Shortly after last fall’s election, some pundits declared that conservative talk radio was dying. After all, we lost the election and had no impact on voters. In November, an op-ed written by Steve Elman and Alan Tolz for the Boston Globe said, “overall use of their medium is in decline.” The authors also stated, “Alternatives to broadcast radio have proliferated – satellite, net-casts, downloads, blogalogue, iPod entertainment, cellphone updates. As a result, younger listeners largely ignore talk radio, and its existing audience is calcifying.”

Not a rosy picture for conservative talk, right? Let’s check the facts. For decades my job was to produce ratings as a National Talk Radio programmer. We check those ratings constantly. Apparently, the authors of this Boston Globe commentary don’t keep the same scorecard radio keeps. While it is true there are many sources of information today, talk radio listening has increased dramatically during the past year. The 2008 election provided us with daily drama that translated into ratings. In keeping my scorecard which included ratings for over 40 radio stations nationwide, we registered one of the highest fall ratings reports ever. KKOH in Reno, which has always been the market leader, registered the highest ratings in 14 years. KKOB in Albuquerque, which has been the market leader for over eight years, increased its ratings stranglehold on that market. In almost every market, conservative talk radio increased its ratings. And, it hasn’t slowed down. (more…)