I hated the ending of Raiders of the Lost Ark. No, not the Citizen Kane homage rosebud scene at the end – I loved that – but the ending of the movie. I didn’t want it to end. I hadn’t enjoyed a film that much since, well, Star Wars, Empire Strikes Back, or Jaws. I wanted it to continue. I wanted more. 

I got more and I didn’t want it. 

Why don’t sequels do well? Obviously, I’m not alone in feeling the way I do about Raiders or Star Wars or Jaws or any other great character-rich, dynamically set film that pulls you in and doesn’t fully let go even after the end titles trail up and we see that film certification symbol fade out. So, why is it that more of what we love, we hate? Well, maybe not hate, but not love quite so much. What’s going on here?  (more…)

It is an excellent weekend for Dreamworks Animation. Although the credit crunch prevented financing that would allow exhibitors to undertake the digital conversion of more of its theatres, Monsters vs. Aliens is benefiting spectacularly from the 2,075 or so standard Digital 3-D engagements and the added 143 Digital IMAX runs. The audaciously ambitious animated send-up of 50’s B-movies has used the “bleeding edge” of technology to milk an estimated $16.7M in opening day ticket sales. The which could translate to $58M or so for the 3-day weekend.

MONSTERS VS. ALIENS towers over previous 3-D releases from Hollywood

If that number holds, and, if anything, they could drift higher as family audiences flood America’s multiplexes, Monsters vs. Aliens will be the all-time third-best opening in the month of March.

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