Morning Call Sheet: Technology Killed the Drama Star, ‘Cube,’ Hitchcock Cameos, and 25 Years Ago…Really?
by John Nolte–“DESPERATE TIMES FOR TV NETWORKS”–
Jace Lacob has an excellent article at the Daily Beast about the demise of scripted television, especially the serialized drama. Most telling is when he reminds us that up to 30 million people once watched “E.R.” Today’s biggest hit is “NCIS,” which reaches about 19 million viewers, whereas “House” and “Desperate Housewives” can’t reach ten million and “Mad Men” barely cracks 2 million.
The blame goes to where it always goes. Event reality shows like “American Idol,” Netflix, the Internet, the DVR… You also have cable networks eating into the broadcast network’s decades-long exclusive hold on audiences. MTV’s “Jersey Shore” recently pulled in nearly 9 million viewers and so did TNT’s “Rizzoli and Isles.” All of these reasons make sense, but you also have to look at the cultural aspects.
Now that people have almost unlimited choices at the click of a remote, they are turning towards programming, like “NCIS,” that’s more in line with their values. “American Idol” appeals to the conservative heartland for all kinds of reasons and (as I’ve mentioned before) networks like Discovery, The Learning Channel and History offer reality programming that stars masculine men, entrepreneurs, small business owners, and a host of people more like us — as opposed to toned Manhattan/Los Angeles-types on narcissistic quests to find themselves and loveless sex.
Furthermore, thanks to streaming, you no longer need to sit through “what’s on.” You no longer need to face a barrage of politically correct sex jokes on “Must-see TV!” You can program an evening with Dick Van Dyke, Andy Griffith, and “Mission: Impossible.”
An amazing technological transformation is happening to the entertainment business today, and it’s mostly a good thing. And this cultural reality created as a result is something the Left just doesn’t want to consider as they analyze these numbers.







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