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There’s a new gold rush on but you don’t have to head to the hills of California to be part of it.  All you have to do is tune in to talk radio and jot down an “800″ number where a few of the big syndicated shows pimp for the gold merchants.  The ads for these companies are all over radio and television.

I have no problem with a host or show taking advertising from any product.  If Rush wants to run a few Obama ads, no problem. If Dr. Savage can sell ads to the ACLU, I say he should give his sales staff a bonus. I’m a capitalist all for making a nickel who believes in the old saying, caveat emptor – buyer beware.  Yet, it’s different when the host reads the commercial live.  This signifies a level of approval beyond “we let this guy buy ads on our show.” (more…)