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	<title>Big Hollywood &#187; eric roth</title>
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		<title>RAINING CASH IN HOLLYWOOD!: The stock market is down, but the movie business is up 14% over &#8216;08 and 23% over &#8216;07!</title>
		<link>http://bighollywood.breitbart.com/smason/2009/03/03/2009-records/</link>
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		<pubDate>Tue, 03 Mar 2009 08:54:15 +0000</pubDate>
		<dc:creator>Steve Mason</dc:creator>
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		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=71298</guid>
		<description><![CDATA[Hollywood is off to a staggering, record-breaking start in 2009 led by Clint Eastwood’s most successful wide opening ever, a French action import and a chubby guy on a Segway. Hot on the heels of the biggest January in history with over $1 billion in domestic sales, February has exceeded $750M in the US. The [...]]]></description>
			<content:encoded><![CDATA[<p>Hollywood is off to a staggering, record-breaking start in 2009 led by Clint Eastwood’s most successful wide opening ever, a French action import and a chubby guy on a Segway. Hot on the heels of the biggest January in history with over $1 billion in domestic sales, February has exceeded $750M in the US. The industry’s all-time best January followed by the all-time biggest February on the books puts total domestic box office for the year at almost $1.8 billion.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/03/poolofmoney.jpg"><img class="aligncenter size-medium wp-image-71310" src="http://bighollywood.breitbart.com/files/2009/03/poolofmoney-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>“Everything is working.” That’s what one studio exec told me today. “With the exception of the<em> Jonas Brothers</em>, it seems like almost every release is out-performing expectations.” January 2009 has gone down as the all-time 8th-best month in modern box office history. It started with excellent holiday holdovers. Six movies, technically released in 2008, did major chunks of their business after New Year’s.</p>
<p><span id="more-71298"></span><a href="http://bighollywood.breitbart.com/files/2009/03/610x.jpg"><img class="aligncenter size-medium wp-image-71314" src="http://bighollywood.breitbart.com/files/2009/03/610x-300x232.jpg" alt="" width="300" height="232" /></a><br />
2008 RELEASES WITH MORE THAN $50M IN 2009 TICKET SALES<br />
1. <em>Gran Torino</em> (Warner Bros) &#8211; $132.7M<br />
2. <em>Slumdog Millionaire</em> (Fox Searchlight) &#8211; $92.8M<br />
3. <em>The Curious Case of Benjamin Button</em> (Paramount) &#8211; $72.7M<br />
4. <em>Marley &amp; Me</em> (Fox) &#8211; $69.5M<br />
5. <em>Bedtime Stories</em> (Disney) &#8211; $52.75M</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/03/paulblart.jpg"><img class="aligncenter size-medium wp-image-71318" src="http://bighollywood.breitbart.com/files/2009/03/paulblart-200x300.jpg" alt="" width="200" height="300" /></a><br />
Then there was the surprise phenomenon of <em>Paul Blart: Mall Cop</em> (Sony), a low budget comedy from producer Adam Sandler and starring former <em>King of Queens</em> star Kevin James. The movie opened to over $30M on the weekend of January 16, and it is now closing in on $130M. The other $100M hit so far in 2009 is <em>Taken</em> (Fox), the Luc Besson-produced French import, which delivered excellent grosses in Europe before landing in the US. With a star turn by Liam Neeson, <em>Taken</em> had already delivered $11.2M in the UK, $9.4M in France and $5.5M in Spain before it went wide in the US on January 30. The picture has held up extraordinarily well with $108M domestic to-date.</p>
<p>The movie industry is 14% ahead of last year’s January-February take of $1.5 billion and a full 23% stronger than the first two months of 2007, which posted just over $1.35 billion. It’s fair to start speculating about the possibility that 2009 will be Hollywood’s all-time box office high water mark.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/03/0321_mva.jpg"><img class="aligncenter size-medium wp-image-71322" src="http://bighollywood.breitbart.com/files/2009/03/0321_mva-300x288.jpg" alt="" width="300" height="288" /></a><br />
March has a definite shot at topping $800M, which would be a third straight monthly record. <em>Watchmen</em> (Warner Bros) looks huge starting Friday (I’ll post a prediction later in the week), <em>Last House on the Left</em> (Universal) appears to be a solid genre pic on Friday the thirteenth along with Disney’s excellent family offering <em>Race to Witch Mountain</em>. On March 20, <em>Duplicity</em> (Universal) starring Julia Roberts and Clive Owen has 25+ appeal and Dreamworks/Paramount is sky-high about <em>I Love You Man</em>. And the month rounds out with <em>Monsters vs. Aliens</em> from Dreamworks Animation.</p>
<p>Back-to-back-to-back all-time monthly records and almost $2.6 billion in the bank by March 31 would be further proof that the movie business is recession proof. In fact, the more dreary the economic news becomes, the more Americans seek refuge at movies. Instead of the annual trip to Disney World or a getaway cruise in the Bahamas, people seem to be spending their pocket change at America’s multiplexes in droves.</p>
<p><strong>Steve Mason is <a href="http://www.facebook.com/profile.php?id=844770075">on Facebook</a> and now also <a href="http://twitter.com/stevemason323">on Twitter</a>.</strong></p>
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		<title>Even if you wanted to see the Best Picture nominees this weekend, you might have trouble finding a theatre!</title>
		<link>http://bighollywood.breitbart.com/smason/2009/02/21/oscar-weekend/</link>
		<comments>http://bighollywood.breitbart.com/smason/2009/02/21/oscar-weekend/#comments</comments>
		<pubDate>Sat, 21 Feb 2009 23:55:11 +0000</pubDate>
		<dc:creator>Steve Mason</dc:creator>
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		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=56966</guid>
		<description><![CDATA[Tyler Perry’s decidedly un-Oscar Madea Goes to Jail (Lionsgate) is the box office story of Oscar weekend selling a massive $14.65M in opening day tickets with a possible $38M in sales expected for the weekend. But what about the Best Picture nominees, the supposed cool kids on the box office block?

Slumdog Millionaire (Fox Searchlight) is [...]]]></description>
			<content:encoded><![CDATA[<p>Tyler Perry’s decidedly un-Oscar<em> Madea Goes to Jail</em> (Lionsgate) is the box office story of Oscar weekend selling a massive $14.65M in opening day tickets with a possible $38M in sales expected for the weekend. But what about the Best Picture nominees, the supposed cool kids on the box office block?</p>
<p><a href="../files/2009/02/vfiles26494.jpg"><img class="aligncenter size-medium wp-image-56970" src="../files/2009/02/vfiles26494-300x200.jpg" alt="" width="300" height="200" /></a><br />
<em>Slumdog Millionaire</em> (Fox Searchlight) is the odds-on Best Picture winner, and it expanded to about 600 additional playdates this weekend for a total screen count of 2,224. The other four contenders for Hollywood’s biggest prize, however, are on a combined 2,508 screens. That means that they are essentially done with their theatrical engagements in the US (barring a truly shocking upset). Even if you wanted to see the other four nominees, you might have trouble finding them at your local multiplex – especially if you live outside a major city.<br />
<span id="more-56966"></span><br />
The United States has approximately 40,000 individual movie screens. Only 11% of them are showing a Best Picture nominee this weekend. That speaks to how decidedly unpopular these movies are. For comparison in 1998, there were about 34,000 screens in the US, and on Oscar weekend 7,586 of them had a Best Picture nominee showing. That’s 22% of all American screens showing a Best Picture contender.</p>
<p>Here is how the Oscar weekend screen counts for 1998 and this year stack up.</p>
<p><a href="../files/2009/02/titanic_ver2.jpg"><img class="aligncenter size-medium wp-image-56974" src="../files/2009/02/titanic_ver2-201x300.jpg" alt="" width="201" height="300" /></a>1998<br />
<em>Titanic</em> – 3,169 screens<br />
<em>Good Will Hunting</em> – 1,805 screens<br />
<em>As Good As It Gets</em> – 1,604 screens<br />
<em>L.A. Confidential</em> – 723 screens<br />
<em>The Full Monty</em> – 285 screens</p>
<p><a href="../files/2009/02/frost-nixon.jpg"><img class="aligncenter size-medium wp-image-56978" src="../files/2009/02/frost-nixon-300x187.jpg" alt="" width="300" height="187" /></a><br />
2009<br />
<em>Slumdog Millionaire</em> – 2,244 screens<br />
<em>The Reader </em>– 962 screens<br />
<em>The Curious Case of Benjamin Button</em> – 754 screens<br />
<em>Milk</em> – 411 screens<br />
<em>Frost/Nixon</em> – 381 screens</p>
<p><em>Slumdog Millionaire</em> has moved from quirky underdog to beloved box office juggernaut. This weekend, Danny Boyle’s Mumbai masterpiece will close in on the magical $100M barrier.</p>
<p><strong>OSCAR WEEKEND PERFORMANCE FOR BEST PICTURE NOMINEES</strong></p>
<p><a href="../files/2009/02/hr_slumdog_millionaire_3.jpg"><img class="aligncenter size-medium wp-image-56982" src="../files/2009/02/hr_slumdog_millionaire_3-300x199.jpg" alt="" width="300" height="199" /></a><strong><em>SLUMDOG MILLIONAIRE</em><br />
2,224 screens<br />
$2.1M Friday<br />
$7.5M 3-Day<br />
$97.46M cume<br />
$118M Projected Cume<br />
</strong></p>
<p><a href="../files/2009/02/winslet_epa500_31205a.jpg"><img class="aligncenter size-medium wp-image-56986" src="../files/2009/02/winslet_epa500_31205a-222x300.jpg" alt="" width="222" height="300" /></a><strong><em>THE READER</em><br />
962 screens<br />
$705,000 Friday<br />
$2.53M 3-Day<br />
$22.9M cume<br />
$29M Projected Cume<br />
</strong></p>
<p><a href="../files/2009/02/benjaminbutton-poster.jpg"><img class="aligncenter size-medium wp-image-56990" src="../files/2009/02/benjaminbutton-poster-300x124.jpg" alt="" width="300" height="124" /></a><strong><em>THE CURIOUS CASE OF BENJAMIN BUTTON</em><br />
754 screens<br />
$320,000 Friday<br />
$1.12M 3-Day<br />
$124.1M cume<br />
$129M Projected Cume<br />
</strong></p>
<p><a href="../files/2009/02/milk2.jpg"><img class="aligncenter size-medium wp-image-56994" src="../files/2009/02/milk2-300x225.jpg" alt="" width="300" height="225" /></a><strong><em>MILK</em><br />
411 screens<br />
$265,000 Friday<br />
$928,000 3-Day<br />
$28M cume<br />
$34M Projected Cume<br />
</strong></p>
<p><a href="../files/2009/02/frost-nixon-1.jpg"><img class="aligncenter size-medium wp-image-56998" src="../files/2009/02/frost-nixon-1-300x150.jpg" alt="" width="300" height="150" /></a><strong><em>FROST/NIXON</em><br />
381 screens<br />
$494,000 Friday<br />
$17.22M 3-Day<br />
$21M Projected Cume</strong></p>
<p><strong>Steve Mason is <a href="http://www.facebook.com/profile.php?id=844770075">on Facebook</a> and now also <a href="http://twitter.com/stevemason323">on Twitter</a>.</strong></p>
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		<title>Oscar odds: SLUMDOG, Rourke, Winslet, Cruz are favorites, but Penn, Streep and Tomei are live underdogs!</title>
		<link>http://bighollywood.breitbart.com/smason/2009/02/15/oscar-odds/</link>
		<comments>http://bighollywood.breitbart.com/smason/2009/02/15/oscar-odds/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 02:29:27 +0000</pubDate>
		<dc:creator>Steve Mason</dc:creator>
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		<description><![CDATA[On Sunday, the Academy Awards will be handed out at the Kodak Theatre in Hollywood, and there are some clear favorites. Slumdog Millionaire, the feel-good Danny Boyle Mumbai opus made for just $14M, is a heavy favorite to win Best Picture. It’s hard to imagine Slumdog missing out on Hollywood’s biggest prize, having won the [...]]]></description>
			<content:encoded><![CDATA[<p>On Sunday, the Academy Awards will be handed out at the Kodak Theatre in Hollywood, and there are some clear favorites. <em>Slumdog Millionaire</em>, the feel-good Danny Boyle Mumbai opus made for just $14M, is a heavy favorite to win Best Picture. It’s hard to imagine <em>Slumdog</em> missing out on Hollywood’s biggest prize, having won the Golden Globe, the BAFTA Award and just about everything in between.</p>
<p style="text-align: left"><a href="http://bighollywood.breitbart.com/files/2009/02/gambling2.jpg"><img class="aligncenter size-medium wp-image-51934" src="http://bighollywood.breitbart.com/files/2009/02/gambling2-292x300.jpg" alt="" width="292" height="300" /></a><br />
But, in the world of gambling, you always want to look for value. What are the films and performances with longer odds that would be worth a wager on Sunday? My purpose here is to establish a betting line for each of the six major categories, and then find the value bet in each category.</p>
<p style="text-align: left"><span id="more-51918"></span></p>
<div id="attachment_51942" class="wp-caption aligncenter" style="width: 310px"><a href="http://bighollywood.breitbart.com/files/2009/02/slumdog_millionaire_0071.jpg"><img class="size-medium wp-image-51942" src="http://bighollywood.breitbart.com/files/2009/02/slumdog_millionaire_0071-300x199.jpg" alt="The Best Picture answer is likely to be SLUMDOG MILLIONAIRE" width="300" height="199" /></a><p class="wp-caption-text">Question: Who will win Best Picture? Answer: Still, SLUMDOG MILLIONAIRE</p></div>
<p style="text-align: left"><strong>BEST PICTURE<br />
<em>Slumdog Millionaire</em> – 1/7<br />
<em>The Curious Case of Benjamin Button</em> – 6/1<br />
<em>Milk</em> – 20/1<br />
<em>Frost/Nixon</em> – 30/1<br />
<em>The Reader</em> – 50/1</strong></p>
<p><strong>VALUE:</strong> I believe that in order to win an Academy Award, passion is required. <em>Slumdog Millionaire</em> has a passionate zeal among its supporters that will make it virtually unbeatable. Although I have made <em>The Curious Case of Benjamin Button</em> the second choice here, I give it very little chance of winning. It has major studio backing (Paramount), and it is certainly well-respected, but it is more admired than loved. So, for me the betting value is in <em>Milk</em>. Aside from <em>Slumdog</em>, it is the movie with the largest bloc of zealous fans. Gay and gay-friendly Academy members love the movie, and in the shadow of the passage of Proposition 8 in California, <em>Milk</em> is worth a $2 bet at the window.</p>
<div id="attachment_51946" class="wp-caption aligncenter" style="width: 310px"><a href="http://bighollywood.breitbart.com/files/2009/02/xin_2321104191712515270563.jpg"><img class="size-medium wp-image-51946" src="http://bighollywood.breitbart.com/files/2009/02/xin_2321104191712515270563-300x218.jpg" alt="Sean Penn's portrayal of Harvey Milk is now a decided underdog " width="300" height="218" /></a><p class="wp-caption-text">Sean Penn&#39;s portrayal of Harvey Milk is now a decided underdog to Mickey Rourke</p></div>
<p style="text-align: left"><strong>BEST ACTOR<br />
Mickey Rourke, <em>The Wrestler</em> – 1/2<br />
Sean Penn, <em>Milk</em> – 3/2<br />
Frank Langella, <em>Frost/Nixon</em> – 10/1<br />
Brad Pitt, <em>The Curious Case of Benjamin Button</em> – 25/1<br />
Richard Jenkins, <em>The Visitor</em> – 35/1</strong></p>
<p><strong>VALUE:</strong> After colorful, rambling, verging on obscene acceptance speeches at both the Golden Globes and the BAFTA Awards, Mickey Rourke is the true favorite for Best Actor. Rourke has also campaigned hard, paying the paying the price for that Golden Globe win by schmoozing each and every one of those 95 Hollywood Foreign Press members. Penn just doesn’t play that awards campaign game at all, but actors love him. The only real betting value here is Penn, who still has a chance of winning his second Oscar.</p>
<div id="attachment_51950" class="wp-caption aligncenter" style="width: 310px"><a href="http://bighollywood.breitbart.com/files/2009/02/81229_meryl-streep-in-doubt.jpg"><img class="size-medium wp-image-51950" src="http://bighollywood.breitbart.com/files/2009/02/81229_meryl-streep-in-doubt-300x260.jpg" alt="It has been 25 years since Mery Streep won an Oscar" width="300" height="260" /></a><p class="wp-caption-text">It has been 25 years since Mery Streep won an Oscar</p></div>
<p style="text-align: left"><strong>BEST ACTRESS<br />
Kate Winslet, <em>The Reader</em> – 1/2<br />
Meryl Streep, <em>Doubt</em> – 5/2<br />
Anne Hathaway, <em>Rachel Getting Married</em> – 4/1<br />
Angelina Jolie, <em>Changeling</em> – 25/1<br />
Melissa Leo, <em>Frozen River</em> – 35/1</strong></p>
<p><strong>VALUE:</strong> It is Kate Winslet’s year. Just ask anybody. She has two outstanding awards-caliber performances in <em>The Reader</em> and <em>Revolutionary Road</em>. If rules would have allowed, she might have been nominated twice in the Best Actress category. She’s 0-fer-5 lifetime at the Academy Awards and deserves to win, but she can be beaten. Jolie and Leo have no shot. Hathaway is the 3rd choice in the field, and a win is not inconceivable, but Streep is the value bet. The undisputed greatest living actress has not won an Oscar in 25 years, despite the fact that this is her eleventh nomination since winning for <em>Sophie’s Choice</em> in 1983.</p>
<div id="attachment_51954" class="wp-caption aligncenter" style="width: 310px"><a href="http://bighollywood.breitbart.com/files/2009/02/heath-ledger-joker.jpg"><img class="size-medium wp-image-51954" src="http://bighollywood.breitbart.com/files/2009/02/heath-ledger-joker-300x278.jpg" alt="Ledger is a lock" width="300" height="278" /></a><p class="wp-caption-text">Ledger is a lock</p></div>
<p style="text-align: left"><strong>BEST SUPPORTING ACTOR<br />
Heather Ledger, <em>The Dark Knight</em> – 1/100<br />
Josh Brolin, <em>Milk</em> &#8211; 20/1<br />
Robert Downey, Jr., <em>Tropic Thunder</em> – 25/1<br />
Phillip Seymour Hoffman, <em>Doubt</em> – 30/1<br />
Michael Shannon, <em>Revolutionary Road</em> – 50/1</strong></p>
<p><strong>VALUE:</strong> None. There is no value in this category. Heath Ledger will win Best Supporting Actor posthumously. If you are unfamiliar with how odds work, 1/100 means that you would have to bet $100 to win just $1, and even then, it would be tough to get anybody to take your wager.</p>
<div id="attachment_51962" class="wp-caption aligncenter" style="width: 235px"><a href="http://bighollywood.breitbart.com/files/2009/02/marisa-tomei-in-una-sequenza-del-film-the-wrestler-84247.jpg"><img class="size-medium wp-image-51962" src="http://bighollywood.breitbart.com/files/2009/02/marisa-tomei-in-una-sequenza-del-film-the-wrestler-84247-225x300.jpg" alt="Marisa Tomei's win for MY COUSIN VINNY was no fluke" width="225" height="300" /></a><p class="wp-caption-text">Marisa Tomei&#39;s &quot;stripper with a heart of gold&quot; in THE WRESTLER may earn her a second Oscar</p></div>
<p style="text-align: left"><strong>BEST SUPPORTING ACTRESS<br />
Penelope Cruz, <em>Vicky Cristina Barcelona</em> – 1/2<br />
Viola Davis, <em>Doubt</em> – 3/1<br />
Marisa Tomei, <em>The Wrestler</em> – 5/1<br />
Amy Adams, <em>Doubt</em> – 12/1<br />
Taraji P. Henson, <em>The Curious Case of Benjamin Button</em> – 15/1</strong></p>
<p><strong>VALUE:</strong> This is, by far, the most competitive of the major awards. The longest shot in the field, Taraji P. Henson from <em>Ben Button</em>, is only a 15-1 longshot. Woody Allen has a knack for helping actresses win in this category (ask Dianne Wiest , who scored for both <em>Hannah and Her Sisters</em> and <em>Bullets Over Broadway</em>). That points to a win for Penelope Cruz, who was raw and sexy as Maria Elena in <em>Vicky Cristina Barcelona</em>. Davis can certainly win for her fleeting-but-powerful turn in <em>Doubt</em>, but my value bet is Marisa Tomei. Her first win, for <em>My Cousin Vinny</em>, was viewed by many as a fluke. In fact, there is an urban legend that she really didn’t win. The story goes that Jack Palance, who presented that year, read the wrong name (the legend claims that Vanessa Redgrave was the actual winner for <em>Howard’s End</em>). In reality, there is no doubt that Tomei is an Oscar winning actress, who gives her career-best performance in <em>The Wrestler</em>.</p>
<div id="attachment_51966" class="wp-caption aligncenter" style="width: 240px"><a href="http://bighollywood.breitbart.com/files/2009/02/david-fincher-to-direct-zodiac-and-benjamin-button-2.jpg"><img class="size-medium wp-image-51966" src="http://bighollywood.breitbart.com/files/2009/02/david-fincher-to-direct-zodiac-and-benjamin-button-2.jpg" alt="The uncompromising David Fincher" width="230" height="230" /></a><p class="wp-caption-text">The uncompromising David Fincher</p></div>
<p style="text-align: left"><strong>BEST DIRECTOR<br />
Danny Boyle, <em>Slumdog Millionaire</em> – 1/7<br />
David Fincher, <em>The Curious Case of Benjamin Button</em> – 6/1<br />
Gus Van Sant, <em>Milk</em> – 20/1<br />
Ron Howard, <em>Frost/Nixon</em> – 25/1<br />
Stephen Daldry, <em>The Reader</em> – 35/1</strong></p>
<p><strong>VALUE:</strong> Nobody is going to beat Danny Boyle, but if I was looking for a strong value bet, I would wager on Fincher. He is a visionary with some amazing movies on his resume, including <em>Se7en</em>, <em>Fight Club</em> and <em>Zodiac</em>. He has worked with countless actors and industry types, and his uncompromising nature makes him tough to like, but easy to respect. If there were an upset in this category, Fincher is the only guy who could pull it off.</p>
<p><strong>Steve Mason is <a href="http://www.facebook.com/profile.php?id=844770075">on Facebook</a> and now also <a href="http://twitter.com/stevemason323">on Twitter</a>.</strong></p>
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		<title>2009 Oscars doomed? &#8211; FROST/NIXON, THE READER and MILK are among the 6 weakest grossing Best Picture nominees of the last decade!</title>
		<link>http://bighollywood.breitbart.com/smason/2009/02/07/oscarboxoffice/</link>
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		<pubDate>Sun, 08 Feb 2009 06:47:17 +0000</pubDate>
		<dc:creator>Steve Mason</dc:creator>
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		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=45058</guid>
		<description><![CDATA[There is a phenomenon known as “the Oscar bounce.” When a movie receives Academy Award nominations, especially one of the five coveted Best Picture slots, ticket-buyers generally follow. The Oscar seal of approval used to mean something to the rank-and-file moviegoer, but that seems to have changed.

Only one of this year’s Best Picture nominees has [...]]]></description>
			<content:encoded><![CDATA[<p>There is a phenomenon known as “the Oscar bounce.” When a movie receives Academy Award nominations, especially one of the five coveted Best Picture slots, ticket-buyers generally follow. The Oscar seal of approval used to mean something to the rank-and-file moviegoer, but that seems to have changed.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/02/140009chjg_w.jpg"><img class="aligncenter size-medium wp-image-45106" src="http://bighollywood.breitbart.com/files/2009/02/140009chjg_w-220x300.jpg" alt="" width="220" height="300" /></a></p>
<p>Only one of this year’s Best Picture nominees has inspired any real passion from the broad public. The almost-certain Best Picture winner is <em>Slumdog Millionaire</em> (Fox Searchlight), and its devotees, including critics and members of the Academy (not to mention yours truly), have made it a word-of-mouth smash hit. The Danny Boyle-directed feel-good Bollywood fusion movie made for a meager $14M added another $2.05M or so on Friday and is charting a 3-day course for about $7.4M. That will give the <em>Slumdog</em> a $77.4M take, and it could reach $90M-$95M before it’s through in American theatres.</p>
<p><span id="more-45058"></span></p>
<div id="attachment_45110" class="wp-caption aligncenter" style="width: 310px"><a href="http://bighollywood.breitbart.com/files/2009/02/fincher460.jpg"><img class="size-medium wp-image-45110" src="http://bighollywood.breitbart.com/files/2009/02/fincher460-300x195.jpg" alt="David Fincher's The Curious Case of Benjamin is the only 2009 Best Picture nominee to top $100M" width="300" height="195" /></a><p class="wp-caption-text">David Fincher&#39;s The Curious Case of Benjamin is the only 2009 Best Picture nominee to top $100M</p></div>
<p>The other four Best Picture noms are <em>The Curious Case of Benjamin Button</em> (Paramount), <em>Milk</em> (Focus), <em>The Reader</em> (Weinstein) and <em>Frost/Nixon</em> (Universal). I approached  <em>Benjamin Button</em> as a little kid might approach broccoli. (You’re not allowed to leave the table until you eat it, and it’s supposed to be good for you.) It’s very long, a bit pretentious, and not nearly as good as other David Fincher-directed films like <em>Se7en</em> and <em>Zodiac</em>. After opening strong, the movie is now fading despite 13 Oscar nominations, selling about $640,000 in tickets Friday for a likely $2.24M 3-day. The cume will be a respectable $120M by Monday, but how many people have you actually heard saying, “I love <em>Benjamin Button</em>!”</p>
<p><em>The Reader</em>, <em>Milk</em> and <em>Frost/Nixon</em> are now on as many screens as they will ever be, and they are certainly not setting the world on fire. Here’s how the five movies nominated for Hollywood’s biggest prize are performing this weekend.</p>
<p>BOX OFFICE PERFORMANCE OF BEST PICTURE NOMINEES FEBRUARY 6-8<br />
<em>Slumdog Millionaire</em> &#8211; $2.05M Friday &#8211; $7.4M 3-day &#8211; $77.4M cume<br />
<em>Benjamin Button</em> &#8211; $640K Friday &#8211; $2.4M 3-day &#8211; $120M cume<br />
<em>The Reader</em> &#8211; $605K Friday &#8211; $2.3M 3-day &#8211; $16M cume<br />
<em>Milk</em> &#8211; $285K Friday &#8211; $1.1M 3-day &#8211; $25.2M cume<br />
<em>Frost/Nixon</em> &#8211; $189K Friday &#8211; $753K 3-day &#8211; $15.6M cume</p>
<p>Aside from <em>Slumdog Millionaire</em>, there’s not much box office upside here. <em>Ben Button</em> is unlikely to reach $130M, while <em>Milk</em> will probably fall short of $30M. <em>The Reader</em> could add a possible $8M before its done, and <em>Frost/Nixo</em>n won&#8217;t even get to $20M domestic.</p>
<div id="attachment_45130" class="wp-caption aligncenter" style="width: 310px"><a href="http://bighollywood.breitbart.com/files/2009/02/frost-nixon-langella-sheen.jpg"><img class="size-medium wp-image-45130" src="http://bighollywood.breitbart.com/files/2009/02/frost-nixon-langella-sheen-300x199.jpg" alt="Frank Langella and Michael Sheen in Frost/Nixon, unlikely to top $20M domestic" width="300" height="199" /></a><p class="wp-caption-text">Frank Langella and Michael Sheen in Frost/Nixon, unlikely to top $20M domestic</p></div>
<p>PROJECTED CUMES OF 2009 BEST PICTURE NOMINEES<br />
<em>Benjamin Button</em> &#8211; $127M cume (projected)<br />
<em>Slumdog Millionaire</em> &#8211; $95M cume (projected)<br />
<em>Milk</em> &#8211; $29M cume (projected)<br />
<em>The Reader</em> &#8211; $23M cume (projected)<br />
<em>Frost/Nixon</em> &#8211; $19M cume (projected)<br />
<em>Combined projected cume: $293M</em></p>
<p>If those numbers hold, the 2009 awards season will have given us three of the six weakest performing Best Picture nominees of the last decade.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/02/letters_from_iwo_jima.jpg"><img class="aligncenter size-medium wp-image-45134" src="http://bighollywood.breitbart.com/files/2009/02/letters_from_iwo_jima-202x300.jpg" alt="" width="202" height="300" /></a><br />
TOP 10 LOWEST GROSSING BEST PICTURE NOMINEES OF THE LAST DECADE<br />
1. 2006 &#8211; <em>Letters From Iwo Jima</em> &#8211; $13.75M cume<br />
2. 2009 &#8211; <em>Frost/Nixon</em> &#8211; $20M cume (projected)<br />
3. 2009 &#8211; <em>The Reader</em> &#8211; $25M cume (projected)<br />
4. 2005 &#8211; <em>Capote</em> &#8211; $28.75M<br />
5. 1999 – <em>The Insider</em> &#8211; $29M<br />
6. 2009 &#8211; <em>Milk</em> &#8211; $30M cume (projected)<br />
7. 2005 – <em>Good Night &amp; Good Luck</em> &#8211; $31.5M cume<br />
8. 2002 – <em>The Pianist</em> &#8211; $32.5M cume<br />
9. 2006 – <em>Babel</em> &#8211; $34.3M cume<br />
10. 2008 – <em>There Will Be Blood</em> &#8211; $40.2M cume</p>
<p>Now just two weeks away, the 2009 Oscar ceremony could be a Waterloo of sorts for the Motion Picture Academy. First-time Oscar producers Bill Condon and Lawrence Mark have promised something daring. A re-imagining of the Academy Awards telecast, coming off last year’s all-time lowest ratings.</p>
<p>Hugh Jackman, the talented Australian actor, will serve as host. He previously won an Emmy for his hosting of the Tony Awards a few years back (Here’s his <a href="http://www.youtube.com/watch?v=VMVQGj2yJY8" target="_blank">opening musical number</a> from the broadcast.) Yes he can sing and dance, but can he overcome the lack of appeal of the movies that the Academy has chosen to honor?</p>
<p>As a hardcore movie fan, I will be watching, but the average American doesn’t care about enough of these movies to draw a substantial audience. This group of Best Picture nominees seems destined to be the second-least popular group of nominees in the past fifteen years with an ultimate combined cume of just $293M.</p>
<div id="attachment_45142" class="wp-caption aligncenter" style="width: 310px"><a href="http://bighollywood.breitbart.com/files/2009/02/crash_050605_big.jpg"><img class="size-medium wp-image-45142" src="http://bighollywood.breitbart.com/files/2009/02/crash_050605_big-300x200.jpg" alt="Thandie Newton and Matt Dillon in Best Picture winner Crash" width="300" height="200" /></a><p class="wp-caption-text">Thandie Newton and Matt Dillon in Best Picture winner Crash, which grossed $54.5M domestic</p></div>
<p>WEAKEST TOTAL GROSS FOR BEST PICTURE NOMINEES<br />
<em>- last 15 years -</em><br />
1. 2005 &#8211; $245M<br />
<em>Crash, Brokeback, Capote, Good Night &amp; Good Luck, Munich</em><br />
2. 2009 &#8211; $293M (projected)<br />
<em>Slumdog, Ben Button, Frost/Nixon, Milk, The Reader</em><br />
3. 2006 &#8211; $296M<br />
<em>Departed, Babel, Letters from Iwo Jima, Little Miss Sunshine, The Queen</em><br />
4. 1996 &#8211; $306M<br />
<em>English Patient, Fargo, Jerry Maguire, Secrets &amp; Lies, Shine</em><br />
5. 2007 &#8211; $357M<br />
<em>No Country, Atonement, Juno, Michael Clayton, There Will Be Blood</em><br />
6. 1993 &#8211; $368M<br />
<em>Schindler’s List, Fugitive, Name of the Father, The Piano, Remains of the Day</em><br />
7. 1995 &#8211; $378M<br />
<em>Braveheart, Apollo 13, Babe, Il Postino, Sense &amp; Sensibility</em><br />
8. 2004 &#8211; $401M<br />
<em>Million Dollar Baby, Aviator, Finding Neverland, Ray, Sideways</em><br />
9. 1998 &#8211; $440M<br />
<em>Shakespeare in Love, Saving Private Ryan, Life is Beautiful, Elizabeth, Thin Red Line</em><br />
10. 1994 &#8211; $543M<br />
<em>Forrest Gump, Four Weddings &amp; a Funeral, Pulp Fiction, Quiz Show, Shawshanke Redemption</em></p>
<p><a href="http://bighollywood.breitbart.com/files/2009/02/050602_tonyhugh_vmed_10awidec.jpg"><img class="aligncenter size-medium wp-image-45150" src="http://bighollywood.breitbart.com/files/2009/02/050602_tonyhugh_vmed_10awidec-208x300.jpg" alt="" width="208" height="300" /></a><br />
I would love to be wrong. I’d love to believe that keeping the identities of presenters a secret, and a song-and-dance man from Down Under, and the sight of Brad and Angelina on the red carpet, and a gutsy, little independent movie from Mumbai, and a guarantee from producers that the show won’t exceed three hours, and the dramatic posthumous recognition for Heath Ledger &#8211; that it will all work to draw a huge television audience. But I am feeling more certain that ABC’s Oscars telecast this year may go down as the lowest rated ever.</p>
<p><strong><strong><strong><strong><strong><strong>Steve Mason is <a href="http://www.facebook.com/profile.php?id=844770075">on Facebook</a> and now also <a href="http://twitter.com/stevemason323">on Twitter</a>.</strong></strong></strong></strong></strong></strong></p>
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		<title>Does Jen sell more tickets than Brad? &#8211; HE&#8217;S JUST NOT THAT INTO YOU easily wins the weekend with $27.4M 3-day!</title>
		<link>http://bighollywood.breitbart.com/smason/2009/02/06/estimates-4/</link>
		<comments>http://bighollywood.breitbart.com/smason/2009/02/06/estimates-4/#comments</comments>
		<pubDate>Sat, 07 Feb 2009 07:20:14 +0000</pubDate>
		<dc:creator>Steve Mason</dc:creator>
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		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=44494</guid>
		<description><![CDATA[The Drew Barrymore-produced romantic comedy He’s Just Not That Into You has made the jump from catch-phrase to self-help book to movie hit. With an all-star cast this classic ‘chick flick” appears to be winning the weekend after posting a spectacular $10.5M in opening day ticket sales. That should mean a 3-day start of $27.4M [...]]]></description>
			<content:encoded><![CDATA[<p>The Drew Barrymore-produced romantic comedy <em>He’s Just Not That Into You</em> has made the jump from catch-phrase to self-help book to movie hit. With an all-star cast this classic ‘chick flick” appears to be winning the weekend after posting a spectacular $10.5M in opening day ticket sales. That should mean a 3-day start of $27.4M or so, easily out-pacing holdover <em>Taken</em> (Fox) and three other new wide releases. With this kind of opening, <em>Not That Into You</em> could reach almost $60M by the end of next weekend (a 4-day Presidents/Valentine’s combo), which would forecast a potential $90M in US ticket sales.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/02/jennifer-aniston.jpg"><img class="aligncenter size-medium wp-image-44502" src="http://bighollywood.breitbart.com/files/2009/02/jennifer-aniston-203x300.jpg" alt="" width="203" height="300" /></a><br />
The new movie developed by New Line and now released by Warner Bros is based on the book of the same name co-written by former <em>Sex &amp; the City</em> scribes Greg Behrendt and Liz Tucillo. The line itself has come to be a reassuring fallback for women in the dating scene (and I’m guessing single guys have adopted the mentality as well in the rough-and-tumble world of dating).</p>
<p><span id="more-44494"></span></p>
<p><a href="http://bighollywood.breitbart.com/files/2009/02/hes_just_not_that_into_you_ver21.jpg"><img class="aligncenter size-medium wp-image-44506" src="http://bighollywood.breitbart.com/files/2009/02/hes_just_not_that_into_you_ver21-202x300.jpg" alt="" width="202" height="300" /></a></p>
<p>Produced by Flower Films, founded by Barrymore and Nancy Juvonen (wife to soon-to-be late night TV host Jimmy Fallon), <em>Not That Into You</em> features a blockbuster cast, including Oscar winner Jennifer Connelly (<em>A Beautiful Mind</em>), Ben Affleck (<em>Hollywoodland</em>), Kevin Connolly (from HBO’s <em>Entourage</em>), Justin Long (the Mac guy from the Apple vs. PC commercials), Bradley Cooper (<em>Wedding Crashers</em>), Scarlett Johansson (<em>Vicky Cristina Barcelona</em>) and Barrymore herself. But the star who seems to add the most sizzle to the project is the one who’s literally “lived” the catch-phrase.</p>
<p>Emmy winner Jennifer Aniston, who reached super-stardom as Rachel on NBC’s mega-hit <em>Friends</em>, has been almost constant tabloid fodder since she fell into the arms of Brad Pitt. Among Hollywood’s most bankable big screen actors, the marriage seemed to elevate her to show biz royalty – until she found out that Brad was “just not that into” her.</p>
<p>Aniston turns 40 on Wednesday, but she made an appearance on Ellen and <a href="http://www.people.com/people/article/0,,20257372,00.html?xid=rss-topheadlines" target="_blank">talked about the milestone,</a> &#8220;I found a really long gray hair, and it kind of flipped me out. It&#8217;s not my first, but it&#8217;s the fact that it was so long. I was like, &#8216;Oh that&#8217;s been there. How many others are there, and what does that mean? It actually brought me to tears, slightly.&#8221; Gray hair or not, she continues to have an “on-again-off-again” romance with Grammy winning pop star John Mayer, who is about nine years her junior.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/02/brad_jen_wideweb__430x309.jpg"><img class="aligncenter size-medium wp-image-44510" src="http://bighollywood.breitbart.com/files/2009/02/brad_jen_wideweb__430x309-300x215.jpg" alt="" width="300" height="215" /></a><br />
Since her divorce from Pitt, the almost-40 actress has proved to be formidable at the box office.</p>
<p>JENNIFER ANISTON’S LAST FIVE MOVIES<br />
<em>Rumor Has It</em> &#8211; $7.5M opening (first full weekend) &#8211; $43M cume<br />
<em>Friends with Money</em> &#8211; $3.2M (wide break) &#8211; $13.3M cume<br />
<em>The Break-Up</em> &#8211; $39.1M opening &#8211; $118.7M cume<br />
<em>Marley &amp; Me</em> &#8211; $36.3M opening &#8211; $140M (to-date – likely to reach $145M)<br />
<em>He’s Just Not That Into You</em> &#8211; $27.4M opening (projected) &#8211; $90M cume (projected)<br />
AVERAGE OPENING WEEKEND- $23M<br />
AVERAGE DOMESTIC GROSS &#8211; $82M</p>
<p>BRAD PITT’S LAST FIVE MOVIES<br />
<em>Babel</em> &#8211; $5.5M opening (wide break) &#8211; $34.3M cume<br />
<em>Ocean’s Thirteen</em> &#8211; $36.1M opening &#8211; $117.1M cume<br />
<em>The Assassination of Jesse James</em> &#8211; $532K opening (widest weekend) &#8211; $3.9M cume<br />
<em>Burn After Reading</em> &#8211; $19.1M opening &#8211; $60.3M cume<br />
<em>The Curious Case of Benjamin Button</em> &#8211; $26.8M opening &#8211; $117.6M (to-date likely to reach $126M)<br />
AVERAGE OPENING WEEKEND &#8211; $17.6M<br />
AVERAGE DOMESTIC GROSS &#8211; $68.3M</p>
<p>There’s a bit of an apples-to-oranges problem when comparing these resumes, and Brad certainly has more acclaim with Golden Globe nominations for <em>Babel</em> and <em>Burn After Reading</em> and Oscar and Golden Globe nominations for <em>Benjamin Button</em>, but Jen is no slouch when it comes to selling tickets. She will next be seen starring alongside <em>The Dark Knight</em>’s Aaron Eckhart in Universal’s <em>Traveling</em> due later in the year.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/02/taken-int-trl.jpg"><img class="aligncenter size-medium wp-image-44514" src="http://bighollywood.breitbart.com/files/2009/02/taken-int-trl.jpg" alt="" width="300" height="125" /></a><br />
Checking in at #2 is the excellent Luc Besson-produced and Pierre Morel-directed action flick <em>Taken</em>, starring Liam Neeson. The tale of the world’s most “kick-ass” Dad trying to rescue his daughter seized another $6.3M on its second Friday and that should translate to an outstanding $20.3M for a new 10-day cume of $53.36M. That represents a spectacular hold with just an 18% dip from opening weekend.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/02/coraline-laika-henry-selick-751719.jpg"><img class="aligncenter size-medium wp-image-44518" src="http://bighollywood.breitbart.com/files/2009/02/coraline-laika-henry-selick-751719-300x219.jpg" alt="" width="300" height="219" /></a></p>
<p>The surprise third-place finisher is Henry Selick’s <em>Coraline</em> (Focus), based on Neil Gaiman’s Hugo Award winning novel. Riding a tidal wave of positive reviews (<a href="http://www.rottentomatoes.com/m/coraline/" target="_blank">88% Fresh</a> on Rotten Tomatoes) and featuring state-of-the-art 3-D technology, the stop-action animated film has generated $4.5M in opening day sales, and studio estimates put it at $16.33M for the frame. That is well above the number that pre-release tracking suggested.</p>
<p>The film was made for a relatively hefty $60M, and the languid pace of digital conversion at America’s multiplexes means that there are only about 900 screens showing <em>Coraline</em> in 3-D with the other 1,400 or so in traditional 2-D presentation. Given the movie’s dark tone and the limited availability of 3-D, Focus will be thrilled with a $16M start.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/02/the-pink-panther.jpg"><img class="aligncenter size-medium wp-image-44522" src="http://bighollywood.breitbart.com/files/2009/02/the-pink-panther-300x198.jpg" alt="" width="300" height="198" /></a><br />
The major disappointment of the 3-day is<em> Pink Panther 2</em> (Sony). The reviews have been horrific (<a href="http://www.rottentomatoes.com/m/pink_panther_2/" target="_blank">14% Fresh</a> on Rotten Tomatoes), and Steve Martin must realize that, although he may be cashing a big paycheck, the brilliant Peter Sellers is almost certainly “spinning in his grave.” After a $20.2M opening for the original sub-par remake in 2006, <em>Pink Panther 2</em> appears to be a dud with a meager $3.4M Friday. The picture is skewing young and got a decent Saturday and Sunday matinee bounce, but the sequel’s opening frame will be about $11M, down a full 45% from Martin’s last go-round as Inspector Clouseau.</p>
<p>The other new wide release is <em>Push</em> (Summit Entertainment), which is in the mold of NBC’s <em>Heroes</em> and the <em>X-Men</em> franchise. Reviews are pretty awful (<a href="http://www.rottentomatoes.com/m/push/" target="_blank">27% Fresh</a> on Rotten Tomatoes) and the box office performance equally disappointing. The picture delivered only $3.5M or so on Friday (#5 for the day), and it will stumble to a soft $10.2M according to Summit, #6 for the weekend behind <em>Paul Blart: Mall Cop</em> (Sony). The under-estimated Kevin James comedy meanwhile, will add another $11M or so over the 3-day for a new cume of $97M.</p>
<p><strong>EXCLUSIVE STEVE MASON EARLY FRIDAY ESTIMATES<br />
1. NEW – <em>He’s Not That Into You</em> (Warner Bros) &#8211; $10.5M, $3,307 PTA, $10.5M cume<br />
2. <em>Taken</em> (Fox) &#8211; $6.3M, $1,979 PTA, $39.36M cume<br />
3. NEW – <em>Coraline</em> (Focus) &#8211; $4.5M, $1,958 PTA, $4.5M cume<br />
4. NEW &#8211; <em>Push</em> (Summit) &#8211; $3.5M, $1,513 PTA, $3.5M cume<br />
5. NEW – <em>Pink Panther 2</em> (Sony) &#8211; $3.4M, $1,513 PTA, $3.4M cume<br />
6. <em>Paul Blart: Mall Cop</em> (Sony) &#8211; $2.7M, $852 PTA, $88.7M cume<br />
7. <em>The Uninvited</em> (Paramount) &#8211; $2.1M, $896 PTA, $14.07M cume<br />
8.<em> Slumdog Millionaire</em> (Fox Searchlight) &#8211; $2.05M, $1,189 PTA, $72.07M cume<br />
9. <em>Gran Torino</em> (Warner Bros) &#8211; $2M, $739 PTA, $1156.03M cume<br />
10. <em>Underworld: Rise of the Lycans</em> (Sony) &#8211; $1.15M, $563 PTA, $36.9M cume<br />
10. <em>Hotel For Dogs</em> (Dreamworks/Paramount) &#8211; $1.1M, $402 PTA, $50.5M cume<br />
12. <em>New in Town</em> (Lionsgate) &#8211; $1.05M, $541 PTA, $9.67M cume</strong></p>
<p><strong>STUDIO ESTIMATES FOR FEBRUARY 6-8</strong><br />
<strong>1. NEW – <em>He’s Not That Into You</em> (Warner Bros) &#8211; $27.46M, $8,650 PTA, $27.46M cume<br />
2. <em>Taken</em> (Fox) &#8211; $20.3M, $6,376 PTA, $53.36M cume<br />
3. NEW – <em>Coraline</em> (Focus) &#8211; $16.33M, $7,105 PTA, $16.33M cume<br />
4. NEW – <em>Pink Panther 2</em> (Sony) &#8211; $12M, $3,700 PTA, $12M cume<br />
5. <em>Paul Blart: Mall Cop</em> (Sony) &#8211; $11M, $3,471 PTA, $97M cume<br />
6. NEW &#8211; <em>Push</em> (Summit) &#8211; $10.2M, $4,412 PTA, $10.2M cume<br />
7. <em>Gran Torino</em> (Warner Bros) &#8211; $7.42M, $2,743 PTA, $120.28M cume<br />
8. <em>Slumdog Millionaire</em> (Fox Searchlight) &#8211; $7.4M, $4,292 PTA, $77.42M cume<br />
9. <em>The Uninvited</em> (Paramount) &#8211; $6.4M, $2,730 PTA, $18.37M cume<br />
10. <em>Hotel For Dogs</em> (Dreamworks/Paramount) &#8211; $5.82M, $2,129 PTA, $55.23M cume<br />
11. <em>Underworld: Rise of the Lycans</em> (Sony) &#8211; $3.9M, $1,910 PTA, $39.65M cume<br />
12. <em>New in Town</em> (Lionsgate) &#8211; $3.3M, $1,700 PTA, $11.92M cume</strong></p>
<p><strong>Steve Mason is <a href="http://www.facebook.com/profile.php?id=844770075">on Facebook</a> and now also <a href="http://twitter.com/stevemason323">on Twitter</a>.</strong></p>
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		<title>Biggest US opening ever for Luc Besson &#8211; TAKEN grabs up 24% Saturday and finishes with $24.6M for Super Bowl weekend; PAUL BLART: MALL COP strong at #2 while THE UNINVITED appears headed for 3rd with a possible $10.5M; Zellweger&#8217;s NEW IN TOWN may reach $6.75M opening; Not much of an &#8220;Oscar bounce&#8221; for THE READER and MILK!</title>
		<link>http://bighollywood.breitbart.com/smason/2009/01/31/early-estimates/</link>
		<comments>http://bighollywood.breitbart.com/smason/2009/01/31/early-estimates/#comments</comments>
		<pubDate>Sat, 31 Jan 2009 22:15:07 +0000</pubDate>
		<dc:creator>Steve Mason</dc:creator>
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		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=37262</guid>
		<description><![CDATA[Liam Neeson is officially a full-fledged action star. The Irish-born actor has often played heroes, whether it was Oskar Schindler in Steven Spielberg’s masterpiece Schindler’s List, the wise Qui-Gon Jinn in Star Wars: Episode I – The Phantom Menace or determined sex researcher Alfred Kinsey in 2005’s biopic Kinsey, Neeson has always had a knack [...]]]></description>
			<content:encoded><![CDATA[<p>Liam Neeson is officially a full-fledged action star. The Irish-born actor has often played heroes, whether it was Oskar Schindler in Steven Spielberg’s masterpiece <em>Schindler’s List</em>, the wise Qui-Gon Jinn in <em>Star Wars: Episode I – The Phantom Menace</em> or determined sex researcher Alfred Kinsey in 2005’s biopic <em>Kinsey</em>, Neeson has always had a knack for playing the earnest-but-flawed good guy. In his new movie <em>Taken</em> (Fox), writer/producer Luc Besson and director Pierre Morel have turned him into a Dad with the &#8220;mad skills&#8221; of a super-spy – think Mike Brady crossed with Jason Bourne.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/01/taken-int-trl.jpg"><img class="aligncenter size-medium wp-image-37266" src="http://bighollywood.breitbart.com/files/2009/01/taken-int-trl.jpg" alt="" width="300" height="125" /></a></p>
<p>The result is a well-reviewed (<a href="http://www.rottentomatoes.com/m/taken/" target="_blank">56% Fresh</a> on Rotten Tomatoes) action film that will help to satisfy blockbuster-hungry audiences waiting for Warner Bros’ <em>Watchmen</em> (due March 6). <em>Taken</em> has scored big on its opening weekend. After grabbing an estimated $9.4M, the movie surged on Saturday to $11.62M (up almost 24% from opening day) and, despite today&#8217;s Super Bowl, the film could reach $24.62M according to studio estimates. That will be more than enough to win the Super Bowl 3-day, and positive word-of-mouth could get this one into the $70M-$75M range domestic.</p>
<p><span id="more-37262"></span></p>
<div id="attachment_37270" class="wp-caption aligncenter" style="width: 206px"><a href="http://bighollywood.breitbart.com/files/2009/01/600full-luc-besson.jpg"><img class="size-medium wp-image-37270" src="http://bighollywood.breitbart.com/files/2009/01/600full-luc-besson-196x300.jpg" alt="Prolific French filmmaker Luc Besson" width="196" height="300" /></a><p class="wp-caption-text">Prolific French filmmaker Luc Besson</p></div>
<p><em>Taken</em> re-teams French action maestro Besson with director Morel, who previously worked together on the brilliant <em>District B13</em> ($411K opening &#8211; $1.2M in the US &#8211; $6.9M in France). For the prolific Besson, this movie marks the all-time best US opening for one of his films.</p>
<p>ALL-TIME BEST DOMESTIC OPENINGS FOR LUC BESSON FILMS<br />
<em>- as producer, writer and/or director -</em><br />
<strong>1. <em>Taken</em> (producer/writer) &#8211; $24.62M opening (projected)</strong><br />
2. <em>The Fifth Element</em> (writer/director) &#8211; $17M opening &#8211; $63.8M domestic<br />
3. <em>Transporter 2</em> (producer/writer) &#8211; $16.5M opening &#8211; $43M domestic<br />
4. <em>Kiss of the Dragon</em> (producer/writer) &#8211; $13.3M opening &#8211; $36.8M domestic<br />
5. <em>Transporter 3</em> (producer/writer) &#8211; $12M opening &#8211; $31.7M domestic<br />
6. <em>The Transporter</em> (producer/writer) &#8211; $9.1M opening &#8211; $25.2M domestic<br />
7. <em>Point of No Return</em> (writer) &#8211; $7.1M opening &#8211; $30M domestic<br />
8. <em>The Messenger: The Story of Joan of Arc</em> (producer/writer/director) &#8211; $6.3M opening &#8211; $14.2M domestic<br />
9. <em>The Professional</em> (producer/writer/director) &#8211; $5.3M opening &#8211; $19.5M domestic<br />
10. <em>Arthur &amp; the Invisibles</em> (producer/writer/director) &#8211; $4.3M opening &#8211; $15.1M domestic</p>
<p>Besson has a tremendous international following, and <em>Taken </em>was already a hit before it ever opened in the US. The movie has already been released in many overseas territories, generating $68.8M in 2008. That includes $11.2M in the UK and $9.4M in France. With international numbers like that, it’s not a huge surprise that the picture is working so well in the states.</p>
<p>The irrepressible <em>Paul Blart: Mall Cop</em> (Sony) is headed for a #2 finish for the weekend. The Adam Sandler-produced comedy sold another $4.2M in tickets on its third Friday, and Kevin James has ridden that dopey Segway to another strong 3-day of about $14M. By Monday morning, <em>PB:MC</em> will have banked a stellar $83M.</p>
<div id="attachment_37274" class="wp-caption aligncenter" style="width: 218px"><a href="http://bighollywood.breitbart.com/files/2009/01/ringu-1.jpg"><img class="size-medium wp-image-37274" src="http://bighollywood.breitbart.com/files/2009/01/ringu-1-208x300.jpg" alt="Poster for the 1998 Japanese film Ringu" width="208" height="300" /></a><p class="wp-caption-text">Poster for the 1998 Japanese film Ringu</p></div>
<p>In 1998, Hollywood discovered a Japanese film called <em>Ringu</em>, and they have been remaking Asian horror films ever since. Director Gore Verbinski turned the get-under-your-skin creepy <em>Ringu</em> into an American version called, simply, <em>The Ring</em>, and that 2002 movie starring Naomi Watts grossed a spectacular $129M.</p>
<p>The latest Asian horror adaptation is <em>The Uninvited</em> (Dreamworks/Paramount), based on the 2003 South Korean thriller<em> Janghwa, Hongryeon</em> (released in the US as <em>A Tale of Two Sisters</em>). The movie was a sensation in Korea where it remains the all-time highest-grossing horror film, and now Elizabeth Banks (<em>W.</em>) and David Strathairn (<em>Good Night and Good Luck</em>) headline the American version. After grabbing a decent $4.3M to start the weekend, <em>The Uninvited</em> got a 9% Saturday bump, and it will likely finish the weekend in third-place with $10.51M.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/01/uninvited.jpg"><img class="aligncenter size-medium wp-image-37278" src="http://bighollywood.breitbart.com/files/2009/01/uninvited-202x300.jpg" alt="" width="202" height="300" /></a></p>
<p>That is slightly disappointing given the performance of some other recent Asian horror remakes. (Note these are all based on Japanese films with <em>The Uninvited</em> being the first South Korean adaptation.)</p>
<p>2002 – <em>The Ring</em> &#8211; $15M opening &#8211; $129.1M cume<br />
2004 – <em>The Grudge</em> &#8211; $39.1M opening &#8211; $110.3M cume<br />
2005 – <em>The Ring Two</em> &#8211; $35M opening &#8211; $76.2M cume<br />
2005 – <em>Dark Water</em> &#8211; $9.9M opening &#8211; $25.4M cume<br />
2006 – <em>The Grudge 2</em> &#8211; $20.8M opening &#8211; $39.1M cume<br />
2006 – <em>Pulse</em> &#8211; $8.2M opening &#8211; $20.2M cume<br />
2008 – <em>One Missed Call</em> &#8211; $12.5M opening &#8211; $26.9M cume<br />
2008 – <em>The Eye</em> &#8211; $12.4M opening &#8211; $31.4M cume<br />
<strong>2009 – <em>The Uninvited</em> &#8211; $10.51M opening (projected)</strong></p>
<p>In final studio estimates, <em>Hotel for Dogs</em> (Dreamworks/Paramount) has managed a surprise fourth-place finish with $8.7M for a new cume of $48.2M. Meanwhile, the Super Bowl has pushed Clint Eastwood&#8217;s <em>Gran Torino</em> (Warner Bros) to #5 with $8.6M. Walt Kowalski has now growled his way to an amazing $110.5M cume.</p>
<p><em>Slumdog Millionaire</em> (Fox Searchlight) has received a nice boost from and its 10 Oscar nominations, adding another $7.58M. This micro-budgeted movie ($14M) which almost went straight to video when Warner bros didn&#8217;t quite know what to do wth it has grossed a staggering $67M. Also this weekend, director Danny Boyle has won the ultimate Oscar bellweather, the DGA award, and that may seal the deal for Best Picture and Best Director at the upcoming Academy Awards.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/01/renee-zellweger-picture-2.jpg"><img class="aligncenter size-medium wp-image-37282" src="http://bighollywood.breitbart.com/files/2009/01/renee-zellweger-picture-2-230x300.jpg" alt="" width="230" height="300" /></a></p>
<p>The other new wide release is the horribly-reviewed <em>New In Town</em> (Lionsgate), starring Academy Award winner Renee Zellweger. The romantic comedy that makes sport of small town America opened soft, but it could have been worse. The movie coaxed about $2.4M on Friday (#7 for the day), and Lionsgate says the movie will finish the weekend with $6.75M, enough for eighth place. That number marks only the eighth-best opening of Zellweger&#8217;s career.</p>
<p>ALL-TIME BEST RENEE ZELLWEGER OPENINGS<br />
<em>- non-animated –</em><br />
1.<em> Me, Myself &amp; Irene</em> &#8211; $24.2M opening<br />
2,<em> Cinderella Man</em> &#8211; $18.3M opening<br />
3.<em> Jerry Maguire</em> &#8211; $17M opening<br />
4.<em> Cold Mountain</em> &#8211; $14.5M opening<br />
5.<em> Leatherheads</em> &#8211; $12.6M opening<br />
6.<em> Bridget Jones’s Diary</em> &#8211; $10.7M opening<br />
7.<em> Bridget Jones: The Edge of Reason</em> &#8211; $8.6M opening<br />
8.<em> The Bachelor</em> &#8211; $7.4M opening<br />
9. <em>Nurse Betty</em> &#8211; $7.1M opening<br />
10.<em> New In Town</em> -$6.75M opening (projected)</strong></p>
<p>There is not much of an Oscar bounce for the current crop of Best Picture nominees. Stephen Daldry&#8217;s <em>The Reader</em> (Weinstein) and <em>Milk</em> (Focus) starring Sean Penn are the last two of the big five to go wide, and neither film has scored big.</p>
<div id="attachment_37746" class="wp-caption aligncenter" style="width: 184px"><a href="http://bighollywood.breitbart.com/files/2009/01/the-reader-david-kross-and-kate-win1.jpg"><img class="size-medium wp-image-37746" src="http://bighollywood.breitbart.com/files/2009/01/the-reader-david-kross-and-kate-win1-174x300.jpg" alt="David Kross and Kate Winslet in The Reader" width="174" height="300" /></a><p class="wp-caption-text">David Kross and Kate Winslet in The Reader</p></div>
<p><em>The Reader</em>, which has Academy Award nominations for Best Picture, Best Actress: Kate Winslet, Best Director: Daldry, Best Adapted Screenplay: David Hare and Best Cinematography, expanded to 1,002 locations on Friday and could only muster $700,000. That should project to about $2.37M or so for the 3-day and a new cume of $12.64M.</p>
<p>Meanwhile, the Gus Van Sant-directed <em>Milk</em>, which some pundits believe may be peaking with Academy voters at just the right time, will not be a box office juggernaut. Despite 8 Oscar nominations, Milk managed only a $471 Per Theatre Average on Friday on 882 screens. The first wide weekend for the Harvey Milk biopic will likely yield only $1.41M for a new domestic cume of $23.41M.</p>
<div id="attachment_37738" class="wp-caption aligncenter" style="width: 310px"><a href="http://bighollywood.breitbart.com/files/2009/01/sean_penn_harvey_milk.jpg"><img class="size-medium wp-image-37738" src="http://bighollywood.breitbart.com/files/2009/01/sean_penn_harvey_milk-300x151.jpg" alt="Oscar winner Sean Penn as slain gay rights leader Harvey Milk" width="300" height="151" /></a><p class="wp-caption-text">Golden Globe winner Sean Penn as slain gay rights leader Harvey Milk</p></div>
<p>In all, the five Best Picture nominees, now all in wide release, have combined for less than $17M for the weekend. By Monday, the five movies contending for Hollywood&#8217;s biggest prize have a combined total domestic gross of just $234M. I am projecting that <em>Benjamin Button, Slumdog Millionaire, Milk, Frost/Nixon</em> and <em>The Reader </em>will finish with a total of about $285M in US ticket sales, which would be the second-worst total of the last 15 years.</p>
<p>For example last year, the five Best Picture nominees grossed a combined $357M, so the 2009 crop will be down a full 20% from 2008. Snubbing movies like <em>The Dark Knight</em> and <em>Gran Torino</em>, Academy voters have narrowed the field to what amounts to a very expensive arthouse movie (<em>Benjamin Button</em>), a surprise crowd-pleaser (<em>Slumdog Millionaire</em>) and three niche art titles with very specific audiences (<em>Milk, Frost/Nixon</em> and <em>The Reader</em>). When the ratings for the Oscar telecast are dismal, the Academy will have its own voters to blame.</p>
<p>The worst combined gross of the five Best Picture nominees in the last 15 years was in 2005 when <em>Crash, Brokeback Mountain, Capote, Good Night &amp; Good Luck</em> and <em>Munich</em> generated $245M at the box office. That resulted in the all-time third-worst television rating for the Academy Awards broadcast.</p>
<p><strong>EXCLUSIVE STEVE MASON EARLY FRIDAY ESTIMATES<br />
1. NEW – <em>Taken</em> (Fox) &#8211; $9.4M, $2,953 PTA, $9.4M cume<br />
2. NEW – <em>The Uninvited</em> (Dreamworks/Paramount) &#8211; $4.3M, $1,834 PTA, $4.3M cume<br />
3.<em> Paul Blart: Mall Cop</em> (Sony) &#8211; $4.2M, $1,310 PTA, $73.57M cume<br />
4. <em>Gran Torino</em> (Warner Bros) &#8211; $2.6M, $862 PTA, $104.54M cume<br />
5.<em> Underworld: Rise of the Lycans</em> (Sony) &#8211; $2.55M, $867 PTA, $28.13M cume<br />
6. NEW – <em>New in Town</em> (Lionsgate) &#8211; $2.4M, $1,236 PTA, $2.4M cume<br />
7. <em>Slumdog Millionaire</em> (Fox Searchlight) &#8211; $2.3M, $1,630 PTA, $61.86M cume<br />
8. <em>Hotel For Dogs</em> (Dreamworks/Paramount) &#8211; $2M, $633 PTA, $41.52M cume<br />
9. <em>My Bloody Valentine 3-D</em> (Lionsgate) &#8211; $1.5M, $1,067 PTA, $41.84M cume<br />
10. <em>Bride Wars</em> (Fox) &#8211; $1.25M, $630 PTA, $51.61M cume<br />
11. <em>The Curious Case of Benjamin Button</em> (Paramount) &#8211; $1.1M, $517 PTA, $114.02M cume<br />
12. <em>Inkheart</em> (Warner Bros) &#8211; $975,000, $367 PTA, $10.06M cume<br />
13. <em>Revolutionary Road</em> (Dreamworks/Paramount) &#8211; $850,000, $789 PTA, $14.22M<br />
14. <em>Defiance</em> (Paramount Vantage) &#8211; $775,000, $466 PTA, $21.07M cume<br />
15. <em>The Wrestler</em> (Fox Searchlight) &#8211; $730,000, $1,011 PTA, $11.46M cume<br />
16. <em>The Reader</em> (Weinstein) &#8211; $700,000, $699 PTA, $10.97M cume<br />
17. <em>Notorious</em> (Fox Searchlight) &#8211; $590,000, $546 PTA, $33.9M cume<br />
18. <em>Frost/Nixon</em> (Universal) &#8211; $425,000, $385 PTA, $13.33M cume<br />
19. <em>Milk</em> (Focus Features) &#8211; $415,000, $471 PTA, $22.39M cume</strong></p>
<p><strong><strong>EXCLUSIVE STEVE MASON EARLY 3-DAY ESTIMATES<br />
1. NEW – <em>Taken</em> (Fox) &#8211; $24.62M, $7,736 PTA, $24.62M cume<br />
2.<em> Paul Blart: Mall Cop</em> (Sony) &#8211; $14M, $4,367 PTA, $83.37M cume<br />
3. NEW – <em>The Uninvited</em> (Dreamworks/Paramount) &#8211; $10.51M, $4,485 PTA, $10.51M cume<br />
4. <em>Hotel For Dogs</em> (Dreamworks/Paramount) &#8211; $8.7M, $3,160 PTA, $48.22M cume<br />
5. <em>Gran Torino</em> (Warner Bros) &#8211; $8.6M, $2,852 PTA, $110.54M cume<br />
6.<em> Slumdog Millionaire</em> (Fox Searchlight) &#8211; $7.68M, $4,703 PTA, $67.24M cume<br />
7.<em> Underworld: Rise of the Lycans</em> (Sony) &#8211; $7.2M, $2,447 PTA, $32.78M cume<br />
8. NEW – <em>New in Town</em> (Lionsgate) &#8211; $6.75M, $3,478 PTA, $6.75M cume<br />
9. <em>My Bloody Valentine 3-D</em> (Lionsgate) &#8211; $4.26M, $3,030 PTA, $44.6M cume<br />
10. <em>Inkheart</em> (Warner Bros) &#8211; $3.7M, $1,394 PTA, $12.79M cume<br />
11. <em>The Curious Case of Benjamin Button</em> (Paramount) &#8211; $3.61M, $1,698 PTA, $116.54M cume<br />
12. <em>Bride Wars</em> (Fox) &#8211; $3.57M, $1,798 PTA, $53.93M cume<br />
13. <em>Revolutionary Road</em> (Dreamworks/Paramount) &#8211; $2.65M, $2,469 PTA, $16.03M<br />
14. <em>Defiance</em> (Paramount Vantage) &#8211; $2.53M, $1,524 PTA, $22.83M cume<br />
15. <em>The Reader</em> (Weinstein) &#8211; $2.37M, $2,369 PTA, $12.64M cume<br />
16. <em>The Wrestler</em> (Fox Searchlight) &#8211; $2.35M, $3,255 PTA, $13.08M cume<br />
17. <em>Notorious</em> (Fox Searchlight) &#8211; $1.7M, $1,574 PTA, $35M cume<br />
18. <em>Milk</em> (Focus) &#8211; $1.41M, $1,603 PTA, $23.41M cume<br />
19. <em>Frost/Nixon</em> (Universal) &#8211; $1.39M, $1,265 PTA, $14.31M cume</strong></p>
<p><strong><strong><strong><strong><strong>Steve Mason is <a href="http://www.facebook.com/profile.php?id=844770075">on Facebook</a> and now also <a href="http://twitter.com/stevemason323">on Twitter</a>.</strong></strong></strong></strong></strong></p>
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		<title>PAUL BLART: MALL COP comes-from-behind for a weekend win with $21.5M; Sony finishes 1-2 with UNDERWORLD at $20.7M; GRAN TORINO adds $16M and will become Eastwood’s #1 grossing movie on Wednesday; No love for INKHEART!</title>
		<link>http://bighollywood.breitbart.com/smason/2009/01/25/estimates-3/</link>
		<comments>http://bighollywood.breitbart.com/smason/2009/01/25/estimates-3/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 01:55:17 +0000</pubDate>
		<dc:creator>Steve Mason</dc:creator>
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		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=29629</guid>
		<description><![CDATA[The chubby guy on the Segway rallied for a come-from-behind win over the Beckinsale-less Underworld sequel, but regardless, it was a 1-2 finish for Sony. When I originally predicted that Paul Blart: Mall Cop as the likely weekend winner over the MLK 4-day, some online sites questioned my pick. Even I didn’t expect an opening [...]]]></description>
			<content:encoded><![CDATA[<p>The chubby guy on the Segway rallied for a come-from-behind win over the Beckinsale-less <em>Underworld</em> sequel, but regardless, it was a 1-2 finish for Sony. When I originally predicted that <em>Paul Blart: Mall Cop</em> as the likely weekend winner over the MLK 4-day, some online sites questioned my pick. Even I didn’t expect an opening close to $40M, and now the Kevin James vehicle has surprised again.</p>
<p style="text-align: center"><a href="http://bighollywood.breitbart.com/files/2009/01/g258258ba065f050f3b22e0e65b8304d70a9c4365101e18.jpg"><img class="size-medium wp-image-30740 aligncenter" src="http://bighollywood.breitbart.com/files/2009/01/g258258ba065f050f3b22e0e65b8304d70a9c4365101e18-200x300.jpg" alt="" width="200" height="300" /></a></p>
<p>The Adam Sandler-produced comedy has broadened its audience, showing real family appeal. That led to stronger Saturday and Sunday matinees for a stellar $21.5M by Monday morning. That gives the movie a 10-day cume of just shy of $65M, which is impressive considering that it was budgeted at just $26M. After success as a supporting star in movies like <em>Hitch</em> ($179.5M cume) and <em>I Now Pronounce You Chuck and Larry</em> ($120M cume), it appears that James can open a movie without the help of Will Smith and Adam Sandler. <em>Mall Cop</em> dipped only 32% from last Friday-thru-Sunday (and that was part of a 4-day weekend, which can often lead to a sharper drop).<span id="more-29629"></span></p>
<p style="text-align: center"><a href="http://bighollywood.breitbart.com/files/2009/01/underworld_rise_of_the_lycans_ver2.jpg"><img class="aligncenter size-medium wp-image-30741" src="http://bighollywood.breitbart.com/files/2009/01/underworld_rise_of_the_lycans_ver2-202x300.jpg" alt="" width="202" height="300" /></a></p>
<p>My Friday night projection column had <em>Underworld: Rise of the Lycans</em> as the #1 movie with $19.75M, and the picture actually improved on that number, finishing with an estimated $20.7M. The Patrick Tatopolous-directed prequel starring Michael Sheen (currently seen as David Frost in Best Picture nominee <em>Frost/Nixon</em>), but the movie finished with less than the original 2003 <em>Underworld</em> ($21.75M) and <em>Underworld: Evolution</em>’s $26.85M in 2006.</p>
<p>The missing ingredient would seem to be the very sexy Kate Beckinsale, who starred in the first two movies in skintight leather. <em>Rise of the Lycans</em> cost about $35M to make, so this picture will make money for Sony. The picture skewed very male (only 41% of the audience was female), but the surprise is that it also drew an older audience. In fact, only 45% of ticket-buyers were under 25.</p>
<p>Oscar voters were not friendly to Clint Eastwood this week. After scoring surprise nominations (<em>Letters From Iwo Jima</em>) and wins (<em>Million Dollar Baby</em>) in recent years, the screen icon was completely shut out on Thursday. No Best Actor nod for <em>Gran Torino</em> (Warner Bros). No Best Director nomination for either of his two well-received 2008 movies <em>Gran Torino</em> or <em>Changeling</em>. No nominations for composing the scores for either of those movies. Clint didn’t even receive a Best Original Song nomination for the haunting and heartfelt theme song from <em>Gran Torino</em> that he co-wrote with son Kyle and jazz vocalist Jamie Cullum.</p>
<p style="text-align: center"><a href="http://bighollywood.breitbart.com/files/2009/01/large_grantorino1.jpg"><img class="aligncenter size-medium wp-image-30743" src="http://bighollywood.breitbart.com/files/2009/01/large_grantorino1-300x200.jpg" alt="" width="300" height="200" /></a></p>
<p>Instead of an Oscar, Eastwood will settle for a blockbuster hit. <em>Gran Torino</em>, in which he plays a bigoted Korean War veteran who befriends a Hmong boy in a rough Detroit neighborhood, scored another $16M, down only 27% from the MLK 3-day. The micro-budgeted movie by a first-time screenwriter has now grossed a staggering $97.57M, and, sometime on Wednesday, it will surpass <em>In the Line of Fire</em>’s $102.3M, becoming Eastwood’s al-time #1 grossing movie.</p>
<p>The fourth-place finisher for the frame is the live action dog movie <em>Hotel For Dogs </em>(Dreamworks/Paramount), which fetched about $12.36M for a new 19-day cume of almost $37M.</p>
<p>Meanwhile, 10 Academy Award nominations have propelled <em>Slumdog Millionaire</em> to a wildly successful expansion. Widening to 1,411 playdates, Fox Searchlight has perfectly calibrated the platform release and coaxed a terrific $10.55M. It’s hard to believe that after being developed by the now-defunct Warner Independent Pictures, this $14M indie almost wound up going straight-to-video. Now Danny Boyle’s life-affirming masterpiece will have grossed almost $56M by Monday, and <em>Slumdog</em> will be selling a lot more tickets between now and Oscar day.</p>
<p style="text-align: center"><a href="http://bighollywood.breitbart.com/files/2009/01/inkheart.jpg"><img class="aligncenter size-medium wp-image-30745" src="http://bighollywood.breitbart.com/files/2009/01/inkheart-203x300.jpg" alt="" width="203" height="300" /></a></p>
<p>The other major studio release is <em>Inkheart</em>, which is the product of New Line (absorbed last year by Warner Bros). Based on a novel by Cornelia Funke and starring Brendan Fraser, Paul Bettany (<em>The Da Vinci Code</em>) and Academy Award winner Helen Mirren, this <em>Narnia</em>-wannabe never really had much of a chance. With tepid reviews (36% Fresh on Rotten Tomatoes) and very low awareness according to pre-release industry tracking, Inkheart only mustered about $7.72M for the weekend, finishing a disappointing #7.</p>
<p>The most-nominated film of the year got a boost as well as <em>The Curious Case of Benjamin Button </em>(Paramount) managed another $1.6M to start the 3-day, which translated to another top ten finish with a $6M weekend take (ninth for the 3-day). With nominations for Best Picture, Best Actor: Brad Pitt, Best Supporting Actress: Taraji P. Henson, Best Director: David Fincher, Best Adapted Screenplay: Eric Roth and Best Original Score: Alexandre Desplat among others, <em>Ben Button</em> has a new domestic gross of $111M.</p>
<p>Three other Oscar nominated films got their post-nomination expansions. <em>Revolutionary Road</em> (Dreamworks/Paramount) was crushed by Thursday’s Oscar announcement, but still managed to do some decent business. Dreamworks was clearly banking on a nomination for Best Actress for Kate Winslet and an outside shot at a Best Picture nom, but the Sam Mendes-directed movie settled for nods for Best Supporting Actor: Michael Shannon, Best Art Direction and Best Costume Design: Albert Wolsky. Rolling out on 1,058 screens, the dark, domestic drama sold a respectable $5.26M in tickets over the 3-day for a $4,979 Per Theatre Average.</p>
<p style="text-align: center"><a href="http://bighollywood.breitbart.com/files/2009/01/wrestler-rourke.jpg"><img class="aligncenter size-medium wp-image-30746" src="http://bighollywood.breitbart.com/files/2009/01/wrestler-rourke-215x300.jpg" alt="" width="215" height="300" /></a></p>
<p>Mickey Rourke’s career-resurrecting performance in <em>The Wrestler</em> (Fox Searchlight) grabbed an approximate $6,500 PTA for the weekend. With a more limited 566 playdates, the Darren Aronofsky-directed gem corralled about $3.7M for a new cume of $9.5M. The picture could get another boost if Rourke manages to win the Screen Actors Guild Award for Best Actor.</p>
<p>Finally, Best Picture nominee <em>Frost/Nixon</em> (Universal) has failed to ignite much interest despite 5 Academy Award nominations. Co-starring the aforementioned Michael Sheen, the Ron Howard-directed film has expanded to 1,100 locations, but it managed only a disappointing $3.02M for the weekend for a new cume of just $12M.</p>
<p><strong>FINAL STUDIO ESTIMATES<br />
1. <em>Paul Blart: Mall Cop</em> (Sony) &#8211; $21.5M, $$6,838 PTA, $64.8M cume<br />
2. NEW – <em>Underworld: Rise of the Lycans</em> (Sony) &#8211; $20.7M, $7,036 PTA, $20.7M cume<br />
3. <em>Gran Torino</em> (Warner Bros) &#8211; $16M, $5,255, $97.57M cume<br />
4. <em>Hotel For Dogs</em> (Dreamworks/Paramount) &#8211; $12.36M, $3,779 PTA, $36.95M cume<br />
5. <em>Slumdog Millionaire</em> (Fox Searchlight) &#8211; $10.55M, $7,477 PTA, $55.91M cume<br />
6. <em>My Bloody Valentine 3-D</em> (Lionsgate) &#8211; $10.05M, $3,966 PTA, $37.72M cume<br />
7. NEW – <em>Inkheart</em> (Warner Bros) &#8211; $7.72M, $2,910 PTA, $7.72M cume<br />
8. <em>Bride Wars</em> (Fox) &#8211; $7M, $2,671 PTA, $48.7M cume<br />
9. <em>The Curious Case of Benjamin Button</em> (Paramount) &#8211; $6M, $2,651 PTA, $111M cume<br />
10. <em>Notorious</em> (Fox Searchlight) &#8211; $5.7M, $3,473 PTA, $31.79M cume<br />
11. <em>Defiance</em> (Paramount Vantage) &#8211; $5.43M, $3,030 PTA, $18.32M cume<br />
12. <em>Revolutionary Road</em> (Dreamworks/Paramount) &#8211; $5.26M, $4,979 PTA, $11.86M<br />
*<em>The Wrestler</em> (Fox Searchlight) &#8211; $3.9M, $6,890 PTA, $9.71M cume<br />
*<em>Frost/Nixon</em> (Universal) &#8211; $3.24M, $2,948 PTA, $12.22M cume</strong></p>
<p><strong><strong>Steve Mason is <a href="http://www.facebook.com/profile.php?id=844770075">on Facebook</a> and now also <a href="http://twitter.com/stevemason323">on Twitter</a>.</strong></strong></p>
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