NBC gives new meaning to the phrase “green screen” next week, spreading a pro-environmental message across five of its prime-time entertainment programs – AP News.

When Arthur Miller wrote “The Crucible” it was rightly seen as a brilliant allegory to the House Un-American Activities Committee.  It was a brilliant piece of drama about the Salem Witch Trials of the late 17th Century with obvious corollaries to the political climate of post-World War II America.  And no matter where you fall on the political spectrum you must recognize the play as a classic in the canon of American drama.

My admiration for much of Miller’s work gives me enough confidence to say that he would view the current efforts to ham-handedly inject political statements into television sitcoms as absolute crap.  It takes a deft hand to send a message without it seeming like you are sending a message… and the writers of “The Office” and “30 Rock,” as glib as they may be, are no “Arthur Millers”.

I love “The Office.”  I’m one of those apostates who actually like the U.S. version better than the original (must be my knee-jerk patriotism at work).  But I saw my very first example of lousy (and I mean REALLY lousy) writing this season when they tried to force the issue of “Volunteer-ism” into the storyline. (more…)

On September 10th of this year the Entertainment Industry Foundation (EIF) posted a press release informing the world that “from October 19-25, more than 60 network TV shows [will] spotlight the power and personal benefits of service,” and that this “unprecedented block of TV programming is the first wave of a multi-year ‘I Participate’ campaign.”

On its face this all sounds rather benign in that silly, liberal do-gooder kind of way. The networks have launched these kinds of campaigns before and other than some clunky exposition awkwardly inserted into your favorite show to meet the mandate — no harm, no foul.

But this year there are a couple new strangers in town: “Volunteerism” and “Service.” You’ve heard of them. Their names have been bandied everywhere since President Obama took office, and this internal memo from the EIF to network showrunners obtained by Big Hollywood shows that the entertainment industry is well acquainted and eager to introduce both to as vast an audience as possible: (more…)