Don’t Buy the Media Spin About Hollywood’s Merry Christmas at the Box Office
by John NolteOver and over and over we keep reading about how Hollywood’s holiday box office was some sort of silver lining in an otherwise dark cloud. But once again, the context-challenged entertainment media only tells us half the story. Here’s a sampling:
Based on studio estimates, the four-day weekend will end up at over $201 million, or up around 10 percent from the same four-day period last year.
DHD:
Let’s party hearty with the end-of-holiday box office for end-of-year 2011. Or let’s not (and say we did.)… [S]ources tell me this final weekend will definitely be up over last year.
Most films sold more tickets over the New Year’s holiday than the Christmas holiday, with family films benefiting from the biggest bumps. Overall, the weekend was up 10% compared with the same period in 2010.
Sales were up considerably from last weekend’s Christmas holiday and the new year is off to a solid start.
Except…







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