No stars, no budget, no problem.

The shock success of “The Devil Inside,” a “found footage” thriller which hauled in nearly $34 million over the weekend, should finally pave the way for the most cost-effective film genre possible. The only question remaining is, why did it take so long to happen?

The first found footage blockbuster came with 1999’s “The Blair Witch Project.” Since then, modest hits like “Cloverfield,” “The Last Exorcism” and “Quarantine” showed the genre could be both profitable and appealing.

“The Devil Inside’s” success – does anyone care that both critics and audiences found it distasteful? – means we’ll be finding plenty more footage in 2012 and beyond.

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You’ve certainly heard of the new film Super 8.  Not the self-serving Anthony Weiner autobiography– the new summer flick about a small town in 1979 invaded by a strange alien creature that was written and directed by J.J. Abrams and produced by Steven Spielberg.  With that pedigree in mind, I took off work early to take the little monsters to see it in the hopes that it would do what the trailers seemed to promise – capture the feeling of those uniquely American summer movies of the 70’s and 80’s like Close Encounters of the Third Kind, E.T. and The Goonies that mixed action, laughs, and special effects together in a way we see all too rarely in the Michael Bay world of today.

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Yeah, it kind of did that, I suppose.  Except I was too busy wondering why the central premise somehow had to be that American military personnel are sadistic, bloodthirsty, cold-blooded murderers.  Then I remembered that this is Hollywood.

Now, to talk about Super 8, I will have to reveal what some might call “spoilers.”  Except, they aren’t really “spoilers” because to be that the plot points I reveal would have to be unexpected and surprising.  Sadly, Super 8 adopts the same tiresome clichés that have been wrecking Hollywood films for the last 40 years.  The only surprise was the total lack of any surprise.

What do we have? Crazy, evil military officer as the baddie?  Check!  Kid with daddy issues?  Check!  Climax where the hero rescues the girl from monster’s lair?  Check!  Monster that is the real victim even though he’s freaking killing US military people and eating civilians left and right?  Check?

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The Blair Witch Project marks a touchstone in film horror, one best remembered for shattering the mold of what to expect from the genre.

No blood.  No monsters.  Just our own imagination tweaked by the single cam format, a sub-genre leveraged years later by Quarantine, Cloverfield, and Paranormal Activity.

Those films wouldn‘t exist unless Blair Witch proved the format could draw audiences in.

Made on the uber-cheap by a pair of unknown filmmakers, Blair Witch was nothing less than a sensation when it hit theaters 11 years ago. It was the ultimate word of mouth hit without recognizable stars, just a savvy Internet campaign that hinted that what you were about to see actually happened. Everything coalesced into a bracingly original experience, something impossible to recapture today.

That makes the just-released Blu-ray release a chance to appreciate a groundbreaking film, but not a moment to jump out of our seats all over again. The scares simply aren’t the same as they once were. That leaves a curious film, one that still commands our attention but cannot help but disappoint when compared to timeless shockers like The Omen and The Exorcist. (more…)

Last week, in  Parts 1 – 3 of this series, I examined some of the inherent flaws in the Hollywood manufacturing system. This article will suggest how those flaws permeate the system so completely, that innovation is stifled, leading the repetitive creation of homogenized product.

Considering the extent to which fear controls decision-making in Hollywood, it isn’t much of a stretch to assume it also controls how content, particularly film, is marketed. Television isn’t the issue here, quite as much as feature films. If there is any doubt that marketing capital is being flushed down the toilet by the major studios, one need only look in the entertainment section of any major newspaper. Gigantic ads for movies still fill most of the pages. Hollywood doesn’t seem to notice that newspapers are dying a quick death, that their primary demographic doesn’t read newspapers, and that anyone who wants to know the location and time of a movie has a portable communication device with them at all times.

Meanwhile, the percentage of total media spending that the studios allocate to the Internet will be about 7.7% this year.  This is all they allocate — while the Internet has essentially consumed eyeballs across the entire globe. (more…)

Over the weekend, I was pondering why the low budget, standard genre pic The Haunting in Connecticut (Lionsgate) has become a nifty little box office hit. The film added almost $9.5M over the weekend for a new 10-day cume of $37M, and the only conclusion I have been able to reach is that it’s all about the poster.

Creepy, right? I have not seen Haunting and will probably wait for DVD or pay cable, but that is a weird, startling, attention-grabbing image. As a movie junkie, I love good movie art. The best movie posters are evocative. They capture what a movie is all about without giving away the mystery. There are certain movie posters that instantly put me back in that theatre experiencing the film for the very first time. The best movie posters are not just promotional tools. They stand as a work of art on their own. These are my favorites, buit it is by no means a definitive list. Feel free to add your favorites (and subtract any of mine).

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“The Fast and the Furious” came out of nowhere in 2001 to make a ton of money, spawn a franchise and I’d say for about two years afterwards I practically wore out the DVD. That little street-racing melodrama aimed for a target and squarely hit the bull’s-eye. It is everything it wanted to be; a perfect genre grinder.  Predictably abysmal sequels soon followed: “2 Fast 2 Furious” (2003), weighed down with director John Singleton’s smug approach to racial issues and over- the-top CGI, couldn’t even deliver the racing thrills, and 2006’s “Tokyo Drift” (2006) took the muscle out of “muscle car” with a miscast Lucas Black, an otherwise solid actor, in the lead.

Hoping to reboot, the new “Fast & Furious” reunites the four main players from the original and is so stripped down and back to basics the title refuses to make room for even a “the” or an “and.” Within thirty minutes the story credibly and effortlessly reunites the cast (hat tip to the screenwriters for that) and a simple revenge plot is set up to allow for at least five major racing sequences, a couple of which are alone worth the price of admission. (more…)

It was another good weekend for Summit Entertainment. The distributor behind last year’s meteoric hit Twilight has scored a solid hit with the Alex Proyas-directed Knowing, starring Nicolas Cage. Despite shaky word-of-mouth and negative reviews, the sci-fi thriller got a solid 9% bump on Saturday for a $9.7M second day, and it will likely finish its opening weekend with a possible $24.8M.

As a production company, Summit is responsible for some monster hits, including commercially and/or artistically successful films like Once (Oscar nominee for Best Picture), American Pie ($102..5M domestic), Memento (Oscar nominee for Best Original Screenplay: Chris Nolan), Mr. & Mrs. Smith ($186.3M domestic) and In the Valley of Ellah (Tommy Lee Jones nominated for Best Actor). But as a distributor, they got off to a slow start. (more…)

Early box office returns are pointing to a weekend win for Knowing from Summit, but I will put my money on I Love You, Man (Dreamworks/Paramount) to generate more in US ticket sales over the long haul. The Nicolas Cage sci-fi thriller has grabbed an estimated $8.95M to start the weekend, and it will likely finish at $24M or so. That is, unless word-of-mouth catches up to it first.

Will reviews and word-of-mouth catch up to KNOWING?

Reviews for Knowing, written and directed by Alex Proyas, the inventive filmmaker behind the visually striking 1998 film Dark City and the 2004 Will Smith mega-hit I, Robot, has received overwhelmingly negative reviews (25% Fresh on Rotten Tomatoes), but thanks to Twitter, real-time movie-goer reactions spread like wildfire. Here are some Tweets I just grabbed off the social networking platform.

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For the last few weeks, Summit’s Knowing, starring Nicolas Cage, has appeared to be the likely winner of the upcoming box office weekend. But, my sources tell me that I Love You, Man, the new comedy starring Paul Rudd (Role Models) and Jason Segal (Forgetting Sarah Marshall) has surged in the latest pre-release industry tracking.

In the spirit of March Madness, I’m calling for the upset. I Love You, Man may not actually be a Judd Apatow movie, but it sure does look like one in trailers and commercials. The movie reportedly “rocked the house” at the South By South West Festival last week, and the buzz is very positive. I am calling for $21.5M, which would be above industry expectations.

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As expected Disney’s Race To Witch Mountain enjoyed a huge Saturday surge for just over $11M in tickets sold, and the reboot of the 70’s franchise will finish with about $25M for the 3-day. Overall, Race posted the year’s seventh-best Saturday performance.

TOP 10 SATURDAY GROSSES IN 2009
1. March 7 – Watchmen – $18.3M
2. February 21 – Tyler Perry’s Madea Goes To Jail – $16.6M
3. February 14 – Friday the Thirteenth – $14.3M
4. January 17 – Paul Blart: Mall Cop – $13.2M
5. January 10 – Gran Torino – $12.1M
6. January 31 – Taken – $11.65M
7. March 14 - Race To Witch Mountain – $11M (estimated)
8. February 7 – He’s Just Not That Into You – $10.9M
9. January 17 – Paul Blart: Mall Cop – $10M
10. January 17 – Gran Torino – $10M
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As Watchmen (Warner Bros) falls, “The Rock” appears to be racing to a weekend win. Disney’s Race To Witch Mountain, starring Dwayne “The Rock” Johnson, is off to a solid start with $6.8M or so on opening day, and, with its expected surge in family matinee audiences on Saturday and Sunday, it will likely triumph with a possible $24.25M.

Meanwhile last weekend’s winner Watchmen staggered to a second Friday of only $5.4M or so, and I am projecting only $15.75M for the 3-day. That marks a 71% drop. Anything over $20M would have been acceptable, but the bottom has fallen out of this movie, and it will now struggle to reach $100M domestic. When the foreign and DVD are added, it may make a small profit, but it will likely be negligible. The superstitious might suggest that Watchmen writer Alan Moore’s alleged curse may be to blame, but the reality is that word-of-mouth has been more negative than for any movie in recent memory.

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One of the coolest ways to use the social networking platform Twitter is to find out what people are thinking, saying and Twittering about in real time. Here’s a small sampling of Tweets from the opening weekend of Watchmen (Warner Bros).

The Watchmen = Epic fail!

If you haven’t seen The Watchmen yet, I’d urge you to read the graphic novel first. Well, actually, I’d urge you to JUST read the GN. lol.

Watchmen.undecided,confused as superhero film with

very little superhero action.Convoluted story,but overall watchable. My opinion only

I was bored while watching Watchmen

Just got out of Watchmen…. Ouch, would spend the 9 quid on – can’t even find the humour, brain switched off 1 hour into the 3- BIG YAWN (more…)