Kickstarter: Free Market Comes to The Arts
by Lawrence MeyersA website called Kickstarter.com is making an extraordinary contribution to the arts — broadly defined here as art, comics, dance, design, fashion, food, film, music, games, photography, theatre, and writing. It isn’t only artistic projects, either. Kickstarter accepts “creative projects,” which include everything from an iPod Nano wristwatch to heat-absorbing metallic beans to cool your coffee. Kickstarter is, as far as I can tell, the most successful grassroots funding platform on the Internet.
Crowd-sourced funding is a brilliant concept. People who seek funding for a project post it at Kickstarter, and regular folks can donate whatever they wish to the project — from $1 on up to thousands. In exchange, they receive a reward for their contribution. It may be a mention of the donor’s name in the project’s credits, copies of a movie on DVD, a limited edition of a given book or product, or a gourmet dinner at the artist’s house. In short, it’s like pitching an idea from a soapbox in the town square.
And it is genius. (more…)







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