Charm Overcomes Comic Anarchy at U.S. Box Office

It will be a good thing if the Sandra Bullock romantic comedy The Proposal continues its box-office success–if Hollywood draws the right conclusions about why it did well.

The film had a rather surprisingly strong opening weekend at the U.S. box office, finishing on top of the heap with a take of $34.1 million in North American ticket sales.

It’s the first film starring Sandra Bullock in a decade to reach number one. Men accounted for a healthy 37 percent of the audience, according to Reuters. The film’s trailers and commercials strongly established the film as a by-the-books romantic comedy centered on a distinctly meager and unoriginal comic premise: female executive fakes engagement to her assistant in order to escape deportation (she’s from Canada). When she takes him to meet her family, hilarity ensues. (more…)