Last year Miramax released “Doubt,” a high-profile piece of Oscar-bait starring Academy Award winners’ Meryl Streep and Philip Seymour Hoffman. Streep plays a puritanical nun on a moral crusade to expose a Priest (Hoffman) who she believes is sexually abusing a 12 year-old boy. Both characters are portrayed as unsympathetic (especially Streep’s) but in just a couple scenes the boy’s working-class mother (Mrs. Miller, played by Viola Davis) is established as the moral center of the film – the only one truly interested in the welfare of her child. When Mrs. Miller’s informed that her son’s being molested, the Moral Center Of The Film responds that her 12 year-old boy is gay, a social outcast, and beaten regularly by his homophobic father … so maybe the best option for him is a sexual relationship with a forty-something child predator.

Starring Aaron Eckhart, Maria Bello, and written and directed by Oscar-winner Alan Ball, last year’s “Towelhead” is a film Roman Polanski might have seen many, many times while wearing a rain coat. The protagonist is 13 year-old Jasira (played by the then barely eighteen Summer Bishil) and the story surrounds her sexual abuse at the hands of a number of men, including Eckhart’s Gulf War Vet. Rather than the repeated abuse damaging the young girl, the filmmaker portrays the rapes and molestations as a healthy and sexually liberating experience. More than once the audience is “treated” to lingering shots of Jasira’s bare legs as she discovers the joys of the orgasm while masturbating to photographs of naked women.

Kate Winslet won last year’s Best Actress Oscar for her role in “The Reader,” in which she plays a “sympathetic” Nazi guilty of mass murder who seduces and then engages in a steamy sexual affair with a 15 year-old boy. The sex scenes between this mature woman and a child lean heavily on the erotic, as opposed to the creepy. (The “sympathetic Nazi” issue we’ll save for another post.)

Yes, in just one year, Hollywood released three films that in one way or another portrayed sex with children as potentially healthy or their molester as sympathetic. And these aren’t fringe, indie films either. All three involve name stars and Oscar winners.

Unfortunately, this is not a conspiracy. Hollywood deviants never gathered together to plan for a slate of films aimed at a drip-drip campaign designed to dull our moral outrage towards the most heinous crime imaginable. It’s worse than that. We’re up against a culture; the same culture that can’t quite grasp why a child rapist should have to serve prison time for a crime he’s confessed to.

And this is how cinematic propaganda works. Whether the filmmaker’s motivations are good or evil, the idea is to get decent and thoughtful people to start second guessing themselves as they’re enveloped in the dark and held captive by the powerful sound and fury of the moving picture. First we’re led to identify and sympathize with a particular character, then that character does something designed to challenge our belief structure. This can range from, “If John Wayne opposes racism, maybe I should,” to, “Well, if a loving mother is okay with it, maybe I need to get a little more nuanced and tolerant about this whole child-rape thing.”

On its face, that may sound laughable, and maybe it is, but that doesn’t mean our eyes are lying to us. Last year merely topped off a campaign targeted at our children that began some time ago.

In 2006’s “Notes on a Scandal,” Academy Award winner Cate Blanchett plays a school teacher engaged in a steamy sexual affair with one of her students. Like “The Reader,” the sex scenes between a mature woman and her student strive for the erotic and never once does the story stop to examine how such a destructive affair might psychologically affect a teen-aged boy. That same year, in “Little Children,” Jackie Earle Haley was Oscar-nominated for his support work as a molester just released from prison who’s the victim of that favorite Hollywood whipping boy, suburban hypocrisy. Just two years earlier, Kevin Bacon’s heroic molester in “The Woodsman” not only saves the day and wins the pretty girl, but in his valiant struggle to “reform” he’s presented as a kind of “civil rights” metaphor as policemen and “intolerant” co-workers torment him.

The award for Most Unsettling, however, must go to 2004’s “Birth,” where Academy Award winner Nicole Kidman stars as a widow convinced her dead husband has returned in the form of a 10 year-old boy. If watching a near-forty year-old woman exchange longing looks with a little kid isn’t creepy enough, wait till they end up naked in a bathtub together.

Whether it’s true or not that seventy-five years ago Clark Gable nearly bankrupted the t-shirt industry by not wearing one in “It Happened One Night,” what is true is that billions of dollars are spent annually by advertisers convinced sound and images can alter behavior. You’d have to be a fool to make an argument against the persuasive powers of moving images, but those fools do exist. Most of them are liars.

The Hollywood Left is many things but they’re not fools and they fully understand the power of the medium under their control. Certainly, damning everyone who works in the entertainment world would be unfair, but this is also a culture where only a handful of “names” were willing to speak out against the pro-Polanski movement – including many Leftists who have never been shy about speaking out in the past.

The film industry has a history to be proud of when it comes to opposing racism, homophobia and anti-Semitism. Unfortunately, the most vocal from this current crop seem all too ready to tarnish that legacy as they target our children for profit and worse.

Is it too much to ask of the Hollywood Left that they show as much intolerance towards the sexualization of young children as they do towards conservatives and Christians?

That question has already been answered.

“Everything is working.” That’s what one studio exec told me today. “With the exception of the Jonas Brothers, it seems like almost every release is out-performing expectations.” January 2009 has gone down as the all-time 8th-best month in modern box office history. It started with excellent holiday holdovers. Six movies, technically released in 2008, did major chunks of their business after New Year’s.

2008 RELEASES WITH MORE THAN $50M IN 2009 TICKET SALES
1. Gran Torino (Warner Bros) – $132.7M
2. Slumdog Millionaire (Fox Searchlight) – $92.8M
3. The Curious Case of Benjamin Button (Paramount) – $72.7M
4. Marley & Me (Fox) – $69.5M
5. Bedtime Stories (Disney) – $52.75M

Then there was the surprise phenomenon of Paul Blart: Mall Cop (Sony), a low budget comedy from producer Adam Sandler and starring former King of Queens star Kevin James. The movie opened to over $30M on the weekend of January 16, and it is now closing in on $130M. The other $100M hit so far in 2009 is Taken (Fox), the Luc Besson-produced French import, which delivered excellent grosses in Europe before landing in the US. With a star turn by Liam Neeson, Taken had already delivered $11.2M in the UK, $9.4M in France and $5.5M in Spain before it went wide in the US on January 30. The picture has held up extraordinarily well with $108M domestic to-date.

The movie industry is 14% ahead of last year’s January-February take of $1.5 billion and a full 23% stronger than the first two months of 2007, which posted just over $1.35 billion. It’s fair to start speculating about the possibility that 2009 will be Hollywood’s all-time box office high water mark.

March has a definite shot at topping $800M, which would be a third straight monthly record. Watchmen (Warner Bros) looks huge starting Friday (I’ll post a prediction later in the week), Last House on the Left (Universal) appears to be a solid genre pic on Friday the thirteenth along with Disney’s excellent family offering Race to Witch Mountain. On March 20, Duplicity (Universal) starring Julia Roberts and Clive Owen has 25+ appeal and Dreamworks/Paramount is sky-high about I Love You Man. And the month rounds out with Monsters vs. Aliens from Dreamworks Animation.

Back-to-back-to-back all-time monthly records and almost $2.6 billion in the bank by March 31 would be further proof that the movie business is recession proof. In fact, the more dreary the economic news becomes, the more Americans seek refuge at movies. Instead of the annual trip to Disney World or a getaway cruise in the Bahamas, people seem to be spending their pocket change at America’s multiplexes in droves.

Steve Mason is on Facebook and now also on Twitter.

Slumdog Millionaire (Fox Searchlight) is the odds-on Best Picture winner, and it expanded to about 600 additional playdates this weekend for a total screen count of 2,224. The other four contenders for Hollywood’s biggest prize, however, are on a combined 2,508 screens. That means that they are essentially done with their theatrical engagements in the US (barring a truly shocking upset). Even if you wanted to see the other four nominees, you might have trouble finding them at your local multiplex – especially if you live outside a major city.

The United States has approximately 40,000 individual movie screens. Only 11% of them are showing a Best Picture nominee this weekend. That speaks to how decidedly unpopular these movies are. For comparison in 1998, there were about 34,000 screens in the US, and on Oscar weekend 7,586 of them had a Best Picture nominee showing. That’s 22% of all American screens showing a Best Picture contender.

Here is how the Oscar weekend screen counts for 1998 and this year stack up.

1998
Titanic – 3,169 screens
Good Will Hunting – 1,805 screens
As Good As It Gets – 1,604 screens
L.A. Confidential – 723 screens
The Full Monty – 285 screens

2009
Slumdog Millionaire – 2,244 screens
The Reader – 962 screens
The Curious Case of Benjamin Button – 754 screens
Milk – 411 screens
Frost/Nixon – 381 screens

Slumdog Millionaire has moved from quirky underdog to beloved box office juggernaut. This weekend, Danny Boyle’s Mumbai masterpiece will close in on the magical $100M barrier.

OSCAR WEEKEND PERFORMANCE FOR BEST PICTURE NOMINEES

SLUMDOG MILLIONAIRE
2,224 screens
$2.1M Friday
$7.5M 3-Day
$97.46M cume
$118M Projected Cume

THE READER
962 screens
$705,000 Friday
$2.53M 3-Day
$22.9M cume
$29M Projected Cume

THE CURIOUS CASE OF BENJAMIN BUTTON
754 screens
$320,000 Friday
$1.12M 3-Day
$124.1M cume
$129M Projected Cume

MILK
411 screens
$265,000 Friday
$928,000 3-Day
$28M cume
$34M Projected Cume

FROST/NIXON
381 screens
$494,000 Friday
$17.22M 3-Day
$21M Projected Cume

Steve Mason is on Facebook and now also on Twitter.

But, in the world of gambling, you always want to look for value. What are the films and performances with longer odds that would be worth a wager on Sunday? My purpose here is to establish a betting line for each of the six major categories, and then find the value bet in each category.

Question: Who will win Best Picture? Answer: Still, SLUMDOG MILLIONAIRE

BEST PICTURE
Slumdog Millionaire – 1/7
The Curious Case of Benjamin Button – 6/1
Milk – 20/1
Frost/Nixon – 30/1
The Reader – 50/1

VALUE: I believe that in order to win an Academy Award, passion is required. Slumdog Millionaire has a passionate zeal among its supporters that will make it virtually unbeatable. Although I have made The Curious Case of Benjamin Button the second choice here, I give it very little chance of winning. It has major studio backing (Paramount), and it is certainly well-respected, but it is more admired than loved. So, for me the betting value is in Milk. Aside from Slumdog, it is the movie with the largest bloc of zealous fans. Gay and gay-friendly Academy members love the movie, and in the shadow of the passage of Proposition 8 in California, Milk is worth a $2 bet at the window.

Sean Penn's portrayal of Harvey Milk is now a decided underdog to Mickey Rourke

BEST ACTOR
Mickey Rourke, The Wrestler – 1/2
Sean Penn, Milk – 3/2
Frank Langella, Frost/Nixon – 10/1
Brad Pitt, The Curious Case of Benjamin Button – 25/1
Richard Jenkins, The Visitor – 35/1

VALUE: After colorful, rambling, verging on obscene acceptance speeches at both the Golden Globes and the BAFTA Awards, Mickey Rourke is the true favorite for Best Actor. Rourke has also campaigned hard, paying the paying the price for that Golden Globe win by schmoozing each and every one of those 95 Hollywood Foreign Press members. Penn just doesn’t play that awards campaign game at all, but actors love him. The only real betting value here is Penn, who still has a chance of winning his second Oscar.

It has been 25 years since Mery Streep won an Oscar

BEST ACTRESS
Kate Winslet, The Reader – 1/2
Meryl Streep, Doubt – 5/2
Anne Hathaway, Rachel Getting Married – 4/1
Angelina Jolie, Changeling – 25/1
Melissa Leo, Frozen River – 35/1

VALUE: It is Kate Winslet’s year. Just ask anybody. She has two outstanding awards-caliber performances in The Reader and Revolutionary Road. If rules would have allowed, she might have been nominated twice in the Best Actress category. She’s 0-fer-5 lifetime at the Academy Awards and deserves to win, but she can be beaten. Jolie and Leo have no shot. Hathaway is the 3rd choice in the field, and a win is not inconceivable, but Streep is the value bet. The undisputed greatest living actress has not won an Oscar in 25 years, despite the fact that this is her eleventh nomination since winning for Sophie’s Choice in 1983.

Ledger is a lock

BEST SUPPORTING ACTOR
Heather Ledger, The Dark Knight – 1/100
Josh Brolin, Milk – 20/1
Robert Downey, Jr., Tropic Thunder – 25/1
Phillip Seymour Hoffman, Doubt – 30/1
Michael Shannon, Revolutionary Road – 50/1

VALUE: None. There is no value in this category. Heath Ledger will win Best Supporting Actor posthumously. If you are unfamiliar with how odds work, 1/100 means that you would have to bet $100 to win just $1, and even then, it would be tough to get anybody to take your wager.

Marisa Tomei's "stripper with a heart of gold" in THE WRESTLER may earn her a second Oscar

BEST SUPPORTING ACTRESS
Penelope Cruz, Vicky Cristina Barcelona – 1/2
Viola Davis, Doubt – 3/1
Marisa Tomei, The Wrestler – 5/1
Amy Adams, Doubt – 12/1
Taraji P. Henson, The Curious Case of Benjamin Button – 15/1

VALUE: This is, by far, the most competitive of the major awards. The longest shot in the field, Taraji P. Henson from Ben Button, is only a 15-1 longshot. Woody Allen has a knack for helping actresses win in this category (ask Dianne Wiest , who scored for both Hannah and Her Sisters and Bullets Over Broadway). That points to a win for Penelope Cruz, who was raw and sexy as Maria Elena in Vicky Cristina Barcelona. Davis can certainly win for her fleeting-but-powerful turn in Doubt, but my value bet is Marisa Tomei. Her first win, for My Cousin Vinny, was viewed by many as a fluke. In fact, there is an urban legend that she really didn’t win. The story goes that Jack Palance, who presented that year, read the wrong name (the legend claims that Vanessa Redgrave was the actual winner for Howard’s End). In reality, there is no doubt that Tomei is an Oscar winning actress, who gives her career-best performance in The Wrestler.

The uncompromising David Fincher

BEST DIRECTOR
Danny Boyle, Slumdog Millionaire – 1/7
David Fincher, The Curious Case of Benjamin Button – 6/1
Gus Van Sant, Milk – 20/1
Ron Howard, Frost/Nixon – 25/1
Stephen Daldry, The Reader – 35/1

VALUE: Nobody is going to beat Danny Boyle, but if I was looking for a strong value bet, I would wager on Fincher. He is a visionary with some amazing movies on his resume, including Se7en, Fight Club and Zodiac. He has worked with countless actors and industry types, and his uncompromising nature makes him tough to like, but easy to respect. If there were an upset in this category, Fincher is the only guy who could pull it off.

Steve Mason is on Facebook and now also on Twitter.

BAFTA Winner Mickey Rourke

The two major uncertainties entering Sunday’s ceremony were whether Kate Winslet, twice-nominated for Best Actress, would split her own vote and miss out on her second BAFTA Award and who would prevail in the Sean Penn-Mickey Rourke battle for Best Actor. Aside from that, it seemed like a Slumdog sweep, and that’s exactly how it played out.

BEST PICTURE: Slumdog Millionaire
Presented by Mick Jagger, so good in 1992’s Freejack, also starring Emilio Estevez, Renee Russo and Anthony Hopkins, the Rolling Stones front man was chosen to lead the coronation. (I’m being facetious. Freejack was awful. Jagger just seems like an odd choice.)

BAFTA Winner Danny Boyle flanked by Patrick Stewart (left) and Ian McKellan

BEST ACTOR: Mickey Rourke, The Wrestler
Chalk one up for Rourke. I think that the tide is turning in the Oscar race. Mickey dropped an F-bomb in his acceptance speech, and although censors will need every one of those 7 seconds of delay, I am now leaning to Rourke’s heroic turn as Randy “The Ram” Robinson to win Best Actor at February 22’s Academy Awards. A choice moment from Mickey’s speech, “Thanks to Marsei Tomei for constantly taking her clothes off on-screen…I enjoyed looking at her.” Here’s a link to Mickey’s acceptance speech with all the necessary bleeps.

Penelope Cruz, Mickey Rourke and Kate Winslet show off their hardware

BEST ACTRESS: Kate Winslet, The Reader
She was nominated for both Revolutionary Road an The Reader, but just as Oscar voters did, the BAFTA Awards voters preferred the slow burning guilt and shame of her performance in The Reader over her showy Who’s Afraid of Virginia Woolf-style theatrics in Rev Road.

BEST SUPPORTING ACTOR: Heath Ledger, The Dark Knight
The year’s most memorable performance, and since TDK was snubbed for Best Picture at both the BAFTA Awards and the upcoming Oscars, this is the best way to pay tribute to the all-time second-biggest grossing movie in US history.

Cruz didn't have to contend with Winslet, with both of her nominations in the Best Actress category or Viola Davis (Doubt), a strong contender at the Oscars

BEST SUPPORTING ACTRESS: Penelope Cruz, Vicky Cristina Barcelona
Very well-deserved. She had a tremendous year with both the edgy, verge of crazy Maria Elena from Woody Allen’s comedy and a haunting performance in the very underrated Elegy. With Winslet out of the Supporting Actress race at both the BAFTA Awards and the Oscars, Cruz gets her shot. Keep in mind that Viola Davis, so good in Doubt was not nominated here, but is a live bet in two weeks at the Academy Awards.

BEST DIRECTOR: Danny Boyle, Slumdog Millionaire
The obvious choice. Manchester-born. The career of a true auteur with brilliantly diverse films like Trainspotting, Shallow Grave, Millions and 28 Days Later on his resume.

BEST ADAPTED SCREENPLAY: Simon Beaufoy, Slumdog Millionaire
After writing The Fully Monty in 1998, this UK-born screenwriter seemingly disappeared until 2008 when he wrote both Miss Pettigrew Lives For a Day and Slumdog. No surprise at all that he wins here, and he seems like a lock on Oscar night with David Hare’s The Reader as a distant challenger.

Original Screenplay winner Martin McDonagh with his In Bruges star Colin Farrell

BEST ORIGINAL SCREENPLAY: Martin McDonagh, In Bruges
Known for his plays The Pillowman and The Beauty Queen of Leenane, he actually won the Oscar for Best Short Live Action Film in 2006 with something called Six Shooter. London-born this is his first full-length feature film and he is both a BAFTA winner and an Academy Award nominee. McDonagh is unlikely to repeat on Oscar night with Dustin Lance Black, already the WGA winner, a strong favorite for Milk.

BEST CINEMATOGRAPHY: Anthony Dod Mantle, Slumdog Millionaire
A Boyle favorite who previously worked with him on 28 Days Later, Mantle was also DP on 2006’s fantastic The Last King of Scotland. He could be carried to an Oscar win riding the crest of a Slumdog tidal wave, or Wally Pfister could snag the award for his work on The Dark Knight (there could be a reverse backlash at the Academy Awards with voters rallying around TDK because of the Best Picture snub). The tag-team of two-time Oscar winner Chris Menges and eight-time nominee Roger Deakins are also a threat for their work on The Reader.

BEST PRODUCTION DESIGN: The Curious Case of Benjamin Button
Probably the right choice here. It’s a 160-minute movie covering decades so getting the look right must have been a daunting task.

BEST VISUAL EFFECTS: The Curious Case of Benjamin Button
Again this is right on. In fact, you could argue that the whole movie is predicated on the visual effects. Seamlessly placing Brad Pitt’s face on another body without the strings showing? If the FX people don’t pull this off, Fincher has no movie.

BEST SOUND: Slumdog Millionaire
On Oscar night, this category will either belong to Slumdog in a sweep or The Dark Knight.

BEST MAKEUP AND HAIR: The Curious Case of Benjamin Button
The obvious choice for the BAFTA Awards and the Oscars.

BEST COSTUME DESIGN: Michael O’Connor, The Duchess
Big gigantic dresses. That’s what I saw when I watched The Duchess. Generally speaking, that’s what wins in this category.

Composer A.R. Rahman wins the BAFTA and may become the first Indian to win an Academy Award

BEST MUSIC: A.R. Rahman, Slumdog Millionaire
In my mind, this is the right choice. There has never been a mainstream film score that sounds remotely like what Rahman produced for Slumdog. The score is integral to the feel of the movie. In fact, it’s hard to imagine that it would be the same movie with a conventional score. Rahman is only the third Indian ever nominated for an Oscar, and this soundtrack does represent a fascinating bridge between traditional and modern Indian music and the Western sound we all know.

BEST ANIMATED FILM: WALL-E
Yes, Waltz With Bashir is unique – an animated, foreign language documentary, but WALL-E is a special, special movie, and Andrew Stanton deserves every award that comes along. The Chaplinesque quality of the first act makes it, for my money, one of the best animated movies of the modern era.

BEST FOREIGN LANGUAGE FILM: I’ve Loved You So Long
This was easily my favorite foreign language film of 2008. The arcane rules governing Best Foreign Language Film excluse this Phillipe Claudel drama from Oscar contention, but put this in your Netflix cue when it becomes available. Kristen Scott Thomas delivers a haunting portrait of a woman with a secret, and, as it unravels in the hands of her empathetic sister (played by the remarkable Elsa Zylberstein), her burden and suffering are heartbreaking.

BEST BRITISH FILM: Man on Wire
Slumdog was nominated here, but the BAFTA tradition is to recognize a smaller film, excluded from the Best Picture race. I am one of the few people that didn’t fall in love with this James Marsh doc about wire-walker Phillippe Petit. Since the Brits have no Best Documentary Feature category, this was their one chance to recognize Marsh. Man On Wire is the prohibitive Oscar favorite for Best Doc, and I may have to watch it again just to see if I missed something the first time around.

Noel Clarke, the surprise winner of the BAFTA Rising Star Award

ORANGE RISING STAR: Noel Clarke
This award is voted on by the British public, and Clarke is the star of the UK TV hit Doctor Who. Both Michael Cera (Juno, Superbad) and Rebecca Miller (Frost/Nixon, Vicky Cristina Barcelona) lost the fan vote but are likely to have longer and more notable careers than Clarke.

CARL FOREMAN AWARD: Steve McQueen, The Hunger
Tells the story of the last six weeks in the life of hunger striker Bobby Sands. Michael Fassbender, who also lost out on the Orange Rising Star Award to Clarke, portrays Sands, and the movie played for just one week in the US (I’m assuming for Oscar qualification). Hopefully IFC will give this some arthouse runs this year.

Steve Mason is on Facebook and now also on Twitter.

Only one of this year’s Best Picture nominees has inspired any real passion from the broad public. The almost-certain Best Picture winner is Slumdog Millionaire (Fox Searchlight), and its devotees, including critics and members of the Academy (not to mention yours truly), have made it a word-of-mouth smash hit. The Danny Boyle-directed feel-good Bollywood fusion movie made for a meager $14M added another $2.05M or so on Friday and is charting a 3-day course for about $7.4M. That will give the Slumdog a $77.4M take, and it could reach $90M-$95M before it’s through in American theatres.

David Fincher's The Curious Case of Benjamin is the only 2009 Best Picture nominee to top $100M

The other four Best Picture noms are The Curious Case of Benjamin Button (Paramount), Milk (Focus), The Reader (Weinstein) and Frost/Nixon (Universal). I approached  Benjamin Button as a little kid might approach broccoli. (You’re not allowed to leave the table until you eat it, and it’s supposed to be good for you.) It’s very long, a bit pretentious, and not nearly as good as other David Fincher-directed films like Se7en and Zodiac. After opening strong, the movie is now fading despite 13 Oscar nominations, selling about $640,000 in tickets Friday for a likely $2.24M 3-day. The cume will be a respectable $120M by Monday, but how many people have you actually heard saying, “I love Benjamin Button!”

The Reader, Milk and Frost/Nixon are now on as many screens as they will ever be, and they are certainly not setting the world on fire. Here’s how the five movies nominated for Hollywood’s biggest prize are performing this weekend.

BOX OFFICE PERFORMANCE OF BEST PICTURE NOMINEES FEBRUARY 6-8
Slumdog Millionaire – $2.05M Friday – $7.4M 3-day – $77.4M cume
Benjamin Button – $640K Friday – $2.4M 3-day – $120M cume
The Reader – $605K Friday – $2.3M 3-day – $16M cume
Milk – $285K Friday – $1.1M 3-day – $25.2M cume
Frost/Nixon – $189K Friday – $753K 3-day – $15.6M cume

Aside from Slumdog Millionaire, there’s not much box office upside here. Ben Button is unlikely to reach $130M, while Milk will probably fall short of $30M. The Reader could add a possible $8M before its done, and Frost/Nixon won’t even get to $20M domestic.

Frank Langella and Michael Sheen in Frost/Nixon, unlikely to top $20M domestic

PROJECTED CUMES OF 2009 BEST PICTURE NOMINEES
Benjamin Button – $127M cume (projected)
Slumdog Millionaire – $95M cume (projected)
Milk – $29M cume (projected)
The Reader – $23M cume (projected)
Frost/Nixon – $19M cume (projected)
Combined projected cume: $293M

If those numbers hold, the 2009 awards season will have given us three of the six weakest performing Best Picture nominees of the last decade.

TOP 10 LOWEST GROSSING BEST PICTURE NOMINEES OF THE LAST DECADE
1. 2006 – Letters From Iwo Jima – $13.75M cume
2. 2009 – Frost/Nixon – $20M cume (projected)
3. 2009 – The Reader – $25M cume (projected)
4. 2005 – Capote – $28.75M
5. 1999 – The Insider – $29M
6. 2009 – Milk – $30M cume (projected)
7. 2005 – Good Night & Good Luck – $31.5M cume
8. 2002 – The Pianist – $32.5M cume
9. 2006 – Babel – $34.3M cume
10. 2008 – There Will Be Blood – $40.2M cume

Now just two weeks away, the 2009 Oscar ceremony could be a Waterloo of sorts for the Motion Picture Academy. First-time Oscar producers Bill Condon and Lawrence Mark have promised something daring. A re-imagining of the Academy Awards telecast, coming off last year’s all-time lowest ratings.

Hugh Jackman, the talented Australian actor, will serve as host. He previously won an Emmy for his hosting of the Tony Awards a few years back (Here’s his opening musical number from the broadcast.) Yes he can sing and dance, but can he overcome the lack of appeal of the movies that the Academy has chosen to honor?

As a hardcore movie fan, I will be watching, but the average American doesn’t care about enough of these movies to draw a substantial audience. This group of Best Picture nominees seems destined to be the second-least popular group of nominees in the past fifteen years with an ultimate combined cume of just $293M.

Thandie Newton and Matt Dillon in Best Picture winner Crash, which grossed $54.5M domestic

WEAKEST TOTAL GROSS FOR BEST PICTURE NOMINEES
- last 15 years -
1. 2005 – $245M
Crash, Brokeback, Capote, Good Night & Good Luck, Munich
2. 2009 – $293M (projected)
Slumdog, Ben Button, Frost/Nixon, Milk, The Reader
3. 2006 – $296M
Departed, Babel, Letters from Iwo Jima, Little Miss Sunshine, The Queen
4. 1996 – $306M
English Patient, Fargo, Jerry Maguire, Secrets & Lies, Shine
5. 2007 – $357M
No Country, Atonement, Juno, Michael Clayton, There Will Be Blood
6. 1993 – $368M
Schindler’s List, Fugitive, Name of the Father, The Piano, Remains of the Day
7. 1995 – $378M
Braveheart, Apollo 13, Babe, Il Postino, Sense & Sensibility
8. 2004 – $401M
Million Dollar Baby, Aviator, Finding Neverland, Ray, Sideways
9. 1998 – $440M
Shakespeare in Love, Saving Private Ryan, Life is Beautiful, Elizabeth, Thin Red Line
10. 1994 – $543M
Forrest Gump, Four Weddings & a Funeral, Pulp Fiction, Quiz Show, Shawshanke Redemption

I would love to be wrong. I’d love to believe that keeping the identities of presenters a secret, and a song-and-dance man from Down Under, and the sight of Brad and Angelina on the red carpet, and a gutsy, little independent movie from Mumbai, and a guarantee from producers that the show won’t exceed three hours, and the dramatic posthumous recognition for Heath Ledger – that it will all work to draw a huge television audience. But I am feeling more certain that ABC’s Oscars telecast this year may go down as the lowest rated ever.

Steve Mason is on Facebook and now also on Twitter.

The new movie developed by New Line and now released by Warner Bros is based on the book of the same name co-written by former Sex & the City scribes Greg Behrendt and Liz Tucillo. The line itself has come to be a reassuring fallback for women in the dating scene (and I’m guessing single guys have adopted the mentality as well in the rough-and-tumble world of dating).

Produced by Flower Films, founded by Barrymore and Nancy Juvonen (wife to soon-to-be late night TV host Jimmy Fallon), Not That Into You features a blockbuster cast, including Oscar winner Jennifer Connelly (A Beautiful Mind), Ben Affleck (Hollywoodland), Kevin Connolly (from HBO’s Entourage), Justin Long (the Mac guy from the Apple vs. PC commercials), Bradley Cooper (Wedding Crashers), Scarlett Johansson (Vicky Cristina Barcelona) and Barrymore herself. But the star who seems to add the most sizzle to the project is the one who’s literally “lived” the catch-phrase.

Emmy winner Jennifer Aniston, who reached super-stardom as Rachel on NBC’s mega-hit Friends, has been almost constant tabloid fodder since she fell into the arms of Brad Pitt. Among Hollywood’s most bankable big screen actors, the marriage seemed to elevate her to show biz royalty – until she found out that Brad was “just not that into” her.

Aniston turns 40 on Wednesday, but she made an appearance on Ellen and talked about the milestone, “I found a really long gray hair, and it kind of flipped me out. It’s not my first, but it’s the fact that it was so long. I was like, ‘Oh that’s been there. How many others are there, and what does that mean? It actually brought me to tears, slightly.” Gray hair or not, she continues to have an “on-again-off-again” romance with Grammy winning pop star John Mayer, who is about nine years her junior.

Since her divorce from Pitt, the almost-40 actress has proved to be formidable at the box office.

JENNIFER ANISTON’S LAST FIVE MOVIES
Rumor Has It – $7.5M opening (first full weekend) – $43M cume
Friends with Money – $3.2M (wide break) – $13.3M cume
The Break-Up – $39.1M opening – $118.7M cume
Marley & Me – $36.3M opening – $140M (to-date – likely to reach $145M)
He’s Just Not That Into You – $27.4M opening (projected) – $90M cume (projected)
AVERAGE OPENING WEEKEND- $23M
AVERAGE DOMESTIC GROSS – $82M

BRAD PITT’S LAST FIVE MOVIES
Babel – $5.5M opening (wide break) – $34.3M cume
Ocean’s Thirteen – $36.1M opening – $117.1M cume
The Assassination of Jesse James – $532K opening (widest weekend) – $3.9M cume
Burn After Reading – $19.1M opening – $60.3M cume
The Curious Case of Benjamin Button – $26.8M opening – $117.6M (to-date likely to reach $126M)
AVERAGE OPENING WEEKEND – $17.6M
AVERAGE DOMESTIC GROSS – $68.3M

There’s a bit of an apples-to-oranges problem when comparing these resumes, and Brad certainly has more acclaim with Golden Globe nominations for Babel and Burn After Reading and Oscar and Golden Globe nominations for Benjamin Button, but Jen is no slouch when it comes to selling tickets. She will next be seen starring alongside The Dark Knight’s Aaron Eckhart in Universal’s Traveling due later in the year.

Checking in at #2 is the excellent Luc Besson-produced and Pierre Morel-directed action flick Taken, starring Liam Neeson. The tale of the world’s most “kick-ass” Dad trying to rescue his daughter seized another $6.3M on its second Friday and that should translate to an outstanding $20.3M for a new 10-day cume of $53.36M. That represents a spectacular hold with just an 18% dip from opening weekend.

The surprise third-place finisher is Henry Selick’s Coraline (Focus), based on Neil Gaiman’s Hugo Award winning novel. Riding a tidal wave of positive reviews (88% Fresh on Rotten Tomatoes) and featuring state-of-the-art 3-D technology, the stop-action animated film has generated $4.5M in opening day sales, and studio estimates put it at $16.33M for the frame. That is well above the number that pre-release tracking suggested.

The film was made for a relatively hefty $60M, and the languid pace of digital conversion at America’s multiplexes means that there are only about 900 screens showing Coraline in 3-D with the other 1,400 or so in traditional 2-D presentation. Given the movie’s dark tone and the limited availability of 3-D, Focus will be thrilled with a $16M start.

The major disappointment of the 3-day is Pink Panther 2 (Sony). The reviews have been horrific (14% Fresh on Rotten Tomatoes), and Steve Martin must realize that, although he may be cashing a big paycheck, the brilliant Peter Sellers is almost certainly “spinning in his grave.” After a $20.2M opening for the original sub-par remake in 2006, Pink Panther 2 appears to be a dud with a meager $3.4M Friday. The picture is skewing young and got a decent Saturday and Sunday matinee bounce, but the sequel’s opening frame will be about $11M, down a full 45% from Martin’s last go-round as Inspector Clouseau.

The other new wide release is Push (Summit Entertainment), which is in the mold of NBC’s Heroes and the X-Men franchise. Reviews are pretty awful (27% Fresh on Rotten Tomatoes) and the box office performance equally disappointing. The picture delivered only $3.5M or so on Friday (#5 for the day), and it will stumble to a soft $10.2M according to Summit, #6 for the weekend behind Paul Blart: Mall Cop (Sony). The under-estimated Kevin James comedy meanwhile, will add another $11M or so over the 3-day for a new cume of $97M.

EXCLUSIVE STEVE MASON EARLY FRIDAY ESTIMATES
1. NEW – He’s Not That Into You (Warner Bros) – $10.5M, $3,307 PTA, $10.5M cume
2. Taken (Fox) – $6.3M, $1,979 PTA, $39.36M cume
3. NEW – Coraline (Focus) – $4.5M, $1,958 PTA, $4.5M cume
4. NEW – Push (Summit) – $3.5M, $1,513 PTA, $3.5M cume
5. NEW – Pink Panther 2 (Sony) – $3.4M, $1,513 PTA, $3.4M cume
6. Paul Blart: Mall Cop (Sony) – $2.7M, $852 PTA, $88.7M cume
7. The Uninvited (Paramount) – $2.1M, $896 PTA, $14.07M cume
8. Slumdog Millionaire (Fox Searchlight) – $2.05M, $1,189 PTA, $72.07M cume
9. Gran Torino (Warner Bros) – $2M, $739 PTA, $1156.03M cume
10. Underworld: Rise of the Lycans (Sony) – $1.15M, $563 PTA, $36.9M cume
10. Hotel For Dogs (Dreamworks/Paramount) – $1.1M, $402 PTA, $50.5M cume
12. New in Town (Lionsgate) – $1.05M, $541 PTA, $9.67M cume

STUDIO ESTIMATES FOR FEBRUARY 6-8
1. NEW – He’s Not That Into You (Warner Bros) – $27.46M, $8,650 PTA, $27.46M cume
2. Taken (Fox) – $20.3M, $6,376 PTA, $53.36M cume
3. NEW – Coraline (Focus) – $16.33M, $7,105 PTA, $16.33M cume
4. NEW – Pink Panther 2 (Sony) – $12M, $3,700 PTA, $12M cume
5. Paul Blart: Mall Cop (Sony) – $11M, $3,471 PTA, $97M cume
6. NEW – Push (Summit) – $10.2M, $4,412 PTA, $10.2M cume
7. Gran Torino (Warner Bros) – $7.42M, $2,743 PTA, $120.28M cume
8. Slumdog Millionaire (Fox Searchlight) – $7.4M, $4,292 PTA, $77.42M cume
9. The Uninvited (Paramount) – $6.4M, $2,730 PTA, $18.37M cume
10. Hotel For Dogs (Dreamworks/Paramount) – $5.82M, $2,129 PTA, $55.23M cume
11. Underworld: Rise of the Lycans (Sony) – $3.9M, $1,910 PTA, $39.65M cume
12. New in Town (Lionsgate) – $3.3M, $1,700 PTA, $11.92M cume

Steve Mason is on Facebook and now also on Twitter.

The Adam Sandler-produced comedy has broadened its audience, showing real family appeal. That led to stronger Saturday and Sunday matinees for a stellar $21.5M by Monday morning. That gives the movie a 10-day cume of just shy of $65M, which is impressive considering that it was budgeted at just $26M. After success as a supporting star in movies like Hitch ($179.5M cume) and I Now Pronounce You Chuck and Larry ($120M cume), it appears that James can open a movie without the help of Will Smith and Adam Sandler. Mall Cop dipped only 32% from last Friday-thru-Sunday (and that was part of a 4-day weekend, which can often lead to a sharper drop).

My Friday night projection column had Underworld: Rise of the Lycans as the #1 movie with $19.75M, and the picture actually improved on that number, finishing with an estimated $20.7M. The Patrick Tatopolous-directed prequel starring Michael Sheen (currently seen as David Frost in Best Picture nominee Frost/Nixon), but the movie finished with less than the original 2003 Underworld ($21.75M) and Underworld: Evolution’s $26.85M in 2006.

The missing ingredient would seem to be the very sexy Kate Beckinsale, who starred in the first two movies in skintight leather. Rise of the Lycans cost about $35M to make, so this picture will make money for Sony. The picture skewed very male (only 41% of the audience was female), but the surprise is that it also drew an older audience. In fact, only 45% of ticket-buyers were under 25.

Oscar voters were not friendly to Clint Eastwood this week. After scoring surprise nominations (Letters From Iwo Jima) and wins (Million Dollar Baby) in recent years, the screen icon was completely shut out on Thursday. No Best Actor nod for Gran Torino (Warner Bros). No Best Director nomination for either of his two well-received 2008 movies Gran Torino or Changeling. No nominations for composing the scores for either of those movies. Clint didn’t even receive a Best Original Song nomination for the haunting and heartfelt theme song from Gran Torino that he co-wrote with son Kyle and jazz vocalist Jamie Cullum.

Instead of an Oscar, Eastwood will settle for a blockbuster hit. Gran Torino, in which he plays a bigoted Korean War veteran who befriends a Hmong boy in a rough Detroit neighborhood, scored another $16M, down only 27% from the MLK 3-day. The micro-budgeted movie by a first-time screenwriter has now grossed a staggering $97.57M, and, sometime on Wednesday, it will surpass In the Line of Fire’s $102.3M, becoming Eastwood’s al-time #1 grossing movie.

The fourth-place finisher for the frame is the live action dog movie Hotel For Dogs (Dreamworks/Paramount), which fetched about $12.36M for a new 19-day cume of almost $37M.

Meanwhile, 10 Academy Award nominations have propelled Slumdog Millionaire to a wildly successful expansion. Widening to 1,411 playdates, Fox Searchlight has perfectly calibrated the platform release and coaxed a terrific $10.55M. It’s hard to believe that after being developed by the now-defunct Warner Independent Pictures, this $14M indie almost wound up going straight-to-video. Now Danny Boyle’s life-affirming masterpiece will have grossed almost $56M by Monday, and Slumdog will be selling a lot more tickets between now and Oscar day.

The other major studio release is Inkheart, which is the product of New Line (absorbed last year by Warner Bros). Based on a novel by Cornelia Funke and starring Brendan Fraser, Paul Bettany (The Da Vinci Code) and Academy Award winner Helen Mirren, this Narnia-wannabe never really had much of a chance. With tepid reviews (36% Fresh on Rotten Tomatoes) and very low awareness according to pre-release industry tracking, Inkheart only mustered about $7.72M for the weekend, finishing a disappointing #7.

The most-nominated film of the year got a boost as well as The Curious Case of Benjamin Button (Paramount) managed another $1.6M to start the 3-day, which translated to another top ten finish with a $6M weekend take (ninth for the 3-day). With nominations for Best Picture, Best Actor: Brad Pitt, Best Supporting Actress: Taraji P. Henson, Best Director: David Fincher, Best Adapted Screenplay: Eric Roth and Best Original Score: Alexandre Desplat among others, Ben Button has a new domestic gross of $111M.

Three other Oscar nominated films got their post-nomination expansions. Revolutionary Road (Dreamworks/Paramount) was crushed by Thursday’s Oscar announcement, but still managed to do some decent business. Dreamworks was clearly banking on a nomination for Best Actress for Kate Winslet and an outside shot at a Best Picture nom, but the Sam Mendes-directed movie settled for nods for Best Supporting Actor: Michael Shannon, Best Art Direction and Best Costume Design: Albert Wolsky. Rolling out on 1,058 screens, the dark, domestic drama sold a respectable $5.26M in tickets over the 3-day for a $4,979 Per Theatre Average.

Mickey Rourke’s career-resurrecting performance in The Wrestler (Fox Searchlight) grabbed an approximate $6,500 PTA for the weekend. With a more limited 566 playdates, the Darren Aronofsky-directed gem corralled about $3.7M for a new cume of $9.5M. The picture could get another boost if Rourke manages to win the Screen Actors Guild Award for Best Actor.

Finally, Best Picture nominee Frost/Nixon (Universal) has failed to ignite much interest despite 5 Academy Award nominations. Co-starring the aforementioned Michael Sheen, the Ron Howard-directed film has expanded to 1,100 locations, but it managed only a disappointing $3.02M for the weekend for a new cume of just $12M.

FINAL STUDIO ESTIMATES
1. Paul Blart: Mall Cop (Sony) – $21.5M, $$6,838 PTA, $64.8M cume
2. NEW – Underworld: Rise of the Lycans (Sony) – $20.7M, $7,036 PTA, $20.7M cume
3. Gran Torino (Warner Bros) – $16M, $5,255, $97.57M cume
4. Hotel For Dogs (Dreamworks/Paramount) – $12.36M, $3,779 PTA, $36.95M cume
5. Slumdog Millionaire (Fox Searchlight) – $10.55M, $7,477 PTA, $55.91M cume
6. My Bloody Valentine 3-D (Lionsgate) – $10.05M, $3,966 PTA, $37.72M cume
7. NEW – Inkheart (Warner Bros) – $7.72M, $2,910 PTA, $7.72M cume
8. Bride Wars (Fox) – $7M, $2,671 PTA, $48.7M cume
9. The Curious Case of Benjamin Button (Paramount) – $6M, $2,651 PTA, $111M cume
10. Notorious (Fox Searchlight) – $5.7M, $3,473 PTA, $31.79M cume
11. Defiance (Paramount Vantage) – $5.43M, $3,030 PTA, $18.32M cume
12. Revolutionary Road (Dreamworks/Paramount) – $5.26M, $4,979 PTA, $11.86M
*The Wrestler (Fox Searchlight) – $3.9M, $6,890 PTA, $9.71M cume
*Frost/Nixon (Universal) – $3.24M, $2,948 PTA, $12.22M cume

Steve Mason is on Facebook and now also on Twitter.

Investor Warren Buffet coined the phrase “skin in the game” to describe a situation where executives use their own money to buy shares in their company. The so-called Oracle of Omaha likes companies where insiders have their own money invested because they work harder, care more and generally are more emotionally invested.

The problem with the Oscars is that voters are nominating films that relatively few people have seen. The five movies nominated for Best Picture this week – The Curious Case of Benjamin Button, Slumdog Millionaire, Milk, The Reader and Frost/Nixon – have combined to gross just $186.7M. The Dark Knight passed that box office total early in its fifth day of release.

TO-DATE BOX OFFICE FOR 2009 BEST PICTURE NOMINEES
The Curious Case of Benjamin Button – $104.3M
Slumdog Millionaire – $44.7M
Milk – $20.6M
Frost/Nixon – $8.9M
The Reader – $8M

How many average moviegoers and potential Oscar viewers have “skin in the game?” Based on the current average US ticket price ($7.15), only about 26 million Americans have seen Hollywood’s big five so far.

Yes, I think The Dark Knight should be a Best Picture nominee. It is absolutely one of my five favorite movies of 2008, and I believe it to be a masterpiece. Artistic excellence and blockbuster status are not mutually exclusive. I believe that one of the reasons Christopher Nolan’s comic book sequel soared past $500M US is that it struck a very real cultural chord with audiences.

There was talk that this comic book adaptation was too dark, but it is actually a relentlessly optimistic movie. What Heath Ledger’s Joker character demonstrates is that, even when the world is in shambles and people are faced with impossibly difficult choices, they do the right thing. The message of TDK is that regular people, at their core, are good. We need more movies like that right now.

I also believe that Clint Eastwood’s Gran Torino, although not a perfect movie, should not have been snubbed entirely. No Best Actor for Eastwood’s turn as the irascible Walt Kowalski, and not even a Best Original Song nomination for co-writing the heartfelt theme song with his son Kyle and jazz vocalist Jamie Cullum. Gran Torino, by the way, with a to-date cume of $79.8M, has grossed more than all of the Best Picture nominees except Benjamin Button.

Other snubs that will depress the viewing audience include Best Original Song contenders, Bruce Springsteen (The Wrestler), Miley Cyrus (Bolt), Beyonce (Cadillac Records) and Alicia Keyes (Quantum of Solace). I have yet to get a good answer about why the Academy narrowed the category to just three nominees. If Bruce Springsteen is big enough for the halftime show at Super Bowl 43, he must be big enough for Hollywood’s biggest night, and if there were the usual five nominations here, Springsteen would have certainly been among them.

A disastrously low 31.76M viewers watched last year’s Oscar show for an all-time worst 18.6 Nielsen rating. Last year’s Best Picture nominees combined to gross $357.9M. This year, the five nominees will be lucky to combine for more than $300M domestic. How much lower can the TV ratings get?

There is a growing divide between what Academy voters view as film excellence and what audiences actually want to see. That’s not to say that all Best Picture nominees should be blockbusters, but they should include some true, crowd-pleasing hits. If you look at this list, it’s pretty clear where the Oscars came off the rails.

1993
Best Picture – Schindler’s List – $96M cume
Combined domestic box office of the 5 Best Picture nominees – $368.4M
Total Oscar telecast viewers – 46.2M

1994
Best Picture – Forrest Gump – $329.7M cume
Combined domestic box office of the 5 Best Picture nominees – $543.5M
Total Oscar telecast viewers – 46.26M

1995
Best Picture – Braveheart – $75.6M cume
Combined domestic box office of the 5 Best Picture nominees – $378.1M
Total Oscar telecast viewers – 44.5M

1996
Best Picture – The English Patient – $78.6M cume
Combined domestic box office of the 5 Best Picture nominees – $306.5M
Total Oscar telecast viewers – 40.8M

1997
Best Picture – Titanic – $600.8M cume
Combined domestic box office of the 5 Best Picture nominees – $998.2M
Total Oscar telecast viewers – 57.2M

1998
Best Picture – Shakespeare in Love - $100.3M cume
Combined domestic box office of the 5 Best Picture nominees – $440.9M
Total Oscar telecast viewers – 45.6M

1999
Best Picture – American Beauty – $130M cume
Combined domestic box office of the 5 Best Picture nominees – $647M
Total Oscar telecast viewers – 46.5M

2000
Best Picture – Gladiator – $187.7M cume
Combined domestic box office of the 5 Best Picture nominees – $637M
Total Oscar telecast viewers – 42.9M

2001
Best Picture – A Beautiful Mind – $170.7M cume
Combined domestic box office of the 5 Best Picture nominees – $620.1M
Total Oscar telecast viewers – 40.5M

2002
Best Picture – Chicago – $170.6M cume
Combined domestic box office of the 5 Best Picture nominees – $664.5M
Total Oscar telecast viewers – 33M

2003
Best Picture – Lord of the Rings: Return of the King – $377M cume
Combined domestic box office of the 5 Best Picture nominees – $725.9M
Total Oscar telecast viewers – 43.5M

2004
Best Picture – Million Dollar Baby – $100.5M cume
Combined domestic box office of the 5 Best Picture nominees – $401.6M
Total Oscar telecast viewers – 42.1M

2005
Best Picture – Crash – $54.5M cume
Combined domestic box office of the 5 Best Picture nominees – $245.3M
Total Oscar telecast viewers – 38.9M

2006
Best Picture – The Departed – $132.3M cume
Combined domestic box office of the 5 Best Picture nominees – $296.7M
Total Oscar telecast viewers – 39.9M

2007
Best Picture – No Country For Old Men – $74.2M cume
Combined domestic box office of the 5 Best Picture nominees – $357.9M
Total Oscar telecast viewers – 31.7M

In 1997, there were three $100M grossing movies including Titanic ($600.7M cume). Over the next seven awards cycles, there were at least two $100M grossers in each Best Picture field, and in 2000 there were four hits of that magnitude.

Then came 2005, when the five Best Picture nominees combined to gross just $245M.

BOX OFFICE FOR 2005 BEST PICTURE NOMINEES
Crash – $54.5M
Brokeback Mountain – $83M
Capote – $28.75M
Good Night and Good Luck – $31.5M
Munich – $47.4M

The disconnect between the Oscars and rank-and-file movie fans started in 2005. This is where the Academy Awards “came off the rails.” Only 38.9M viewers watched that telecast, and the Academy has continued marching to the beat of that noncommercial drummer ever since. In the final analysis, 17 of the last 20 Best Picture nominees (including the just announced group) have failed to break the $100M threshold. Unless the Academy figures out a way to give more rank-and-file moviegoers “skin in the game,” the ratings slide will continue. My hunch is that the 2009 Oscar telecast will be the lowest rated in history.

Steve Mason is on Facebook and now also on Twitter.

SUNDAY MORNING: Dog lovers everywhere united to make Fox’s Marley & Me the #1 Christmas weekend movie with an expected $51.18M in the Thursday-thru-Sunday period for a Per Theatre Average of $14,888. Pre-opening industry tracking pointed to a clear win for Bedtime Stories (Disney), but it was the lovable lab who finished on top.

As an aside, all of us who read John Grogan’s extraordinarily well-written novel should have seen this coming. The book is a joy, and anyone who has a dog, or has ever had a dog, could easily identify with the struggles and pleasures of having a 4-legged member of the family.

The success of Marley slightly mitigates a disastrous year for Fox. Its year started out well enough riding the huge success of 2007 release Alvin & the Chipmunks into January ($70M of Alvin’s gross landed in this calendar year). The January 18 release of chick-flick 27 Dresses scored for Katherine Heigl ($76.8M in the US), then Jumper was a good solid February hit, topping $80M, followed by the wildly successful Horton Hears a Who ($154.5M domestic). Little did Fox know that when the Ashton Kutcher-Cameron Diaz comedy What Happens in Vegas played solidly to the tune of $80.2M domestic starting in May, it would be its last legit hit until Christmas’ Marley & Me. This is a huge, redemptive win for Fox, and its sentimental tear-jerker of a dog movie could near $100M domestic by Sunday.

There were 11 consecutive under-performing titles during the Fox drought of 2008, including expensive failures like mega-bombs Meet Dave ($11.8M domestic) and The X-Files: I Want to Believe ($20.9M cume). There were also misses like The Rocker ($6.4M cume),  City of Ember ($7.8M cume) and recent disappointments like Baz Luhrmann’s Australia (about $45M in the bank as its run winds down) and the critically-reviled The Day the Earth Stood Still, which picked up another $10.29M during the Christmas-thru-Sunday frame for a domestic cume of only $63M.

Despite the success of Marley, Fox will be #6 among the so-called “Big 6” studios in market share for the year. The winning studio , Warner Bros, essentially locked up the crown in late summer as The Dark Knight piled up meteoric grosses. As I have written in the past, the WB gang seemed destined to break the all-time single year record for domestic ticket sales, and now I can report that they have officially surpassed Sony’s 2006 record of $1.71 billion.

With the respectable hold for Jim Carrey’s Yes Man ($22.38M over 4 days for a 10-day cume of $49.8M), the continued success of Four Christmases (adding $7.29M for a new cume of $111.67M) and the excellent expansion of Clint Eastwood’s Gran Torino (with a $38K or so cume at 84 locations), I am projecting a total domestic box office take of $1.74 billion as of today.  That is a staggering number, and it wasn’t all due to the success of mega-hit The Dark Knight.

Warner Bros perfectly marketed and distributed Sex and the City after picking up the baton from New Line. They also maximized the gross for the previously 3D-geared Journey to the Center of the Earth, selling it as a solid traditional 2D experience and generating $100M. And, they turned a pedestrian holiday comedy, Four Christmases, into a $100M smash. Expect a jubilant press release from Warner Bros in the next few days.

There is great news for Paramount and David Fincher in this holiday season. The Curious Case of Benjamin Button is a big hit. Based on an F. Scott Fitzgerald short story, this spiritual tale starring Brad Pitt and Cate Blanchett had only 2,988 playdates, but the screen count may be as high as 3,500 with Paramount securing multiple screens at many key locations for the 2 hour 48 minute epic. The film coaxed a magical $39.1M or so r the 4-day Christmas weekend.

Benjamin Button will do very steady business through awards season, and the spectacularly-reviewed film will likely have $70M-$80M in the bank by the end of next weekend.  It will continue to hold well through awards season with major nominations at the Golden Globes and the SAG Awards. I strongly believe that this movie is headed for something in the $170M domestic range and reaching $200M is not out of the question.

Only 2 of the last 11 Best Picture winners have failed to break through the $100M barrier, including last year’s Coen Brothers thriller No Country For Old Men.

BEST PICTURE WINNERS
2008 – No Country For Old Men – $74.2M
2007 – The Departed – $132.3M
2006 – Crash – $54.5M
2005 – Million Dollar Baby – $100.5M
2004 – Lord of the Rings: Return of the King – $377M
2003 – Chicago – $170.6M
2002 – A Beautiful Mind – $170.7M
2001 – Gladiator – $187.7M
2000 – American Beauty – $130M
1999 – Shakespeare in Love – $100.3M
1998 – Titanic – $600.7M

Academy Awards voters, whether they admit it or not, love big blockbusters, and after last year’s terrible Oscar broadcast ratings, there will be a strong yet silent, push to recognize films that movie-goers all over the country have seen. Benjamin Button is now likely to fit the bill nicely. Wouldn’t an Oscar night showdown between The Curious Case of Benjamin Button and mega-hit The Dark Knight make for a spectacular Academy Awards storyline (although, there’s always a chance that Danny Boyle’s gutty, little indie Slumdog Millionaire could steal the big prize from the big budget studio blockbusters).

#3 Bedtime Stories, also starring Keri Russell, Guy Pearce and the irrepressible Russell Brand from Saving Sarah Marshall, has managed $38.6M in just 4 days. It’s a fine showing, although most experts (including yours truly) thought it would be the weekend’s big winner.. The opening for Sandler is slightly under expectations and slightly below par with his recent hits, although it’s hard to compare a Christmas 4-day opening with a traditional 3-day weekend start.

Technically, the 3-day weekend opening (Friday-thru-Sunday) for Bedtime Stories was $27.6M or so. Accepting that Christmas Day took a great deal of “steam” out of the picture, that number compares favorably to July’s You Don’t Mess With the Zohan ($38.53M opening – $100M cume) and 2007’s I Now Pronounce You Chuck & Larry ($34.23M opening – $120M cume). Given that Bedtime Stories skews much younger and has family appeal, it should demonstrate great “playability” could very well have $80M in the bank by the end of New Year’s weekend.

A strong 3-day weekend came on the heels of a monstrous Christmas Day as Marley & Me, The Curious Case of Benjamin Button and Bedtime Stories all out-grossed the previous Christmas Day opening champion Ali ($10.2M). In terms of all-time best performance on Christmas Day, opening or otherwise, the three 2008 holiday box office juggernauts finished as the #2, #6 and #10 of all time.

ALL-TIME TOP 10 CHRISTMAS DAY PERFORMANCES
1. Meet the Fockers – $19.5M
2. Marley & Me – $14.67M (estimate)
3. Lord of the Rings: Return of the King – $13.9M
4. National Treasure: Book of Secrets – $13.6M
5. The Lord of the Rings: The Two Towers – $12.3M
6. The Curious Case of Benjamin Button – $12M (estimate)
7. Night at the Museum – $11.7M
8. The Lord of the Rings: The Fellowship of the Ring – $11.5M
9. Cast Away – $10.9M
10. Bedtime Stories - $10.52M (estimate)

Tom Cruise’s Valkerie (MGM/UA) has out-performed industry expectations finishing 4th for both Christmas Day and the long weekend. The eye patch wearing Cruise seemed headed for another disaster with his Nazi epic, but it has finished the 4-day with just over $30M. You could have won some bar bets with studio execs if back in November you had wagered that this won would even crack $25M over the Christmas holiday. Holdover Yes Man (Warner Bros) rounds out the top 5 for the long holiday weekend.

The only other new wide opening is Frank Miller’s The Spirit (Lionsgate). No Sin City magic here as the movie has stumbled out of the gates with about $10.35M, and it is fading very quickly based on downright awful word-of-mouth.

Revolutionary Road (Dreamworks/Paramount) is officially a PTA monster. Opening on just 3 screens Friday, the Sam Mendes-directed drama grabbed over $22K per location on opening day, and it will finish the weekend with about a $64,133 PTA. Not only is that the best PTA of 2008 (topping Frost/Nixon’s number for December 5-7), it is the 29th-best 3-day PTA of all time.

It is very hard to say what the commercial prospects for this picture may be. It is brilliantly acted with perfectly modulated performances by Leo and Kate, a truly unique turn by New York stage actor Michael Shannon and certain-to-be-under-appreciated work from Oscar winner Kathy Bates. I would also like to single out Kathryn Hahn, who was brilliant in Broadway’s Tony-winning Boeing, Boeing. Something about neighbor Milly Campbell’s desperate “golly gee-ness” captures the era to perfection.

Bringing Richard Yates novel to the big screen was no small feat, and screenwriter Justin Haythe has winnowed the somewhat sprawling novel down to its most cinematic pieces. Haythe is a lock for a Best Adapted Screenplay nomination at the Oscars, and I would make Winslet the betting favorite for Best Actress for her work in Rev Road, but can the film break through in other categories?

DiCaprio has a strong shot at a Best Actor nod, battling with Richard Jenkins, Brad Pitt and Clint Eastwood for the final 2 spots (after Frank Langella, Sean Penn and Mickey Rourke). It’s uphill for Shannon in the Best Supporting Actor category with Heath Ledger, Robert Downey Jr. and Phillip Seymour Hoffman as locks. Slumdog Millionaire’s Dev Patel has picked up a great deal of momentum since his SAG Award nomination, he seems to have sewn up the 4th spot. That leaves one spot open for Josh Brolin from Milk, Ralph Fiennes for The Duchess, Eddie Marsan for Happy-Go-Lucky or, an extreme longshot, Tom Cruise for Tropic Thunder. At the moment, I am leaning toward Brolin who will also get credit for his work in W..

Gran Torino has expanded very well to 84 locations and quite a few multiple screen situations for a PTA of just over $38K. There is clearly some commercial viability here as this love it or hate it movie goes wider in January.The big question remains. Will Oscar voters nominate Eastwood for Best Actor for his snarling, racist Walt Kowalski performance? In my estimation, his performance is the weakest of the contenders, but viewed in the context of his career, it feels like a nice culmination of his acting work.

It is surprising how softly Frost/Nixon (Universal) is playing at 205 locations. It generated a $9,473 PTA, which is disappointing. This is a great film with a tour de force performance by Frank Langella as President Richard M. Nixon. It may be that the movie-going public isn’t interested in reliving the Watergate nightmare, especially when everyone has a general mistrust of government after the Bush years. Movies can be an escape from a tough economy, government corruption and political scandal. Thus, films like Slumdog Millionaire, Benjamin Button and Marley & Me are more attractive film destinations.

A lack of commercial success will not keep Langella out of the Best Actor category, but Ron Howard’s movie could be potentially handicapped in the Best Picture race if it doesn’t begin selling tickets at a better clip. Ben Button, Slumdog and The Dark Knight are all legitimate hits, appropriate to their scale. I am penciling in Milk (Focus) as a likely Best Picture nominee leaving one slot set aside for Frost/Nixon. Mega-hit Wall-E (Disney) could sneak in instead. Or, if The Wrestler (Fox Searchlight) expands better than Howard’s political biopic – Mickey Rourke’s comeback delivered almost $28K per location over the Christmas 4-day – maybe Darren Aronofsky will find his movie among the big 5. The same goes for the aforementioned Revolutionary Road. A Best Picture nod would be a game-changer for Dreamworks/Paramount, and the slow start for Frost/Nixon may have left the door open.

FINAL 4-DAY CHRISTMAS WEEKEND ESTIMATES
1. NEW – Marley & Me (Fox) – $51.67M, $14,849 PTA, $51.67M cume
2. NEW – The Curious Case of Benjamin Button (Paramount) – $39.1M, $13,086 PTA, $39.1M cume
3. NEW – Bedtime Stories (Disney) – $38.6M, $10,486PTA, $38.6M cume
4. NEW – Valkyrie (MGM/UA) – $30.4M, $11,214 PTA, $30.4M cume
5. Yes Man (Warner Bros) – $22.38M, $6,517 PTA, $49.8M cume
6. Seven Pounds (Sony) – $18.2M, $6,599 PTA, $38.86M cume
7. Tale of Despereaux (Universal) – $11.37M, $3,659 PTA, $28.07M cume
8. The Day the Earth Stood Still (Fox) – $10.59M, $4,409 PTA, $63.4M cume
9. NEW – The Spirit (Lionsgate) – $10.35M, $4,126 PTA, $10.35M cume
10. Four Christmases (Warner Bros) – $7.29M, $2,904 PTA, $111.67M cume
11. Doubt (Miramax) – $7.1M, $5,604 PTA, $8.78M cume
12. Slumdog Millionaire (Fox Searchlight) – $5.81M, $9,417 PTA, $19.41M cume
13. Twilight (Summit) – $5.5M, $2,975 PTA, $167.06M
*Gran Torino (Warner Bros) – $3.2M, $38,155 PTA, $4.28M cume
*Milk (Focus) – $2.32M, $7,481 PTA, $13.52M cume
*Frost/Nixon (Universal) – $1.94M, $9,473 PTA, $3.58M cume
*The Reader (Weinstein) – $847,000, $7,302 PTA, $1.23M cume
*The Wrestler (Fox Searchlight) – $515,000, $28,611 PTA, $893,000 cume
*NEW – Revolutionary Road (Dreamworks/Paramount) – $192,400, $64,133 PTA, $192.400 cume
*NEW – Last Chance Harvey (Overture) – $132,000, $22,000 PTA, $132,000 cume
*NEW – Waltz with Bashir (Sony Classics) – $55,144, $11,029 PTA, $55,144 cume

FINALY 4-DAY CHRISTMAS WEEKEND PTA ESTIMATES
1. NEW – Revolutionary Road (Dreamworks/Paramount) – 3 locations, $64,133 PTA
2. Gran Torino (Warner Bros) – 84 locations, $38,155 PTA
3. The Wrestler (Fox Searchlight) – 18 locations, $28,611 PTA
4. NEW – Last Chance Harvey (Overture) – 6 location, $22,000 PTA
5. NEW – Marley & Me (Fox) – 3,480 locations, $14,849 PTA
6. NEW – The Curious Case of Benjamin Button (Paramount) – 2,988 locations, $13,086 PTA
7. NEW – Valkyrie (MGM/UA) – 2,711 locations, 11,075 PTA
8. NEW – Waltz with Bashir (Sony Classics) – 6 locations, $11,029 PTA
9. NEW – Bedtime Stories (Disney) – 3,681 locations, $10,486 PTA
10. Frost/Nixon (Universal) – 205 locations, $9,473 PTA
11. Slumdog Millionaire (Fox Searchlight) – 614 locations, $9,471 PTA
12. Milk (Focus) – 311 locations, $7,481 PTA
13. The Reader (Weinstein) – 116 locations, $7,302 PTA
14. Seven Pounds (Sony) – 2,758 locations – $6,599 PTA
15. Yes Man (Warner Bros) – 3,434 locations, $6,517 PTA
16. Doubt (Miramax) – 1,267 locations, $5,450 PTA
17. The Day the Earth Stood Still (Fox) – 2,402 locations – $4,409 PTA
18. NEW – The Spirit (Lionsgate) – 2,509 locations – $4,126 PTA