Posts Tagged ‘Christian films’

Dallas Jenkins

Why are Christian Movies So Bad?

by Dallas Jenkins

As I mentioned in my last article, Hollywood is more interested in Christian, or “faith-based,” films than ever. The mind-blowing success of “The Passion” got it started, but then it waned as studios couldn’t quite figure out how to match that success. It heated up again recently with the success of the micro-budget, church-produced “Fireproof,” which was the highest grossing indie of 2008.

These trends beg a few questions. What took Hollywood so long to discover the Christian market? Why can’t they replicate even half the success of “The Passion?” And when Christians make up over half the population, why are faith-based films still relegated to the low-budget, straight to DVD world? The seemingly obvious answer would be that there are few Christians in Hollywood, both at the studio and creative level, but even that would raise the question of why.

I think I know the reason(s), although it’s a bit embarrassing because I happen to be a Christian evangelical. But we must face the truth, and as Dr. Phil so eloquently and charmingly puts it, “You can’t change what you don’t acknowledge.” The fact is, Christian movies have been pretty bad for a few decades. Yes, Hollywood had largely ignored the Christian market, but it’s not like there have been good examples for Hollywood to learn from. And now that Hollywood is actively seeking faith-based material, there’s still a lack of quality scripts and filmmakers available, with a few exceptions, and among the films that are being made in this genre, there are still more crappy ones than good ones. (more…)

Dallas Jenkins

Does Hollywood Love Christians Now?

by Dallas Jenkins

After my first feature film Hometown Legend had been sold to Warner Brothers, I had some meetings with the WB marketing team in 2001. Near the end of their presentation, I said, “Now you know that this film has some faith elements in it, and my Dad (the executive producer) wrote the Left Behind books, so we could take advantage of his fan base and also promote the film to churches and youth groups.” After an awkward pause where I assume they were expecting me to explain myself, they had two questions: “What are the Left Behind books, and what are youth groups?” After another awkward pause where I expected them to say they were kidding, I replied, “The Left Behind books have sold over 30 million copies, and youth groups are where the young people in a church gather every weekend and/or Wednesday night for an hour or so.”

They adjusted their marketing plan.

This was before the Left Behind movies sold a few million DVD’s and The Passion of the Christ opened to over $100 million despite being set 2000 years ago in a dead language. Now every studio in Hollywood is looking for “faith-based” projects, especially because this year’s highest-grossing independent film was Fireproof, produced by a church for about $700,000 and which grossed over $30 million. Several studios even have faith-based divisions.

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