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	<title>Big Hollywood &#187; eva mendes</title>
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		<title>FAST &amp; FURIOUS Opens With a Scalding $30M Friday &amp; Could Speed to $70M by Monday, Surpassing CARS as the All-time Biggest Opening for an Auto Racing Movie!</title>
		<link>http://bighollywood.breitbart.com/smason/2009/04/03/estimates43/</link>
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		<pubDate>Sat, 04 Apr 2009 05:32:48 +0000</pubDate>
		<dc:creator>Steve Mason</dc:creator>
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		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=97166</guid>
		<description><![CDATA[With 400,000 Americans showing up every year at the Indy 500 and 200,000 more buying tickets to see NASCAR’s premiere event The Daytona 500, you would think that the most creative minds in Hollywood would be looking for a way to cash in with more movies about car racing and car culture. NASCAR has an [...]]]></description>
			<content:encoded><![CDATA[<p>With 400,000 Americans showing up every year at the Indy 500 and 200,000 more buying tickets to see NASCAR’s premiere event The Daytona 500, you would think that the most creative minds in Hollywood would be looking for a way to cash in with more movies about car racing and car culture. NASCAR has an estimated 75 million fans, and it is second only to the National Football League in terms of television ratings, so where are all the good racing movies?</p>
<div id="attachment_97206" class="wp-caption aligncenter" style="width: 325px"><a href="http://bighollywood.breitbart.com/files/2009/04/fast_and_furious_jordana_brewster.jpg"><img class="size-full wp-image-97206" src="http://bighollywood.breitbart.com/files/2009/04/fast_and_furious_jordana_brewster.jpg" alt="Jordana Brewster is reunited with Vin, Paul and Michelle in FAST &amp; FURIOUS" width="315" height="206" /></a><p class="wp-caption-text">Jordana Brewster is reunited with Vin, Paul and Michelle in FAST &amp; FURIOUS</p></div>
<p>Universal seems to have answered that question by getting its successful street racing franchise back into the fast lane this weekend with <em>Fast &amp; Furious</em>. The movie, which reunites Vin Diesel, Paul Walker, Jordana Brewster and Michelle Rodriguez for the first time since 2001’s original surprise blockbuster, has exploded to a high octane $30.11M or so on Friday and that could mean a $70M opening weekend. That would make it the all-time #1 opening for a car racing movie.</p>
<p><span id="more-97166"></span></p>
<div id="attachment_97210" class="wp-caption aligncenter" style="width: 365px"><a href="http://bighollywood.breitbart.com/files/2009/04/cars-movie-poster.jpg"><img class="size-full wp-image-97210" src="http://bighollywood.breitbart.com/files/2009/04/cars-movie-poster.jpg" alt="" width="355" height="326" /></a><p class="wp-caption-text">Pixar&#39;s beloved CARS will likely have only the second-best opening for an auto racing movie by Monday</p></div>
<p>ALL-TIME TOP 10 OPENINGS FOR AUTO RACING MOVIES<br />
<strong>1.<em> Fast &amp; Furious</em> (2009) &#8211; $70M opening (projected)</strong><br />
2. <em>Cars</em> &#8211; $60.1M opening<br />
3. <em>2 Fast 2 Furious</em> (2003) &#8211; $50.4M opening<br />
4. <em>Talladega Nights</em> &#8211; $47M opening<br />
5. <em>The Fast &amp; The Furious</em> (2001) &#8211; $40M opening<br />
6. <em>The Fast &amp; The Furious: Tokyo Drift</em> (2006) &#8211; $24M opening<br />
7. <em>Speed Racer</em> &#8211; $18.5M opening<br />
8. <em>Days of Thunder</em> &#8211; $15.5M opening<br />
9. <em>Herbie: Fully Loaded</em> &#8211; $12.7M opening<br />
10. <em>Death Race</em> &#8211; $12.6M opening</p>
<p>How big is that $30.11M opening day? It is the all-time biggest debut gross for any movie not released in the summer peak (May &#8211; July) and the November-December holiday period.</p>
<p>ALL-TIME BIGGEST OPENING DAYS FOR NON-PEAK RELEASES<br />
<em>- non-peak is defined as May thru July &amp; November-December -</em><br />
<strong>1.<em> Fast &amp; Furious</em> (2009) &#8211; $30.11M opening day (estimated)</strong><br />
2. <em>300</em> &#8211; $28.1M opening day<br />
3. <em>Passion of the Christ</em> &#8211; $26.5M opening day<br />
4. <em>Watchmen</em> &#8211; $24.5M opening day<br />
5. <em>Ice Age: The Meltdown</em> &#8211; $21.7M opening day</p>
<p>The Fast franchise has an odd history. 2001’s <em>The Fast &amp; The Furious</em> scored a blistering $40M opening weekend and reached $144.5M domestic and over $200M worldwide. Then the enigmatic Diesel decided that he didn’t like the script for the proposed sequel. <em>Boyz n the Hood</em>’s John Singleton took the reigns from Rob Cohen and Walker returned for <em>2 Fast 2 Furious</em>, which still scorted an impressive $127M in the US sans Diesel. Then in 2006, Universal rebooted without Diesel or Walker with <em>The Fast &amp; The Furious: Tokyo Drift</em>, and the fan base eroded considerably as the poorly-received movie generated only $62.5M after a sluggish $23.9M 3-day start.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/fast_and_furious_ver2.jpg"><img class="aligncenter size-full wp-image-97222" src="http://bighollywood.breitbart.com/files/2009/04/fast_and_furious_ver2.jpg" alt="" width="246" height="362" /></a></p>
<p>Now, the original cast returns with <em>Tokyo Drift</em> director Justin Lin at the helm, and those Under 25 Males are showing up (dragging their girlfriends no doubt), and the reaction across the social networking platform Twitter is very telling. The first thing I noticed. Lots of sellouts and long lines.</p>
<ul>
<li><a href="http://bighollywood.breitbart.com/files/2009/04/twitter1.jpg"><img class="aligncenter size-full wp-image-97174" src="http://bighollywood.breitbart.com/files/2009/04/twitter1.jpg" alt="" width="144" height="98" /></a><em>damn fast and furious full till 11</em></li>
<li><em>Standing in line for Fast and Furious earlier show was sold out. I so hope it is worth this.</em></li>
<li><em>Didn&#8217;t realize fast and furious would do so much business.</em></li>
<li><em>Just saw Fast &amp; Furious. It was crazazy. The theater was packed and every show was sold out. I loved it!</em></li>
<li><em>Waiting in line to see Fast and Furious. Really long line!</em></li>
<li><em>too many people watching fast and furious tonight!</em></li>
<li><em>is watching monsters vs. aliens, only because Fast and Furious was sold out. :/</em></li>
</ul>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/twitter-12.jpg"><img class="aligncenter size-full wp-image-97190" src="http://bighollywood.breitbart.com/files/2009/04/twitter-12.jpg" alt="" width="118" height="43" /></a></p>
<p>As far as instant reaction from the Twitteratti, it seems roughly split 60% positive and 40% negative. Here are some &#8220;thumbs up&#8221; Tweets.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/twitter-2.jpg"><img class="aligncenter size-full wp-image-97194" src="http://bighollywood.breitbart.com/files/2009/04/twitter-2.jpg" alt="" width="125" height="97" /></a></p>
<ul>
<li><em>Just hopped outta Fast and Furious. Forget 2 and 3, this was the real sequel. Better than you hope it&#8217;ll be, I promise.</em></li>
<li><em>new fast and furious = AMAZING</em></li>
<li><em>Fast and Furious 4&#8230; wow, what a movie! For boys, that is.</em></li>
<li><em>Fast and Furious 4, great action movie. It&#8217;s as good as the first one. SpitBaby gives it 4 of 5 stars.</em></li>
<li><em>Saw Fast and Furious tonight. It was pretty darn good! Lots of American Muscle.</em></li>
</ul>
<p style="text-align: left">Not everyone agrees however. Some are Twittering their disapproval.</p>
<ul>
<li><em>The &#8216;Fast and the Furious&#8217; perfectly describes how I would leave that movie.</em></li>
<li><em>just saw the new fast and furious.bad as expected.</em></li>
<li><em>just got home from seeing FAST AND FURIOUS! IT SUCKED!!!</em></li>
<li><em>Fast and Furious: Not bad, but I wouldn&#8217;t tell you to pay theatre $ to see it unless you&#8217;re a fan of the first movie. Too many jump cuts.</em></li>
<li><em>Fast and Furious: worst movie ever.</em></li>
<li><em>fast and furious was awful. whats the appeal? minus hot guys, crappy cars and chicks making out? no thanks</em></li>
</ul>
<p style="text-align: left"><a href="http://bighollywood.breitbart.com/files/2009/04/twitter-14.jpg"><img class="aligncenter size-full wp-image-97202" src="http://bighollywood.breitbart.com/files/2009/04/twitter-14.jpg" alt="" width="134" height="49" /></a></p>
<p>For Vin Diesel, this weekend&#8217;s opening is an all-time best, and you&#8217;ve got to wonder who gives him career advice. He walked away from the both <em>2 Fast 2 Furious</em> and the sequel to the highly lucrative <em>XXX</em> (<em>XXX:State of the Union</em> was ultimately made with Ice Cube as the lead grossing just $26.8M domestic, but it would have certainly performed much better as a Diesel project).</p>
<p style="text-align: left">ALL-TIME TOP 5 VIN DIESEL OPENINGS<br />
<strong>1. <em>Fast &amp; Furious</em> (2009) &#8211; $70M opening (projected)</strong><br />
2. <em>XXX</em> &#8211; $44.5M opening<br />
3. <em>The Fast &amp; The Furious</em> (2001) &#8211; $40M<br />
4. <em>The Pacifier</em> &#8211; $30.5M opening<br />
5. <em>The Chronicles of Riddick</em> &#8211; $24.3M opening</p>
<p>Meanwhile, thanks to the <em>F&amp;F</em> hot wheels, Paul Walker has three $40M+ openings on his resume.</p>
<p>ALL-TIME TOP 5 PAUL WALKER OPENINGS<br />
<strong>1. <em>Fast &amp; Furious</em> (2009) &#8211; $70M opening (projected)</strong><br />
2. <em>2 Fast 2 Furious</em> (2003) &#8211; $50.4M opening<br />
3. <em>The Fast &amp; The Furious</em> (2001) &#8211; $40M opening<br />
4.<em> Eight Below</em> &#8211; $20.1M opening<br />
5. <em>She’s All That</em> &#8211; $16M opening</p>
<div id="attachment_97286" class="wp-caption aligncenter" style="width: 366px"><a href="http://bighollywood.breitbart.com/files/2009/04/insectosaurusconcept1.jpg"><img class="size-full wp-image-97286" src="http://bighollywood.breitbart.com/files/2009/04/insectosaurusconcept1.jpg" alt="MVA still a MONSTER at the box office - especially in 3-D" width="356" height="150" /></a><p class="wp-caption-text">MVA still a MONSTER at the box office - especially in 3-D</p></div>
<p><em>Monsters Vs. Aliens</em> (Dreamworks/Paramount) continues to be a box office juggernaut as it begins its second weekend. The animated send-up of B-movie sci-fi from the 1950&#8217;s continues to be fueled by its 2,075 or so standard Digital 3-D engagements and the added 143 Digital IMAX runs scoring an exceedingly strong $8.9M on Friday, which will likely translate to an estimated $35.6M for the frame and a 10-day cume of almost $108M. That will represent an approximate weekend drop of just 40%, which is impressive given that the opening 3-day was $59.3M.</p>
<div id="attachment_97234" class="wp-caption aligncenter" style="width: 261px"><a href="http://bighollywood.breitbart.com/files/2009/04/the_haunting_in_connecticut_poster2.jpg"><img class="size-full wp-image-97234" src="http://bighollywood.breitbart.com/files/2009/04/the_haunting_in_connecticut_poster2.jpg" alt="" width="251" height="387" /></a><p class="wp-caption-text">Possibly the creepiest movie poster ever</p></div>
<p>The Lionsgate genre pic <em>The Haunting in Connecticut</em> sold another $3.67M in tickets on its second Friday, and it should reach about $10.65M by Monday for a new cume of $38.47M. That would mean a drop of only 54%, very good for a horror flick.</p>
<div id="attachment_97230" class="wp-caption aligncenter" style="width: 330px"><a href="http://bighollywood.breitbart.com/files/2009/04/i-love-you-man.jpg"><img class="size-full wp-image-97230" src="http://bighollywood.breitbart.com/files/2009/04/i-love-you-man.jpg" alt="Jason Segal unleashes the crazies on passerby on the Venice Boardwalk in I LOVE YOU, MAN" width="320" height="182" /></a><p class="wp-caption-text">Jason Segal unleashes the crazies on passerby on the Venice Boardwalk in I LOVE YOU, MAN</p></div>
<p>Meanwhile <em>Knowing</em> (Summit) and <em>I Love You, Man</em> (Dreamworks/Paramount) will both spend another week in the top five. The Alex Proyas-directed Nicolas Cage vehicle managed $2.67M to start the 3-day, and <em>Knowing</em> may reach $8.69M by Monday. With a new cume of $58.76M, the gang at Summit has a shot to push this one just past $70M in the US. John Hamburg&#8217;s Apatow-style comedy with the inspired pairing of Paul Rudd and Jason Segal is also holding strong with an estimated $2.73M in tickets sold on Friday and a weekend target of $8.69M. <em>I Love You, Man</em> could reach $65M domestic before it wraps its theatrical engagements.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/adventureland1.jpg"><img class="aligncenter size-full wp-image-97226" src="http://bighollywood.breitbart.com/files/2009/04/adventureland1.jpg" alt="" width="282" height="416" /></a></p>
<p>The news is not good for the well-reviewed Miramax release <em>Adventureland</em>. Despite a score of <a href="http://www.rottentomatoes.com/m/adventureland/" target="_blank">89% Fresh</a> on Rotten Tomatoes, Greg Mottola&#8217;s much-anticipated follow-up to Superbad has stumbled out of the gates with just $2.17M from 1,862 playdates. The weekend gross will likely be in the $6.05M range for a Per Theatre Average of just $3,249.</p>
<p><strong>EXCLUSIVE STEVE MASON EARLY FRIDAY ESTIMATES<br />
1. NEW – <em>Fast &amp; Furious</em> (Universal) &#8211; $30.11M, $8,088 PTA, $28M cume<br />
2. <em>Monsters vs. Aliens</em> (Dreamworks/Paramount) &#8211; $8.9M, $2,169 PTA, $81.09M cume<br />
3. <em>The Haunting in Connecticut</em> (Lionsgate) &#8211; $3.67M, $1,345 PTA, $31.36M cume<br />
4. <em>I Love You Man</em> (Dreamworks/Paramount) &#8211; $2.73M, $1,052 PTA, $44.17M cume<br />
5. <em>Knowing</em> (Summit) &#8211; $2.67M, $805 PTA, $52.74M cume<br />
6. NEW – <em>Adventureland</em> (Miramax) &#8211; $2.17M, $1,168 PTA, $2.17M cume<br />
7. <em>Duplicity</em> (Universal) &#8211; $1.43M, $571 PTA, $29.5M cume<br />
8. <em>Race to Witch Mountain</em> (Disney) &#8211; $970,000, $343 PTA, $56M cume<br />
9. <em>12 Rounds</em> (Fox) &#8211; $850,000, $365 PTA, $7.57M cume<br />
10. <em>Sunshine Cleaning</em> (Overture) &#8211; $580,000, $1,211 PTA, $4.05M cume</strong></p>
<p><strong>EXCLUSIVE STEVE MASON EARLY 3-DAY ESTIMATES<br />
1. NEW – <em>Fast &amp; Furious</em> (Universal) &#8211; $70M, $20,220 PTA, $70M cume<br />
2. <em>Monsters vs. Aliens</em> (Dreamworks/Paramount) &#8211; $35.6M, $8,674 PTA, $107.79M cume<br />
3. <em>The Haunting in Connecticut</em> (Lionsgate) &#8211; $10.65M, $3,901 PTA, $38.34M cume<br />
4. <em>Knowing</em> (Summit) &#8211; $8.69M, $2,616 PTA, $58.76M cume<br />
5. <em>I Love You Man</em> (Dreamworks/Paramount) &#8211; $8.69M, $3,342 PTA, $50.12M cume<br />
6. NEW – <em>Adventureland</em> (Miramax) &#8211; $6.05M, $3,249 PTA, $6.05M cume<br />
7. <em>Duplicity</em> (Universal) &#8211; $4.56M, $1,810 PTA, $32.63M cume<br />
8. <em>Race to Witch Mountain</em> (Disney) &#8211; $3.49M, $1,235 PTA, $58.52M cume<br />
9. <em>12 Rounds</em> (Fox) &#8211; $2.7M, $1,158 PTA, $9.42M cume<br />
10. <em>Sunshine Cleaning</em> (Fox) &#8211; $2.03M, $4,238 PTA, $5.5M cume</strong></p>
<p><strong>Steve Mason is <a href="http://www.facebook.com/profile.php?id=844770075">on Facebook</a> and now also on <a href="http://twitter.com/LAMase">Twitter@LAMase</a>.</strong></p>
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		<title>FAST &amp; FURIOUS may &#8220;race&#8221; to $48M opening weekend with MONSTERS VS. ALIENS holding strong at $35M!</title>
		<link>http://bighollywood.breitbart.com/smason/2009/04/02/tracking43/</link>
		<comments>http://bighollywood.breitbart.com/smason/2009/04/02/tracking43/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 02:24:21 +0000</pubDate>
		<dc:creator>Steve Mason</dc:creator>
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		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=96130</guid>
		<description><![CDATA[Universal’s Fast &#38; Furious will be “burning rubber” this weekend at America’s multiplexes as the original street-racing cast reunites after some sub-par chapters of the franchise.

The original The Fast &#38; The Furious hit theatres in 2001 under the direction of Rob Cohen who had shown a knack for action with Dragon: The Bruce Lee Story [...]]]></description>
			<content:encoded><![CDATA[<p>Universal’s <em>Fast &amp; Furious</em> will be “burning rubber” this weekend at America’s multiplexes as the original street-racing cast reunites after some sub-par chapters of the franchise.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/fast-and-furious.jpg"></a><br />
The original <em>The Fast &amp; The Furious</em> hit theatres in 2001 under the direction of Rob Cohen who had shown a knack for action with <em>Dragon: The Bruce Lee Story</em> ($35M US cume) and Sly Stallone’s <em>Daylight</em> ($33M US cume) and a savvy feel for bigger-than-life characters in his Golden Globe winning biopic <em>The Rat Pack</em> (which, if you’ve never seen you should put in your Netflix cue and prepare to be amazed by Don Cheadle’s turn as Sammy Davis, Jr.). In tow, he had a 34-year-old Vin Diesel in only his second starring role following the surprise low budget hit <em>Pitch Black</em> ($39M cume) and 28-year-old Paul Walker, who had just starred in Cohen’s forgettable <em>The Skulls</em>. Also in the cast was Jordana Brewster (<em>As the World Turns</em>) and a pre-<em>Lost </em>Michelle Rodriguez, whose most notable credit was a gritty little indie called <em>Girlfight</em>.</p>
<div id="attachment_96178" class="wp-caption aligncenter" style="width: 410px"><a href="http://bighollywood.breitbart.com/files/2009/04/diesel-v.jpg"><img class="size-full wp-image-96178" src="http://bighollywood.breitbart.com/files/2009/04/diesel-v.jpg" alt="Vin Diesel returns for FAST &amp; FURIOUS" width="400" height="267" /></a><p class="wp-caption-text">Vin Diesel returns for FAST &amp; FURIOUS</p></div>
<p>The result was box office jet fuel. Seemingly out of nowhere, <em>The Fast &amp; The Furious</em> scored a scalding $40M opening weekend and reached $144.5M domestic and over $200M worldwide. But Diesel, whose signature line in the original movie is “I live my life one quarter of a mile at a time,” didn’t like the script for the sequel (or they wouldn’t pay his asking price depending on who you ask). That led to the 2003 sequel <em>2 Fast 2 Furious</em> directed by Academy Award nominee John Singleton (<em>Boyz n the Hood</em>) starring Walker along with rapper Tyrese Gibson and Eva Mendes. Despite Diesel’s conspicuous absence, <em>2 Fast</em> still delivered $127M in the US.<span id="more-96130"></span></p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/2006_fast_and_furious_tokyo_drift_wall_001.jpg"><img class="aligncenter size-full wp-image-96190" src="http://bighollywood.breitbart.com/files/2009/04/2006_fast_and_furious_tokyo_drift_wall_001.jpg" alt="" width="344" height="214" /></a>Two years later came the disastrous re-imagining of the franchise with <em>The Fast &amp; The Furious: Tokyo Drift</em>. No Diesel. No Walker. The movie featured Zachery Ty Bryan from TV’s<em> Home Improvement</em> and the very solid Lucas Black, who had just played quarterback Mike Winchell in the film version of <em>Friday Night Lights</em> and as a kid co-starred with Billy Bob Thornton in<em> Sling Blade</em>. The third movie in the franchise “drifted” toward irrelevancy with a very soft $23.9M opening and only $62.5M domestic.</p>
<p>Now, as The Blues Brothers once famously said, “We’re getting the band back together!” Diesel. Walker. The still beautiful Brewster. And, the edgy Rodriguez, who, ironically, has one of the worst driving records in history (a hit-and-run, 2 DUIs and at least 3 speeding tickets including one for 90mph in a 35mph zone). This time, they are under the direction of <em>Tokyo Drift</em> director Justin Lin, and the reviews are less than sparkling (<a href="http://www.rottentomatoes.com/m/fast_and_furious/" target="_blank">18% Fresh</a> on Rotten Tomatoes), but there are some credible positive notices, including Kirk Honeycutt from the Hollywood Reporter who says, “All four films feature terrific stunts. But <em>Fast &amp; Furious</em> is the first film since the original to be smart about how far to stretch logic without sacrificing the desired macho swagger and revved-up emotions.”</p>
<div id="attachment_96198" class="wp-caption aligncenter" style="width: 373px"><a href="http://bighollywood.breitbart.com/files/2009/04/fast-and-furious-1.jpg"><img class="size-full wp-image-96198" src="http://bighollywood.breitbart.com/files/2009/04/fast-and-furious-1.jpg" alt="Diesel and Paul Walker - 8 years older" width="363" height="223" /></a><p class="wp-caption-text">Diesel and Paul Walker - 8 years older</p></div>
<p>The average street racing fan is unlikely to be a Hollywood Reporter reader, and the PG-13 rating will allow for a flood of teen boys, who have grown up playing video games like <em>Grand Theft Auto</em>, to pour into theatres for some high octane fun. The tracking, especially Males Under 25, looks very strong, and my prediction is for $48M, but I won’t be surprised to see it speed past $50M.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/monsters-vs-aliens.jpg"><img class="aligncenter size-full wp-image-96206" src="http://bighollywood.breitbart.com/files/2009/04/monsters-vs-aliens.jpg" alt="" width="368" height="354" /></a><em></em></p>
<p><em>Monsters vs. Aliens</em> (Dreamworks/Paramount) has been performing very well during the week, especially in those communities where kids are off for spring break. I’ll be surprised if <em>MVA</em> dips much more than 40% from its $59.3M opening frame. I’m predicting a $35.4M second weekend, which would mean a spectacular 10-day cume of about $106.7M.</p>
<p>With only two new, wide releases, <em>The Haunting in Connecticut</em> (Lionsgate) should hold up better-than-the-average horror movie. I am anticipating about $11.7M, which would mark only a 49% drop. With a new cume of about $40M by Monday, this low budget special will have made back its budget twice over before its done (not to mention ancillary rights).</p>
<div id="attachment_96210" class="wp-caption aligncenter" style="width: 309px"><a href="http://bighollywood.breitbart.com/files/2009/04/knowingfirstphoto.jpg"><img class="size-full wp-image-96210" src="http://bighollywood.breitbart.com/files/2009/04/knowingfirstphoto.jpg" alt="Nicolas Cage in KNOWING" width="299" height="198" /></a><p class="wp-caption-text">Nicolas Cage in KNOWING</p></div>
<p>The latest from Nicolas Cage and directed by Alex Proyas (<em>Dark City, I Robot</em>), is nearing profitability as well. <em>Knowing</em> (Summit), with a reported budget of $50M, is likely to bank another $8.7M over the weekend for a new cume of almost $59M. It is opening decently in foreign markets including $5M+ in Russia.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/adventureland.jpg"><img class="aligncenter size-full wp-image-96214" src="http://bighollywood.breitbart.com/files/2009/04/adventureland.jpg" alt="" width="256" height="380" /></a></p>
<p>Director Greg Mottola’s long-awaited follow-up to mega-hit <em>Superbad</em> ($121M US) is the much lower profile <em>Adventureland</em> from Miramax. The reviews are through the roof with an <a href="http://www.rottentomatoes.com/m/adventureland/" target="_blank">85% Fresh</a> rating from Rotten Tomatoes, and especially noteworthy is Kenneth Turan of the LA Times who writes, “With a cast that believed in one another and a writer-director who believed he didn&#8217;t have to follow up<em> Superbad</em> with <em>SuperEvenBadder</em>, <em>Adventureland</em> is the kind of adventure we could all use more of.”</p>
<p>This is the kind of movie that could surprise because of positive buzz, but with only 1,862 screens, it’s hard to generate an eye-popping number. I’m penciling <em>Adventureland</em> in for $8.1M, which would still be an impressive $4,350 Per Theatre Average.</p>
<p>Also continuing to perform well will be <em>I Love You, Man</em> (Dreamworks/Paramount), adding another $7.9M or so (a small drop in the 35%-40% range). It is possible that the John Hamburg buddy comedy could top $50M by Monday.</p>
<p><strong>FINAL PREDICTED BOX OFFICE FOR APRIL 3-5<br />
1. NEW – <em>Fast &amp; Furious</em> (Universal) &#8211; $48M<br />
2. <em>Monsters vs. Aliens</em> (Dreamworks/Paramount) &#8211; $35.4M<br />
3. <em>The Haunting in Connecticut</em> (Lionsgate) &#8211; $11.7M<br />
4. <em>Knowing</em> (Summit) &#8211; $8.6M<br />
5. NEW – <em>Adventureland</em> (Miramax) -$8.1M<br />
6. <em>I Love You, Man</em> (Dreamworks/Paramount) &#8211; $7.9M<br />
7. <em>Duplicity</em> (Universal) &#8211; $4.9M<br />
8. <em>Race To Witch Mountain</em> (Disney) &#8211; $3.25M<br />
9. <em>12 Rounds</em> (Fox) &#8211; $2.3M<br />
10. <em>Taken</em> (Fox) &#8211; $1.4M</strong></p>
<p><strong>Steve Mason is <a href="http://www.facebook.com/profile.php?id=844770075">on Facebook</a> and now also on <a href="http://twitter.com/LAMase">Twitter@LAMase</a>.</strong></p>
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		<title>Warner Bros reaches $1.74 billion domestic surpassing Sony&#8217;s record set in 2006!; MARLEY &amp; ME headed for $51.8M 4-Day with BEN BUTTON at $39.1M &amp; BEDTIME STORIES at $38.6M!; REV ROAD with Best PTA of 2008!</title>
		<link>http://bighollywood.breitbart.com/smason/2008/12/25/exclusive-christmas/</link>
		<comments>http://bighollywood.breitbart.com/smason/2008/12/25/exclusive-christmas/#comments</comments>
		<pubDate>Fri, 26 Dec 2008 05:27:38 +0000</pubDate>
		<dc:creator>Steve Mason</dc:creator>
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		<guid isPermaLink="false">/?p=6441</guid>
		<description><![CDATA[Steve Mason is on Facebook and now also on Twitter.
SUNDAY MORNING: Dog lovers everywhere united to make Fox’s Marley &#38; Me the #1 Christmas weekend movie with an expected $51.18M in the Thursday-thru-Sunday period for a Per Theatre Average of $14,888. Pre-opening industry tracking pointed to a clear win for Bedtime Stories (Disney), but it [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Steve Mason is <a href="http://www.facebook.com/profile.php?id=844770075">on Facebook</a> and now also <a href="http://twitter.com/stevemason323">on Twitter</a>.</strong></p>
<p><strong>SUNDAY MORNING:</strong> Dog lovers everywhere united to make Fox’s <em>Marley &amp; Me</em> the #1 Christmas weekend movie with an expected $51.18M in the Thursday-thru-Sunday period for a Per Theatre Average of $14,888. Pre-opening industry tracking pointed to a clear win for <em>Bedtime Stories</em> (Disney), but it was the lovable lab who finished on top.</p>
<p>As an aside, all of us who read John Grogan’s extraordinarily well-written novel should have seen this coming. The book is a joy, and anyone who has a dog, or has ever had a dog, could easily identify with the struggles and pleasures of having a 4-legged member of the family.</p>
<p>The success of <em>Marley</em> slightly mitigates a disastrous year for Fox. Its year started out well enough riding the huge success of 2007 release <em>Alvin &amp; the Chipmunks</em> into January ($70M of <em>Alvin</em>’s gross landed in this calendar year). The January 18 release of chick-flick <em>27 Dresses</em> scored for Katherine Heigl ($76.8M in the US), then <em>Jumper</em> was a good solid February hit, topping $80M, followed by the wildly successful <em>Horton Hears a Who</em> ($154.5M domestic). Little did Fox know that when the Ashton Kutcher-Cameron Diaz comedy <em>What Happens in Vegas</em> played solidly to the tune of $80.2M domestic starting in May, it would be its last legit hit until Christmas’ <em>Marley &amp; Me</em>. This is a huge, redemptive win for Fox, and its sentimental tear-jerker of a dog movie could near $100M domestic by Sunday.</p>
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<p>There were 11 consecutive under-performing titles during the Fox drought of 2008, including expensive failures like mega-bombs <em>Meet Dave</em> ($11.8M domestic) and <em>The X-Files: I Want to Believe</em> ($20.9M cume). There were also misses like <em>The Rocker</em> ($6.4M cume),  <em>City of Ember</em> ($7.8M cume) and recent disappointments like Baz Luhrmann’s <em>Australia</em> (about $45M in the bank as its run winds down) and the critically-reviled <em>The Day the Earth Stood Still</em>, which picked up another $10.29M during the Christmas-thru-Sunday frame for a domestic cume of only $63M.</p>
<p>Despite the success of <em>Marley</em>, Fox will be #6 among the so-called “Big 6” studios in market share for the year. The winning studio , Warner Bros, essentially locked up the crown in late summer as <em>The Dark Knight</em> piled up meteoric grosses. As I have written in the past, the WB gang seemed destined to break the all-time single year record for domestic ticket sales, and now I can report that they have officially surpassed Sony’s 2006 record of $1.71 billion.</p>
<p>With the respectable hold for Jim Carrey’s <em>Yes Man</em> ($22.38M over 4 days for a 10-day cume of $49.8M), the continued success of <em>Four Christmases</em> (adding $7.29M for a new cume of $111.67M) and the excellent expansion of Clint Eastwood’s <em>Gran Torino</em> (with a $38K or so cume at 84 locations), I am projecting a total domestic box office take of $1.74 billion as of today.  That is a staggering number, and it wasn’t all due to the success of mega-hit <em>The Dark Knight</em>.</p>
<p>Warner Bros perfectly marketed and distributed <em>Sex and the City</em> after picking up the baton from New Line. They also maximized the gross for the previously 3D-geared <em>Journey to the Center of the Earth</em>, selling it as a solid traditional 2D experience and generating $100M. And, they turned a pedestrian holiday comedy, <em>Four Christmases</em>, into a $100M smash. Expect a jubilant press release from Warner Bros in the next few days.</p>
<p>There is great news for Paramount and David Fincher in this holiday season. <em>The Curious Case of Benjamin Button</em> is a big hit. Based on an F. Scott Fitzgerald short story, this spiritual tale starring Brad Pitt and Cate Blanchett had only 2,988 playdates, but the screen count may be as high as 3,500 with Paramount securing multiple screens at many key locations for the 2 hour 48 minute epic. The film coaxed a magical $39.1M or so r the 4-day Christmas weekend.</p>
<p><em>Benjamin Button</em> will do very steady business through awards season, and the spectacularly-reviewed film will likely have $70M-$80M in the bank by the end of next weekend.  It will continue to hold well through awards season with major nominations at the Golden Globes and the SAG Awards. I strongly believe that this movie is headed for something in the $170M domestic range and reaching $200M is not out of the question.</p>
<p>Only 2 of the last 11 Best Picture winners have failed to break through the $100M barrier, including last year’s Coen Brothers thriller <em>No Country For Old Men</em>.</p>
<p>BEST PICTURE WINNERS<br />
2008 – <em>No Country For Old Men</em> &#8211; $74.2M<br />
2007 – <em>The Departed</em> &#8211; $132.3M<br />
2006 –<em> Crash</em> &#8211; $54.5M<br />
2005 – <em>Million Dollar Baby</em> &#8211; $100.5M<br />
2004 – <em>Lord of the Rings: Return of the King</em> &#8211; $377M<br />
2003 – <em>Chicago</em> &#8211; $170.6M<br />
2002 – <em>A Beautiful Mind</em> &#8211; $170.7M<br />
2001 – <em>Gladiator</em> &#8211; $187.7M<br />
2000 – <em>American Beauty</em> &#8211; $130M<br />
1999 – <em>Shakespeare in Love</em> &#8211; $100.3M<br />
1998 – <em>Titanic</em> &#8211; $600.7M</p>
<p>Academy Awards voters, whether they admit it or not, love big blockbusters, and after last year’s terrible Oscar broadcast ratings, there will be a strong yet silent, push to recognize films that movie-goers all over the country have seen. <em>Benjamin Button</em> is now likely to fit the bill nicely. Wouldn’t an Oscar night showdown between <em>The Curious Case of Benjamin Button </em>and mega-hit <em>The Dark Knight</em> make for a spectacular Academy Awards storyline (although, there’s always a chance that Danny Boyle’s gutty, little indie <em>Slumdog Millionaire</em> could steal the big prize from the big budget studio blockbusters).</p>
<p>#3 <em>Bedtime Stories</em>, also starring Keri Russell, Guy Pearce and the irrepressible Russell Brand from <em>Saving Sarah Marshall</em>, has managed $38.6M in just 4 days. It’s a fine showing, although most experts (including yours truly) thought it would be the weekend’s big winner.. The opening for Sandler is slightly under expectations and slightly below par with his recent hits, although it’s hard to compare a Christmas 4-day opening with a traditional 3-day weekend start.</p>
<p>Technically, the 3-day weekend opening (Friday-thru-Sunday) for Bedtime Stories was $27.6M or so. Accepting that Christmas Day took a great deal of “steam” out of the picture, that number compares favorably to July’s You Don’t Mess With the Zohan ($38.53M opening &#8211; $100M cume) and 2007’s I Now Pronounce You Chuck &amp; Larry ($34.23M opening &#8211; $120M cume). Given that <em>Bedtime Stories</em> skews much younger and has family appeal, it should demonstrate great “playability” could very well have $80M in the bank by the end of New Year&#8217;s weekend.</p>
<p>A strong 3-day weekend came on the heels of a monstrous Christmas Day as <em>Marley &amp; Me</em>, <em>The Curious Case of Benjamin Button</em> and <em>Bedtime Stories </em>all out-grossed the previous Christmas Day opening champion <em>Ali </em>($10.2M). In terms of all-time best performance on Christmas Day, opening or otherwise, the three 2008 holiday box office juggernauts finished as the #2, #6 and #10 of all time.</p>
<p>ALL-TIME TOP 10 CHRISTMAS DAY PERFORMANCES<br />
1. <em>Meet the Fockers</em> &#8211; $19.5M<br />
<strong><em>2. Marley &amp; Me &#8211; </em>$14.67M (estimate)</strong><br />
3. <em>Lord of the Rings: Return of the King</em> &#8211; $13.9M<br />
4. <em>National Treasure: Book of Secrets</em> &#8211; $13.6M<br />
5. <em>The Lord of the Rings: The Two Towers</em> &#8211; $12.3M<br />
<strong><em>6. The Curious Case of Benjamin Button &#8211; </em>$12M (estimate)</strong><br />
7. <em>Night at the Museum</em> &#8211; $11.7M<br />
8. <em>The Lord of the Rings: The Fellowship of the Ring</em> &#8211; $11.5M<br />
9. <em>Cast Away</em> &#8211; $10.9M<br />
<strong><em>10. Bedtime Stories </em>- $10.52M (estimate)</strong></p>
<p>Tom Cruise’s Valkerie (MGM/UA) has out-performed industry expectations finishing 4th for both Christmas Day and the long weekend. The eye patch wearing Cruise seemed headed for another disaster with his Nazi epic, but it has finished the 4-day with just over $30M. You could have won some bar bets with studio execs if back in November you had wagered that this won would even crack $25M over the Christmas holiday. Holdover Yes Man (Warner Bros) rounds out the top 5 for the long holiday weekend.</p>
<p>The only other new wide opening is Frank Miller’s <em>The Spirit</em> (Lionsgate). No <em>Sin City</em> magic here as the movie has stumbled out of the gates with about $10.35M, and it is fading very quickly based on downright awful word-of-mouth.</p>
<p><em>Revolutionary Road</em> (Dreamworks/Paramount) is officially a PTA monster. Opening on just 3 screens Friday, the Sam Mendes-directed drama grabbed over $22K per location on opening day, and it will finish the weekend with about a $64,133 PTA. Not only is that the best PTA of 2008 (topping <em>Frost/Nixon</em>&#8217;s number for December 5-7), it is the 29th-best 3-day PTA of all time.</p>
<p>It is very hard to say what the commercial prospects for this picture may be. It is brilliantly acted with perfectly modulated performances by Leo and Kate, a truly unique turn by New York stage actor Michael Shannon and certain-to-be-under-appreciated work from Oscar winner Kathy Bates. I would also like to single out Kathryn Hahn, who was brilliant in Broadway&#8217;s Tony-winning <em>Boeing, Boeing</em>. Something about neighbor Milly Campbell&#8217;s desperate &#8220;golly gee-ness&#8221; captures the era to perfection.</p>
<p>Bringing Richard Yates novel to the big screen was no small feat, and screenwriter Justin Haythe has winnowed the somewhat sprawling novel down to its most cinematic pieces. Haythe is a lock for a Best Adapted Screenplay nomination at the Oscars, and I would make Winslet the betting favorite for Best Actress for her work in <em>Rev Road</em>, but can the film break through in other categories?</p>
<p>DiCaprio has a strong shot at a Best Actor nod, battling with Richard Jenkins, Brad Pitt and Clint Eastwood for the final 2 spots (after Frank Langella, Sean Penn and Mickey Rourke). It&#8217;s uphill for Shannon in the Best Supporting Actor category with Heath Ledger, Robert Downey Jr. and Phillip Seymour Hoffman as locks. <em>Slumdog Millionaire</em>&#8217;s Dev Patel has picked up a great deal of momentum since his SAG Award nomination, he seems to have sewn up the 4th spot. That leaves one spot open for Josh Brolin from Milk, Ralph Fiennes for <em>The Duchess</em>, Eddie Marsan for <em>Happy-Go-Lucky</em> or, an extreme longshot, Tom Cruise for<em> Tropic Thunder</em>. At the moment, I am leaning toward Brolin who will also get credit for his work in <em>W.</em>.</p>
<p><em>Gran Torino</em> has expanded very well to 84 locations and quite a few multiple screen situations for a PTA of just over $38K. There is clearly some commercial viability here as this love it or hate it movie goes wider in January.The big question remains. Will Oscar voters nominate Eastwood for Best Actor for his snarling, racist Walt Kowalski performance? In my estimation, his performance is the weakest of the contenders, but viewed in the context of his career, it feels like a nice culmination of his acting work.</p>
<p>It is surprising how softly <em>Frost/Nixon</em> (Universal) is playing at 205 locations. It generated a $9,473 PTA, which is disappointing. This is a great film with a tour de force performance by Frank Langella as President Richard M. Nixon. It may be that the movie-going public isn&#8217;t interested in reliving the Watergate nightmare, especially when everyone has a general mistrust of government after the Bush years. Movies can be an escape from a tough economy, government corruption and political scandal. Thus, films like <em>Slumdog Millionaire</em>, <em>Benjamin Button</em> and <em>Marley &amp; Me</em> are more attractive film destinations.</p>
<p>A lack of commercial success will not keep Langella out of the Best Actor category, but Ron Howard&#8217;s movie could be potentially handicapped in the Best Picture race if it doesn&#8217;t begin selling tickets at a better clip. <em>Ben Button</em>, <em>Slumdog</em> and <em>The Dark Knight</em> are all legitimate hits, appropriate to their scale. I am penciling in <em>Milk</em> (Focus) as a likely Best Picture nominee leaving one slot set aside for <em>Frost/Nixon</em>. Mega-hit <em>Wall-E</em> (Disney) could sneak in instead. Or, if The Wrestler (Fox Searchlight) expands better than Howard&#8217;s political biopic &#8211; Mickey Rourke&#8217;s comeback delivered almost $28K per location over the Christmas 4-day &#8211; maybe Darren Aronofsky will find his movie among the big 5. The same goes for the aforementioned <em>Revolutionary Road</em>. A Best Picture nod would be a game-changer for Dreamworks/Paramount, and the slow start for <em>Frost/Nixon</em> may have left the door open.</p>
<p><strong>FINAL 4-DAY CHRISTMAS WEEKEND ESTIMATES<br />
1. NEW – <em>Marley &amp; Me</em> (Fox) &#8211; $51.67M, $14,849 PTA, $51.67M cume<br />
2. NEW – <em>The Curious Case of Benjamin Button</em> (Paramount) &#8211; $39.1M, $13,086 PTA, $39.1M cume<br />
3. NEW – <em>Bedtime Stories</em> (Disney) &#8211; $38.6M, $10,486PTA, $38.6M cume<br />
4. NEW – <em>Valkyrie</em> (MGM/UA) &#8211; $30.4M, $11,214 PTA, $30.4M cume<br />
5. <em>Yes Man</em> (Warner Bros) &#8211; $22.38M, $6,517 PTA, $49.8M cume<br />
6. <em>Seven Pounds</em> (Sony) &#8211; $18.2M, $6,599 PTA, $38.86M cume<br />
7. <em>Tale of Despereaux</em> (Universal) &#8211; $11.37M, $3,659 PTA, $28.07M cume<br />
8. <em>The Day the Earth Stood Still</em> (Fox) &#8211; $10.59M, $4,409 PTA, $63.4M cume<br />
9. NEW – <em>The Spirit</em> (Lionsgate) &#8211; $10.35M, $4,126 PTA, $10.35M cume<br />
10. <em>Four Christmases</em> (Warner Bros) &#8211; $7.29M, $2,904 PTA, $111.67M cume<br />
11. <em>Doubt</em> (Miramax) &#8211; $7.1M, $5,604 PTA, $8.78M cume<br />
12. <em>Slumdog Millionaire</em> (Fox Searchlight) &#8211; $5.81M, $9,417 PTA, $19.41M cume<br />
13. <em>Twilight</em> (Summit) &#8211; $5.5M, $2,975 PTA, $167.06M<br />
*<em>Gran Torino</em> (Warner Bros) &#8211; $3.2M, $38,155 PTA, $4.28M cume<br />
*<em>Milk</em> (Focus) &#8211; $2.32M, $7,481 PTA, $13.52M cume<br />
*<em>Frost/Nixon</em> (Universal) &#8211; $1.94M, $9,473 PTA, $3.58M cume<br />
*<em>The Reader</em> (Weinstein) &#8211; $847,000, $7,302 PTA, $1.23M cume<br />
*<em>The Wrestler</em> (Fox Searchlight) &#8211; $515,000, $28,611 PTA, $893,000 cume<br />
*NEW &#8211; <em>Revolutionary Road </em>(Dreamworks/Paramount) &#8211; $192,400, $64,133 PTA, $192.400 cume<br />
*NEW &#8211; <em>Last Chance Harvey</em> (Overture) &#8211; $132,000, $22,000 PTA, $132,000 cume<br />
*NEW &#8211; <em>Waltz with Bashir</em> (Sony Classics) &#8211; $55,144, $11,029 PTA, $55,144 cume</strong></p>
<p><strong>FINALY 4-DAY CHRISTMAS WEEKEND PTA ESTIMATES<br />
1. NEW – <em>Revolutionary Road</em> (Dreamworks/Paramount) – 3 locations, $64,133 PTA<br />
2. <em>Gran Torino</em> (Warner Bros) – 84 locations, $38,155 PTA<br />
3. <em>The Wrestler</em> (Fox Searchlight) – 18 locations, $28,611 PTA<br />
4. NEW – <em>Last Chance Harvey</em> (Overture) – 6 location, $22,000 PTA<br />
5. NEW – <em>Marley &amp; Me</em> (Fox) – 3,480 locations, $14,849 PTA<br />
6. NEW – <em>The Curious Case of Benjamin Button</em> (Paramount) – 2,988 locations, $13,086 PTA<br />
7. NEW – <em>Valkyrie</em> (MGM/UA) – 2,711 locations, 11,075 PTA<br />
8. NEW – <em>Waltz with Bashir</em> (Sony Classics) – 6 locations, $11,029 PTA<br />
9. NEW – <em>Bedtime Stories</em> (Disney) – 3,681 locations, $10,486 PTA<br />
10. <em>Frost/Nixon</em> (Universal) – 205 locations, $9,473 PTA<br />
11. <em>Slumdog Millionaire</em> (Fox Searchlight) – 614 locations, $9,471 PTA<br />
12. <em>Milk</em> (Focus) – 311 locations, $7,481 PTA<br />
13. <em>The Reader</em> (Weinstein) – 116 locations, $7,302 PTA<br />
14. <em>Seven Pounds</em> (Sony) &#8211; 2,758 locations &#8211; $6,599 PTA<br />
15. <em>Yes Man</em> (Warner Bros) – 3,434 locations, $6,517 PTA<br />
16. <em>Doubt</em> (Miramax) – 1,267 locations, $5,450 PTA<br />
17. <em>The Day the Earth Stood Still</em> (Fox) – 2,402 locations &#8211; $4,409 PTA<br />
18. NEW – <em>The Spirit</em> (Lionsgate) – 2,509 locations &#8211; $4,126 PTA</strong></p>
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