘tween heartthrob Zac Efron, should hold up fairly well. The word-of-mouth is very positive, and that could mean a drop of only 46% or so to about $12.7M and a new cume of just over $40M by Monday.</p>
<div id="attachment_114570" class="wp-caption aligncenter" style="width: 351px"><a href="http://bighollywood.breitbart.com/files/2009/04/the-soloist-20081230083121268_640w.jpg"><img class="size-full wp-image-114570" src="http://bighollywood.breitbart.com/files/2009/04/the-soloist-20081230083121268_640w.jpg" alt="Oscar nominee Robert Downey, Jr. (TROPIC THUNDER) and Academy Award winner Jamie Foxx (RAY) star in THE SOLOIST" width="341" height="226" /></a><p class="wp-caption-text">Oscar nominee Robert Downey, Jr. (TROPIC THUNDER) and Academy Award winner Jamie Foxx (RAY) star in THE SOLOIST</p></div>
<p style="text-align: left">The Joe Wright-directed <em>The Soloist</em> has been juggled around the release schedule with abandon, but it has been very well marketed with a heavy TV campaign, especially during shows geared for the 25+ crowd. The reviews are a mixed bag (<a href="http://www.rottentomatoes.com/m/soloist/" target="_blank">54% Fresh</a> on Rotten Tomatoes), but there will be some business in this title. Some of my sources are saying $12M-$14M, but I am calling for a possible $11.6M.</p>
<p style="text-align: left"><a href="http://bighollywood.breitbart.com/files/2009/04/state_of_play_movie_poster.jpg"><img class="aligncenter size-full wp-image-114578" src="http://bighollywood.breitbart.com/files/2009/04/state_of_play_movie_poster.jpg" alt="" width="274" height="403" /></a><br />
The well-reviewed Russell Crowe journalism thriller <em>State of Play</em> (Universal) will almost certainly hang onto a spot in the top 5. The dip will be gentle (maybe 35%-40%), and this very good adult film could generate another $9M in ticket sales.</p>
<p><strong>FINAL PREDICTION FOR APRIL 24-26<br />
1. NEW – <em>Obsessed</em> (Sony) &#8211; $15M<br />
2. NEW – <em>Earth</em> (Disney) &#8211; $13.2M<br />
3. <em>17 Again</em> (Warner Bros) &#8211; $12.7M<br />
4. NEW &#8211; <em>The Soloist</em> (Dreamworks/Paramount) &#8211; $11.6M<br />
5. <em>State of Play</em> (Universal) &#8211; $9M<br />
6. <em>Monsters vs. Aliens</em> (Dreamworks/Paramount) &#8211; $7.9M<br />
7. <em>Hannah Montana: The Movie</em> (Disney) &#8211; $7.4M<br />
8. NEW<em> &#8211; Fighting</em> (Rogue) &#8211; $7M<br />
9. <em>Fast &amp; Furious</em> (Universal) &#8211; $5.8M<br />
10. <em>Crank: High Voltage</em> (Lionsgate) &#8211; $2.8M<br />
11. <em>Knowing</em> (Summit) &#8211; $2M<br />
12. NEW – <em>The Informers</em> (Senator) &#8211; $1.7M</strong></p>
<p style="text-align: left"><strong>Steve Mason is <a href="http://www.facebook.com/profile.php?id=844770075">on Facebook</a> and now also on <a href="http://twitter.com/LAMase">Twitter@LAMase</a>.</strong></p>
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