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Posts Tagged ‘emma watson’

Steve Mason

Hollywood embraces the “chick flick” – NOT THAT INTO YOU and CONFESSIONS OF A SHOPAHOLIC are only the two latest successes!

by Steve Mason

Hollywood execs seem to be waking up to the power of women at America’s multiplexes. The success of He’s Just Not That Into You (Warner Bros) and this weekend’s Confessions of a Shopaholic (Disney) can be traced to Meryl Streep’s witty riff on the tyrannical Anna Wintour in The Devil Wears Prada in the summer of 2006. Prada opened to a $27.5M weekend on its way to a $124.75M domestic cume (Streep also earned an Oscar nomination).


Then in July of 2007, New Line grabbed an almost identical $27.47M with the opening weekend of the female-skewing Hairspray, translating to $118.87M domestic. Also Enchanted, starring Amy Adams, was a hit for Disney over the holidays reaching $127.8M domestic.

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Posted Feb 15th 2009 at 12:21 am in Steve Mason's Box Office | 28 Comments

Steve Mason

Does Jen sell more tickets than Brad? – HE’S JUST NOT THAT INTO YOU easily wins the weekend with $27.4M 3-day!

by Steve Mason

The Drew Barrymore-produced romantic comedy He’s Just Not That Into You has made the jump from catch-phrase to self-help book to movie hit. With an all-star cast this classic ‘chick flick” appears to be winning the weekend after posting a spectacular $10.5M in opening day ticket sales. That should mean a 3-day start of $27.4M or so, easily out-pacing holdover Taken (Fox) and three other new wide releases. With this kind of opening, Not That Into You could reach almost $60M by the end of next weekend (a 4-day Presidents/Valentine’s combo), which would forecast a potential $90M in US ticket sales.


The new movie developed by New Line and now released by Warner Bros is based on the book of the same name co-written by former Sex & the City scribes Greg Behrendt and Liz Tucillo. The line itself has come to be a reassuring fallback for women in the dating scene (and I’m guessing single guys have adopted the mentality as well in the rough-and-tumble world of dating).

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Posted Feb 6th 2009 at 11:20 pm in Celebrity News, Entertainment, Featured Story, Steve Mason's Box Office | 32 Comments

Steve Mason

Biggest US opening ever for Luc Besson – TAKEN grabs up 24% Saturday and finishes with $24.6M for Super Bowl weekend; PAUL BLART: MALL COP strong at #2 while THE UNINVITED appears headed for 3rd with a possible $10.5M; Zellweger’s NEW IN TOWN may reach $6.75M opening; Not much of an “Oscar bounce” for THE READER and MILK!

by Steve Mason

Liam Neeson is officially a full-fledged action star. The Irish-born actor has often played heroes, whether it was Oskar Schindler in Steven Spielberg’s masterpiece Schindler’s List, the wise Qui-Gon Jinn in Star Wars: Episode I – The Phantom Menace or determined sex researcher Alfred Kinsey in 2005’s biopic Kinsey, Neeson has always had a knack for playing the earnest-but-flawed good guy. In his new movie Taken (Fox), writer/producer Luc Besson and director Pierre Morel have turned him into a Dad with the “mad skills” of a super-spy – think Mike Brady crossed with Jason Bourne.

The result is a well-reviewed (56% Fresh on Rotten Tomatoes) action film that will help to satisfy blockbuster-hungry audiences waiting for Warner Bros’ Watchmen (due March 6). Taken has scored big on its opening weekend. After grabbing an estimated $9.4M, the movie surged on Saturday to $11.62M (up almost 24% from opening day) and, despite today’s Super Bowl, the film could reach $24.62M according to studio estimates. That will be more than enough to win the Super Bowl 3-day, and positive word-of-mouth could get this one into the $70M-$75M range domestic.

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Posted Jan 31st 2009 at 2:15 pm in Steve Mason's Box Office | 34 Comments

Steve Mason

PAUL BLART: MALL COP comes-from-behind for a weekend win with $21.5M; Sony finishes 1-2 with UNDERWORLD at $20.7M; GRAN TORINO adds $16M and will become Eastwood’s #1 grossing movie on Wednesday; No love for INKHEART!

by Steve Mason

The chubby guy on the Segway rallied for a come-from-behind win over the Beckinsale-less Underworld sequel, but regardless, it was a 1-2 finish for Sony. When I originally predicted that Paul Blart: Mall Cop as the likely weekend winner over the MLK 4-day, some online sites questioned my pick. Even I didn’t expect an opening close to $40M, and now the Kevin James vehicle has surprised again.

The Adam Sandler-produced comedy has broadened its audience, showing real family appeal. That led to stronger Saturday and Sunday matinees for a stellar $21.5M by Monday morning. That gives the movie a 10-day cume of just shy of $65M, which is impressive considering that it was budgeted at just $26M. After success as a supporting star in movies like Hitch ($179.5M cume) and I Now Pronounce You Chuck and Larry ($120M cume), it appears that James can open a movie without the help of Will Smith and Adam Sandler. Mall Cop dipped only 32% from last Friday-thru-Sunday (and that was part of a 4-day weekend, which can often lead to a sharper drop). (more…)

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Posted Jan 25th 2009 at 5:55 pm in Steve Mason's Box Office | 30 Comments