Posts Tagged ‘down to earth’

Steve Mason

Oscar ratings up 11% and up over 14% with the coveted 18-49 demo!

by Steve Mason

Good news for the Motion Picture Academy. Despite the fact that the five Best Picture nominees had combined to gross less than $300M domestic by showtime, Oscar ratings were up considerably from last year’s all-time low. Early numbers show that the ABC telecast scored a 27 share, surging by 11% overall and by over 14% with TV’s “money demo” 18-49s. Compare that to last year when the show was down 25% in households from 2007 and down 30% among 18-49s.

The credit should go to producers Lawrence Mark and Bill Condon, although I can see why the streamlined show is a bit of a Rorschach test for viewers. If you love movies, and especially actors, last night’s show was respectful and enlightening. If you are inclined to dislike awards shows and actors, then the telecast would be pretty dreary.

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Steve Mason

Final Oscar Predix: SLUMDOG, Rourke, Streep, Ledger, Cruz; BEN BUTTON could win just 2 of 13!

by Steve Mason

I am forecasting a coronation for Slumdog Millionaire (Fox Searchlight) at Sunday’s Academy Awards. My final predictions call for Slumdog wins in 8 of the 9 categories it is competing in including Best Picture and Best Director: Danny Boyle. The only place I think it will fail is in the Sound Mixing category where The Dark Knight (Warner Bros) may trump it.

Slumdog Millionaire is about to win the Hollywood's Grand Prize

Slumdog Millionaire is about to win the Hollywood's Grand Prize

The “Battle Royale” of the night is Mickey Rouke from The Wrestler (Fox Searchlight) vs. Sean Penn in Milk (Focus) in the Best Actor category. There have been two ties in major categories in Academy Award history. The first was in 1932 when Frederic March in Dr. Jekyll & Mr. Hyde shared Best Actor with Wallace Beery for The Champ. (March had one more vote, but in that era, any finish within 3 votes was rules a tie.) Then in 1968, Katherine Hepburn for The Lion In Winter and Barbara Streisand for Funny Girl tied for Best Actress. If there was any justice, Rourke and Penn would share the award. In any other year, either of them would be a lock. Forced to make a pick, I’m going with Rourke.

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