3-D returns in a MONSTER way! MONSTERS VS. ALIENS with $16.7M Friday & a possible $58M opening weekend!

It is an excellent weekend for Dreamworks Animation. Although the credit crunch prevented financing that would allow exhibitors to undertake the digital conversion of more of its theatres, Monsters vs. Aliens is benefiting spectacularly from the 2,075 or so standard Digital 3-D engagements and the added 143 Digital IMAX runs. The audaciously ambitious animated send-up of 50’s B-movies has used the “bleeding edge” of technology to milk an estimated $16.7M in opening day ticket sales. The which could translate to $58M or so for the 3-day weekend.

MONSTERS VS. ALIENS towers over previous 3-D releases from Hollywood

If that number holds, and, if anything, they could drift higher as family audiences flood America’s multiplexes, Monsters vs. Aliens will be the all-time third-best opening in the month of March.

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Tags: 12 rounds, 2-d, 3-d, 3-day take, 300
Posted Mar 27th 2009 at 11:02 pm in Entertainment, Featured Story, Steve Mason's Box Office | 9078210 Commentshttp://bighollywood.breitbart.com/smason/2009/03/27/estimates3-27/3-D+returns+in+a+MONSTER+way%21+MONSTERS+VS.+ALIENS+with+%2416.7M+Friday+%26amp%3B+a+possible+%2458M+opening+weekend%212009-03-28+06%3A02%3A58Steve+Mason

MONSTERS VS. ALIENS is the widest non-summer release ever with over 7,000 screens! Katzenberg’s 3-D bet could pay off with $60M opening!

Jeffrey Katzenberg has been the film industry’s strongest proponent of 3-D over the past few years, and this weekend his advocacy will start paying dividends for Dreamworks Amimation. Monsters Vs. Aliens will debut with 4,104 playdates. That makes it the 13th-widest release in modern film history, and it becomes the biggest non-summer debut of all-time.

Jeffrey Katzenberg - The Pied Piper for Digital 3-D

ALL-TIME WIDEST NON-SUMMER RELEASES
- with summer defined as May 1 – August 30 -
1. 3/27/09 – Monsters Vs. Aliens – 4,104 playdates
2. 11/07/08 – Madagascar 2 – 4,056 playdates
3. 10/01/04 – Shark Tale – 4,016
4. 3/31/06 – Ice Age: The Meltdown – 3,964
5. 3/14/08 – Dr. Suess’ Horton Hears A Who – 3,954

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Tags: 12 rounds, 2-d, 3-d, 3-day take, alan moore
Posted Mar 26th 2009 at 9:30 pm in Entertainment, Featured Story, Steve Mason's Box Office | 899148 Commentshttp://bighollywood.breitbart.com/smason/2009/03/26/finaltracking-3/MONSTERS+VS.+ALIENS+is+the+widest+non-summer+release+ever+with+over+7%2C000+screens%21+Katzenberg%27s+3-D+bet+could+pay+off+with+%2460M+opening%212009-03-27+04%3A30%3A07Steve+Mason

Summit scores a nice hit with KNOWING, which could reach $60M domestic, while I LOVE YOU, MAN has a shot at $70M in the US!

It was another good weekend for Summit Entertainment. The distributor behind last year’s meteoric hit Twilight has scored a solid hit with the Alex Proyas-directed Knowing, starring Nicolas Cage. Despite shaky word-of-mouth and negative reviews, the sci-fi thriller got a solid 9% bump on Saturday for a $9.7M second day, and it will likely finish its opening weekend with a possible $24.8M.

As a production company, Summit is responsible for some monster hits, including commercially and/or artistically successful films like Once (Oscar nominee for Best Picture), American Pie ($102..5M domestic), Memento (Oscar nominee for Best Original Screenplay: Chris Nolan), Mr. & Mrs. Smith ($186.3M domestic) and In the Valley of Ellah (Tommy Lee Jones nominated for Best Actor). But as a distributor, they got off to a slow start. (more…)

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Tags: 2-d, 3-d, 3-day take, a.r. rachman, academy awards
Posted Mar 22nd 2009 at 11:33 am in Entertainment, Steve Mason's Box Office | 8666210 Commentshttp://bighollywood.breitbart.com/smason/2009/03/22/studioestimates-2/Summit+scores+a+nice+hit+with+KNOWING%2C+which+could+reach+%2460M+domestic%2C+while+I+LOVE+YOU%2C+MAN+has+a+shot+at+%2470M+in+the+US%212009-03-22+18%3A33%3A54Steve+Mason

KNOWING grabs $8.95M Friday & targets $23.2M weekend, but word-of-mouth may push I LOVE YOU, MAN to $70M domestic; DUPLICITY gets a only a C from CinemaScore!

Early box office returns are pointing to a weekend win for Knowing from Summit, but I will put my money on I Love You, Man (Dreamworks/Paramount) to generate more in US ticket sales over the long haul. The Nicolas Cage sci-fi thriller has grabbed an estimated $8.95M to start the weekend, and it will likely finish at $24M or so. That is, unless word-of-mouth catches up to it first.

Will reviews and word-of-mouth catch up to KNOWING?

Reviews for Knowing, written and directed by Alex Proyas, the inventive filmmaker behind the visually striking 1998 film Dark City and the 2004 Will Smith mega-hit I, Robot, has received overwhelmingly negative reviews (25% Fresh on Rotten Tomatoes), but thanks to Twitter, real-time movie-goer reactions spread like wildfire. Here are some Tweets I just grabbed off the social networking platform.

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Tags: 2-d, 3-d, 3-day take, a.r. rachman, academy awards
Posted Mar 20th 2009 at 10:30 pm in Entertainment, Featured Story, Steve Mason's Box Office | 8596218 Commentshttp://bighollywood.breitbart.com/smason/2009/03/20/estimates-9/KNOWING+grabs+%248.95M+Friday+%26amp%3B+targets+%2423.2M+weekend%2C+but+word-of-mouth+may+push+I+LOVE+YOU%2C+MAN+to+%2470M+domestic%3B+DUPLICITY+gets+a+only+a+C+from+CinemaScore%212009-03-21+05%3A30%3A27Steve+Mason

KNOWING is favored to win the weekend, but is I LOVE YOU, MAN poised for an upset?

For the last few weeks, Summit’s Knowing, starring Nicolas Cage, has appeared to be the likely winner of the upcoming box office weekend. But, my sources tell me that I Love You, Man, the new comedy starring Paul Rudd (Role Models) and Jason Segal (Forgetting Sarah Marshall) has surged in the latest pre-release industry tracking.

In the spirit of March Madness, I’m calling for the upset. I Love You, Man may not actually be a Judd Apatow movie, but it sure does look like one in trailers and commercials. The movie reportedly “rocked the house” at the South By South West Festival last week, and the buzz is very positive. I am calling for $21.5M, which would be above industry expectations.

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Tags: 2-d, 3-d, 3-day take, a.r. rachman, academy awards
Posted Mar 19th 2009 at 5:39 pm in Entertainment, Featured Story, Steve Mason's Box Office | 8503027 Commentshttp://bighollywood.breitbart.com/smason/2009/03/19/tracking-3/KNOWING+is+favored+to+win+the+weekend%2C+but+is+I+LOVE+YOU%2C+MAN++poised+for+an+upset%3F2009-03-20+00%3A39%3A04Steve+Mason

Audiences RACE TO WITCH MOUNTAIN on Saturday as The Rock’s new family film targets $25M start & $85M domestic, but WATCHMEN is now headed for no more than $110M in the US!

As expected Disney’s Race To Witch Mountain enjoyed a huge Saturday surge for just over $11M in tickets sold, and the reboot of the 70’s franchise will finish with about $25M for the 3-day. Overall, Race posted the year’s seventh-best Saturday performance.

TOP 10 SATURDAY GROSSES IN 2009
1. March 7 – Watchmen – $18.3M
2. February 21 – Tyler Perry’s Madea Goes To Jail – $16.6M
3. February 14 – Friday the Thirteenth – $14.3M
4. January 17 – Paul Blart: Mall Cop – $13.2M
5. January 10 – Gran Torino – $12.1M
6. January 31 – Taken – $11.65M
7. March 14 - Race To Witch Mountain – $11M (estimated)
8. February 7 – He’s Just Not That Into You – $10.9M
9. January 17 – Paul Blart: Mall Cop – $10M
10. January 17 – Gran Torino – $10M
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Tags: 2-d, 3-d, 3-day take, a.r. rachman, academy awards
Posted Mar 15th 2009 at 12:02 pm in Entertainment, Featured Story, Steve Mason's Box Office | 802822 Commentshttp://bighollywood.breitbart.com/smason/2009/03/15/studio-estimates/Audiences+RACE+TO+WITCH+MOUNTAIN+on+Saturday+as+The+Rock%27s+new+family+film+targets+%2425M+start+%26amp%3B+%2485M+domestic%2C+but+WATCHMEN+is+now+headed+for+no+more+than+%24110M+in+the+US%21+2009-03-15+19%3A02%3A03Steve+Mason

Wrestler-turned-movie star Dwayne Johnson leads RACE TO WITCH MOUNTAIN to a $24.25M opening, while WATCHMEN plummets 71%!

As Watchmen (Warner Bros) falls, “The Rock” appears to be racing to a weekend win. Disney’s Race To Witch Mountain, starring Dwayne “The Rock” Johnson, is off to a solid start with $6.8M or so on opening day, and, with its expected surge in family matinee audiences on Saturday and Sunday, it will likely triumph with a possible $24.25M.

Meanwhile last weekend’s winner Watchmen staggered to a second Friday of only $5.4M or so, and I am projecting only $15.75M for the 3-day. That marks a 71% drop. Anything over $20M would have been acceptable, but the bottom has fallen out of this movie, and it will now struggle to reach $100M domestic. When the foreign and DVD are added, it may make a small profit, but it will likely be negligible. The superstitious might suggest that Watchmen writer Alan Moore’s alleged curse may be to blame, but the reality is that word-of-mouth has been more negative than for any movie in recent memory.

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Tags: 2-d, 3-d, 3-day take, a.r. rachman, academy awards
Posted Mar 13th 2009 at 10:46 pm in Entertainment, Featured Story, Steve Mason's Box Office | 7964662 Commentshttp://bighollywood.breitbart.com/smason/2009/03/13/estimates-8/Wrestler-turned-movie+star+Dwayne+Johnson+leads+RACE+TO+WITCH+MOUNTAIN+to+a+%2424.25M+opening%2C+while+WATCHMEN+plummets+71%25%212009-03-14+05%3A46%3A03Steve+Mason

WITCH MOUNTAIN could “Rock” WATCHMEN for surprising weekend win!

One of the coolest ways to use the social networking platform Twitter is to find out what people are thinking, saying and Twittering about in real time. Here’s a small sampling of Tweets from the opening weekend of Watchmen (Warner Bros).

The Watchmen = Epic fail!

If you haven’t seen The Watchmen yet, I’d urge you to read the graphic novel first. Well, actually, I’d urge you to JUST read the GN. lol.

Watchmen.undecided,confused as superhero film with

very little superhero action.Convoluted story,but overall watchable. My opinion only

I was bored while watching Watchmen

Just got out of Watchmen…. Ouch, would spend the 9 quid on – can’t even find the humour, brain switched off 1 hour into the 3- BIG YAWN (more…)

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Tags: 2-d, 3-d, 3-day take, a.r. rachman, academy awards
Posted Mar 11th 2009 at 9:53 pm in Entertainment, Featured Story, Media Criticism, Reviews, Steve Mason's Box Office | 7804642 Commentshttp://bighollywood.breitbart.com/smason/2009/03/11/final-tracking-2/WITCH+MOUNTAIN+could+%E2%80%9CRock%E2%80%9D+WATCHMEN+for+surprising+weekend+win%212009-03-12+04%3A53%3A12Steve+Mason